AT&T expands guarantee offer to cut wait times, transfers
AT&T moved to tackle customer pain points such as phone transfers and long customer wait times by refreshing its America’s Best Guarantee programme, in a bid to win subscribers from rivals Verizon and T-Mobile US.
The latest iteration of the guarantee initiative now offers a connection with a customer service expert in five minutes or less, whether they are buying a new device, seeking technical support, paying a bill or starting service. If the timeframe is not met, customers will be offered a callback time.
Should the operator fail to connect customers with an expert within that timeframe, not offer a scheduled callback or falls short of other support promises, eligible customers may receive a benefit such as a bill credit.
Subscribers who pair AT&T Fiber or AT&T Internet Air with a mobile service will now have one dedicated technical expert to help them from start to finish.
AT&T Consumer EVP and GM Jenifer Robertson stated customers expect straightforward, fast and transparent support. She added the changes were intended to reduce friction, build trust and hold the operator accountable when it falls short of its service standards.
The operator offered its AT&T Guarantee to fibre, dedicated internet and wireless business customers after it launched a year ago.
In March 2026, AT&T extended the programme to offer bill credits to small businesses using its Internet Air fixed wireless access (FWA) service in the event of network outages.
In Q2 2026, AT&T reported 432,000 post-paid phone net additions while Verizon and T-Mobile had 184,000 and 277,000, respectfully.
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