• Want to physically drive a Tesla in the future? The Roadster will be your only option, Musk said.
• The car is not cheap.
• Musk has compared today's driving to elevator operators.

Want to physically drive a Tesla in the future? Get ready to pay up.

On Thursday, Tesla CEO Elon Musk unveiled the new Roadster with a gravity-defying demo. The car suctioned to the side of a vertical ramp, drove upside down, briefly flew, stuck the landing, and later bunny-hopped and twirled over a standing lineup of other Tesla vehicles.

The stunts were choreographed with autonomy, Musk said — but Roadster owners will eventually be able to manually take the wheel. That will make it unique in Tesla's lineup.

"This will actually be, long-term, the only manually driven car that Tesla makes," Musk said on stage, before Tesla's lead engineer, Lars Moravy, added, "You gotta have some fun sometimes."

Tesla hasn't revealed the car's final price, but we know it'll firmly be in the luxury supercar tier. The company's reservation queue asks customers who want the base Performance trim to fork over a $50,000, due within 10 days. That reservation, alone, is nearly the price of an average car in America, and it doesn't capture the car's final price. Our best pricing ballpark dates back to 2017, when Tesla first said it was bringing back the Roadster. At the time, the automaker collected $250,000 payments from people who wanted a Founder Series model.

Meanwhile, Tesla has been ramping up its autonomy push for its more price-conscious vehicles.

In September, it started rolling out the Cybercab — a vehicle that leans so heavily into self-driving that it has no steering wheel, brake pedals, or side mirrors. Tesla says it wants to eventually sell those cars to consumers at less than $30,000 apiece.

On recent earnings calls, Musk has also praised the recurring revenue from subscriptions of Full Self-Driving (Supervised) from Cybertruck, Model Y, and Model 3 owners.

Musk has talked a lot about a world where driving becomes obsolete. He has compared driving a car to operating an elevator, a profession that was largely phased out in the mid-20th century as elevators became automated.

"Now, you just get in, press a button and a modern elevator, if inspected regularly, is extremely safe," he wrote on X in March.

Treating driving like elevator operation requires a pretty big leap. Driving is still a hobby, a sport, and — for many people — a point of pride. By Moravy's own admission, driving is fun.

There's still a chance in Musk's vision of his carmaker's future that drivers can control their own Tesla and lean into that fun. They'll just need to open their checkbooks.

• Elon Musk unveiled Tesla's flying, thrust-powered Roadster with a jaw-dropping demo.
• Tesla fans about to shell out as much as $250,000 to reserve it should probably read the fine print.
• Tesla said it can't guarantee the Roadster will be delivered, and it's unclear if the rocket-powered version is street-legal.

Where Tesla's going, you might not need roads — but you still need to read the terms and conditions.

Tesla's thruster-powered, midair flip-kicking, flying supercar was a wow moment even by the standards of the company's famously off-the-rails product unveilings.

But Tesla fans lining up to pay as much as $250,000 to reserve the new Roadster, which can do 0-60 mph in under a second thanks to a system of cold-gas thrusters, should probably take a close look at the fine print.

The company's T&Cs make it clear that the final price of the bleeding-edge EV — which comes in Performance, Thrust, and Rocket variants — has yet to be determined and state that there are no guarantees the Roadster will ever be delivered.

Meanwhile, it is unclear whether the two thruster-powered versions of the Roadster will actually be road-legal.

After combing through the Roadster's reservation agreement and Musk's comments at its unveiling, here's what you should know before splashing out on Tesla's most outlandish vehicle yet.

1. It's not clear where you can actually drive it

As the dust cleared on the jaw-dropping Roadster showcase, one key question remained unanswered: where exactly will you be able to drive it?

At the event, Musk said the cold air thruster-powered flying Roadster would be an actual "car that someone can own," not just a one-off concept demonstration.

But the Tesla CEO added that he was "not sure it's necessarily legal in all jurisdictions," and when an audience member asked if it would be street-legal, Musk was vague.

"Depends on your street. But it'll be a viable car," the billionaire said.

The flying Rocket variant shown in the demo is invite-only. It's listed on Tesla's website with the caveat that it is "not approved for public road use."

The gravity-defying stunts, flips, and barrel rolls shown off at Thursday's unveiling were performed without a driver in the car for safety reasons, and Musk described the vehicle as "not necessarily a safety-optimized car."

