• Companies including Meta, Amazon, and Visa have said they're trimming staff this year.
• Many firms, like Wix and Block, have cited the rise of AI as a reason they need fewer staff.
• See the list of companies letting workers go in 2026.

Big companies are still cutting jobs in 2026.

So far this year, dozens of major brands have laid off employees, continuing a trend of significant workforce reductions across a broad range of industries, including tech, media, finance, and retail.

While prominent brands continue to announce cuts, the broader economy shows that unemployment hasn't spiked. Economists frequently describe the environment as low-fire, low-hire.

The big change is AI.

Several companies, including Block, Coinbase, and Standard Chartered, have cited the impact of artificial intelligence as a key reason for the layoffs.

A World Economic Forum survey last year found that some 41% of companies worldwide expected to reduce their workforces in the next five years because of the rise of artificial intelligence. The survey also found that jobs in big data, fintech, and AI are expected to double by 2030.

Last year, Business Insider tracked layoffs at around 65 major companies, including Amazon, Meta, Paramount, and Starbucks. In 2026, we'll continue to track additional job cuts based on company announcements, WARN notices, and our own reporting.

Here are the companies with job cuts underway in 2026, listed in alphabetical order.

Amazon is laying off thousands of employees

Amazon said in January that it would eliminate around 16,000 corporate roles globally.

Beth Galetti, senior vice president of people experience and technology, described the January move in a company memo as part of broader efforts to cut back on bureaucracy inside the company.

The cuts followed mass layoffs from October 2025, when the tech and retail giant shed 14,000 roles.

In May, Amazon's Selling Partner Services team slashed additional jobs as it continued to reshape its organization.

"Following a recent review, we've made the difficult decision to eliminate a relatively small number of roles in our Selling Partner Services team," a spokesperson told Business Insider.

American Express is cutting 5% of its workforce

American Express took a $336 million restructuring charge as it plans to cut around 5% of its workforce, the company announced during its third-quarter earnings call.

It employed around 77,000 people by the end of 2025, meaning the layoffs could impact between 3,000 and 4,000 employees.

On the earnings call, the company also highlighted how AI has changed its internal structure.

"There's been a lot of talk about how companies are using AI to increase productivity, automate processes, and generally make their organizations more efficient," Stephen Squeri, Amex's CEO, said during an October earnings call. "We're using AI to do all of those things too."

Angi is cutting 350 jobs

Angi, the popular contractor listing site once known as Angie's List, said in January that it was cutting around 350 jobs "to reduce operating expenses and optimize the organizational structure in support of long-term growth." The company also said it's making the cuts "in light of AI-driven efficiency improvements."

In a January 7 SEC filing, Angi said that the cuts would save between $70 million and $80 million in annual spending. The layoffs will cost the company between $22 million and $30 million, according to the filing.

Atlassian is cutting 1,600 employees

Atlassian, the enterprise software company and maker of Confluence, said on March 11 that it will be cutting about 10% of its workforce as it invests in AI to reshape its organization.

CEO Mike Cannon-Brookes said in a statement that about 1,600 employees will be affected by the cuts.

"We fundamentally believe people and AI create the best outcomes. Our approach is not 'AI replaces people,'" Cannon-Brookes said. "But it would be disingenuous to pretend AI doesn't change the mix of skills we need or the number of roles required in certain areas. It does."

The company expects to incur $225 million and $236 million in restructuring charges, according to an SEC filing.

Barclays cuts 5,000 jobs

Barclays, the British financial institution, disclosed plans to cut around 5% of its workforce.

Anna Cross, the Group Finance Director of Barclays, said on an October 22 earnings call that the company expects more than GBP 1 billion in efficiency savings in 2027, which will involve reducing its head count by 5,000 full-time employees.

Cross said that 60% of affected workers are related to "support functions, including fewer developers as AI makes our people more productive."

The company reported Q3 pretax profit of GBP 2.3 billion — about $3 billion — up 12% from the same quarter a year earlier.

Barclays CEO, C.S. Venkatakrishnan, said that the company is moving to "drive even greater cost efficiency through deep technological transformation, reducing the unit cost of product, manufacturing, service and innovation."

British American Tobacco cuts 9,000 jobs

British American Tobacco said it will cut 9,000 jobs by the end of the year, about one-fifth of its workforce. The cuts will not impact the US arm of its business.

"We are building a future-ready organisation that is more agile, cost disciplined and technology enabled," CEO Tadeu Marroco said in the statement.

The company, whose cigarette portfolio includes brands like Lucky Strike and Dunhill, has stepped up its push in recent years into smoke-free alternatives, such as nicotine pouches and vapes.

Citi's job cuts continue this year

Citi will cut more jobs this year as part of its plan to reduce its workforce by 10%, or 20,000 employees.

In a statement on January 13, the bank said that it will continue to reduce head count in 2026.

"These changes reflect adjustments we're making to ensure our staffing levels, locations and expertise align with current business needs," a spokesperson for Citi said.

The plan was detailed in the company's January 2024 earnings report and could save the bank as much as $2.5 billion.

Cloudflare lays off 20% of its global workforce

Cybersecurity company Cloudflare on May 7 said it plans to cut roughly 20% of its global workforce, affecting more than 1,100 employees.

In an internal memo, Cloudflare executives said the company's use of AI has climbed more than 600% over the past three months, and that the rapid shift has forced the company to reconsider its structure.

"We want to be clear that this decision is not a reflection of the individual work or talent of those leaving us," Cloudflare executives wrote in the May 7 memo. "Instead, we are reimagining every internal process, team, and role across the company."

The company's shares fell more than 14% in extended trading following the announcement.

Coinbase is cutting 14% of staff

The CEO of Coinbase, Brian Armstrong, said in a letter to staff on May 5 that 14% of its staff would be cut, largely because of AI.

"AI is changing how we work. Over the past year, I've watched engineers use AI to ship in days what used to take a team weeks," wrote. "The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day."

