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Taylor Swift's 'The Life of a Showgirl' is one of her biggest albums on the Billboard 200. Here's how her others rank.

20 October 2026 at 18:24
Taylor Swift wearing a silver metallic outfit, performing "I Can Do It With a Broken Heart" on the Eras Tour stage.
Taylor Swift performs during The Eras Tour in Dublin.

Charles McQuillan/TAS24/Getty Images for TAS Rights Management

  • Taylor Swift's "The Life of a Showgirl" has spent 15 weeks at No. 1 on the Billboard 200.
  • It's her second-longest reign atop the chart, surpassing "Fearless" and "1989."
  • "The Tortured Poets Department" holds the record in Swift's catalog with 17 weeks at No. 1.

Taylor Swift gave us fair warning in her newest album: "I'm married to the hustle."

Swift's 12th studio album, "The Life of a Showgirl," not only broke the record for the biggest debut sales week ever, but it continued to amass sales and streams in the US for a year after its release.

With 15 nonconsecutive weeks at No. 1 on the Billboard 200, "Showgirl" has surpassed "Fearless" and "1989" as Swift's second-longest reign on the all-genre album chart.

The impressive tally comes shortly after Swift set a personal-best chart record with "The Tortured Poets Department." Keep reading for a ranking of her 16 studio albums (including both originals and rerecords) based on their Billboard 200 performances.

10. "Taylor Swift"
Taylor Swift debut album cover
Taylor Swift's debut album, "Taylor Swift," was released in 2006.

Taylor Swift

Billboard 200 peak: No. 5

Swift's self-titled debut is the only studio album in her catalog that hasn't reached No. 1 on the Billboard 200.

"Taylor Swift" debuted at No. 19 and scaled the chart for more than a year, peaking at No. 5 in 2008.

9 (tie). "Lover"
Taylor Swift Lover album cover
Taylor Swift's seventh album, "Lover," was released in 2019.

Taylor Swift

Billboard 200 peak: No. 1 for one week

Swift's seventh studio album was the first one that she owned outright, thanks to her new label contract with UMG.

"Lover" was promoted by several singles, including "You Need to Calm Down," "The Archer," and "The Man."

Four years later, after Swift kicked off the Eras Tour with "Cruel Summer" near the top of the set list, the fan-favorite song climbed to No. 1 on the Billboard Hot 100 and remained there for four weeks, becoming the album's biggest hit.

9 (tie). "Red (Taylor's Version)"
Taylor Swift Red (Taylor's Version)
The cover art for "Red (Taylor's Version)" was photographed by Beth Garrabrant.

Taylor Swift/UMG

Billboard 200 peak: No. 1 for one week

The extended tracklist for "Red (Taylor's Version)" included the storied extended cut of "All Too Well," a longtime fan-favorite song in Swift's catalog.

"All Too Well (10 Minute Version)" was released alongside a short film directed by Swift and promoted by a convention-breaking performance on "Saturday Night Live." It became the longest song to reach No. 1 in the history of the Hot 100.

8 (tie). "Fearless (Taylor's Version)"
taylor swift fearless taylors version album cover
"Fearless (Taylor's Version)" was released in 2021.

Taylor Swift/UMG

Billboard 200 peak: No. 1 for two weeks

"Fearless" was the first rerecorded album that Swift ever released.

The "Taylor's Version" series was inspired by the sale of Swift's masters to Scooter Braun in 2019, which she described as her "worst case scenario" in a passionate open letter. Swift decided to remake and rerelease her first six albums in a bid to reclaim ownership of her life's work. Braun later sold Swift's masters to a private equity firm.

In addition to faithfully recreating each tracklist, Swift decided to add never-before-heard songs "from the vault" that were written during the album's original creative process but cut from the final product.

"I've spoken a lot about why I'm remaking my first six albums, but the way I've chosen to do this will hopefully help illuminate where I'm coming from," Swift explained. "Artists should own their own work for so many reasons, but the most screamingly obvious one is that the artist is the only one who really knows that body of work."

"For example, only I know which songs I wrote that almost made the 'Fearless' album," she continued. "Songs I absolutely adored, but were held back for different reasons."

Many were skeptical that the "Taylor's Version" project would be embraced by fans, let alone achieve commercial success.

Those skeptics were forced to eat their words when "Fearless (Taylor's Version)" began to outpace the original on streaming platforms. According to Billboard, "Fearless (Taylor's Version)" earned more equivalent album sales in its first week of release than "Fearless" earned over the entire next year.

Four years later, in May 2025, Swift announced that she bought back her masters from Shamrock Capital, giving her complete control over her musical catalog and rendering her "Taylor's Version" project moot.

8 (tie). "Speak Now (Taylor's Version)"
taylor swift speak now taylor's version cover
"Speak Now (Taylor's Version)" was released in 2023.

Taylor Swift/UMG

Billboard 200 peak: No. 1 for two weeks

The rerecorded version of Swift's third album featured six songs from the vault, including two duets with Fall Out Boy and Hayley Williams.

