• Amazon's sales of fresh groceries like seafood and produce are growing fast, new data show.
• The retail giant is also gaining market share against more traditional retailers, Nielsen IQ found.
• The data shows momentum for Amazon in a business it's spent years trying to break into.

Amazon is gaining ground in grocery thanks to items like fresh shrimp and berries.

Roughly a year after expanding same-day fresh grocery delivery to thousands of cities and towns in the US, Amazon's perishable grocery sales are booming — and taking market share from traditional retailers, according to data from market research firm Nielsen IQ.

Sales of groceries such as seafood, dairy, and produce on Amazon increased severalfold between June and August, per Nielsen IQ's data. Amazon also posted market share gains in the food category for the year through late August as traditional grocery stores lost it, Nielsen found.

"Shoppers are increasingly embracing Amazon for categories that historically represented one of the largest barriers to online grocery adoption," Nielsen wrote in its report.

Amazon has spent years trying to break into grocery, though it hasn't hit a home run in the category as it did with books or cloud computing. The company acquired Whole Foods, opened and shuttered another brick-and-mortar grocery chain, and created a selection of private-label groceries, among other steps.

The Nielsen IQ data suggest that Amazon's latest push — toward delivering fresh groceries quickly across much of the US — is yielding some results in the competitive grocery space.

Many of the shoppers buying fresh foods on Amazon come from households with incomes over $100,000 and tend to be older, according to Nielsen IQ. They also tend to be frequent Amazon users, placing more orders and spending more money on the platform than an average user.

That means fresh groceries, one of the most frequent purchases for US households, are "a potentially important lever for increasing shopper frequency and overall spend" on Amazon, the report reads.

To keep the momentum going, Amazon will need to take on formidable rivals. One is Walmart, which already uses its stores and its own army of gig workers to deliver groceries same-day.

Amazon is considering opening about 1,000 same-day fulfillment centers around the US by 2031, Business Insider reported in September. That move would create the same sort of advantage that Walmart has by placing more fulfillment centers close to more customers, one analyst said.

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There is virtually no way I could have resisted Sylvie McNamara’s dispatch from her journey to a disreputable McDonald’s in Stafford, Virginia. I’ve listened to my share of the Doughboys podcast, and regularly debate burger rankings with my son. What’s more, I went to high school just two miles down the road from this particular location, whose aggregated Google reviews won it dubious distinction in a nation of interchangeable fast-food franchises. Thankfully, McNamara’s lighthearted investigation, which invites readers to consider Robert Caro and teenage commitments to the social contract, will satisfy you no matter your relationship with the Golden Arches. It reminded me of tongue-in-cheek alt-weekly features, a few pleasurable Paris Review web essays, and that episode of Mystery Show where Starlee Kine goes deep with a Ticketmaster employee. Ba-da-ba-ba-ba, I loved it.

I asked the employee for an explanation. “I think I can give you real insight,” he said. “It be the certain workers we got.” He himself is a high schooler, but he said that “we’re starting to get more younger managers. As soon as they turn 18, they’re getting a manager spot. I think my general manager’s 20. It’s a lot of kids getting these manager titles and positions, but they’re not really managers.”

I told him that to be honest, that environment sounded kind of fun.

• I recently visited LongHorn Steakhouse as the chain reports positive sales growth this year.
• Many casual-dining chains are struggling, but LongHorn is performing surprisingly well.
• I thought the food was high quality and a great value for the cost.

LongHorn Steakhouse is having a moment.

While many casual-dining chains continue to struggle, LongHorn has posted some of the strongest sales growth in Darden Restaurants' portfolio.

In the fiscal first quarter, which ended August 30, LongHorn same-store sales rose 6.2% from a year earlier, outpacing sister chain Olive Garden, whose same-store sales rose 1.1%. LongHorn's overall sales across all locations increased by nearly 11% to $861 million, making it Darden's fastest-growing major chain that quarter.

During the company's earnings call, CFO Raj Vennam said LongHorn's first-quarter sales growth reflected both stronger sales at existing restaurants and the expansion of its footprint. LongHorn grew from 595 to 624 restaurants over the past year.

LongHorn's success is not a recent comeback, but rather a steady rise to the top. In the preceding quarter, which ended May 31, LongHorn's same-store sales rose 9.5%, while total sales increased nearly 22% to more than $1 billion. Darden credited a record-breaking Mother's Day weekend and strong lamb-chop sales for the results.

The chain has now posted positive same-store sales for 22 consecutive quarters, and its sales at existing restaurants have climbed 17% over the past three years.

Still, it's a tough time for casual dining.

Applebee's same-store sales fell 1.8% year-over-year in its most recent quarter, while Cracker Barrel's sales at existing locations fell 2.1% and its total revenue declined 2.2%.

In an environment where chain restaurants are constantly competing for customers, I wanted to find out what about the Texas-inspired steakhouse chain was drawing people in.

I visited LongHorn for the first time and was surprised by the quality of the food, generous portions, and overall value for the price.

I tried LongHorn Steakhouse for the first time to see what the hype was about.

LongHorn Steakhouse has quietly become one of casual dining’s biggest success stories, and recently outpaced its sister brand, Olive Garden, in same-store sales growth.

I’d never been before, so I brought a friend along to our nearest location in Queens, New York, to see whether the food, atmosphere, and value lived up to the hype.