Armstrong said this would mean fewer layers and faster decisions in the company. No pure managers, he said — all leaders will now be required to get stuck in and "get their hands dirty."

"AI is bringing a profound shift in how companies operate, and we're reshaping Coinbase to lead in this new era," he added.

Crypto.com laid off 12% of its workforce

Crypto.com CEO Kris Marszalek said in March that the company laid off 12% of its workforce, including "roles that do not adapt in our new world."

"Companies that move immediately and pair the best AI tools with top-performers will achieve a level of scale and precision that was previously impossible," Marszalek wrote in a post on X. "This is where we must go."

Dell cut 10% of its workforce

Dell cut its workforce by 10% for the third year in a row, the company said in its annual filing with the SEC.

As of January 31, 2026, the company had 97,000 employees, down 11,000 from the same time last year. The decline includes both layoffs and attrition, Business Insider reported.

eBay is expected to lay off 6% of its employees

eBay is set to eliminate about 800 jobs globally, making up 6% of its workforce. The company told Business Insider that it's taking steps to better align with its strategic priorities.

"We are grateful for the contributions of the employees impacted and are committed to supporting them with care and respect," a company spokesperson said in a statement.

Epic Games is cutting 20% of its workforce

Epic Games, the company behind Fortnite, said in March that it would lay off more than 1,000 people — about 20% of its workforce — as engagement with the game declined.

CEO Tim Sweeney said in a memo that the layoffs "aren't related to AI."

"To the extent it improves productivity, we want to have as many awesome developers developing great content and tech as we can," Sweeney said.

Estée Lauder is deepening its cuts, now to as many as 10,000 roles

Estée Lauder said in its May earnings report that it will deepen its previously announced cuts, which are now expected to affect up to 10,000 jobs.

More than two-thirds of the reductions are in cashier and demonstration roles at lower-performing retail and department stores.

Etsy

Etsy said August 5 that it is laying off about 220 employees, roughly 12% of its workforce.

"We will be saying goodbye to approximately 220 colleagues across the company, with most of the changes concentrated in Product & Engineering," the company's CEO, Kruti Patel Goyal, told staffers in a memo.

The company also reported its second-quarter financial results on Wednesday.

While Goyal's memo made no mention of AI or its potential threat to jobs, she said that the cuts were a preemptive move.

"The answer is that today's decisions aren't a reflection of this quarter or even this year, but of where Etsy needs to go next," she wrote.

Expedia laid off some employees

Expedia confirmed to Business Insider that it had laid off some employees on January 26 and had also posted new job openings. It's unclear how many of its workers were affected by the cuts.

"We are eliminating roles as well as opening some new roles as we remain disciplined about assessing the skills we need for the future," an Expedia Group spokesperson said in a statement. "We are also simplifying our structure and reducing organizational layers to move faster and with more accountability. These are not easy decisions, and we are grateful for the contributions of our colleagues who are impacted."

Freshworks is cutting 11% of staff

The San Mateo, California-based software company said in its early May earnings report that it would cut 11% of its staff in the second quarter. The company had about 4,500 employees at the end of 2025.

The cuts aim "to streamline the Company's organizational efforts and product development process" and increase AI across the company, according to the filing.

On an earnings call, CEO Dennis Woodside said about half the company's code comes from AI.

"Like many other software companies, that is definitely changing how we build products, how fast we can build products, and the amount of people that we need to build products," he said.

The company's stock slumped 35% from May 2025 to May 2026.

General Motors is axing 600 salaried employees

General Motors is cutting 600 salaried employees from its global IT division.

A spokesperson said the layoffs would enable it to "better position the company for the future," by ensuring GM has employees with expertise in AI-native development, data engineering, analytics, cloud engineering, prompt engineering, and AI workflows.

GoPro is laying off 145 employees

On April 7, GoPro said it would lay off about 145 employees as it tries to cut operating costs and restructure operations.

The layoffs make up 23% of its global headcount of 631 employees, the camera maker said in a regulatory filing.

The cuts will start in the second quarter of the year and will largely be completed by the end of 2026. The restructuring is expected to result in a charge of $11.5 million to $15 million.

The company cut about 15% of its staff in August 2024 to cut costs.

Groupon is reducing up to 400 positions globally

Groupon said on May 21 that it would cut up to 400 roles globally as part of a restructuring plan, according to a financial filing. It previously said it planned to rebuild as an "AI-native company."

The cuts are expected to happen by the end of the third quarter of 2026. Groupon is looking to generate $10 million to $12 million in gross savings in 2026.

"Up to half of this year's savings will be reinvested into AI infrastructure, talent density, and the tools and teams building the next version of the company," a spokesperson told Business Insider.

Groupon had 1,734 employees worldwide at the end of 2025, according to its annual report.

Heineken has a multi-year plan to reduce its workforce

Heineken is cutting 5,000 to 6,000 roles over the next two years to boost productivity and bring down costs, according to its latest full-year earnings report.

The company told Business Insider that the divisions and regions where the layoffs are due to take place are yet to be confirmed.

Heineken said in its 2025 report that it faced "subdued consumer sentiment" in the Americas, alongside a "challenging year" for brewers in Europe.

Intuit is laying off 17% of its workforce

Financial software company Intuit announced on May 20 that it would be cutting 17% of its full-time workforce.

The company shared a memo from CEO Sasan Goodarzi to employees that listed five reasons for the culling, including reducing management layers, focusing roles on "high impact work," and closing down two of its offices.

"These changes are a necessary evolution to reduce complexity and architect an organization that operates with the velocity required to fuel our growth engines," Goodarzi wrote in the memo, shared in a blog post on Intuit's website.

Laid-off employees in the US would receive 16 weeks of base pay, plus two additional weeks of pay for every year they have worked at Intuit.

The company said in a May 20 earnings report that restructuring costs from the layoffs would be about $300 million to $340 million.