One thing that has been clarified is whether the Roadster's airborne capabilities make it an aircraft: "The Tesla vehicle does not meet the FAA's definition of an aircraft," a Federal Aviation Administration spokesperson told Business Insider.

By contrast, Tesla describes the Performance variant — which costs $50,000 to reserve — as "road ready" with its fan-suction system providing "next-level performance on and off the track." That suggests the goal is for the base version of the Roadster, at least, to be road-legal.

The limited-edition Thrust variant, meanwhile, is described as "race ready," implying that this version might be exclusively for driving on race tracks. That would not be unusual for a high-end hypercar, with Ferrari, Pagani, and Bugatti all selling track-only supercars that don't adhere to normal vehicle regulations.

2. It could cost more than you signed up for

Shelling out up to $250,000 for a Roadster reservation by no means guarantees that you will get one at that price.

According to the terms and conditions of Tesla's Roadster reservation agreement, the fees for the Performance and Thrust variants are only an estimate, as the company is still "working on what options, features and hardware the vehicle will have."

The final purchase price will be confirmed closer to the start of production, the document said, with the (fully refundable) reservation payment going toward the actual cost of the car.

3. Delivery is not guaranteed

The T&Cs also advise reservation holders that the Roadster is still "under development" and Tesla "cannot guarantee when your vehicle will actually be delivered or if it will be delivered."

This will likely bring back bad memories for Tesla fans who paid $50,000 to reserve the next-generation Roadster when it was first unveiled in 2017.

That version of the Roadster, a more conventional supercar that could still hit 0-60 mph in 1.9 seconds, languished in development for years and ultimately never entered production.

The delay caused some long-suffering reservation holders like Musk's arch-rival, Sam Altman, and tech YouTuber Marques Brownlee, to cancel their orders in frustration after waiting nearly a decade for a car that never arrived.

Tesla fans will be hoping that history doesn't repeat itself.

Editor's note: October 16, 2026 — This story was updated to include a comment from the FAA.

• Musk described his plans for the Tesla Roadster during a 2019 exchange with YouTuber MKBHD.
• On Thursday, the Roadster did exactly as Musk promised nearly eight years ago, leaping into the air.
• While Musk missed his own deadline by years, the technology on display was just as he described it.

It's been a long time coming.

Almost eight years ago, in January 2019, Elon Musk shared plans on Twitter for Tesla's Roadster to lift off using cold-gas thrusters and ultra-high-pressure air. On Thursday, the much-anticipated Roadster did exactly that.

Musk's 2019 assertion came in response to a user sharing a GIF of the DeLorean from "Back to the Future" hovering in midair.

"The new Roadster will actually do something like this," he wrote. Tech YouTuber Marques Brownlee responded: "The thing is I feel like you’re not joking."

"I'm not," Musk said.

He then described a SpaceX-made cold-gas thruster system that uses high-pressure air stored in a composite pressure vessel.

At a SpaceX test site in Texas on Thursday, almost 8 years later, a Roadster climbed a curved ramp, dropped, rolled through the air and landed on its wheels. It used the same basic technology: cold-gas thrusters fed by high-pressure air stored in composite pressure vessels.

The 2019 exchange was not Musk’s first mention of thrusters. In June 2018, he said the Roadster would include roughly 10 of them and suggested they might allow the car to fly.

When another user proposed compressed-air cold-gas thrusters, Musk said that configuration made sense and described a pump to replenish the air.

Musk's account of the technology has proved more consistent than his production timetable. Tesla unveiled plans for the second-generation Roadster in 2017 and originally targeted production for 2020. After repeated delays, Musk said in the reveal that production will begin in 2028.

The Roadster is not Tesla’s only vehicle to miss an ambitious release target. When Musk unveiled the Cybertruck in 2019, he said Tesla expected production to begin in late 2021. The first customer deliveries took place two years later, in November 2023.

While Musk has missed plenty of deadlines, many of his more improbable technology plans have made it beyond the drawing board. In December 2020, he said SpaceX would try to catch a returning Super Heavy booster with its launch tower.

Nearly four years later, the tower’s mechanical "chopsticks" caught one for the first time.

Musk has a habit of promising the improbable well before it is ready, but eventually, the improbable part arrives.

• I flew on a "boutique" Taiwanese airline called Starlux, and it blew me away.
• The seat was like a private pod, and the food was some of the best I've ever had.
• The crew seemed rushed during boarding, but were impeccable inflight.

I'm a regular business-class traveler, having flown on dozens of airlines and hundreds of thousands of miles over the years.

