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The rise of the intellectual influencer: Why the fashion industry is turning to writers and artists

9 October 2026 at 17:47

White Nights, a short novel by Fyodor Dostoevsky first published in 1848, is the latest literary discovery of Generation Z. TikTok users seem to be talking about little else.

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© Patricia Bolaños (EL PAÍS)

Maxx yourself, squeeze yourself dry: The unhealthy obsession with optimizing everything

4 October 2026 at 05:00

There was a time when moderation was a virtue and the middle ground, wisdom. Hyperbole was no more than a literary or rhetorical device. But not anymore. We live at the extremes. Raising everything to its highest possible level is the zeitgeist fate has handed us, and it comes with a suffix that colonizes the internet: maxxing. A highly versatile suffix: placed after the right word it means that, whatever you do, you are giving it your all.

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© CASSIDY ARAIZA ( New York Times / Europa Press / CONTACTO )

The influencer Clavicular in Arizona, last February.

Johnny Cross, ‘the vegan butcher’: ‘I’ve been in the world 34 years and I’ve never eaten meat or fish, and I’m alive, I’m healthy’

29 September 2026 at 15:04
Johnny Cross at his home in Seville.

In another life, Johnny Cross (Clovenfords, Scotland, 34) might have become a sports journalist covering British football teams, but an Erasmus year in Seville during his final year of university changed everything. There he met Marta, his partner, with whom he now has two children, and he decided to stay in Spain. He also realized sports journalism wasn’t for him, so he began teaching English to make some money — “very typical of the guiris [a Spanish term for British people] here,” he says with a laugh.

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Johnny Cross is known on social media as The Vegan Guiri or “the vegan butcher,” the title of the cookbook he published in 2025.
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