Kenvue cuts 3.5% of workforce

Consumer healthcare brand Kenvue, which produces Tylenol, plans to cut 3.5% of its staff. Kenvue had about 22,000 employees globally, per its latest annual report.

The company wrote in a mid-February SEC filing that its board aimed to reduce complexity and drive operational efficiencies.

The company's layoffs and restructuring efforts are expected to cost $250 million in 2026, per the filing.

LinkedIn is laying off staff and 'scale back' other investments

LinkedIn CEO Daniel Shapero told employees on May 13 that it was laying off employees, and those in affected roles would receive a calendar invite. The jobs included positions in the Microsoft-owned company's Global Business Organization, marketing, engineering, and product teams.

"We need to reinvent how we work, with agile teams focused on our highest priorities, and by shifting investments toward areas such as infrastructure to fulfill our mission and vision over the long term," Shapero said in the memo.

Shapero also said LinkedIn would "scale back" investments in areas like marketing campaigns, customer events, and underutilized office space.

Lululemon laid off 100 part-time employees at its customer service center

The athleisure giant said it laid off 100 part-time employees to "strengthen the business." The affected roles are in the company's North American contact center.

"After careful consideration, we have made the decision to transition our North America GEC to a full-time employee staffing model. As a result, approximately 100 part-time positions in our GEC have been impacted," a Lululemon spokesperson said.

Meta lays off workers at Reality Labs and other divisions

Meta began laying off employees across multiple teams on March 25, including Reality Labs, Facebook, recruiting, sales, and global operations.

The cuts come as the company ramps up spending on AI infrastructure and talent, alongside broader cost-cutting efforts. Meta said the changes are part of ongoing restructuring to better align teams with company goals, while exploring other roles for affected employees where possible.

Meta first began preparing to slash jobs within its Reality Labs division, the unit responsible for Mark Zuckerberg's metaverse ambitions, in January, three people familiar with the matter told Business Insider at the time.

Two employees said that teams working on virtual reality headsets and Horizon Worlds, the company's VR social network, would be disproportionately affected.

Meta has shifted away from virtual reality in recent years in favor of spending hundreds of billions of dollars on beefing up its AI capabilities.

Nike laid off workers in two rounds

Nike is cutting roughly 1,400 jobs, mostly from tech, as part of a broader push to streamline operations and revive growth.

In a memo to staff on April 23 obtained by Business Insider, Chief Operating Officer Venkatesh Alagirisamy said the layoffs are tied to the company's "win now" turnaround plan, which focuses on improving culture, product, marketing, marketplace strategy, and in-person retail. He described the effort as entering its "final stretch."

This is Nike's second layoff in 2026. Nike said on January 26 that it planned to lay off 775 employees across Tennessee and Mississippi, citing efforts to "streamline" its distribution center operations.

"We are sharpening our supply chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future," Nike said in a statement to Business Insider.

Oracle's headcount fell 13% in a year

Oracle's workforce shrank by roughly 21,000 employees, or 13%, over the past year, bringing its headcount to 141,000 as of May 31, according to a 10-K filing released on June 22.

"The adoption and deployment of AI technologies across our operations have resulted, and may continue to result, in reductions to our workforce," Oracle wrote in the filing.

Oracle also disclosed that restructuring costs surged in fiscal 2026. The company spent $1.84 billion on severance and other exit costs, up from $374 million in the prior year.

The reduction in workforce comes as Oracle continues to invest heavily in AI infrastructure.

Papa Johns is restructuring

Papa Johns said it is laying off 7% of its corporate staff amid a broader restructuring.

The pizza chain said it will also close 300 locations in North America through 2027, starting with 200 this year.

"Optimizing our restaurant portfolio and strategically closing underperforming restaurants are among the most impactful actions we can take to improve restaurant profitability and fleet health," Papa Johns CFO Ravi Thanawala said during the company's fourth quarter earnings call on February 26.

Patreon, a creator economy company, laid off 20% of staff in July

Patreon announced layoffs in July.

The creator economy company is laying off 93 employees — roughly 20% of the company — per a memo its CEO, Jack Conte, shared publicly.

Conte wrote that the "market in which we operate has undergone profound change over the last 6 months," and that Patreon needs to cut costs to "remain a stable, dependable rock for our creators."

Pinterest is expected to lay off 15% of its workforce

Pinterest announced a global restructuring plan that includes layoffs affecting less than 15% of its workforce, according to a January securities filing. The cuts come with reductions in office space.

"We are making organizational changes to further deliver on our AI-forward strategy, which includes hiring AI-proficient talent," a Pinterest spokesperson said.

"As a result, we've made the difficult decision to say goodbye to some of our team members. We are grateful for their service and supporting them with separation packages and benefits," they added.

Saks laid off 16% of its corporate staff, among other job cuts

Saks Global, the beleaguered parent company of Saks Fifth Avenue, Neiman Marcus, and Bergdorf Goodman, conducted several rounds of layoffs as it closed stores and trimmed its corporate staff

In April, the company cut about 16% of its corporate staff, representing less than 4% of its total workforce.

"Following the strategic actions we've taken to secure long-term financial stability, sharpen our focus on luxury and full-price selling, optimize our operational footprint, and exit non-core businesses, we are right-sizing our corporate organization to align with our go-forward strategy," a Saks spokesperson told Business Insider.

The cuts followed Saks's closure of dozens of stores and fulfillment centers in the first quarter, resulting in layoffs.

Saks filed for Chapter 11 bankruptcy in January.

Sprout Social cut 20% of staff — about 260 employees

Sprout Social — a social media management program — announced on July 15 that it will cut 260 jobs, or about 20% of its workforce.

In a letter about the reduction in force, CEO Ryan Barretto said the cuts were due to rapid industry changes.

"This decision is not a reflection of their talent or commitment," Barrett said. "We made this decision because we believe it was the right one for Sprout's future. Our industry, and software more broadly, is changing quickly, and the way companies need to operate and invest has changed with it."