I often get asked the same question: What's the best business-class seat you've ever flown in?

It's not the usual fan favorites of Singapore Airlines or Emirates. It's Starlux Airlines, a Taiwanese carrier many Americans have never heard of.

Starlux first flew in January 2020 and bills itself as a "boutique" international airline that operates nonstop flights from Taipei to several US cities, including Los Angeles, San Francisco, and Seattle.

My flight was on an Airbus A350-900 from Taipei to San Francisco, a nearly 12-hour overnight flight. It was the second leg of a trip that started in Kuala Lumpur, and the entire itinerary cost 85,000 Alaska Airlines miles.

The cash fare on this route ranges from $2,600 to over $5,000, depending on the season, so the points redemption — Alaska is a Starlux partner — was a very good deal. And the experience blew me away.

The whole idea from the beginning was to build a luxury airline from nothing with meticulous attention to detail and an emphasis on the small stuff.

After flying Starlux, those minor details made all the difference. Here's what my flight was like and why I'd easily book again.

The seat felt like a private suite

Every seat in Starlux's business class opens straight into the aisle, and every one has a sliding door. The cabin is decorated with faux marble finishes and shiny black panels. It honestly looks more like a boutique hotel lobby than the inside a plane.

This extreme attention to detail is what sold me most.

My favorite example: there's a little gap under the storage cabinet door, so you can leave a charging cable running out of it with the door closed. Exploring the seat illuminated several thoughtful design choices. The pod felt deliberate in a way some brand-new airline seats just aren't.

Some people call business class doors a gimmick, mostly because they don't go all the way up. I loved mine anyway. Once the seat was flat and the door was shut, it felt like my own little room, further emphasized by the warm mood lighting, pristine leather accents, and large seat walls.

A flight attendant handed me pajamas before we'd even pushed back, so I changed right away.

After dinner, the crew made up my bed with a thick mattress pad and one of the softest blankets I've ever been given on a plane.

The footwell angles inward slightly, which makes it feel a bit tight when you're lying flat, but I slept well regardless. On an overnight flight this long, that's what matters most.

The food was some of the best I've had in the air

Dinner is where Starlux left every other business-class flight behind.

It started with warm, fluffy garlic bread, which felt out of place alongside the Asian meal, but I was thrilled to see it. When the flight attendant came to clear my appetizer, she asked if I'd like more bread, to which I obviously said yes.

Then a creamy miso mushroom soup showed up, and I'm not exaggerating when I say it's one of the best things I've eaten on a plane. It was rich and savory, the kind of thing I can still taste if I think about it today.

The main was beef with fried rice, which was flavorful and cooked to perfection.

Dessert was Italian gelato that was actually soft enough to eat straight away, which basically never happens with ice cream at 38,000 feet.

Breakfast before landing: waffles with figs were also notable. One of the few airline breakfasts I'd happily order again.

All of the food served looked as good as it tasted. Every course was properly plated, the flight attendant talked me through each dish, and she reset my table between courses without me noticing.

The crew truly elevated the experience

Starlux isn't perfect, and the first 20 minutes of my flight proved it. Pre-flight service felt as if the crew was simply going through the motions rather than trying to create a good experience.

But when the meal service started, it was like a switch flipped.

One flight attendant greeted me by name and knelt down next to my seat to take my order. At one point, my seatbelt locked up while I was reaching for my amenity kit; she saw it happen and handed me the kit before I'd said a word.

My main course came out a few minutes late, and she apologized profusely for it, which she really didn't need to do, but it tells you what standard this crew holds itself to.

By the time dinner was over, even the crew members who'd seemed checked out at first were warm and attentive. When I woke up and asked for tea, it was there almost immediately, with lemon and sugar on the side.

I love how fun Starlux is

The other thing I love about Starlux is that it doesn't take itself too seriously.

There's a space theme running through the whole airline, from the Galactic Lounge in Taipei to the COSMILE loyalty program. Since 2024, it's been working with Peanuts, so Snoopy turns up on themed flights and merch.

On my flight, the entertainment screen displayed a Snoopy welcome for me, and I still carry my things in a Starlux Snoopy tote bag.

Even the toilet paper is custom printed with a runway design. All of these things make the airline feel like it's enjoying itself.

Starlux got the three things that actually matter right: the seat, the food, and the crew. And it did it with a sense of fun that a lot of the big-name carriers have somehow lost along the way.