7 (tie). "Reputation"
taylor swift reputation
The album cover for "Reputation."

Taylor Swift

Billboard 200 peak: No. 1 for four weeks

"Reputation" arrived after an extended period of silence. Swift's longtime feud with Kim Kardashian and Ye (then known as Kanye West) had reached a fever pitch; in response to a massive social media hate campaign, Swift decamped to London and withdrew from the public eye.

She returned with a new snake-infested aesthetic and "Look What You Made Me Do," a cheeky lead single that poked fun at her own persona — and quickly rose to No. 1 on the Hot 100.

Swift also declined to participate in interviews or media appearances while promoting her sixth album. Instead, she relied on a simple tagline: "There will be no further explanation. There will just be reputation."

7 (tie). "Evermore"
taylor swift evermore album cover
Taylor Swift's ninth album, "Evermore," was released in 2020.

Taylor Swift

Billboard 200 peak: No. 1 for four weeks

"Evermore" was surprise-released just five months after Swift's previous album, "Folklore." The two were billed as "sister albums," created under near-identical conditions with the same team of collaborators.

"To put it plainly, we just couldn't stop writing songs," Swift explained on social media.

"Evermore" was nominated for album of the year at the 2022 Grammys, but lost to Jon Batiste's "We Are."

6 (tie). "Speak Now"
Taylor Swift, Speak Now, original album cover
Taylor Swift's third album, "Speak Now," was released in 2010.

Taylor Swift

Billboard 200 peak: No. 1 for six weeks

Swift's third album had a lot to live up to, following the blockbuster success of "Fearless."

In response to skeptics — who questioned whether the teen phenom was relying too heavily on her collaborators — she decided to write "Speak Now" entirely by herself. Swift is the only songwriter credited on the standard tracklist.

6 (tie). "Midnights"
taylor swift midnights album cover
Taylor Swift's 10th album, "Midnights," was released in 2022.

Taylor Swift

Billboard 200 peak: No. 1 for six weeks

Swift's 10th studio album sold over 1 million copies in its debut week, the first to cross that seven-figure threshold since Swift's own "Reputation." (She has now achieved the feat on eight different occasions.)

"Midnights" also won album of the year at the Grammys, joining "Fearless," "1989," and "Folklore" in the prestigious group of victors. Swift is the only artist in history to win album of the year four times.

6 (tie). "1989 (Taylor's Version)"
taylor swift 1989 album cover
"1989 (Taylor's Version)" will be released on October 27, 2023.

Taylor Swift

Billboard 200 peak: No. 1 for six weeks

The rerecorded version of "1989" was released nine years after the original album. Swift added five vault tracks, including the fan-favorite song "Is It Over Now?"

5. "Red"
taylor swift red album cover
Taylor Swift's fourth album, "Red," was released in 2012.

Taylor Swift

Billboard 200 peak: No. 1 for seven weeks

"Red" is Swift's fourth studio album. It featured a mishmash of Max Martin-produced pop bangers, including "We Are Never Ever Getting Back Together" and "I Knew You Were Trouble," as well as country-rock breakup anthems such as "State of Grace" and "Holy Ground."

4. "Folklore"
taylor swift folklore album cover
Taylor Swift's new album cover and additional promo photos were taken by Beth Garrabrant.

Taylor Swift/Republic Records

Billboard 200 peak: No. 1 for eight weeks

"Folklore" marked a sonic departure for Swift, stripping down her favored synth-pop production to reveal introspective reflections and intricate narratives.

The pandemic-era album was co-produced by Swift, Jack Antonoff, and Aaron Dessner of The National. It received rave reviews from critics and is widely considered Swift's best work to date.

3 (tie). "Fearless"
Taylor Swift Fearless original album cover
Taylor Swift's sophomore album, "Fearless," was released in 2008.

Taylor Swift

Billboard 200 peak: No. 1 for 11 weeks

Swift's sophomore effort had the longest run at No. 1 of any album in the 2000s. "Fearless" has since been certified diamond by the RIAA.

3 (tie). "1989"
taylor swift 1989 album cover
"1989" was released on October 27, 2014.

Taylor Swift

Billboard 200 peak: No. 1 for 11 weeks

Swift's fifth album marked her official pivot from country to pop music, a move that Swift said she had to "really fight — and I mean aggressively fight — to have happen."

In addition to its double-digit streak atop the Billboard 200, "1989" yielded three No. 1 songs on the Hot 100: "Shake It Off," "Blank Space," and "Bad Blood" featuring Kendrick Lamar.

2. "The Life of a Showgirl"
Taylor Swift The Life of a Showgirl standard edition album cover
Taylor Swift's 12th album, "The Life of a Showgirl," was released on October 3, 2025.

TAS Rights Management

Billboard 200 peak: No. 1 for 15 weeks

Cowritten and co-produced with Max Martin and Shellback, "The Life of a Showgirl" was described by Swift as a snapshot of "everything that was going on behind the curtain" during the Eras Tour.

