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The rise of the intellectual influencer: Why the fashion industry is turning to writers and artists

9 October 2026 at 17:47

White Nights, a short novel by Fyodor Dostoevsky first published in 1848, is the latest literary discovery of Generation Z. TikTok users seem to be talking about little else.

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© Patricia Bolaños (EL PAÍS)

Maxx yourself, squeeze yourself dry: The unhealthy obsession with optimizing everything

4 October 2026 at 05:00

There was a time when moderation was a virtue and the middle ground, wisdom. Hyperbole was no more than a literary or rhetorical device. But not anymore. We live at the extremes. Raising everything to its highest possible level is the zeitgeist fate has handed us, and it comes with a suffix that colonizes the internet: maxxing. A highly versatile suffix: placed after the right word it means that, whatever you do, you are giving it your all.

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© CASSIDY ARAIZA ( New York Times / Europa Press / CONTACTO )

The influencer Clavicular in Arizona, last February.
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