The restaurant felt much warmer and more polished than I expected.

I expected a fairly standard chain-restaurant experience, but the entryway felt inviting right away.

The stone accents, dark wood, and low lighting gave it a cozy, classic steakhouse atmosphere. It was casual, but it did not feel cheap. I could see why it would potentially work for both casual weeknight dinners and slightly more special celebrations.

Despite visiting on a Friday night during the dinner rush, we were seated quickly in a booth at the busy shopping center location.

The dining room was busy, but it still felt comfortable and relaxed.

The restaurant had plenty of tables, yet it did not feel overly crowded or chaotic. The warm lighting made the large dining room feel more intimate. It was definitely family-friendly, but couples and groups of friends were also dining there.

About halfway through our meal, one of the tables next to us broke into a rendition of "Happy Birthday" for a guest.

I also thought the vibe was much more polished than a typical casual chain. It was more on par with chains like Red Lobster than slightly more casual ones like Chili's or Applebee's.

The menu had a surprisingly broad selection beyond just steak and sides.

LongHorn’s menu is centered on steak, but there were plenty of chicken, seafood, salad, burger, and sandwich options, too.

Even though I went in wanting to understand the chain’s steakhouse appeal, there were enough tempting appetizers and sides that narrowing down our order was harder than I expected.

My friend and I started off with a round of cocktails.

A steakhouse dinner calls for a drink, and the classic "Perfect" margarita ($11.49) was a refreshing — and surprisingly inexpensive — way to start the meal.

It was ice-cold and citrusy, served in a generously sized glass with an extra shaker on the side. My friend ordered the Texas tea ($10.99), LongHorn's version of a Long Island iced tea, which she said was sweet and not too strong.

We were both impressed by the price and serving size of our drinks — they were on par with what we'd spend at a dive bar in Brooklyn, but with much better service and flavor.

The complimentary bread was a nice start to the meal.

The bread arrived warm with a side of butter before our appetizers hit the table. It had a slightly sweet, honey-wheat flavor and a tender texture.

It was simple, and probably could have had a better crust — but it was free.

The stuffed mushrooms were one of the meal’s first real surprises.

We ordered the white cheddar stuffed mushrooms ($12.29) as an appetizer, and they arrived bubbling hot in a rich, creamy four-cheese sauce that reminded us slightly of Alfredo pasta sauce.

The mushroom caps were tender without becoming soggy and had a slightly salty flavor.

The cheesy filling gave them a savory, indulgent flavor that made them feel like a true steakhouse starter.

It was the kind of appetizer that disappeared quickly, and one I'd definitely order again. I had to remind myself to save room for the rest of our food.

Around the same time as our appetizer, our server brought out my salad course.

The lettuce was crisp, the generous helping of croutons added good crunch, and the dressing had plenty of flavor. It was a classic steakhouse Caesar; it did exactly what it needed to do, but it wasn't anything mind-blowing.

It was also more than big enough to share with another person as a way to add something fresh before our richer entrées.

The ribeye steak and loaded baked potato made for a filling, indulgent entrée without an over-the-top price tag.

For my entrée, I ordered the ribeye steak ($30.79), which came with the aforementioned Caesar salad and one side. I chose the loaded baked potato, which came topped with cheddar cheese, sour cream, bacon, and green onions.

The steak arrived with a flavorful sear and a side that felt like a meal in itself. Together, the plate felt hearty and indulgent without being unnecessarily over-the-top. It was easy to see how a diner could leave feeling like they got their money’s worth.

The loaded baked potato was fluffy inside and piled high with toppings.

The potato was rich and comforting, with a soft, fluffy center, while the potato's outer shell was perfectly crispy.

I appreciated that LongHorn did not skimp on the toppings. It helped make the entrée feel more complete and substantial, without having to upgrade to a premium side.

The steak was surprisingly tender and well-seasoned.

The steak had a savory, well-seasoned crust that added a lot of peppery flavor, but the true magic lay within.

Inside the tender ribeye, the meat was buttery and unbelievably juicy. It was not trying to be a high-end steakhouse steak, but it was extremely satisfying for the price. I ordered the steak medium-rare, and it came out at the right temperature.

This was the dish that made LongHorn’s popularity click for me.

Instead of ordering a main entrée, my friend ordered a side of roasted Brussels sprouts and the mac and cheese.

The crispy Brussels sprouts ($6.49) were roasted just enough to caramelize while still holding their shape and flavor.

The mac and cheese was a standout part of our meal.

The steakhouse mac and cheese ($6.49) had a rich, creamy sauce and a browned topping that added texture, while bacon bits added even more savory, smoky flavor.

It was exactly the kind of comforting side I want with a steakhouse meal.

If you weren't ordering it as a main dish, the portion was also plenty large enough to share, especially alongside everything else we ordered.

I preferred this chain-restaurant mac and cheese to others I've tried.

By the end of dinner, I understood completely why LongHorn is winning over value-conscious diners.

The food was more polished than I expected, the portions were generous, and the experience felt like a real sit-down dinner rather than a quick chain-restaurant meal after a day at the mall.

We ordered two drinks, an appetizer, a salad, a steak, and multiple hearty sides, yet our bill for two still came in under $100 before tip. With the tip, we paid $103.83.

By the time we left, I could see exactly why LongHorn has become a go-to for diners who want a steakhouse meal without steakhouse prices — and I'll definitely be back for more.