After its initial three-month run atop the Billboard 200, "The Life of a Showgirl" returned to No. 1 in October 2026 when Swift released the deluxe edition, dubbed "The Encore."

The album's reign at No. 1 on the Billboard 200 brought Swift's total sum atop the chart to 101 weeks, extending her record among solo artists.

Since the Billboard 200 was launched in 1956, only The Beatles have logged more weeks at No. 1 than Swift. The band holds the all-time record with 132 weeks.

1. "The Tortured Poets Department"
taylor swift the tortured poets department deluxe album cover
Taylor Swift's 11th album, "The Tortured Poets Department," was released in 2024.

Taylor Swift

Billboard 200 peak: No. 1 for 17 weeks

Swift's 11th studio album, "The Tortured Poets Department," did not leave the No. 1 slot for 12 straight weeks after its debut in April 2024, fending off new releases from stars like Dua Lipa, Billie Eilish, and Zach Bryan.

The uninterrupted reign of "Poets" was rare for a streaming-era release. It became the first album ever by a female artist to spend its first 12 weeks atop the chart, surpassing a record previously held by Whitney Houston's 1987 blockbuster "Whitney." (The all-time record for a consecutive streak among women is held by Carole King's "Tapestry," which spent 15 weeks at No. 1 in 1971.)

Swift briefly yielded the top spot to Eminem and Stray Kids before "Poets" notched 13th, 14th, and 15th consecutive weeks atop the chart.

The album eventually fell to lower positions, but then in December of that same year, it returned for two more weeks at No. 1 after Swift released physical versions of the album's deluxe version, "The Anthology," for Black Friday.

Read the original article on Business Insider

Taylor Swift's 'Patient Zero' is her newest No. 1 hit. Here are all 16 of her songs that topped the chart.

20 October 2026 at 18:23
Taylor Swift onstage at the Eras Tour.
Taylor Swift onstage at the Eras Tour.

Shirlaine Forrest/TAS24/Getty Images for TAS Rights Management

  • Taylor Swift's newest single, "Patient Zero," debuted at No. 1 on the Billboard Hot 100.
  • Swift has the fourth-most No. 1 hits in history, trailing Elvis, Mariah Carey, and The Beatles.
  • Swift's biggest hits also include "Blank Space," "Anti-Hero," and "The Fate of Ophelia."

Since releasing her first No. 1 album in 2008, Taylor Swift has enjoyed a historic run on the charts, topping the Billboard 200 and Billboard Hot 100 over a dozen times each.

Swift's collection of chart-toppers includes both radio-friendly pop singles and understated gems pushed to the top of the chart by passionate fans.

Most recently, "Patient Zero" joined the ranks of Swift's biggest songs. On the all-time ranking of most No. 1 hits, Swift only trails Elvis, Mariah Carey, and The Beatles.

All of Swift's No. 1 songs on the Hot 100 are listed below in chronological order of their peak dates.

1. "We Are Never Ever Getting Back Together"
taylor swift we are never ever getting back together music video
"We Are Never Ever Getting Back Together" was released as a single in 2012.

Taylor Swift/YouTube

Weeks at No. 1: Three

Despite writing ubiquitous hits like "You Belong With Me" and "Love Story" earlier in her career (which peaked at No. 2 and No. 4, respectively), "We Are Never Ever Getting Back Together" was Swift's first-ever song to top the Hot 100.

The country-pop crossover smash was released as the lead single from Swift's fourth album, "Red." It rose from No. 72 to No. 1 in its second week of tracking and remained atop the chart for two more weeks.

2. "Shake It Off"
taylor swift shake it off music video
"Shake It Off" was released as a single in 2014.

Taylor Swift/YouTube

Weeks at No. 1: Four

"Shake It Off" was released as the lead single from Swift's fifth album, "1989." It became her first No. 1 debut on the Hot 100.

3. "Blank Space"
taylor swift blank space music video
"Blank Space" was released as a single in 2014.

Taylor Swift/YouTube

Weeks at No. 1: Seven

"Blank Space," the second single from "1989," debuted at No. 18 on the Hot 100.

It rose to No. 13 before soaring to No. 1 in its third week — dethroning "Shake It Off" and making Swift the first woman in history to replace herself in the chart's top spot.

"Blank Space" went on to become one of Swift's biggest hits, reigning atop the chart for nearly two months.

4. "Bad Blood" featuring Kendrick Lamar
taylor swift bad blood music video
"Bad Blood" was released as a single in 2015.

Taylor Swift/YouTube

Weeks at No. 1: One

In May 2015, a remix of "Bad Blood" featuring Kendrick Lamar was released as the fourth single from "1989."

It rose from No. 53 to the chart's top spot after the music video premiered at the 2015 Billboard Music Awards and broke the Vevo record for most views in 24 hours.

5. "Look What You Made Me Do"
taylor swift look what you made me do music video

Taylor Swift/YouTube

Weeks at No. 1: Three

Despite mixed reactions from critics, Swift's lead single from "Reputation" rose to No. 1 after its first full week of tracking, breaking the weekly streaming record for a song by a woman.

