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Received yesterday — 22 October 2026 ⏭ South China Morning Post

Embracing the Experience Economy

When Abel Zhao thinks about the future of travel and live experience, he begins with a memory. As a high school student during the 1998 FIFA World Cup, Zhao was too young to enter the stadium. Instead, he stood outside with friends, listening to the roar of the crowd and absorbing the energy of thousands of people gathered from around the world. “We could only stand outside and hear the cheering, but that was already exciting enough,” he recalls. Decades later, that experience has become part of...

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