Mark Zuckerberg quiere crear una red de asistentes de inteligencia artificial capaces de comunicarse entre ellos, hacer compras y realizar gestiones en nombre de sus usuarios. El responsable de Meta ha explicado durante la presentación de resultados del tercer trimestre de 2026 que su intención es conectar millones de estos programas para que puedan trabajar juntos, incluso cuando pertenecen a personas o empresas diferentes.
Según recoge Gizmodo, el plan pasa por convertir Muse en un asistente capaz de entenderse con otras inteligencias artificiales. Por ejemplo, podrías pedirle que organizase una cena con tus amigos y que se pusiera de acuerdo con sus respectivos asistentes. O que comprase un producto hablando directamente con la IA de una tienda, sin que tengas que intervenir en todo el proceso.
Zuckerberg quiere que las IA hagan negocios entre ellas
Muse, agente de IA
Muse es el nuevo asistente personal de Meta y ya puede realizar determinadas tareas sin que el usuario tenga que encargarse de cada paso. De hecho, hace unos meses supimos que la compañía estaba preparando un agente capaz de comprar productos en Instagram. Ahora Zuckerberg pretende que las compras puedan completarse mediante conversaciones entre asistentes, sin necesidad de visitar las páginas web de los comercios.
"Si quieres comprar algo, no es simplemente navegar hasta la página web de ese negocio, sino hablar con su agente", explicó Zuckerberg. En la práctica, Muse podría comunicarse directamente con la IA de un vendedor para gestionar una compra, aunque el responsable de Meta no ha detallado qué operaciones podrá completar sin consultar antes al usuario.
La compañía ya tiene parte del trabajo hecho gracias a Muse Spark, su modelo de IA multimodal, que permite coordinar varios agentes para completar tareas. Sin embargo, conectar asistentes de personas y empresas diferentes exige que todos puedan comunicarse entre sí, y eso depende también de terceros. Amazon, por ejemplo, ya ha restringido el acceso de Muse a su plataforma.
Zuckerberg tiene motivos económicos para insistir. Muse supera los 10 millones de usuarios en Estados Unidos y Canadá, aproximadamente una cuarta parte de quienes lo han configurado lo utiliza diariamente y más del 25 % de sus usuarios activos realiza compras mediante el asistente. Estas operaciones tienen un importe medio superior a los 200 dólares, unos 184 euros al cambio aproximado.
Meta espera que Muse genere más ingresos por usuario que Facebook e Instagram, y una de las posibilidades que estudia es cobrar pequeñas comisiones por las transacciones. Actualmente, los usuarios estadounidenses de sus aplicaciones generan varios cientos de dólares anuales de media. Zuckerberg cree que el comercio mediante asistentes podría superar esa cantidad, aunque todavía no ha concretado cuánto cobrará ni a quién.
Muse ya ha compartido datos privados sin permiso de su propietario
Hay un problema con todo esto, y es que los asistentes necesitan acceder a información personal para realizar determinadas gestiones. Si Muse va a organizar tus citas, necesitará consultar tu calendario. Si va a comprar algo por ti, tendrá que utilizar datos de pago y direcciones de entrega. Y parte de esa información podría acabar llegando a otros asistentes.
De hecho, en septiembre Muse compartió la dirección particular de un vendedor de Facebook Marketplace con un comprador, que terminó presentándose en su domicilio sin que el propietario supiera que habían acordado una recogida. El usuario había autorizado al asistente para gestionar sus anuncios, pero no esperaba que aceptase una oferta y facilitase su dirección sin consultarle.
Tampoco ayuda demasiado el historial de Meta con la privacidad. El 21 de octubre, un juez de Nuevo México ordenó a la compañía pagar 25.000 millones de dólares por engañar a los usuarios sobre el tratamiento de sus datos personales, en una causa relacionada con el escándalo de Cambridge Analytica. Meta ha anunciado que recurrirá la sentencia.
Por otra parte, la compañía prepara Muse Charm, un dispositivo de bolsillo con el asistente integrado que debería empezar a distribuirse en diciembre. También quiere incorporar estas funciones a sus gafas inteligentes, aunque todavía no hay fechas para España. Mientras tanto, la red de asistentes que plantea Zuckerberg sigue sin estar operativa y tampoco conocemos qué controles tendrán los usuarios sobre las operaciones que realicen en su nombre.
A judge in New Mexico ordered Meta Platforms META.O on Wednesday to pay the state $25 billion after a jury found the company had misled consumers about the privacy of their data, hitting the company with one of the largest financial penalties in US history.
The ruling came in a case stemming from allegations that Cambridge Analytica, a British political consulting firm involved in Donald Trump’s 2016 presidential campaign, obtained data from millions of Facebook users without their consent. New Mexico had sued Meta, accusing it of lying to Facebook users in New Mexico about who had access to their data.
