YouTube, TikTok and Twitch are blocking ads en masse for the Alabuga Special Economic Zone, which recruits young people to assemble combat UAVs. Yet Tatarstan’s efficient managers have relaunched the recruitment campaign – through the proxy project Stalin’s Falcons, the Dronecon cyber tournaments with million-ruble prizes, and the game Drone Battle: Ukraine. Details in a T-invariant investigation.

Alabuga SEZ CEO Timur Shagivaleev has registered a patent for an “assessment tool in game form: the multiplayer online strategy Drone Battle: Ukraine.” The strategy is available on its website in three languages: Russian, English and Chinese. According to the Whois service, the dronewars.su domain is registered to the Alabuga SEZ.

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Shagivaleev is listed as the author of three more patents for various game-based “assessment tools.” According to Elibrary, all of them have zero citations. Another patent in his name covers software for conducting and analyzing mass assessments – the Alabuga HR platform. Shagivaleev is under sanctions from most countries in the Western coalition and appears on Ukrainian sanctions lists under the category “engineers of aggression.” At the same time, Shagivaleev did not add himself to patents related to UAV technologies that were registered by other SEZ employees or outside engineers (in Russia, the practice of adding a manager to patents and other intellectual-property documents is common).

Shagivaleev’s deputy for new production, Sergey Alekseev, is listed first among the authors of a patent for a “civilian unmanned aerial vehicle.” Less is known about Alekseev than about his boss. Judging by the widely discussed 2023 investigation by Protokol, which exposed the involvement of teenagers in assembling Shaheds at Alabuga, Alekseev appears to be the main advocate of the company’s signature method of motivating students to deliver results: punishing them by shooting them with paintballs. Looking at the outline of this “civilian” UAV, one can easily recognize the shape of the Shahed loitering munition, also known as the Geran-2. Little information is available about the other patent authors; only Mikhail Zavyalov has an obvious connection to the UAV industry. In all of the patents mentioned above, the rights holder is the Alabuga SEZ.

The abstract to Shagivaleev’s patent (for some reason, Alabuga SEZ chief accountant Anastasia Zyryanova is also listed as a co-author) states that “the main purpose of the program is to familiarize users with the situation in the special military operation zone through a training tool in game format, and to develop tactical and strategic planning among participants in game sessions.” Drone Battle: Ukraine is described as “a training simulator in the form of a multifunctional interactive web application with multiplayer support.” The first recorded uses date to 2025.

T-INVARIANT BACKGROUND

Who is hacking Alabuga’s production and propaganda machine?

On June 27, 2026, it became known that the Alabuga SEZ website had been hacked. Hackers from Black Spark claimed responsibility and said they had obtained a database of employees and supply chains. For several days, the site displayed a Black Spark placeholder page (what it looked like can now be seen here). By July 1, the site had been restored. In spring and summer 2026, an active campaign was under way to block Alabuga advertising; on June 19, the AlabugaGate project announced that almost no integrations remained on YouTube – nearly all had been removed or blocked. Earlier, in May 2026, information appeared that “Alabuga is Ukraine’s No. 1 target for 2026”; according to the Ukrainian Telegram channel Strategic Aviation, “preparation for the operation to destroy it has been under way for several years and may become one of the largest in the war.”

The active phase of the advertising campaign for Drone Battle: Ukraine began in spring 2026 and is still ongoing. T-invariant obtained a commercial proposal that advertising agencies are sending to YouTubers with million-strong audiences. According to the brief, the target audience for the ads is “men aged 18 to 45, GEO: all of Russia (mainly up to 1,500 km from Tatarstan).”

Alabuga’s management uses this multiplayer game to recruit people as UAV operators, mainly through its proxy project Stalin’s Falcons. The project’s slogan: “Our grandfathers developed and produced the best weapons in the world and used them to beat the fascists. Now it’s our turn.”

Left to right: Timur Shagivaleev, VTB head Andrey Kostin, Tatarstan President Rustam Minnikhanov, and a Stalin statue at the opening of Alabuga Polytech headquarters. Photo: Alabuga SEZ press service.

