Interview: AT&T Business selected Amazon Leo for an enterprise broadband service designed to complement its fibre and 5G offerings, describing the satellite provider as a business-grade alternative to Starlink.

Shawn Hakl, SVP and head of product at AT&T Business (pictured), told Mobile World Live the service adds a third connectivity option, including in areas beyond the reach of AT&T’s terrestrial networks.

“We’ve done a lot of integration with Amazon and we’re working with them at different levels,” he said. “We’ve tested the product out pretty extensively and we’ve seen sub-50 millisecond latency. We’re also extremely happy with the throughput.”

Amazon Leo selected AT&T Business as its sole US telecoms launch partner.

“They’ve been extremely willing to work with us to fine-tune the interaction between the two networks,” Hakl explained. “We’re working closely with them on how to harmonise the in-air component and the interaction between our network and the ground stations.”

AT&T Business is providing the last-mile connectivity and local customer equipment for the service, while working with Amazon on the interaction between AT&T’s terrestrial network and Amazon Leo’s ground stations.

He said the operator is striving to make the connection between its network and the cloud “a software consumable element” which could be combined with satellite, wireless and wireline connectivity in an end-to-end architecture rather than offered as a series of point-to-point products.

Hakl said some customers will want traditional active-passive setups, others active configurations and some multiple-box arrangements.

“I don’t think we can get down to a single box in the first iteration,” he noted.

Hakl stated combining fibre, 5G and satellite will enable AT&T Business to deliver different services, SLAs and business outcomes for each customer. This will give customers more granular control over how applications use network resources, including the ability to balance performance, cost and security across their connectivity options.

Customers could choose how much control they retain, Hakl said. Some may want to manage network decisions in detail, while others could leave them to AI models.

Hakl noted AT&T has sold satellite services for a decade, particularly in agriculture, manufacturing and retail, while public safety through FirstNet is another area of focus.

“If the price point comes down, obviously it becomes more of an option for different segments in the market,” he stated. “We’re just impressed with Amazon’s technology and feel like it’s the business-grade solution that’s out there.”

Hakl said AT&T Business expects to offer the service next year, although the timing remains tied to Amazon Leo’s satellite launch schedule.

Launch timing
In July, Blue Origin CEO Dave Limp outlined a plan to rebuild its Florida launch pad with a new configuration after a failed attempt as it works toward returning its New Glenn rocket to flight before the end of the year.

Also in July, Amazon Leo applied to the US Federal Communications Commission to deploy up to 5,105 birds to deliver direct-to-device services to mobile devices.

And in October, Amazon company communications manager Zack Brown revealed the company currently has 396 LEO birds in orbit and said the company has built over 1,000 satellites at its 172,000-square-foot production facility in Kirkland, Washington.

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