Once again, Swift's music video broke the record for most views within 24 hours, racking up 43.2 million views in its first day.

6. "Cardigan"
taylor swift cardigan music video

Taylor Swift/YouTube

Weeks at No. 1: One

Swift announced the arrival of her eighth album, "Folklore," just one day in advance. The second track, "Cardigan," was released alongside the album and promoted with a whimsical music video.

"Folklore" debuted at No. 1 on the Billboard 200 while "Cardigan" simultaneously debuted at No. 1 on the Hot 100, making Swift the first artist in history to open atop both charts in the same week.

7. "Willow"
taylor swift willow music video

Taylor Swift/YouTube

Weeks at No. 1: One

Just five months after "Folklore," Swift repeated her pandemic-era strategy and surprise-released her ninth album, "Evermore," alongside its lead single.

Again, "Willow" debuted at No. 1 on the Hot 100 while "Evermore" simultaneously debuted at No. 1 on the Billboard 200.

8. "All Too Well (Taylor's Version)"
taylor swift all too well

Taylor Swift/YouTube

Weeks at No. 1: One

"Red (Taylor's Version)" was the second rerecorded album Swift released. It was accompanied by the long-awaited 10-minute version of "All Too Well," a fan-favorite track from the original album.

"All Too Well (10 Minute Version) (Taylor's Version)" was promoted with a self-directed short film starring Sadie Sink and Dylan O'Brien, a convention-breaking performance on "Saturday Night Live," and plenty of theories about the song's muse.

It debuted at No. 1 on the Hot 100, becoming the longest song in history to top the chart. The record was previously held by Don McLean's "American Pie (Parts I & II)" at 8 minutes and 37 seconds.

9. "Anti-Hero"
taylor swift anti-hero music video

Taylor Swift/YouTube

Weeks at No. 1: Eight

"Anti-Hero" was released alongside Swift's 10th album, "Midnights," and promoted as the lead single.

It dominated the Hot 100 for eight weeks, surpassing the high-water mark set by "Blank Space."

The same week that "Anti-Hero" debuted at No. 1, Swift became the first and only artist in history to occupy the entire top 10 on the Hot 100. The hit single was flanked by "Lavender Haze" (No. 2), "Maroon" (No. 3), "Snow on the Beach" (No. 4), "Midnight Rain" (No. 5), "Bejeweled" (No. 6), "Question...?" (No. 7), "You're On Your Own, Kid" (No. 8), "Karma" (No. 9), and "Vigilante Shit" (No. 10).

10. "Cruel Summer"
taylor swift eras tour

John Shearer/Getty Images for TAS Rights Management

Weeks at No. 1: Four

"Cruel Summer" was originally released as the second track on Swift's 2019 album "Lover."

Although it was identified early as a fan favorite, the song was never promoted as a single and debuted modestly at No. 29 on the Hot 100.

Four years later, Swift transformed "Cruel Summer" into a showstopping spectacle on the Eras Tour. Streams of the song began to surge, and it reigned atop Billboard's Pop Airplay chart for two months. Swift's label sent the song to pop radio in June 2023.

Finally, following the release of "The Cruelest Summer" EP — which includes a live version of the song and a remix by LP Giobbi — the song reached No. 1 on the Hot 100, marking Swift's milestone 10th chart-topper.

11. "Is It Over Now?"
taylor swift eras tour

Kevin Winter/Getty Images for TAS Rights Management

Weeks at No. 1: One

"Is It Over Now?" was released as the final vault track on "1989 (Taylor's Version)," a rerecording of her beloved fifth album.

Although it wasn't initially slated as a single, its enthusiastic reception from fans pushed Swift's team to serve the song to pop radio.

"Is It Over Now?" debuted at No. 1 on the Hot 100, dethroning "Cruel Summer." Swift remains the only woman in history to replace herself in the top spot, a feat she's now achieved twice.

12. "Fortnight" featuring Post Malone
taylor swift fortnight music video
Taylor Swift in the "Fortnight" music video.

Taylor Swift/YouTube

Weeks at No. 1: Two

"Fortnight," a duet with Post Malone, was released alongside "The Tortured Poets Department" and promoted as the album's lead single.

The song debuted at No. 1 on the Hot 100 while "Poets" simultaneously debuted at No. 1 on the Billboard 200.

For the second time in her career, Swift managed to occupy the entire top 10 of the Hot 100. In fact, the top 14 positions on the chart were occupied by "Poets" tracks, including "Down Bad" (No. 2) and "I Can Do It With a Broken Heart" (No. 3), all the way through to "The Smallest Man Who Ever Lived" (No. 14).

"Fortnight" returned to No. 1 on the Hot 100 for a second consecutive week.

13. "The Fate of Ophelia"
Taylor Swift in the music video for "The Fate of Ophelia."
"The Fate of Ophelia" is the lead single from Taylor Swift's album "The Life of a Showgirl."