I've flown business class on dozens of airlines, including some of the world's most famous seats. If you're flying between the West Coast and Asia, I'd book Starlux.

Starlux did not respond to a request for comment from Business Insider.

• Elon Musk's Tesla unveiled its new car, the Roadster, on Thursday.
• In its demonstration, the car took flight using thrusters and performed kickflips.
• Here's what smart people in tech and business have to say about it.

Tesla’s long-delayed Roadster finally made an entrance — by flying off a ramp.

At a livestreamed event Thursday night, the sports car climbed a curved ramp until it was upside down, launched into the air, flipped, and landed on its wheels, apparently aided by thrusters beneath the vehicle.

“Well, it worked,” Elon Musk said during the livestream.

Musk said Tesla and SpaceX engineers collaborated on the car, which uses high-pressure air and thrusters to lift itself off the ground. Tesla also showed a recorded demonstration in which the Roadster reached 60 mph in 0.81 seconds.

While the legality of such a device on public roads remains in question, the tech world is reacting to Musk's new creation with awe.

Here is what the leading voices in business and tech are saying about the new Roadster.

Jason Calacanis

Angel investor Jason Calacanis said in an X post that the videos of the flying car looked like "science fiction," and they're real, although they don't seem to be.

He seemed enthused by the demonstration, asking that while the car was only airborne for a couple of seconds, "what if it could keep you in the air for five minutes? Or ten? Or 30?"

Gene Munster

Gene Munster, the managing partner at Deepwater Asset Management and a longtime tech analyst, wrote his two takeaways from the Roadster event on X.

First, that "it was an engineering flex with no commercial value beyond embarrassing traditional car makers."

And the second was that it signaled Musk's ambition to merge his two publicly traded companies, SpaceX and Tesla.

John Carmack

John Carmack, the former CTO of Meta's virtual reality division, politely rejected the flying car.

"That demo involved a non trivial chance of embarrassing failure!" he wrote on X.

He added, "I'm only going for the baseline model. At this point in my life, rocket bunny hops are out of my comfort zone."

Marques Brownlee

Tech YouTuber Marques Brownlee, better known as MKBHD, appeared incredulous at Tesla's claims about the new Roadster.

"They really just got on stage and said this newly designed 4000+ pound car can do flips and go half the speed of sound (380+mph) and will ship in 2028," he wrote on X. "This is a prank, right?"

Alexandr Wang

Meta's chief AI officer, Alexandr Wang, had one burning question after watching Tesla's Roadster demonstration.

"wait who the hell was driving the tesla," Wang wrote on X, sharing footage of the car speeding down a dark track.

Dan Ives

Dan Ives, an analyst at Yorkville Ives and a longtime Tesla bull, said the Roadster reveal was "a statement about where the Tesla and SpaceX engineering stacks are headed together."

He wrote that the car's SpaceX-developed hardware was "a small example of the synergies between Tesla and SpaceX."

Still, he said, "The Roadster will not move the volume or revenue needle," but would "restore the brand halo at the top of the market."

David Marcus

David Marcus, the former PayPal president and Meta executive, credited Musk with bringing a sense of awe back to technology.

"The thing I’m most grateful to Elon for is bringing back an age of wonder and excitement to humanity," Marcus wrote on X, sharing Tesla's Roadster demonstration.

"That was jaw-dropping awesome! Screams and mouths wide open in the audience. Nuts."

Sam Altman

Sam Altman, the CEO of OpenAI, appeared to momentarily set aside his long-running beef with Musk to congratulate the Tesla boss.

"Wow the new roadster looks quite amazing, good job @elonmusk," Altman wrote in a Friday X post.

Altman had reserved an earlier version of the Roadster but said in October 2025 that he had canceled it after waiting 7.5 years, prompting a public exchange of barbs with Musk.

Musk was a cofounder and early financial backer of OpenAI, but he left the company's board in 2018 and has become critical of Altman's leadership.

• Tesla revealed its next-gen Roadster car during a livestreamed event on Thursday.
• In the demonstrations, the car flew and did a kickflip.
• The internet was amused, to say the least.

It's a bird, it's a plane, it's Tesla's new flying car.

Elon Musk's Tesla revealed its next-generation Roadster vehicle during a livestreamed event on Thursday. In a futuristic display of its capabilities, the car drove up a curved ramp until it was upside down, became airborne, engaged its thrusters at the bottom, and did a midair flip before landing.

In another demonstration, it sped toward a line of cars, took off, did a kickflip over the cars, and landed on the other side.