T-INVARIANT BACKGROUND

Timur Shagivaleev was born on January 28, 1978. He graduated from MGIMO. Since September 2011, he has served as CEO of the Alabuga SEZ. In 2023, he presented Russian officials and state banker Andrey Kostin with a 25-year, 491-trillion-ruble development project for Alabuga that envisaged colonizing four of Jupiter’s moons and incorporating them into the SEZ. According to the presentation, the colonization of Jupiter’s moon Callisto would include the development of biotechnology for human cloning, genome editing, and extending human life to 700 years. At the ceremonial signing of the plan at Alabuga, VTB head Kostin and Russian First Deputy Finance Minister Irina Okladnikova added their signatures (see T-invariant’s detailed analysis of the megaproject).

In February 2026, Radio Liberty published a major story on Stalin’s Falcons. Its journalists concluded that this Alabuga SEZ project was more likely serving PR and HR goals – attracting people “to the special military operation” and to drone assembly – than directly participating in hostilities. Stalin’s Falcons openly campaign among students. As T-invariant previously reported, on April 20, 2026, HSE University hosted a drone-piloting tournament organized by Stalin’s Falcons. To take part, students had to pass a preliminary selection specifically in the Drone Battle: Ukraine simulator. The university’s social-media groups published instructions (here and below, T-invariant preserves the authors’ spelling and punctuation):

“The procedure is simple:

– register on the platform: dronewars.su/ru

– complete 10 training chapters

– win a single-player game in Real Time mode, playing for the Russian Federation

After that, access to ranked games will open – this is your pass to the next stage.”

Stalin’s Falcons tournament at HSE University. Photo: T-invariant.

The competition took place in the atrium of HSE University’s main building on Pokrovsky Boulevard in Moscow. Interestingly, in the report “A Duel of the New Era” on HSE’s website, the press office removed the word “Ukraine” from the name of the simulator.

“Drone Battle is designed as a tactical simulator in which the player commands a UAV troops unit. The player has FPV infantry, vehicles and support stations at their disposal. The objective depends on the scenario: capture the enemy headquarters and hold it for one day of game time, or occupy a neutral base and hold it for five days. After the competition, representatives of Stalin’s Falcons spoke with students and explained how service in UAV troops works today,” the article said.

The Drone Battle: Ukraine simulator is also a key part of the large Dronecon cyber tournaments held in Tatarstan with support from the Alabuga SEZ and Stalin’s Falcons.

“The cyberbattle of the year: Russia’s largest tournament from Stalin’s Falcons!” is how major public pages, Z-bloggers and war correspondents advertise the event (see 1, 2, 3). So far, at least four large multi-day events have taken place: the tournament on April 11-13, 2025; the tournament on February 23-27, 2026; the tournament on April 11-13, 2026; and the tournament on May 8-14, 2026. Cyber athletes were invited to Tatarstan for these events, with all travel, accommodation, meals and entertainment covered, and the organizers did not stint on major rewards. The prize fund of the first tournament was announced at 18 million rubles, while the following tournaments offered 15 million rubles.

The first tournament organized by Stalin’s Falcons. Photo: Stalin’s Falcons Telegram channel.

The February tournament made the loudest splash in the media, on social networks and on YouTube. It was won by the esports player “Grisha Putin,” who received a check for 3.5 million rubles. He is Russia’s most popular Z-streamer; his second nickname is “Cyberwarrior of the Special Military Operation.” His real name is Grigory Korolev, and he is a student at St. Petersburg State University (in a recent interview, he said he was on the verge of expulsion for poor academic performance and was considering signing a contract with the UAV troops). Grisha Putin regularly draws huge audiences to cyber tournaments, including with Western streamers, and actively promotes the Z agenda in the global gaming community. The streamer says he raises millions of rubles from sympathetic foreign gamers for combat drones for the Russian army. One of the most popular lots is personalized shells, rockets, mines and UAVs: Grisha Putin arranges for Russian soldiers to write foreigners’ wishes on munitions and send photo and video reports (for example, it was reported that an Arab man allegedly asked them to write about his beloved cat).

Russia’s best-known Z-esports player Grisha Putin (second from left) celebrates his victory. Photo: “Grisha Putin’s Bunker” Telegram channel.