Taylor Swift/YouTube

Weeks at No. 1: 10

"The Fate of Ophelia" was released alongside Swift's 12th studio album, "The Life of a Showgirl," and promoted as the lead single.

The Shakespeare-inspired pop song debuted at No. 1 on the Hot 100, while "Showgirl" simultaneously debuted at No. 1 on the Billboard 200.

All 12 tracks on the album debuted within the Hot 100's top 12 spots, making Swift the first and only artist to dominate the chart's entire top 10 on three separate occasions. "The Fate of Ophelia" was joined in the top five by "Opalite" (No. 2), "Elizabeth Taylor" (No. 3), "Father Figure" (No. 4), and "Wood" (No. 5).

"The Fate of Ophelia" remained atop the Hot 100 for eight straight weeks after its release. After falling to lower positions during the holiday season, it returned to No. 1 in early 2026, surpassing "Anti-Hero" as Swift's longest-leading hit to date and becoming her first to top the chart for double-digit weeks.

14. "Opalite"
Domhnall Gleeson and Taylor Swift in the "Opalite" music video.
Domhnall Gleeson and Taylor Swift in the "Opalite" music video.

Taylor Swift/YouTube

Weeks at No. 1: One

"Opalite" was originally released as the third track on "The Life of a Showgirl" and debuted at No. 2 on the Hot 100.

It was later promoted as the album's second single, rising to No. 1 after Swift sold vinyl copies of the song. She also released a music video co-starring Domhnall Gleeson, which premiered exclusively on Spotify and Apple Music in a savvy move to boost streaming numbers.

Swift celebrated her latest chart achievement on Instagram, thanking fans for their support of the song.

"This is actually the first time I've had two Hot 100 #1s off of one album since my album 1989 came out in 2014, nearly twelve years ago!" Swift wrote. "I know that's a lot of numbers but it all adds up to me being so thankful to the fans who helped make this happen by welcoming this song into your lives with open arms."

15. "I Knew It, I Knew You"
Taylor Swift and Jessie.
Swift at the premiere of "Toy Story 5."

Kevin Mazur/Getty Images for for TAS Rights Management

Weeks at No. 1: Two

"I Knew It, I Knew You" was released as a soundtrack single for Pixar's "Toy Story 5."

The twangy tune, cowritten by Swift and her longtime producer Jack Antonoff, was embraced by country radio and debuted simultaneously at No. 1 on the Billboard Hot 100 and the Hot Country Songs charts.

16. "Patient Zero"
Taylor Swift in the "Patient Zero" music video.
Taylor Swift in the "Patient Zero" music video.

Taylor Swift/Spotify

Weeks at No. 1: Three

"Patient Zero" was released as a deluxe track from "The Life of a Showgirl: The Encore."

Swift said she was inspired to write more "Showgirl" songs during a trip to visit her Swedish collaborators, Max Martin and Shellback, to celebrate the album's historic first-week sales.

"I hope you love them, because they were born out of pure gratitude for your exuberance for and celebration of the album we made," Swift wrote on social media.

"Patient Zero" followed in the chart-topping footsteps of "The Fate of Ophelia" and "Opalite," making "Showgirl" the first female album to yield three No. 1 hits since Swift's own "1989" over a decade earlier.

Read the original article on Business Insider

Taylor Swift is in her WAG era — here's every time she's cheered on Travis Kelce and the Chiefs

20 October 2026 at 18:16
Taylor Swift and Travis Kelce celebrate the Kansas City Chiefs becoming 2025 AFC champions.
Taylor Swift and Travis Kelce celebrate the Kansas City Chiefs becoming 2025 AFC champions.

David Eulitt/Getty Images

  • Taylor Swift is supporting her husband, Travis Kelce, during the Chiefs' 2026 football season.
  • She's been photographed at 26 football games since they began dating in 2023.
  • Swift tends to wear Kansas City Chiefs gear and dress up in the team's red-forward color palette.

Already known as a gifted songwriter, chart-topping singer, and billionaire businesswoman, Taylor Swift has added WAG to her list of identifiers — an acronym used to describe the supportive wives and girlfriends of high-profile athletes.

Since Swift began dating Kansas City Chiefs tight end Travis Kelce in the summer of 2023, she has been spotted cheering for the team at 25 games, including Super Bowl LVIII.

Swift's presence has been wholeheartedly embraced by the NFL, whose commissioner, Roger Goodell, has credited Swift with an increase in interest among female fans.

"I'm just there to support Travis," Swift previously told Time. "I have no awareness of if I'm being shown too much and pissing off a few dads, Brads, and Chads."

The megastar is now back in action for her third consecutive NFL season, supporting Kelce and the Chiefs during the 2026 season — their first since Swift and Kelce got married at Madison Square Garden.

Here are the best photos of Swift from each appearance so far.

Swift attended her first game at Arrowhead Stadium in September 2023.
taylor swift chiefs game
Taylor Swift attends a game between the Kansas City Chiefs and the Chicago Bears at Arrowhead Stadium on September 24, 2023.