Affected staff will be offered a 12-week severance package, plus an additional week of pay for every year of tenure, fully-paid health benefits for six months, and a cash payment equal to the value of their equity shares that would have vested in the next 90 days.

Standard Chartered plans to eliminate 15% of corporate functions over the next 4 years

Standard Chartered plans to cut 15% of corporate function roles over the next four years, the company said on May 19.

The bank, headquartered in London, credited AI as a driver for the reductions.

"It is not cost-cutting, but it is replacing, in some cases, lower-value human capital with the financial capital and the investment capital that we are putting in," CEO Bill Winters said in a media briefing, Reuters reported.

The company added in a statement: "We are combining the best human talent with AI, investing to support our people into higher-value roles."

T-Mobile cut some jobs

T-Mobile cut some staff in early 2026, though the scope of the layoffs is unclear. Some workers posted on LinkedIn saying they'd been affected by the changes in January.

"As the next step in our evolution, we're making some changes while continuing to hire to ensure we have the right focus, structure, and momentum to keep changing the industry through innovation and our long-standing focus on customers," T-Mobile told Business Insider in a statement.

Tailwind cut 3 of its 4 engineers

Tailwind, a popular web tool, said it cut three of its four engineers in January, citing an AI-driven decline in revenue.

"75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business," CEO Adam Wathan wrote in a GitHub comment on January 6 that made waves in the tech community.

Target is cutting 500 roles from its distribution and regional offices

Target confirmed to Business Insider in February that it would cut 100 district office roles and 400 supply chain positions. It plans to invest instead in additional labor hours at stores to improve the shopping experience and return to growth.

The store improvement effort is a signature priority of the retailer's new CEO, Michael Fiddelke, who started on February 1.

In November, Fiddelke said the company intends to invest an additional $1 billion in capital expenditures for 2026, an increase of 25% from 2025.

TikTok lays off 250 employees

TikTok is laying off 250 employees and closing an office in Nashville, according to documents filed with the Department of Labor and Workforce Development in Tennessee.

A spokesperson for TikTok US Data Security, a joint venture established in January 2026 to oversee TikTok's US operations, said closing the office will "streamline our operations and better align our teams for long-term growth."

The Nashville office will close in October, according to the documents.

UPS said it will eliminate 30,000 jobs

UPS CEO Brian Dykes told analysts during the company's fourth-quarter earnings call that the company plans to reduce its operational workforce by 30,000 in 2026.

"This will be accomplished through attrition, and we expect to offer a second voluntary separation program for full-time drivers," Dykes said.

He told analysts that the company has identified 24 buildings for closure in the first half of 2026 and will continue to evaluate additional buildings for closure.

Verizon is selling 274 retail stores, affecting about 3,000 workers

Verizon said in July that it would transition 274 retail stores into franchise locations as part of ongoing changes at the telecom giant.

The company said about 2,500 retail workers and 500 corporate roles would be cut, and that typically around 70% of store employees accept jobs under the new franchisees.

The move comes two months after Verizon laid off several hundred corporate employees, or about 1% of its head count, as the company reallocates workers across its overall business.

Volvo is cutting 2,500 global jobs

Volvo's CEO, Håkan Samuelsson, said the luxury automaker is facing "a very tough environment with strong external challenges," including a fierce Chinese car market, US tariffs, and continued high-priced investments in a new lineup of electric vehicles.

The company said it is cutting 2,500 employees globally — including 2,000 in Sweden — to save around $530 million in response to those headwinds.

Volvo is also ending consultant contracts and planning some targeted employee exits, the company said in a press release.

Walmart said it would cut or relocate 1,000 corporate jobs

Walmart told employees on May 12 that it would cut or relocate about 1,000 corporate jobs to address redundancies and duplicate roles.

Suresh Kumar, Walmart's chief technology and development officer, and Daniel Danker, executive vice president of AI acceleration, product, and design, announced the changes in a memo.

"We've made changes to simplify how the work is organized, make ownership clearer, and better align roles to the work and skills we need going forward," the memo said.

The move follows Walmart's May 2025 decision to cut 1,500 corporate roles as part of an effort to "remove layers and complexity."

The company employed 2.1 million people as of January.

WiseTech is cutting 30% of its workforce

Logistics software maker Wisetech is cutting 2,000 jobs, or 30% of its staff, citing AI-driven efficiency gains.

In a conference call on February 25, CEO Zubin Appoo embraced AI and said that it means more productivity, in less time, and from fewer employees. The Sydney-based company employed about 7,000 people, according to its annual report released in October.

"I am prepared to say this clearly: the era of manually writing code as the core act of engineering is over," Appoo said. AI is "unlocking levels of efficiency gains across WiseTech that were previously out of reach."

Wix CEO said the company is set to cut 20% of its workforce

Wix, which provides website-building software, is reducing its workforce by 20%, the CEO told employees in a memo published on X on May 28.

The Israel-headquartered company employs about 5,300 workers.

CEO Avishai Abrahami cited the "fast evolution of AI capabilities" as a reason for the cuts and said the company needed to become a "faster, leaner, and flatter organization."

Workday is cutting jobs

Workday is cutting about 400 jobs, and said on February 4 that the move will help the enterprise software company redirect resources toward priority areas.

The layoffs will primarily affect customer-facing roles that are "non-revenue generating," Workday said in a regulatory filing.

The cuts represent roughly 2% of its workforce and are expected to result in about $135 million in charges in the fiscal fourth quarter, which ended in January.

Workday announced a larger round of layoffs about a year ago, citing the need to invest more heavily in strategic areas such as AI. The company reported about 20,600 employees as of late October.

Visa is cutting roughly 7% of its workforce

Global payment technology company Visa confirmed to Business Insider that it's cutting about 2,600 jobs.

That's roughly 7% of the company's employee footprint.