In press releases from Stalin’s Falcons, Grisha Putin describes his impressions as follows:

“Video games have long been more than youth entertainment. Many countries use them to promote their historical truth, thereby educating young people and giving them their point of view. Russia has begun releasing its own video games with support from the Internet Development Institute. I have already highlighted new domestic games such as the first game about the special military operation, Squad 22: ZOV by SPN Studio, Sparta 2035 by Lipsar Studio, and Gomel Bogatyrs by Playing Cats Studio. As for the Dronecon tournament by Stalin’s Falcons, it is an excellent example of drawing gamers who play popular global strategy games into the latest technologies of warfare. Gamers have skills in strategic thinking, game planning and instant reaction to partners’ actions. This is a unique and already very well prepared contingent for working with real-world projects.”

Grisha Putin at the tournament. Photo: “Grisha Putin’s Bunker” Telegram channel.

This is how Stalin’s Falcons describe the rules for participation:

1. You must submit an application on the website and choose a track.

2. Contact the tournament organizers for further interaction.

3. Complete the training in the Drone Battle simulation and play a single-player game for the Russian Federation – https://dronewars.su/ru. Send confirmation of completing the training to the organizers.

4. Collect a package of documents (passport, taxpayer identification number, SNILS) to create a participant card and verify the data. The tournament is held on a closed and guarded site to ensure the safety of participants and guests.

5. Confirm your participation in the tournament after your participant card has been approved.

6. Receive your tickets before the tournament and arrive.

You can expect paid transfer and accommodation; a fair prize fund; and the opportunity to receive an offer from Stalin’s Falcons.

The total advertising campaign has not gone unnoticed. Reviews by participants can be found on review sites. There is also feedback about the “closed and guarded site”:

“The tournament is not a scam, I was there myself. The only thing is that for those seven days you’re basically in prison: there’s almost no connection, you can’t leave the site, you’re supervised, and you sign nondisclosure documents about what you saw. On the plus side, they feed you for free and the food is tasty :), and they also give you their merch (the merch is really cool, in my opinion, but if your size is M, it’s better to try to get into the line first; those sizes are in short supply). There are different disciplines: instead of HoI, I had War Thunder; maybe the next tournament will have HoI. There are several disciplines: War Thunder (in my case), GeoGuessr, Drone Battle and FPV flights (first in a simulator, then on a real one). Points are counted in total. If you win first place in one discipline but are eliminated from all the others, that doesn’t necessarily mean you’ll get prize money. By the way, Alabuga covers the tax on the prize.”

A runway-style show at a Stalin’s Falcons tournament. Photo: Stalin’s Falcons Telegram channel.

t is difficult to name the exact number of people the organizers managed to attract to their events. Radio Liberty journalists wrote in February 2026 that only a few photographs from Dronecon could be found online: some were taken on the grounds of Alabuga Polytech, and others inside the premises of the Zarnitsa production association in Kazan. At the time, Radio Liberty found only one independent piece of evidence that the tournament had actually taken place: the Higher School of Petroleum in Almetyevsk reported on its website that one of its students had participated in Dronecon. He confirmed to journalists that he had gone to the tournament, called it “cool,” but noted that far fewer than the announced thousand people had taken part in Dronecon. The note is still available today.

[[socialnetworks]]

Radio Liberty also described in detail that many links can be found between Stalin’s Falcons and Alabuga, but no real traces can be found of the Falcons operating as a combat unit, nor of people connected to the unit beyond recruiters and marketers. Stalin’s Falcons have never been mentioned as a combat unit in reports by the Russian Defense Ministry or in federal media. Russian “war correspondents” write about the Falcons only in advertising posts. In addition, Radio Liberty found numerous negative reviews from people who had tried to join Stalin’s Falcons through recruiters.

The Ukrainian outlet 24 Kanal also published a major investigation into the Falcons. Its journalists concluded that Stalin’s Falcons look like “an element of a sprawling network where technology, information operations and controlled PR are combined.”

“In modern war, Russia is building not only combat units, but entire media systems of influence that operate simultaneously in the military, digital and public spheres,” the journalists conclude.

