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Inside Athletic Brewing’s Plan to Shake Up the Beer Industry

7 October 2026 at 17:00

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Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode of Quantum Marketing, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a product by focusing on craft, wellness and participation can change consumer perceptions and create demand for an emerging category

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Qatar Brings Empty LNG Ships Into Gulf in Potential Export Boost

7 October 2026 at 11:01
Qatar has amassed a fleet of empty liquefied natural gas tankers in the Persian Gulf, a sign that one of the world’s biggest exporters of the fuel may be preparing to boost shipments through the Strait of Hormuz.

Inside Athletic Brewing’s Plan to Shake Up the Beer Industry | Quantum Marketing

7 October 2026 at 09:00

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Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a product by focusing on craft, wellness and participation can change consumer perceptions and create demand for an emerging category.

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.
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