Awkward: Saudi Arabia’s new EV brand takes on the U.S. rival it already controls Rest of World By: Indranil Ghosh 1 October 2026 at 11:00 Saudi Arabia’s first homegrown electric-vehicle maker is set to take on a U.S. rival the kingdom already controls. Ceer Motors, majority-owned by the sovereign Public Investment Fund, revealed two electric... © Ceer MotorsThe Exobot SUV by Ceer Motors