David Eulitt/Getty Images

Swift's enthusiasm at her first Chiefs game seemed to confirm her then-rumored romance with Kelce.

Swift later said they were already an official couple before she watched the Chiefs beat the Chicago Bears.

"This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell," she told Time. "We started hanging out right after that. So we actually had a significant amount of time that no one knew, which I'm grateful for, because we got to get to know each other."

"By the time I went to that first game, we were a couple," Swift continued. "I think some people think that they saw our first date at that game? We would never be psychotic enough to hard launch a first date."

For her second appearance, she brought her longtime pal Blake Lively.
taylor swift blake lively chiefs game
Taylor Swift and Blake Lively attend a game between the New York Jets and the Kansas City Chiefs at MetLife Stadium on October 1, 2023.

Kevin Sabitus/Getty Images

Swift and Lively watched the Chiefs defeat the New York Jets at MetLife Stadium in East Rutherford, New Jersey — where Swift had performed three sold-out concerts just a few months prior.

The October game drew the highest viewership for a Sunday TV show since the Super Bowl, NBC Sports reported.

Indeed, Swift's newfound interest in football has been credited with bumping merch sales and enticing more female viewers.

Swift cheered with Kelce's mom, Donna Kelce, during a home game against the Denver Broncos.
taylor swift donna kelce chiefs game
Taylor Swift and Donna Kelce attend a game between the Kansas City Chiefs and the Denver Broncos at Arrowhead Stadium on October 12, 2023.

David Eulitt/Getty Images

Shortly before her third game-day appearance, Kelce accused the NFL of "overdoing it" with its wall-to-wall coverage of Swift.

"I think it's fun when they show who all is at the game. I think it brings a little more to the atmosphere, brings a little bit more to what you're watching," Kelce said during an episode of his "New Heights" podcast.

"But at the same time, I think they're overdoing it a little bit," Kelce continued. "For sure, especially for my situation. I think they're just trying to have fun with it."

Swift has struck up a friendship with Brittany Mahomes, who's married to Kelce's teammate.
taylor swift brittany mahomes chiefs game
Taylor Swift and Brittany Mahomes react during a game between the Los Angeles Chargers and Kansas City Chiefs at Arrowhead Stadium on October 22, 2023.

David Eulitt/Getty Images

Just a few days before the release of "1989 (Taylor's Version)," Swift watched the Chiefs take down the Los Angeles Chargers.

She spent the home game cheering with Mahomes and showing off their secret handshake.

Swift wore a black turtleneck and a red teddy coat in Green Bay, Wisconsin.
taylor swift brittany mahomes nfl game
Taylor Swift and Brittany Mahomes cheer for the Chiefs in December.

Stacy Revere/Getty Images

Swift spent most of November 2023 on the road for the South American leg of the Eras Tour. Kelce even flew to Buenos Aires, Argentina, to watch Swift perform — and received an onstage shout-out in return.

She returned to Kelce's side in early December when the Chiefs took on the Green Bay Packers. It was her first time watching Kelce's team lose.

She wore a vintage Chiefs sweatshirt for the team's next home game.
Taylor Swift in a stand at a football game.
Taylor Swift attends a Kansas City Chiefs game on December 10, 2023.

Jamie Squire/Getty Images

Swift purchased the '90s sweatshirt from Westside Storey, a secondhand clothing boutique in Kansas City.

The store's owner, Chris Harrington, told Business Insider he originally thought Swift's order — which totaled $1,200 for curated vintage pieces — could be fraudulent.

Instead, she wore one of those pieces at Arrowhead Stadium in December, causing a surge of traffic to Westside Storey's website.

"We've had hundreds of orders over the last 48 hours," Harrington told BI. "Sometimes our online store lights up after a Chiefs game when we win, but this is 100 times more than that, and we lost the game. It was the Taylor effect."

She brought her dad and friends to cheer for the Chiefs in Foxborough, Massachusetts.
taylor swift chiefs game
Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023.

Danielle Parhizkaran/The Boston Globe via Getty Images

Swift hit the road to watch the Chiefs defeat the New England Patriots on the latter's home turf. She even convinced her father, Scott Swift, to swap his traditional Philadelphia Eagles gear for a Chiefs sweatshirt.

Several friends accompanied Swift, including Alana Haim, stylist Ashley Avignone, and backup singer Melanie Nyema.

Swift spent Christmas Day at Arrowhead Stadium.
Taylor Swift appears at a December 25 Chiefs game against the Raiders wearing a Santa hat with Travis Kelce's number on it.
Taylor Swift made another appearance at a Chiefs game on Christmas Day.

Jamie Squire/Getty Images

Even though the Chiefs lost to the Las Vegas Raiders on December 25, 2023, Kelce praised Swift and her family for making the day special.

The singer's brother, Austin Swift, dressed up as Santa Claus and gave Kelce a VHS copy of the 1994 film "Little Giants."

"He actually made me feel like a child because his gift to me was straight out of the bag," Kelce said on his podcast "New Heights.' "Whipped it out and handed me a VHS of my favorite football movie of all time."

