The National Basketball Association (NBA), Women’s National Basketball Association (WNBA) and AT&T revealed the launch of the fourth generation of the High-Speed Arena Network (HSAN), the latest iteration of the leagues’ connectivity platform built to transport live game content, highlights, replays, in-arena programming and stats to fans and business partners.

With more than 68,000 miles of the operator’s fibre and network infrastructure, the HSAN will be built to transport more than 118 concurrent, high-quality, low-latency streams per game, supporting millions of hours of basketball consumption during the 2027-28 NBA season.

AT&T chief marketing and growth officer Kellyn Smith Kenny stated fans consume basketball across live broadcasts, replays, highlights, social media and NBA digital platforms. She added the companies were building the connectivity needed to distribute game content quickly and reliably, helping viewers stay connected to key moments wherever they watch.

AT&T, the NBA and the WNBA also extended their longstanding marketing partnership, continuing the operator role as the leagues’ Official Connectivity Partner, building on a relationship which began in 2018. The extension also continues AT&T’s partnership with the NBA G League, USA Basketball and NBA Take-Two Media.

As part of the marketing partnership, AT&T and the NBA will create new fan touchpoints across content and retail activations and give them more opportunities to engage with NBA stars and AT&T athletes. The operator will also continue to connect fans with their favourite teams and players through its partnerships with the Chicago Bulls, Dallas Mavericks, Miami Heat and LA Clippers.

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