❌

Reading view

↗️

Qualcomm’s Effort to Market the Invisible

✇Bloomberg Originals
By: Bloomberg Originals

💾

On this episode of Quantum Marketing, Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices.

Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant.

https://www.bloomberg.com/originals/series/quantum-marketing

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.
  •  
  • ↗️
↗️

Qualcomm Wants to Make the Invisible Visible | Quantum Marketing

✇Bloomberg Originals
By: Bloomberg Originals

💾

Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant.

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.
  •  
  • ↗️
❌