• Isaac Persky used a creative video to land an internship at Tarte Cosmetics in 2024.
• Maureen Kelly, the CEO of Tarte, was impressed by Isaac's video, leading to his internship offer.
• He returned for a second summer internship and started a full-time position this June.

When I was in college, I wanted a summer internship in New York City, specifically at one company: Tarte Cosmetics. My mom sent me a video of Tarte's founder and CEO, Maureen Kelly, calling on college students to apply to their summer internship program, and it sparked my interest.

I've been posting videos on social media in both the beauty and comedy niches for years, but I thought I'd left that behind when I started college at Chapman University to pursue a more 'serious' career. I was double majoring in economics and public relations and figured Tarte would be a fun way to spend the summer after my sophomore year before turning to a more traditional business or finance path.

I had one problem — I had no connections to Tarte, no family in the beauty industry, and no obvious way to stand out among thousands of applicants. In today's job market, especially for a sought-after position in beauty, it felt more likely I'd get struck by lightning than land an offer.

When I submitted my application in January 2024, I knew I barely had a shot.

This is where most applicants stop

They repeat the process with hundreds of applications, hoping to win the lottery of landing an interview and, ultimately, an offer.

I'm from Nebraska and attended school in Southern California. To be frank, going home for the summer was not an option. I didn't want to trade my glamorous coastal lifestyle for corn and county fairs. I couldn't rely on pure luck to be selected for an interview. I knew that if I could get in front of them, they would see how perfect I was for the role.

I decided to make a video

Since posting videos felt natural to me, I figured, what better way to show that I'm qualified for a marketing job at Tarte than by successfully marketing myself to Tarte. I decided to make something fun and entertaining. Inspired by the iconic Harvard admissions video from Legally Blonde, I created an "Elle Woods-style" application video.

I showed Tarte that I was passionate about working for them, willing to put myself out there, and could actually do the job that I was applying for. I admit, it felt a little ridiculous. I knew that all my friends would see it, and that there was a good chance it wouldn't work out the way I intended, but it was worth a try.

The video got the attention of Maureen Kelly

I woke up one morning in January 2024 to a notification that made me check whether I was still dreaming: a comment from Maureen Kelly on my post. It was a simple 'I 👀 u! OBSESSED,' followed by an email from Tarte's HR team saying they enjoyed my video and wanted to schedule an interview.

From there, I landed a paid internship with Tarte Cosmetics on their social media team. I moved to New York and worked at Tarte for three months. What started as a creative experiment became my entry point into the beauty industry.

The following winter, they offered me the chance to return for the summer of 2025. Despite my initial thoughts that my summer at Tarte would be a one-off adventure, I accepted their offer. It felt like I had found a career that combined my interests in comedy, public relations, and storytelling.

The experience also challenged some assumptions I had about internships

I expected to spend my summers doing small administrative tasks. Instead, I found myself contributing to campaigns with household-name brands and learning from the professionals who had built Tarte. I was particularly struck by Maureen Kelly, who took my ideas as seriously as she did her VPs' and shared her personal advice and can-do attitude with me regularly.

This spring, as I prepared to graduate, I received a full-time offer from Tarte without having to apply again. I officially started my full-time role with Tarte in June.

In college, much of the career advice my classmates and I were given emphasized professionalism and networking, but when employees at your favorite company are getting dozens of 'coffee chat' messages each week from people like you, that advice becomes outdated. Sometimes the best career move isn't sending another application; it's doing something creative with the skills you already have.

For most people, the idea of posting a video to get a summer internship feels embarrassing

To be honest, it was embarrassing. Putting yourself out there always carries that risk, but sometimes that discomfort is the price of trying something others might not.

Even if it doesn't work out, don't let it reflect on you. I find it best to maintain the mentality that they would be lucky to have you, and frankly, what a disappointment it is that they didn't get you.

Most importantly, I must acknowledge that all of this advice is coming from someone who has the job and got the internship. Yes, I was strategic, and I give myself credit for that, but I was also lucky.

• Bruno Bianchini quit his job at Google to focus on sustainability in Cambodia and green finance.
• While still at Google, he pursued a degree at Harvard in sustainable studies.
• He says leaving Google was a hard decision, but his career shift aligns with his values.

This as-told-to essay is based on an interview with Bruno Bianchini, the 40-year-old former Head of Global Partnerships for the Middle East, Africa, and Turkey for Google, who is based in the Netherlands. It has been edited for length and clarity.