She also spent New Year's Eve cheering for Kelce in Kansas City.
taylor swift chiefs game
Taylor Swift attends a game between the Cincinnati Bengals and the Kansas City Chiefs at Arrowhead Stadium on December 31, 2023.

Jamie Squire/Getty Images

Swift wore a Chiefs varsity jacket for the game against the Cincinnati Bengals, which the home team won.

For her first game of 2024, Swift braved freezing temperatures to high-five fans.
taylor swift chiefs game
Taylor Swift attends a game between the Miami Dolphins and the Kansas City Chiefs at Arrowhead Stadium on January 13, 2024.

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The Chiefs defeated the Miami Dolphins during the fourth-coldest game in NFL history, per CNN.

That same day, the Chiefs owner praised Swift and Kelce's "purely organic" relationship.

"It's been a very interesting, very fun year having the two of them dating, the attention that's been focused on the Chiefs," Clark Hunt told CNBC. "Our female audience has grown leaps and bounds."

Kelce scored two touchdowns in Buffalo, New York, with Swift in the stands.
taylor swift chiefs game
Taylor Swift attends a game between the Kansas City Chiefs and the Buffalo Bills at Highmark Stadium on January 21, 2024.

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Swift joined Kelce's family to watch the Chiefs advance through the NFL playoffs — including his brother, Eagles center Jason Kelce, who lost his shirt in the frenzy.

She saw Kelce and his teammates become AFC champions.
travis kelce taylor swift
Travis Kelce and Taylor Swift celebrate the Chiefs' AFC Championship win.

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Swift watched the Chiefs beat the Baltimore Ravens in the 2024 AFC Championship Game, securing their spot in Super Bowl LVIII. She even joined Kelce on the field to celebrate the win.

Swift flew from Tokyo to watch the Chiefs play in Super Bowl LVIII.
Travis Kelce #87 of the Kansas City Chiefs celebrates with Taylor Swift after defeating the San Francisco 49ers 25-22 in overtime during Super Bowl LVIII at Allegiant Stadium on February 11, 2024
Swift has attended the Super Bowl, though.

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Swift was widely expected to attend the 2024 Super Bowl in Las Vegas, despite having an Eras Tour stop scheduled in Tokyo the night before.

Sure enough, she made the trip in time to watch the Chiefs take on the San Francisco 49ers, with friends like Lively, Lana Del Rey, and Ice Spice in tow.

The superstar geared up for her second NFL season in September 2024.
Taylor Swift walking in an all denim outfit
Taylor Swift arrives ahead of the Kansas City Chiefs v Baltimore Ravens game at GEHA Field at Arrowhead Stadium on September 05, 2024 in Kansas City, Missouri.

David Eulitt

Swift was back in Kansas City on the evening of September 5, 2024, as the Chiefs took the field for their first game of the season against the Ravens.

She donned an all-denim getup and thigh-high red boots.

Swift wore a vintage Chiefs T-shirt for Kelce's second home game of the season.
Danielle Haim and Taylor Swift arrive at Arrowhead Stadium on September 15, 2024.
Danielle Haim and Taylor Swift arrive at Arrowhead Stadium on September 15, 2024.

Scott Winters/Icon Sportswire via Getty Images

Just a few days after attending the MTV Video Music Awards in New York (and giving her then-boyfriend a shout-out onstage), Swift was back in Kansas City to watch the Chiefs defeat the Bengals.

She also watched the Chiefs beat the Saints at Arrowhead Stadium.
Taylor Swift cheers from a VIP suite at Arrowhead Stadium on October 7, 2024.
Taylor Swift cheers from a VIP suite at Arrowhead Stadium on October 7, 2024.

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After skipping two of Kelce's games in Atlanta and Los Angeles, Swift returned to Kansas City in style — wearing over $50,000 worth of jewelry and designer clothing — to cheer for the Chiefs against the New Orleans Saints.

The home team won 26-13, their fifth consecutive win of the season.

Swift cheered when the Chiefs beat the Buccaneers with a touchdown drive in overtime.
Taylor Swift waves to fans at Arrowhead Stadium on November 4, 2024.
Taylor Swift waves to fans at Arrowhead Stadium on November 4, 2024.

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One day after Swift wrapped the final US leg of the Eras Tour in Indianapolis, she was back in Kansas City to watch the Chiefs take on the Tampa Bay Buccaneers.

Despite a touchdown from the Buccaneers in the final minute of regulation play, the Chiefs rallied in overtime to score a winning touchdown.

The singer was on duty again to watch the Chiefs defeat the Broncos.
Taylor Swift at Arrowhead Stadium on November 10, 2024.
Taylor Swift at Arrowhead Stadium on November 10, 2024.

Jamie Squire/Getty Images

Swift wore her typical black-and-red combo for another home game at Arrowhead Stadium, pairing a Victoria's Secret corset with a Versace tweed two-piece set. She was joined in the VIP box by her mother, Andrea Swift.

