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AI companies have already scraped much of the web. Now they're chasing something even more valuable: data that shows how humans actually work.

That's the focus of Business Insider's new series, The AI Data Grab. This week, we published three stories showing how the race for workplace data is accelerating.

One piece, from Charles Rollet, Tom Carter, and Stephen Council, examines the booming market for company records. AI firms are offering businesses six- and even seven-figure sums for anonymized Slack messages, emails, presentations, and internal documents.

The goal is to teach AI systems how people solve problems, collaborate, make decisions, and complete long, multi-step tasks. Those real-world workflows are becoming the fuel for the next generation of AI agents.

Another story, from Melia Robinson, explores how law firms are building AI systems around decades of legal knowledge, turning their own experience into a competitive advantage rather than relying solely on off-the-shelf AI models and tools.

A third piece, by Rya Jetha, reveals how AI companies pay people to record real-world work, such as cooking dinners and packing warehouses, to teach robots how humans perform everyday physical tasks.

Together, these stories point to a major shift in AI development. The first wave of generative AI was mostly about bigger models and faster chips. The next chapter is about machines understanding how work gets done, so AI can help us do it better and quicker.

Sign up for the AI Insider newsletter here. Reach out to me via email at abarr@businessinsider.com

• OpenAI's Alexander Embiricos said the AI era gives a choice: work more, or work less.
• He's in charge of Dots, the company's new always-on work assistant.
• AI is often pitched as freeing up time. Embiricos responded to the idea that it might add more work.

As the competitive AI race pushes tech workers into long hours, the head of OpenAI's new Dots product says AI gives people another option: work a whole lot less.

Alexander Embiricos, who leads OpenAI's enterprise product and helms the new Dots agent tool, told a crowd at TechCrunch's Disrupt conference on Thursday that AI's capabilities have created something of a fork in the road for workers. You can grind to meet the moment. Or you can use AI to kick your feet up a little.

"We basically have a lot more choice now," he said.

Embiricos made the comments after a reporter asked about when AI systems will actually deliver more free time. The reporter shared an anecdote where an OpenAI employee used a ChatGPT mobile feature to work in their car and on a plane — not exactly liberated by the new tech.

Embiricos said that the moment has already arrived where a worker can "outsource" tasks to AI and do less work. Then again, some people are so excited about AI's potential that they feel like it's an "interesting, ripe moment" to put in extra hours.

"I think that's why a lot of people are motivated to work very hard right now. That includes myself," he said. "But I think actually there is this choice, and there's totally this other setup where you could delegate a ton more things."

OpenAI is billing its Dots tool as a workplace assistant, always on and capable of proactively handing tasks and sorting to-dos. Embiricos uses his Dot often in Slack, he said, engaging on various threads.

His perspective illustrates how early companies are in their journey to adopt AI tools. Most companies have not yet automated their work tasks, and many workers are still debating how much to use the tools. Early AI adopters, meanwhile, can sprint through some work that used to take days or weeks, especially in software engineering.

Embiricos summed up the situation he feels workers are in: "You either choose: do you expand the ambition of what you can do, or do you do less? I do think we're there."

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