In early 2025, Donald Trump became the first sitting president to attend the Super Bowl. He had just returned to the White House and his approval ratings were higher than ever. A few months earlier, he had won the election with a 12-point lead among male voters, which encouraged him to embark on something of a tour of some of the principal cathedrals of American men’s sport: on December 14, he attended the traditional Army-Navy college football game; on February 9, he was at the Super Bowl; on February 16, he attended the NASCAR Daytona 500; and on June 8, he was present at UFC 316, shortly after which he announced that he would stage a UFC fight at the White House to celebrate his 80th birthday.

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