“Facebook’s wrongdoing — over the course of years and systematically broadcast to the public — goes to the heart of Facebook’s core business practices,” Judge Francis Mathew wrote in his order, which came more than three weeks after the verdict.
Mathew found that a penalty of more than $219 billion was warranted based on state law, but he reduced the figure to $25 billion.
Meta vows to appeal $25 billion penalty
In a statement, C.J. Mahoney, Meta’s chief legal officer, said the company is confident it will win on appeal.
“This ruling, and the Attorney General’s approach to this enforcement, makes it all but impossible to do business in the state of New Mexico,” Mahoney said. “At its core, this lawsuit seeks to impose a tax on speech to enforce new rules for what people can say online.”
New Mexico Attorney General Raúl Torrez said in a statement after the ruling the penalty was one of the largest financial penalties against a corporation in US history.
Meta previously faced a $5 billion penalty from the US Federal Trade Commission in 2019 over the Cambridge Analytica scandal.
Six other states settled their lawsuits against Meta related to Cambridge Analytica for $459.2 million as part of a $17.1 billion multistate settlement the company reached in August to resolve states’ claims that the company’s platforms had harmed teen mental health.
Cambridge Analytica scandal at heart of lawsuit
New Mexico’s attorney general sued Meta in 2021 following revelations that Cambridge Analytica had harvested personal data from as many as 87 million Facebook users through a third-party app.
The state accused Meta of lying to Facebook users in New Mexico about who had access to their data and its handling of hate speech and misinformation posted on the platform. It alleged the company knew third parties had broad access to users’ data and tolerated hate speech or other harmful content when it benefited the company’s bottom line.
Cambridge Analytica, now defunct, used the data for voter profiling and targeting.
“It has been a long time coming holding Big Tech accountable,” Torrez told a press conference in Albuquerque after Wednesday’s ruling. “I think today’s judgment is a clear break with that past and a very clear warning to those in this space and beyond that we intend to protect our people and protect our consumers.”
Mathew’s decision comes as Meta faces thousands of lawsuits and pressure from lawmakers over the impact of Instagram and Facebook on teen mental health, with another trial slated to begin next week.
Earlier this year, New Mexico won $942 million in a pair oftrials against Meta over claims it facilitated sexual exploitation of young people on Instagram and Facebook and misled consumers about the platforms’ safety.
Analyst Gil Luria, head of technology research at D.A. Davidson & Co, called the latest New Mexico ruling costly but unlikely to impact the company’s value.
“Meta is worth nearly two trillion dollars, and will likely continue to appeal these cases and drag them out,” Luria said.
Legal experts anticipate lengthy appeals
Jurors in September had found that the company and its leadership made 26 misleading statements on data privacy, hate speech and other subjects. Multiplying those statements by their potential audience, they said the company had committed more than 43 million violations of New Mexico’s consumer protection laws.
At a hearing on October 1, Randi McGinn, a lawyer for New Mexico, had asked Mathew to award the state between $35 billion and $40 billion.
“This court should speak to Meta in the only language it understands, which is money, and the value of its stock price,” McGinn said.
In court filings, Meta urged Mathew to cap the penalties at $3.45 billion. The evidence showed that Meta does not sell user data and New Mexico did not prove that any consumer had actually been misled, the company said in court filings.
A U.S. court ordered Meta, the owner of Facebook, Instagram and WhatsApp, to pay $25 billion for deceiving the public about how it protects personal data, in a case tied to the Cambridge Analytica scandal.
Judge Francis Mathew set the fine on Wednesday after a jury determined that Facebook made misleading promises about who could access user data and how that information was protected, according to the ruling. The jury found 26 statements by Meta made between 2010 and 2021 to be misleading, including some by CEO Mark Zuckerberg and then-chief operating officer Sheryl Sandberg.
In his ruling, Mathew wrote that Facebook’s misconduct, developed over years and systematically disseminated to the public, went to the core of its business practices. According to the ruling, the company maintained those promises despite internal warnings that it could not fulfill them, and allowed certain business partners to retain access to data it had announced it would stop sharing in order to avoid losing revenue. The judge concluded that the messages sought to build trust and attract users, whose data are essential to the company’s personalized advertising business.
The case is deeply tied to Cambridge Analytica, a British consulting firm that worked for Donald Trump’s 2016 presidential campaign and obtained data from millions of Facebook users without consent to promote political advertising, according to a statement from the New Mexico Department of Justice. Revelations about the firm, made public in 2018, affected up to 87 million profiles and sparked an international scandal over the use of personal information by social networks and their role in electoral campaigns. The trial also examined what Facebook said publicly about its efforts to combat disinformation and hate speech.
Although the judge initially calculated a fine of more than $219 billion, he ultimately reduced the amount to $25 billion, which will accrue annual interest of 15% until effective payment. The money will go to New Mexico’s education system, although the attorney general warned that an appeal by Meta could delay the availability of the funds.
New Mexico Attorney General Raúl Torrez presented the decision as one of the largest financial penalties against a company in U.S. history.
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