"To capture the opportunities ahead and best position Visa to lead this transformation, we must continue evolving how we work," CEO Ryan McInerney wrote to staff in an internal memo, according to Bloomberg. "AI is also helping to accelerate this evolution and shape the way work gets done at Visa."

Zillow cut 500 employees

Zillow CEO Jeremy Wacksman announced on August 4 that the company was cutting 500 employees as part of "organizational changes."

As of December, Zillow had around 7,000 employees, so the changes are affecting about 7% of its workforce.

"These changes are about ensuring we have a disciplined cost structure and getting more efficient, with the right people in the right positions," Wacksman said in a blog post.

Is your company conducting layoffs? Got a tip?

• Several billionaires have left or plan to leave California over its proposed wealth tax.
• The departures could mean that the state loses more in the long term than the one-time tax brings in.
• That's according to a working paper shared by a pair of Stanford economists.

Supporters of California’s proposed billionaire tax say it could raise about $100 billion.

But a new paper puts the takings closer to $30 billion and warns that the state could ultimately lose money if its richest residents flee.

Proposition 40, which goes before voters on November 3, would impose a one-time 5% tax on billionaires who were California residents on January 1, 2026, with their wealth valued at the end of the year. Most of the tax proceeds would go toward healthcare.

In a National Bureau of Economic Research working paper released this week, Stanford economists Benjamin Jaros and Joshua Rauh estimate the tax would collect between $28 billion and $36 billion — far short of supporters' $100 billion projection.

They point to billionaires moving away before the residency cutoff. Their estimate also assumes legal challenges could prevent California from collecting some of the remaining tax.

The authors identified seven billionaires reported to have left the state before the cutoff: Google cofounders Larry Page and Sergey Brin, investor Peter Thiel, director Steven Spielberg, Uber cofounder Travis Kalanick, investor David Sacks, and car loan tycoon Don Hankey.

Together, they accounted for nearly 30% of the wealth the researchers considered potentially taxable. The researchers noted that moving out of the state does not, by itself, settle someone's tax residency.

The authors' bigger concern is what happens afterward. California would collect the wealth tax only once, but billionaires who leave could stop paying state income taxes year after year.

If those departures and lost payments last, their model projects an average net loss of $38.9 billion. The researchers said they ran 100,000 simulations, and that in 85% of scenarios, losses outweighed revenues from the tax.

The forecast depends on who actually left and whether they stay away.

California's nonpartisan Legislative Analyst's Office offers a less stark view. It expects tens of billions in tax revenue and a possible ongoing drop of less than $1 billion a year in billionaire income-tax payments.

Brin is fighting the proposal on another front, too. He has given at least $102 million to Building a Better California, a group backing efforts to defeat or block Proposition 40. Two competing measures on the same ballot could keep Proposition 40 from taking effect, even if voters approve it.

While some billionaires have been vocal in their opposition to the tax, some have welcomed it. Nvidia CEO Jensen Huang told CBS News last month that being able to pay an estimated $8 billion over five years would be a "privilege."

In filings released this week, it was revealed that Meta CEO Mark Zuckerberg had considered moving out of California due to the tax, but ultimately decided to stay. To ensure that Zuckerberg has sufficient liquidity to pay without diluting his control of the company, Meta created a new class of shares.

Many economists back the plans. Six Nobel Prize winners — Daron Acemoglu, Abhijit Banerjee, Peter Diamond, Esther Duflo, Paul Krugman, and Joseph Stiglitz — signed a letter in September calling the proposal the "first opportunity for the people to start reining in the power of billionaires."

At the time, Acemoglu said it could counter years of tax avoidance by the very wealthy and curb their political influence. He said that while the proposal isn’t perfect, it "deserves support."

• Google CEO Sundar Pichai said no when Trump asked him to rename the Atlantic Ocean, the president said.
• Trump has floated the idea of renaming either the Atlantic or the Pacific to the "Trump Ocean."
• Earlier this year, he issued orders to change the names of the Gulf of Mexico and Lake Ontario.

President Donald Trump's plan to rename the Atlantic Ocean hit choppy waters when he took it to Google.

At a Wednesday rally in South Carolina, Trump said he considered putting his name or "America" on one of the two oceans that flank the US: the Atlantic and the Pacific.

"I’m not going to put either Trump or America on any other ocean but these two," he told the crowd.

Then, he said, he called Google to ask about making the change on Google Maps.

The tech giant had previously changed its US labels for the Gulf of Mexico and Lake Ontario to the Gulf of America and Lake America after executive orders from the president.

"I spoke to a brilliant guy, Sundar. He heads all of Google," Trump said, referring to CEO Sundar Pichai. He also praised Google cofounder Sergey Brin, calling both men "totally brilliant guys," before joking that they were "still rattled from the Gulf."

Trump recounted putting his idea directly to Pichai: "Sundar, I’m thinking of the Atlantic Ocean. Can you handle it?"

"No, no, no. This time I’m not doing it," Trump quoted Pichai as replying. "Oceans are different, sir. They cover really a lot of countries. Please don't ask us to do that."

"So I'll probably pass," Trump told the crowd. "Should I pass it?" He then answered his own question: "I think let's keep it the Atlantic Ocean."

Google did not immediately respond to a request for comment.

It was not Trump's first ocean pitch. At a Tennessee rally in early October, he floated "Trump Ocean" or "Ocean of the Americas" for the Atlantic or Pacific.

He has also mused about renaming a river, calling New Mexico "New America," and rechristening the Strait of Hormuz the "Trump Strait."

While those ideas remain proposals, Google Maps did adopt "Gulf of America" and "Lake America" for US users after the names changed in federal records. Users in Mexico and Canada still see the original names for the gulf and lake, respectively. Users in the rest of the world see the original names, followed by Trump's new names in brackets.