Swift saw the Chiefs beat the Raiders at home.
Taylor Swift and Donna Kelce arrive at Arrowhead Stadium on November 29, 2024.
Taylor Swift and Donna Kelce arrive at Arrowhead Stadium on November 29, 2024.

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Swift arrived at Arrowhead Stadium with Kelce's mom, Donna. The pair cheered as the Chiefs clinched a narrow defeat against the Raiders.

A few weeks later, she watched the Chiefs win again at Arrowhead Stadium.
Taylor Swift arrives at Arrowhead Stadium on December 21, 2024.
Taylor Swift arrives at Arrowhead Stadium on December 21, 2024.

Scott Winters/Icon Sportswire via Getty Images

Swift wore her boldest gameday outfit yet for the Chiefs vs. the Houston Texans, pairing a statement red coat with a faux-fur lining from Charlotte Simone and a vintage Chanel bucket hat.

Kelce and the Chiefs beat the Texans 19-27, adding another win to their dominant season.

Swift sat with Caitlin Clark during the divisional round of the playoffs.
Taylor Swift and Caitlin Clark hug at Arrowhead Stadium on January 18, 2025.
Taylor Swift and Caitlin Clark hug at Arrowhead Stadium on January 18, 2025.

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Swift and WNBA star Caitlin Clark were spotted celebrating together when the Chiefs defeated the Texans again, 23-14, advancing to the AFC Championship Game for the seventh straight season.

For the second year in a row, Swift celebrated on the field with Kelce and the Chiefs when they became AFC champions.
Taylor Swift on the field at Arrowhead Stadium on January 26, 2025.
Taylor Swift on the field at Arrowhead Stadium on January 26, 2025.

David Eulitt/Getty Images

The Chiefs took down the Buffalo Bills 32-29 in the 2025 AFC Championship Game, sending the league's top-seeded team to the Super Bowl in New Orleans.

Like she did the previous year, Swift joined Kelce, his mom, and his teammates on the field for their post-game celebration. Unlike the previous year, however, Swift wore a loud-luxury outfit covered with Louis Vuitton logos.

Swift traveled to New Orleans for a rare Chiefs loss at the Super Bowl.
Taylor Swift at Super Bowl LIX.
Alana Haim, Taylor Swift, Este Haim, and Danielle Haim at Caesars Superdome on February 9, 2025.

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The Chiefs faced the Eagles at Super Bowl LIX in New Orleans. Serendipitously, Swift's trusted collaborator Kendrick Lamar headlined the halftime show.

As opposed to her usual Chiefs getup, Swift wore an agnostic white-and-denim outfit — perhaps to avoid rooting against her hometown team, who beat the Chiefs 40-22. (To date, the Chiefs have only lost four times with Swift in the stands.)

Swift skipped the Emmys to watch the Chiefs' first win of the 2026 season.
Taylor Swift at Arrowhead Stadium on September 14, 2026.
Taylor Swift at Arrowhead Stadium on September 14, 2026.

David Eulitt/Getty Images

During the 2026 Emmys, Swift appeared in a prerecorded sketch with host Mariska Hargitay and the rest of the "Law & Order: Special Victims Unit" cast to explain her absence from the awards show. (Swift's latest Disney+ concert movie, which was filmed during her final performance of the Eras Tour, was nominated for outstanding variety special.)

As Hargitay's Olivia Benson pieces together, the Emmys overlapped with the Chiefs' first game of the 2026 season — playfully described in the scene as Swift's husband having a "work thing."

Indeed, Swift was spotted celebrating the Chiefs' win over the Broncos alongside her mom, Andrea; Kelce's mom, Donna; and Kelce's brother, Jason.

Swift celebrated Kelce's first touchdown of the 2026 season with a nod to their marriage.
Taylor Swift and her dad, Scott Swift, at Arrowhead Stadium on September 20, 2026.
Taylor Swift and her dad, Scott Swift, at Arrowhead Stadium on September 20, 2026.

David Eulitt/Getty Images

The Chiefs won their second game of the 2026 season against the Indianapolis Colts.

When Kelce scored his first touchdown of the season, Swift was filmed cheering and pointing to her wedding ring, apparently yelling, "That's my husband!"

Swift returned to Arrowhead Stadium after a special performance in LA.
Taylor Swift reacts to a play during a game between the Kansas City Chiefs and the Los Angeles Chargers at Arrowhead Stadium on October 18, 2026, in Kansas City, Missouri.
Taylor Swift at Arrowhead Stadium on October 18, 2026.

Jamie Squire/Getty Images

On October 17, 2026, Swift took the stage at the Academy Museum of Motion Pictures' sixth annual gala in Los Angeles. She sang her "Toy Story 5" soundtrack hit, "I Knew It, I Knew You," and gave her debut performance of "The Fate of Ophelia."

The following day, Swift was back in Kansas City to watch the Chiefs take on the Chargers. The home team won 22-6, extending their undefeated streak this season.

Read the original article on Business Insider

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