Years ago, when people asked Geoffrey Hinton why he worked on artificial intelligence, he would repeat a line from J. Robert Oppenheimer, one of the creators of the atomic bomb: “When you see something that is technically sweet, you go ahead and do it.”

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What happens when happiness ceases to be a desire and, instead, becomes an obligation? This is a question that Carl Cederström has been posing for years. The sociologist teaches at Stockholm Business School and is the author of several critical essays on workplace culture and the happiness industry. His popular book The Wellness Syndrome (2015) is a sharp and engaging work, co-authored with André Spicer, dean of Bayes Business School in London.

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