The changes have created a dilemma for people who make maps for an international audience. "The issue of international acceptance is also a factor, as some nations may not accept it," Joseph Wright, CEO of Replogle Globes, told Business Insider's Joshua Nelken-Zitser after the lake order.

"We sell globes worldwide."

For now, Trump's Atlantic idea appears to have sunk before it reached Google Maps.

• Investor Brad Gerstner wants Trump Accounts expanded to every US citizen under 40.
• The plan would create early IRAs that employers and donors could fund.
• Gerstner, regarded as the architect of Trump Accounts, said the change would require new legislation.

Brad Gerstner, the investor and architect of Trump Accounts, is pushing to expand the investment accounts beyond children and make them available to every US citizen under 40.

In an interview with CNBC on Wednesday, Gerstner said the change would require new legislation rather than a regulatory rule change.

Trump Accounts are tax-advantaged investment accounts created under President Donald Trump’s tax-and-spending law. Right now, they are available to Americans under 18, while children born between 2025 and 2028 are eligible for a $1,000 federal seed contribution.

When account holders turn 18, the accounts become traditional individual retirement accounts, or IRAs.

"Every year, 3.7 million kids age up into IRAs," Gerstner said. "Why not pull forward 20 years of IRAs? We can create all of those today, everybody under 40."

Gerstner's idea would create the accounts for adults under 40 without necessarily requiring the government to make an upfront deposit. Instead, he said, it would give employers, philanthropists and companies a ready-made vehicle through which to contribute.

That structure could allow companies or private citizens to contribute to accounts, he said, creating a "vessel" for the funding.

On Monday, Elon Musk said he planned to give one share of SpaceX stock to every American child through Trump Accounts. Giving a share to the roughly 72 million children in the US would be worth around $11.5 billion, based on SpaceX's share price in Wednesday trading.

Other major donors, including Michael and Susan Dell, Ray Dalio, and SpaceX President Gwynne Shotwell, have also backed the initiative.

Gerstner pointed out there has already been innovation in the investment field, mentioning the federal Saver's Match, created under the bipartisan SECURE 2.0 law, which is scheduled to begin in 2027.

The program will provide a federal match of up to $1,000 a year for eligible low- and middle-income workers who contribute to qualifying retirement accounts.

In comments to the New York Post, Gerstner said he was working on the legislation to make Trump Accounts available to anyone under 40, potentially within months. The proposal could also make account funding permanent.

The proposal's prospects in Congress, including its cost and whether lawmakers would support new matching funds, remain unclear.

• AI is changing how executives oversee their companies, Eric Schmidt said on the "In Good Company" podcast.
• Google's former CEO described several ways execs he knows use AI agents to manage staff.
• He described one company that uses AI assistants to ensure that staff are following its core values.

Eric Schmidt thinks the CEO of the future will have an AI assistant that can see across the entire company. For employees whose job is to keep a sprawling business coordinated, that could be bad news.

In an episode of the "In Good Company" podcast, the former Google chief executive described assistants that check whether company activity aligns with a leader's values, follow up on projects, and help identify ways to increase profits.

He argued that the technology could make businesses faster and flatter, with fewer people needed to plan, relay information, and move numbers around.

Schmidt sees little time for companies to adjust. He said competition in AI is fiercer than the PC-versus-Mac or Android-versus-iPhone battles: a model can take roughly six months to build, another two to test, and then be overtaken within five months of release.

"Time compresses every cycle," he said.

He also rejected the idea that AI is a bubble, pointing to Anthropic's rapid revenue growth. Schmidt said the company had grown faster than a record set during his time at Google, calling it "real money with real customers."

The changes he envisions are already visible in smaller experiments, he said. Schmidt gave the example of two founders he knows who ask an AI assistant every Friday to flag anything happening at their company that conflicts with their values.

Another executive created an AI version of himself that checks on an employee's progress, gives him instructions, and responds when he needs help, Schmidt said. That exchange sounded potentially abusive and worried him, he added, though he also saw how it sped up the executive's decisions.

Schmidt said his days as CEO were consumed by meetings, 12 hours a day, five days a week, as he listened to people explain projects and decisions. He thinks AI platforms can eliminate much of that "coordination tax": the effort of gathering updates, passing them upward, and keeping teams aligned.

For a company with 10,000 employees, Schmidt guessed AI could leave "a couple of thousand people who you don’t need."

He cited a friend whose fast-growing company cut 20% of its staff, including the "glue people" who handled planning and coordination. The friend later told Schmidt he had received death threats over the cuts.

Schmidt said companies would still need people who build products, make sales, speak with regulators, and lead teams. His advice to workers whose roles were disappearing was that executives should transition them "legally and humanely."

• Nvidia CEO Jensen Huang wants Europe to be less cautious in its approach to AI innovation.
• Huang told Germany's chancellor that the country and others in Europe are overreliant on regulation.
• "I think you overthink things," he told British journalists on a trip to the UK last week.

Cast off the shackles and be bolder, or risk losing the AI race for good.

That's the pointed message Nvidia CEO Jensen Huang has delivered to European leaders during his trip to the continent over the past week.

Over the last seven days, Huang has visited France, Sweden, the UK, and Germany ahead of Nvidia's GTC event in Berlin, which began Tuesday.

During that time, he's been clear that he believes the continent needs to move faster on artificial intelligence and rely less heavily on regulating the sector.

Huang made the case most directly on Monday evening in Berlin, during a public conversation with German Chancellor Friedrich Merz.

Asked how Europe should regulate AI, Huang said safety had to be paramount, but cautioned that policymakers could not regulate their way to technological leadership.

"There's nothing to regulate if the industry doesn't thrive," Huang told Merz, arguing that Germany needed to foster a domestic AI industry while ensuring it developed safely and responsibly.

He said that policymakers should focus on regulating AI applications, similar to the way they regulate products that use the internet, rather than trying to regulate the underlying technology wholesale.

"We should be regulating the applications right away," Huang said.