Thus, Timur Shagivaleev has managed to prove to the Kremlin his important role in supplying the key resource of modern warfare – UAVs – as well as the people who will assemble and then operate them. And while the whole world already knows about Alabuga as a physical point on the map where instruments of death are produced, far less is known about the cyber-Alabuga that Shagivaleev and other “Putin’s Falcons” from the Alabuga SEZ are building in parallel. Given the current shortage of personnel for the combat-drone industry, the task of recruiting young people online looks like no less important a national project than keeping the death factory in Tatarstan running. As T-invariant wrote earlier, “esports players are admitted without competition.” That was the headline of an article published by Tatar-inform at the height of the student recruitment campaign.

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The post Putin’s Falcons. Alabuga’s CEO patented a game called Drone Battle: Ukraine, while his deputy patented the war’s main drone appeared first on Т-инвариант / T-invariant.

By the beginning of Vladimir Putin’s new presidential term in 2030, Russia’s fastest-growing neurotechnology company promises to begin developing solutions for maintaining mental health and cognitive function, as well as technologies for stimulating brain neuroplasticity and managing emotional states — specifically, “fear, happiness levels, and motivation.” Research and development are being handled by scientists at Moscow State University’s AI Research Institute, which is headed by Putin’s daughter, Katerina Tikhonova. Neiry Group already enjoys substantial support from both state development institutions and private investors, notably from billionaire Vladimir Potanin and other major Russian investors operating through closed-end mutual funds. What is at stake is extending life expectancy and improving quality of life in old age — a topic that deeply concerns the Russian President, though he is certainly not alone in this interest. With such positioning, Neiry expects to secure significantly more funding, according to T-invariant’s sources in the Russian venture capital market.

Top news on scientists’ work and wartime experiences, along with videos and infographics — subscribe to the T-invariant Telegram channel to stay updated.

From Rats to Humans

The MSU AI Research Institute has become a strategic partner for Neiry Group, which plans to move “from mass microchipping of animals to the first experimental human neurochip implant surgeries.” The institute houses an invasive neural interface development laboratory where joint research with Neiry is conducted. The company and its founder, Alexander Panov, participated actively in the recent St. Petersburg International Economic Forum (SPIEF). In the “Know Our Own” zone, as part of the “Minute of Techno-Glory,” Neiry’s booth operated alongside “The Welder Catherine,” Lapochka lemonade, Infomaximum, and other Russian brands. At the forum, the company announced a new funding round and even more ambitious plans than before (see previous T-invariant article on remote-controlled bio-drone pigeons and “conquering the world with neurotechnology”).

This new phase of active fundraising has shed light on the sources of funding used to consolidate Russian neurotechnology companies around Neiry. Meanwhile, an aggressive PR campaign has revealed what Neiry intends to do next.

“Just so you know, my co-founder of Neiry is Katerina Tikhonova, the idea for an AI-chipped rat came from Mikhail Kovalchuk, and our ambassador is Vladimir Putin!
*according to foreign agents, extremists, and Navalny’s idiots”

From the Telegram channel of Neiry founder and CEO Alexander Panov

In its investor presentation on the Aurora platform, Neiry listed six organizations as investors: Interros holding company, the Voskhod Fund, the NTI Fund, JSС Mira AI Capital, SPEC Investment, and the Seed Investment Fund. However, in the presentation on its own website, Neiry has omitted Interros, owned by billionaire Vladimir Potanin. As a reminder, the holding company is under US and Canadian sanctions, while Potanin himself has been on the US sanctions list since 2018, and after 2022 was sanctioned by Canada, the UK, Australia, and New Zealand. The Voskhod Fund was created by Interros and was sanctioned by the US in 2023.

Neiry raised a significant portion of its capital from state development institutions. Judging by the presentation, the NTI Fund was its first public investor. Among the third-round investors is the Seed Investment Fund (Russian abbreviation$nbsp;— FPI), displaying the old logo of the Russian Venture Company (RVC). Yet back in 2019, RVC announced the closure of its subsidiary funds (including FPI), and in 2021 it was reported that RVC had been integrated into the Russian Direct Investment Fund (RDIF).

Founder and CEO of Neiry Alexander Panov. Photo: Forbes.

Meanwhile, FPI remains legally registered. This is likely due to the administrative peculiarities of RVC’s reorganization and the convoluted nature of winding up legal entities, especially of this type, according to a former RVC employee who spoke with T-invariant. There is no record of any substantive activity by FPI over the last 8–10 years — a fact confirmed to T-invariant by two former FPI employees.

