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MSG uses Knicks championship rings as bait in phishing test, calls the lure 'an unfortunate mistake'

23 October 2026 at 22:48

The New York Knicks found themselves in hot water late Thursday when it was reported that the organization did not give championship rings to its assistant coaches or other employees.

But the news took a turn when employees reportedly were given a phishing test email disguised as a chance to redeem their rings.

"Those who did click the link at the bottom of the message did not get to choose any jewelry; instead, they were forced to attend a mandatory cybersecurity class to help satisfy some of [owner James] Dolan’s growing cybersecurity concerns," The Athletic reported.

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The team confirmed on Friday that the email was indeed a cybersecurity test.

"The company had previously sent out an email to its corporate team as a simulation of a phishing attack designed to strengthen our security against hackers. MSG was recently hacked and extorted using an employee login and password obtained through a similar phishing attack," MSG said in a statement.

The company added that "[u]sing the rings as a lure to gain employees' attention was an unfortunate mistake" and said it would be giving "more than 275 championship rings and jewelry to players, coaches, employees and other members of the Knicks family, worth more than $3.7 million, in recognition of their contributions and celebrating this achievement."

KNICKS SUPERFANS NAME THEIR NEWBORN 'KNICKSON FYVE' TO HONOR HISTORIC NBA CHAMPIONSHIP RUN

The Knicks hung their championship banner, their first since 1973, on Tuesday night in their season opener, and players received extravagant 22-carat rings that are estimated to be worth at least $100,000 each. Each ring has roughly 800 diamonds and a recreation of the world's most famous arena.

Coaches were reportedly told they would eventually receive rings but did not get them along with the players on Tuesday. Employees, however, were apparently told not to expect any.

That's when employees' hopes were raised when they got the phishing email about rings last month.

"(Employee name), this one is on the house. MSG is issuing a complimentary employee championship ring. The same jeweler, the same craftsmanship, personalized with your name. No cost to you. There are two designs to choose from: Championship Gold and Garden Classic. Reserve the one you want below," the email reportedly said.

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The Knicks beat the San Antonio Spurs in five games over the summer.

Knicks superfans name their newborn 'Knickson Fyve' to honor historic NBA championship run

23 October 2026 at 00:43

The New York Knicks raised their first NBA title banner in 53 years on Tuesday night before tipping off their 2026-27 season, and we were all reminded of just how much this championship meant to the city of New York.

For one family, the championship was so impactful, it inspired the name of their firstborn son.

Yvonne Gonzalez-Bradford and her husband Vance were expecting their son when the Knicks defeated the San Antonio Spurs in five games during the NBA Finals this summer, capping a run of destiny in the best way possible – ending a 53-year title drought for a city that has been waiting forever to celebrate them again.

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The historic moment ultimately led the Bradfords down a path of names, and they settled on one: Knickson Fyve Bradford.

The Bradfords spoke with TODAY.com about the name choice, saying they already had Prestige Wisdom in place if the baby were a boy, and Lady Victoria if it were a girl.

But the Knicks changed everything.

"You know how when something happens so well in your favor, you don’t want to jinx it?" Vance said. "I was just like, ‘Yep! Absolutely. That’s it!"

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Knickson was the first time, but Fyve as the middle name brought together the "Knicks in Five" slogan this fan base rallied around after they defeated the Spurs in five games.

Knickson was born on Aug. 8, weighing a healthy eight pounds, eight ounces. And for Yvonne, he was born on her birthday.

"We wanted to have a very strong and firm name that would lead to a cool life," Vance told the outlet. "Knickson Fyve is definitely our motto, Knickson Fyve forever!"

It’s also worth noting the Bradford family has a strong Knicks connection, with Vance’s mother being a scorekeeper for the 1972-73 Knicks. They went on to win the NBA title that season as well – and it remained the last time New York hoisted the Larry O’Brien Trophy before this group, led by Finals MVP Jalen Brunson, got the job done.

Brunson spoke to a sold-out, emotional Madison Square Garden crowd on Tuesday night before facing LeBron James and the Philadelphia 76ers, thanking the crowd and the Knicks fans at home for their support throughout the playoff run.

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Well, he and his teammates have one new supporter who has no choice but to be a Knicks fan for life now that his name is attached to franchise history.

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