Merz replied that Europe was still trying to find the balance between innovation and regulation. The German leader said he did not believe "no regulation" was the right answer, but that overly tight rules were not either.

Huang’s response: "Give Germany a chance. Give this industry a chance."

The exchange came as Huang and Merz pitched AI as a potential answer to the economic malaise that led Germany into recessions in 2023 and 2024.

Huang said the country's manufacturing sector, engineering expertise, and industrial know-how are national resources, and that AI could help its companies turn them into an advantage in the next phase of the technology race.

"The next wave of AI is physical," Huang said, referring to robotics, manufacturing, cars, and heavy industry. "Electrons will never replace atoms."

It was the same urgent message Huang had delivered in London days earlier. Speaking to reporters last week, Huang said there was a "strange general behavior" going on in the UK.

He took a swipe at what he described as Britain’s tendency to dwell on failure.

"You have smart people, you have a great culture, you have young people, and the energy is vibrant. But for some reason, if there was a million reasons to win, you find the one reason not to do it."

"I think you overthink things," he added.

The remarks underscore a familiar tension in Europe’s approach to AI. The continent has moved early to establish sweeping rules for the technology, including the EU AI Act, while the US and China have pulled ahead in developing frontier models and the infrastructure needed to train them.

Huang, whose company dominates the market for the advanced chips powering the AI boom, is hardly a neutral observer. Nvidia stands to benefit enormously if governments and companies move faster to build AI infrastructure and deploy its technology.

Regardless of his stake in Europe's AI success, Huang's message was blunt. If the continent spends too long debating how to regulate AI, it may find that the meaningful innovation is done elsewhere.

• Trump praised Elon Musk's plan to give one SpaceX share to every child in America next year.
• The pledge could be worth about $10.6 billion at SpaceX's current price.
• Musk and Trump have a rocky relationship, but appear to be back on the same page in recent months.

Elon Musk’s pledge to give every child in America a share in SpaceX has already paid one dividend: effusive praise from President Donald Trump.

"A BIG THANK YOU to our legendary friend, Elon Musk," Trump wrote Monday, calling the proposed gift an act of "incredible generosity."

He said the shares would go to children through Trump Accounts, the investment accounts created under his administration.

It was an enthusiastic response to Musk's commitment earlier in the day. "Next year, I will give one of my SpaceX shares to every kid in America," he wrote on X. "This will be the first of many."

Significantly, Trump shared his praise in a post on X, a platform he has eschewed in recent years since launching his social network, Truth Social.

Trump was barred from Twitter in 2021 after the Capitol riot, and while his account was reinstated after Musk bought and renamed the platform, the president has been an infrequent poster since then.

Musk's $10 billion donation promise

There are roughly 72 million children in the US, and SpaceX stock closed Monday at about $148 a share. At that price, one share apiece would put the gift's value at around $10.6 billion. Its eventual value will depend on SpaceX’s share price at the time the stock is transferred.

Trump has been waiting for this particular contribution. In July, he said he thought Musk would donate SpaceX stock to Trump Accounts, even as he referred to their very public falling-out as a "little dispute."

SpaceX President Gwynne Shotwell and her husband had already pledged shares for more than 2 million children’s accounts.

Musk and Trump have a turbulent relationship. The world's richest man was one of Trump's biggest financial backers in the 2024 election, spending more than $200 million to help elect him. The pair were close enough during the first few months of Trump's return to the White House for Musk to earn the nickname "First Buddy."

He then became the public face of the administration's Department of Government Efficiency before leaving in May 2025.

After leaving DOGE, Musk was highly critical of the president's "Big, Beautiful Bill," calling it a "disgusting abomination."

Musk has recently resumed spending heavily to shape Republican politics ahead of the midterms. Since July, he has given about $276 million, including $158 million to the Senate Leadership Fund; the super PAC later sent matching sums to a Texas group supporting Attorney General Ken Paxton's Senate campaign.

Lately, Musk has been seen publicly with Trump several times; the president awarded him the National Medal of Science earlier this month, and when China's leader Xi Jinping visited the US in September, he sat at the president's table at a state dinner.

Details are still unclear on Musk's SpaceX share giveaway

If confirmed, Musk would join other wealthy backers of the program. Michael and Susan Dell contributed $6.25 billion to the accounts of 25 million children, with the gifts directed first to children in lower-income ZIP codes. Musk’s donation would be larger than the Dells' barring a significant drop in SpaceX's share price.

For now, it remains a promise. Musk has not detailed who would qualify as a child under his plan, how he would get shares into every eligible account, or when the transfers would happen next year.

For Trump, the promise brings one of the country’s wealthiest business leaders behind a program he has promoted. "This is exactly what was envisioned when we created TRUMP ACCOUNTS," he wrote Monday.

• The Louvre Museum said Monday it had closed its doors after student protests blocked its entrances.
• Riots and unrest have swept France in recent weeks, with violence erupting in Paris this weekend.
• The home of artworks like the "Mona Lisa" and the "Venus de Milo" gets around 9 million visitors a year.

The Louvre, the world's busiest and best-known museum, has shut its doors as disorder sweeps Paris.

The museum, home to some of the planet's most famous artworks, such as the "Mona Lisa" and the "Venus de Milo," said Monday that it had closed after protesters blocked its doors, extending the disruption beyond a weekend of demonstrations and riots across France.

"Dear visitors, due to student strikes the museum is currently closed. We apologize for the inconvenience," the Louvre said in a post on X. It gave no reopening time, and did not say whether it would reopen on Monday.

Students from the École du Louvre led the blockade in support of a nationwide high school protest movement and to denounce what they called police repression, AFP reported, citing museum management and unions.

The Louvre is visited by about 9 million people annually, making it by far the world's most visited museum.

Monday's shutdown bookends a difficult year for the museum. On this exact date last year, four thieves broke into the Apollo Gallery and stole eight pieces of France's crown jewels, valued at around $100 million.