The demo was, by all measures, jaw-dropping. But the internet took all of minutes to turn the flying, kickflipping car into a meme.

The best memes we've seen so far

The overhead signs on the freeway give ample allowance for tall vehicles. Not so much for flying cars.

Some internet users had the traffic police in their prayers.

We're not yet sure if roadster kickflips will be allowed on public roads. One X user made an early prototype of a new road sign:

Meanwhile, others were already thinking of how to get ahead of morning traffic.

If you've ever spilled a drink because of a sudden speed bump, imagine how much worse an unexpected flight might be.

One practical-minded X user was more concerned about how Roadsters, in all their soaring glory, could be insured.

Finally, there had never been a better time to quote "Back to the future."

• Tesla has finally (re)revealed the second-generation Roadster.
• It's the automaker's new halo product.
• Musk has been hyping tonight's event, saying it's a contender for the "greatest product demo."

The Roadster has, at long last, taken off — quite literally.

Tesla unveiled its next-generation Roadster at a livestreamed event Thursday night, giving customers who have waited years their first fresh look at the EV maker's new halo car.

In a dramatic demonstration, the Roadster traveled up a huge curved ramp until it was upside down. The car then flew off the ramp, flipped, and landed safely on the ground, thanks to thrusters attached to the bottom of the vehicle.

"Well, it worked," Tesla CEO Elon Musk said after it successfully landed.

"Flying cars are real," Lars Moravy, Tesla's VP of vehicle engineering, added.

Musk called the latest Roadster a result of a collaboration with Tesla and SpaceX engineers.

The Tesla CEO said the car uses an "advanced ultra-high pressure air tank" to lift itself.

"The car has obviously altitude control thrusters and main thrusters in the rear, so it can basically fly like a rocket, and it could do rolls," he said.

In a separate recorded demonstration shown on screen, Tesla also showed the Roadster hitting 60 mph in under one second, marking .81 seconds.

Tesla shared more stats about the Roadster on X: a two-seater with about 300 miles of range and a top speed over 230 mph. Some of the configurations also appear to depend on whether the Roadster is equipped with "rocket" thrusters. For example, if the car is "air ready" and has the rocket, the Roadster seats only one.

There are also small details about the Roadster that notably diverge from Tesla's signature design choices.

The Roadster's door latches, for example, appear to be mechanical. Typical Tesla cars are known for their electronic door latches, which China is clamping down on due to safety risks.

The halo vehicle also appears to lack side-view mirrors, which raises the question of how the Roadster will be street-legal under federal standards.

Tesla's website lists three configurations of the car for purchase: performance, thrust, and rocket. The performance trim requires an immediate $5,000 deposit, with an additional $45,000 due in 10 days. The thrust version requires a $250,000 deposit. The rocket trim appears to be available only through "invite only."

Musk said the Roadster will be the only Tesla vehicle meant to be driven manually and that it's not "necessarily a safety-optimized car."

An observant audience member at the event also asked a glaring question: Is it street legal?

"Depends on your street," Musk said. "It'll be a viable car."

The long road behind

The revived nameplate has been a long time coming.

The original Roadster was Tesla's first production vehicle, launching in California in 2008. It used a chassis derived from British sports-car maker Lotus' Elise, but replaced its gasoline engine with an all-electric powertrain. That model ended production in 2012.

Musk surprised audiences in November 2017 at an event for Tesla's Semi truck by unveiling a second-generation Roadster. At the time, Tesla said the two-door sports car would have a 1.9-second zero-to-60-mph time, a top speed above 250 mph, more than 600 miles of range, and a gargantuan 200-kilowatt-hour battery pack.

That month, customers could put down a $50,000 deposit to reserve a Roadster, or pay $250,000 upfront for a Founders Series model.

Musk also floated a SpaceX package for the supercar with cold-gas thrusters that he said might "allow a Tesla to fly."

With the wait time creeping toward a decade, Musk apologized to "long-suffering" deposit holders in an earnings call, adding that Tesla was focusing heavily on its robotics and autonomy programs.

"Roadster is not just icing on the cake; it's the cherry on the icing on the cake," he said at the time. "We are working on it, but it has to come behind the things that have a more serious impact on the world."

Tesla began ramping up the Roadster's design cycle in the summer of 2025, Business Insider previously reported.

Musk had been hyping Thursday's livestreamed event on X. He claimed that event would be "a candidate for greatest product demo of all time" and that "the whole world will watch this."