Growing up in the Italian countryside, sustainability was simply part of everyday life. At 18, I left my small village near Milan to study at Bocconi University in Milan.

In 2005, I started my degree in accounting, corporate finance, and law. Then I did a master's in business administration. When I was about to graduate, a friend at the university said a group of professors had opened a boutique consulting firm. I interviewed for the role and landed it.

That path led me first to consulting and then to Google, where I spent more than 13 years before leaving to pursue work in sustainability.

I started work as a business analyst at the consulting firm in January 2011

At 25, I was working on three projects — a hotel, a food company, and a company that made pressure gauges. My experience was very much about seeing problems through an analytical lens.

In 2012, I was invited to a friend's birthday dinner, where I was seated opposite a guy working at Google. Although Google was already a huge company, I had little sense of its scale. I thought of it mainly as a search engine.

We stayed in touch, and they eventually asked if I'd be interested in an interview

I remember wearing a jacket and tie, and I thought, I can't show up at Google like this; they're never going to hire me. I roughed up my hair, removed my jacket and my tie, and went to the interview.

I had three interviews at Google on the same day. One interviewer asked me about role-related knowledge, the next about more general knowledge, and the third was Googleyness — whether I was a culture fit. I remember thinking in the interview that I wanted to work with these people.

About a week later, I had a fourth interview. The process moved quickly because it was for a temp job. In July 2012, I joined Google.

The Google office in Milan was colorful and playful

I remember there was a game area. In consulting, I'd start work at 8:30 a.m. and leave at 10:30 p.m. every day. At Google, people were coming and going whenever they wanted. The culture was a huge change for me. It was fantastic.

A year later, I applied for a full-time role working with DoubleClick for Publishers, now part of Google Ad Manager. I did lots of prep for the interview, and I got the job.

In 2016, my boss asked me to give a presentation at the Google office in Dubai

After the presentation, a guy who became my new boss asked if I'd consider moving to Dubai because they were expanding the team. Two months later, they opened the role; I applied, got the job, and moved to Dubai.

That same year, I got to see the San Francisco campus for the first time. When I saw the scale of the buildings, the number of meeting rooms, micro kitchens, and the bicycles employees rode around campus, I was mesmerized. Working for one of the most innovative companies on the planet, I felt like I was always at the forefront of tech innovation. I definitely got a kick out of that.

By 2024, I had become the Head of Global Partnerships for the Middle East, Africa, and Turkey at Google

As I was managing a large region, there was a lot of travel.

On office days, I generally worked 9-to-5, depending on projects and deadlines. I might have calls with people in the US, but travel was more hectic. From the moment I arrived, I was having breakfast with colleagues, attending an event, or meeting with clients.

Throughout my time at Google, my value system changed

I'd been thinking about sustainability for some time. When I was in Milan, I met someone from LA who told me they were vegan. They told me about the damage the dairy and meat industries are causing to the planet. I started reading more, and I went down the rabbit hole. I remember feeling that I wanted to be part of the movement for the solution.

While still at Google, I looked into which universities offered degrees in sustainability and came across a program at Harvard.

In December 2025, I resigned from Google

I pursued my master's degree in sustainable studies at Harvard online while working at Google. The last part of my studies involved a thesis. I took a sabbatical from Google and traveled to Cambodia to work on an ambitious project that plans to reforest 100,000 hectares of flooded forest. I worked on the feasibility study.

Google was kind enough to say, "Go pursue your dreams, and if something doesn't work, you're welcome to come back." Eventually, I decided it was time. After four months in Cambodia, I felt the umbilical cord was stretched enough. When I returned from my sabbatical, I handed in my notice.

I feel now that I have a big purpose in my heart, confidence in the abilities Harvard gave me, and, at the same time, I feel financially secure. I could leave a high-paying role where I was making more than $300,000 in annual total compensation for the unknown.

I'm now working as an independent consultant for this project in Cambodia.

Leaving Google was not an easy choice

Google nurtured me in so many ways, but as I was learning more about sustainability, my value system was changing. I was encouraging people to sell more stuff, and on my dark days, I remember thinking that staying at home on the couch was better for the environment.

I want to capitalize on my background in business and finance. I'm currently working on publishing a research paper about the project in Cambodia. I'm doing this long-distance while we're securing funds for the pilot. This month, I moved to the Netherlands, as it is one of the best places for green finance.