The closure followed a weekend of protests over rising living costs and conditions in schools, with violence and looting in several French cities.

A Paris shopkeeper whose gold-buying store was broken into told Business Insider's Nathan Rennolds that thieves had "taken everything." He also found a Nicolas wine store on Sunday, its windows smashed and shelves picked clean.

Employees at a nearby boutique said they had hired extra security but closed early as the violence intensified.

At least 2,400 people were arrested after the weekend unrest, according to the Associated Press.

After an emergency meeting on Monday, French Prime Minister Sébastien Lecornu said he had instructed regional officials to impose limited, localized curfews.

In a separate statement, President Emmanuel Macron's office said the president had ordered a review of failures in security planning and intelligence gathering.

• Elon Musk says he'll give a SpaceX share to every child in the US next year.
• That would be a $10.5 billion gift based on SpaceX's stock price and roughly 72 million recipients.
• Musk said this would be the "first of many" SpaceX share giveaways but didn't offer further details.

Elon Musk says he'll give every child in the US a piece of his space company, a gift worth around $10.5 billion today.

"Next year, I will give one of my SpaceX shares to every kid in America," Musk wrote in an early Monday post on X. "This will be the first of many."

There are roughly 72 million children in the US based on 2025 census data, and SpaceX stock closed at $146 on Friday. If Musk donated 72 million shares right now they would be worth around $10.5 billion.

Musk didn't provide any further details on how the giveaway would work, such as eligibility criteria or specific timing, or whether the shares will be transferred to Trump Accounts.

The Tesla and SpaceX CEO is the world's richest person, with an estimated net worth of $904 billion as of Friday's close, per the Bloomberg Billionaires Index.

SpaceX — the company behind Falcon rockets, Starship launch vehicles, Starlink satellites, the AI chatbot Grok, and X — went public this summer and has a market capitalization of about $2 trillion.

Excluding restricted shares and options, Musk owns 4.77 billion SpaceX shares for about a 36% stake, worth just under $700 billion at Friday's close. The rest of his fortune largely comprises his stakes in his other companies, including Tesla, Neuralink, and The Boring Company.

Donating 72 million shares would reduce Musk's number of SpaceX shares by 1.5%. If, as indicated in his X post, he follows that up with further giveaways, his stake could shrink significantly.

Musk's pledge is part of a broader trend of gifting shares to America's children, aimed at ensuring they all own a piece of the stock market and reap its gains over time, and benefit from a lifetime of compounding wealth.

The Trump administration launched Trump Accounts — tax-advantaged investment accounts — for eligible children this summer, with those born between 2025 and 2028 receiving a $1,000 federal seed deposit. Numerous companies have agreed to contribute to them as well.

Michael and Susan Dell contributed $250 to 25 million American children's Trump Accounts earlier this month, a gift totaling $6.25 billion that was allocated first to those in the lowest-income ZIP codes.

SpaceX President Gwynne Shotwell and her husband pledged in July to give shares of SpaceX to more than 2 million children.

Musk shared his SpaceX gift idea after Anthropic pledged to commit 5% of its shares to a public benefit fund.

"I recommend giving shares directly to the public," he replied on X. "This is what I will be doing."

Another X user described Anthropic and Musk's pledges as "the beginning of universal basic income." Musk corrected him, writing *universal high income."

Musk has predicted that advances in AI, robotics, and other technologies will usher in an age of abundance in which everyone can have "whatever stuff they want."

He's recommended people stop saving for retirement in 10 or 20 years as their nest eggs will be "irrelevant," and has proposed government checks for all as the best response to job losses from AI.

Correction: October 19, 2026 — An earlier version of this story incorrectly described SpaceX as a private company. It went public in June 2026.

• Musk described his plans for the Tesla Roadster during a 2019 exchange with YouTuber MKBHD.
• On Thursday, the Roadster did exactly as Musk promised nearly eight years ago, leaping into the air.
• While Musk missed his own deadline by years, the technology on display was just as he described it.

It's been a long time coming.

Almost eight years ago, in January 2019, Elon Musk shared plans on Twitter for Tesla's Roadster to lift off using cold-gas thrusters and ultra-high-pressure air. On Thursday, the much-anticipated Roadster did exactly that.

Musk's 2019 assertion came in response to a user sharing a GIF of the DeLorean from "Back to the Future" hovering in midair.

"The new Roadster will actually do something like this," he wrote. Tech YouTuber Marques Brownlee responded: "The thing is I feel like you’re not joking."

"I'm not," Musk said.

He then described a SpaceX-made cold-gas thruster system that uses high-pressure air stored in a composite pressure vessel.

At a SpaceX test site in Texas on Thursday, almost 8 years later, a Roadster climbed a curved ramp, dropped, rolled through the air and landed on its wheels. It used the same basic technology: cold-gas thrusters fed by high-pressure air stored in composite pressure vessels.

The 2019 exchange was not Musk’s first mention of thrusters. In June 2018, he said the Roadster would include roughly 10 of them and suggested they might allow the car to fly.

When another user proposed compressed-air cold-gas thrusters, Musk said that configuration made sense and described a pump to replenish the air.

Musk's account of the technology has proved more consistent than his production timetable. Tesla unveiled plans for the second-generation Roadster in 2017 and originally targeted production for 2020. After repeated delays, Musk said in the reveal that production will begin in 2028.

The Roadster is not Tesla’s only vehicle to miss an ambitious release target. When Musk unveiled the Cybertruck in 2019, he said Tesla expected production to begin in late 2021. The first customer deliveries took place two years later, in November 2023.

While Musk has missed plenty of deadlines, many of his more improbable technology plans have made it beyond the drawing board. In December 2020, he said SpaceX would try to catch a returning Super Heavy booster with its launch tower.

Nearly four years later, the tower’s mechanical "chopsticks" caught one for the first time.

Musk has a habit of promising the improbable well before it is ready, but eventually, the improbable part arrives.