Sources say it is difficult to explain why FPI appears in the “Neiry Group’s Capital” section of the investor presentation. “Perhaps it refers to some earlier investments in one of the neurotechnology companies that became part of Neiry, or maybe it’s somehow connected to RDIF, which now holds what used to be called RVC or was part of it,” suggests a former RVC employee. T-invariant sent an inquiry to Neiry Group to clarify this information, but no response has been received yet.

T-INVARIANT BACKGROUND INFO

The Russian Direct Investment Fund (RDIF) is a sovereign wealth fund established in 2011 by the Russian government to attract foreign capital into the Russian economy and co-invest in key projects. RDIF and its CEO, Kirill Dmitriev, were added to all major sanctions lists within days of the full-scale invasion of Ukraine (February 28, 2022, by the US; March 1, by the UK; and shortly after by the EU). Kirill Dmitriev has headed the fund since its founding. Today, he is one of the key Russian negotiators in economic and political dialogue with the US under the Trump administration.

During these active negotiations, a project for a tunnel across the Bering Strait (Chukotka–Alaska) was proposed. The fund and its founder have always been inclined toward mega-projects. In 2016, the fund invested in Hyperloop One, a company developing a high-speed vacuum train based on Elon Musk’s design. The deal’s value and terms remain unknown (though after the project collapsed, all investments were lost). In 2017, Kirill Dmitriev announced that RDIF would invest in the construction of Neom, the “city of the future” in Saudi Arabia. Dmitriev’s wife is Natalya Popova, a friend of Katerina Tikhonova and her deputy at Innopraktika (for more details, see the article “The ‘Single Perimeter’ State Corporation: How Putin’s Daughter and Her Fashion-Model Friend Decided to Turn Innopraktika into an Integrator for All High-Tech Companies”).

The remaining two public investors are JSC Mira AI Capital and SPEC Investment. These companies have not been included in sanctions lists. Alexey Mariza, the founder and former CEO of Mira AI Capital, also serves as the chief operating officer of Neuroroga. In 2025, during its third funding round, Neiry acquired a 50% + 1 share stake in Neuroroga. Consequently, Mira AI Capital’s investments now flow into both the parent company (Neiry) and its subsidiary (Neuroroga). The founder of SPEC Investment is the Minerva-Capital closed-end mutual fund with a 99.93% stake; this fund is managed by JSC AF Capital Management Company (known as JSC Veter Management until January 10, 2025).

The strategic partnership with Katerina Tikhonova’s institute serves as a signal of political priority and provides access to the largest pools of capital. Potanin’s funds provide financing, while VTB Bank — represented by its Deputy Chairman of the Management Board, Vadim Kulik — gives Neiry prominent visibility at the major Data Fusion conference (hosted by the state bank in collaboration with Tikhonova’s Innopraktika foundation) In 2025, Kulik personally moderated a panel titled “Neurotechnologies: The Race for the Future.” Judging by the list of participants, Neiry is the company driving this race — specifically, Neiry founder and CEO Alexander Panov, Chief Scientific Officer Mikhail Lebedev, and laboratory head Vasily Popkov (both scientists are key figures at the MSU AI Research Institute). Such high-level PR support is not even available to Russia’s largest and longest-established neurotechnology companies, such as Motorika, which specializes in functional cybernetic limb prostheses, neuroimplants, and medical device distribution (Motorika has received direct investment from RDIF and has completed a pre-IPO round).

“The development of neurotechnologies, which Neiry is engaged in, can be viewed as a tool of geopolitical competition, and the state’s current position regarding limited regulation of AI development allows for growth in all directions,” stated VTB Deputy Chairman Vadim Kulik.

The new, fourth funding round was split into two parts: a “public” round and one for professional investors. The round for retail investors ran from March 10 to April 24. The price per share was set at 5,250 rubles [~$70]. The minimum investment for retail investors was 152,250 rubles [~$2000], equivalent to purchasing 29 shares. On his Telegram channel, Panov said that over 200 individual investors became shareholders within three weeks of the campaign. In another post, he mentioned that Neiry “raised 100+ MILLION [~$1,3m] in funding” within five days of targeting individual investors — this is currently the only public information available on the financial results of the 2026 funding round. Looking ahead, he noted that from May through the end of 2026, participation in the round would be restricted “only to strategic partners and institutional funds with a minimum investment size of 100 million rubles [~$1,3m].”

Ultimately, according to the investor presentation, Neiry Group’s valuation is projected to reach 8 billion rubles [~$100m] by the end of 2026. Following that, an IPO is planned for 2028.

On-Demand Happiness

It is expected that 50% of the funds raised will be allocated toward accelerating research and developing invasive neural interfaces to treat neurological and psychiatric disorders, as well as enhancing cognitive abilities. This will culminate in the mass production of PUSIN — the “Personal Universal System of Invasive Stimulation.” Another 30% of the investment will be used to acquire other neurotechnology companies, with the remaining 20% dedicated to international market expansion, clinical trials, and related overhead costs.

The company’s website states that Neiry operates four proprietary surgical units, has performed over 500 successful animal surgeries, and is slated to begin human trials in 2026. The company has already announced recruitment for a study on deep brain stimulation (DBS) for patients with treatment-resistant depression and obsessive-compulsive disorder. This procedure involves implanting electrodes into specific brain regions to deliver stimulation, thereby mitigating symptoms. This is not a novel development — neuromodulation and neurostimulation techniques have long been used worldwide, for instance, in treating Parkinson’s disease. These routine procedures will likely serve as a “warm-up” for future, more invasive and complex devices — namely, brain-computer interfaces (BCIs).

Neiry’s flagship development is PUSIN. According to the company’s investor presentation, it will enable users to control gadgets using thoughts alone, as well as modulate their emotional state — for example, inducing feelings of happiness and improving sleep quality. Neiry expects practical applications of neurointerfaces to materialize around 2030–2035. During 2026–2027, the plan involves refining surgical procedures using Medtronic neurostimulators, for which proprietary clinics will be launched, alongside upgrading PUSIN following animal trials. The period between 2027 and 2030 will see the first human PUSIN neuroimplantation and technology optimization. Following this, the company plans to develop and roll out technologies for maintaining mental health and cognitive functions, alongside managing emotional states like fear, happiness, and motivation.

“Even though Neiry is probably ALREADY THE LARGEST PRIVATE PROJECT in the country by number of investors, valuation, and growth rate, I predict that our deep tech fan club will add several hundred more investors over the next three weeks. This means we will be able to do more, go deeper, and chip everyone even more aggressively, advancing our scientific, engineering, and product development all in the name of profit margins and saving human civilization.”

From Alexander Panov’s Telegram channel

Overall, according to Neiry’s strategy, the company’s primary focus areas include developing BCIs (such as PUSIN), invasive stimulators for psychiatric disorders, and non-invasive neurodiagnostic devices (wearable EEG units, psycho-emotional monitoring systems, etc.).

The company believes that neurotechnology development in Russia is hindered by numerous legislative loopholes, outdated regulations that require overhaul, an obsolete educational framework for training personnel, and rigid device testing requirements — arguing that special rules should be established for the development and testing of “breakthrough” devices.

On his channel and at other events (such as a strategy session NeuroNet — an industry association of neurotechnology companies) Panov’s rhetoric has become increasingly hardline. He argues that to outcompete the US and China, which currently lead the industry and can deploy massive capital, Russia needs to win on the regulatory front: “Designate a few regions in the country where ANY neuroimplantations are permitted based on an agreement with the patient/user. This simple fix would provide a massive boost to neuroscience and neurotechnology, and startups from all over the world would start moving here. Zero budget expenditure, massive benefits. We already have a huge list of clients ready to go.”

“We are making filthy money by cutting back on marketing, just because everyone writes about us (for free!)”

From Alexander Panov’s Telegram channel

Erection Subscriptions

While CEO Alexander Panov handles PR promotion personally, the entire team follows closely in his wake. Neiry initially began communicating its results by leaning into blatant clickbait. For instance, in 2024, a press release titled “Introducing a rat that is smarter than most people” circulated across media outlets. This referred to the presentation of the first results of Project Pythia — where scientists and developers claimed to have connected a rat’s brain to artificial intelligence “for the first time in the world.”

Pythia — a rat whose brain is connected to AI. Image: Neiry website.

In a recent interview, Panov discusses another acquisition: the company Neuroroga. In his words, a cow is a milk-producing machine that should yield as much as possible, but this machine has its own agency — for instance, deciding when to eat. To yield more milk, a cow needs to eat more. The management of a dairy farm approached them with a request: design a button that forces the cow to start feeding when pressed. Panov calls this a “cow subscription” — the technology works on a subscription basis: the cow has a neuroimplant installed in its brain that remains active as long as the farm pays the subscription fee. When payments stop, the stimulator shuts off, and the cow reverts to being a normal cow.

[[socialnetworks]]

According to Panov’s speculation on his Telegram channel, these smart cows yield 15% more milk. Yet the same smart cows, featured in the investor presentation, are claimed to yield up to 30% more.

It is likely safer to rely on the 15% figure — as that was the percentage that ultimately ended up on the label of the milk bottle designed by Artemy Lebedev Studio.

Packaging of the limited-edition “Neuromilk from the neurofarm”. Image: artlebedev.ru.

In the spring of 2026, Neiry’s bio-drone pigeons generated such intense blowback that the company now refrains from mentioning the topic altogether; Panov did not breathe a single word about it even during his most extensive and detailed interview with the business outlet Inc. The “cow subscription” and spy pigeons have been left behind. The PR focus has shifted entirely to human enhancement. In the interview, Panov talks at length about how he intends to sell a “happiness subscription” and an “erection subscription.” The only thing left is to officially put that human’s name in the project roadmap.

In that same interview with Inc., Panov mentions — whether jokingly or seriously — that certain products of the company are vetted by an “assigned officer from the Russian Orthodox Church.” Whether the journalist is genuinely surprised or just playing along is unclear. Either way, the desired effect was achieved: The Edinorog [Unicorn], a Telegram channel covering business, is seriously seeking confirmation of this from investor companies and ROC officials.

“I want to emphasize something very important: the 21st century will be the century of neurotechnology. Globally, it will mirror how the 20th century was defined by nuclear tech. It will spark a similar scientific race. Nations will compete in neurotechnology to make their citizens’ lives longer, better, and more efficient. Initially, this will be a matter of safeguarding public health, not through pharmaceutical means, but electroceutical ones. It will assist individuals with treatment-resistant depression, Parkinsonism, epilepsy, and several other conditions… But soon after, states will begin competing to have more upgraded people… The world will witness a race for a new kind of human. We call it homo superior — a human integrated with computers on a fundamentally new level. Such individuals will have the capacity to interface with computers and artificial intelligence in real time,” Alexander Panov says, outlining these prospects in his interview.

Twenty years ago, using a similar line of reasoning, Mikhail Kovalchuk secured roughly 180 billion rubles [$2,4b] from Vladimir Putin to develop nanotechnology. The objective was clear — leapfrog the West through fast-paced nano development. The funds were spent on various needs with varying degrees of efficiency, yet a domestic nanotechnology industry never materialized in Russia. The new visionary, Panov, outlines a far more ambitious goal — outliving the West via neurotechnology. And, judging by how the PR campaign is unfolding, there is every indication that it will meet the same fate as the grand “nano-project.” That said, few experts surveyed by T-invariant expressed any regret over this, arriving at a consensus: “It’s better they blow money on a happiness button, an erection lever, flying cows, and milk-yielding pigeons than on the war.”

T-invariant was unable to find scientists willing to offer a substantive evaluation of Neiry’s prospective plans or its investor presentation. One typical reaction was: “There was a major neurotechnology science conference recently. Throughout the entire event, I didn’t hear a single soul discuss their developments or anything related to them,” an interlocutor told the editorial team. As T-invariant previously pointed out, no peer-reviewed scientific papers detailing the mechanisms of Neiry’s neuroimplants in either animals or humans have been published. In the most famous video of the trials, the bio-drone pigeons merely fly left or right upon receiving a command, and nothing more. Perhaps an “assigned ROC officer” has no need for verified data published in peer-reviewed journals, given that the R&D outcomes are evaluated not by venture capital experts, but the main patient himself and his inner circle.

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