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I'm the 25-year-old CEO of Lean In. I love my 2-minute cleaning hack, talking to myself on walks, and beach weekends — here's my routine.

Person walking through an office hallway beside an illuminated “LEAN IN” sign and an EXIT sign.
Bridget Griswold, the CEO of Lean In.

Gabriela Hasbun for BI

This as-told-to essay is based on a conversation with Bridget Griswold, the 25-year-old CEO of Lean In, who lives in San Francisco. It's been edited for length and clarity.

I fell in love with technology at Brown University, where I studied computer science and business. I worked with two female professors to build a robot. I interned at a semiconductor manufacturing company and also loved design and art.

Product management felt like a really wonderful combination of all those interests, and that was my role at Meta a year after graduating from college. My team and I redesigned the Instagram search grid, so now when you search for large Instagram accounts, you're routed to the search results page rather than directly to those accounts. I'm very proud of that.

While at Meta, an incredible female mentor connected me to Sheryl Sandberg. Meeting her felt so surreal and is what led me to start my role as CEO at Lean In in March. It feels like a once-in-a-lifetime opportunity to do mission-driven work.

Three people gather around an Apple laptop at a small table in a casual indoor workspace.
Griswold started working at Meta two years after Sheryl Sandberg stepped down as COO.

Gabriela Hasbun for BI

I was a swimmer as a kid, and as my swim coach used to say: "You get out of swimming what you put into it." I think that applies to many things in life: The more you put in, the more you get out.

Here's a day in my life.

I wake up to my needy, angelic cat around 7:30 a.m.

The second I wake up, I pet my crying and whining cat. She's an angel but very needy.

I'm not a breakfast person, but I need coffee immediately. I have many cups of coffee throughout the day. One of the first things I do is make some at home.

I always tidy up my apartment while brushing my teeth

The most productive two minutes of my day are when I brush my teeth. I clean and tidy my apartment at the same time.

I'm probably not super focused on brushing my teeth, which is maybe a problem, but I'm also making my bed, emptying the dishwasher, feeding my cat, or starting the coffee maker.

I always move really quickly; I don't like to sit still. Brushing my teeth and standing still would make me antsy, so I like to get something else done at the same time.

I'm still adjusting to West Coast hours

I moved from New York City to San Francisco in August.

In New York, I went to Solidcore classes before work every day. Working on the West Coast, the workday starts earlier than on the East Coast, so I'm still learning whether I like to work out in the morning or after work.

When I take the bus to the office three days a week, I often use that time to catch up on personal housekeeping tasks like scheduling appointments or texting back my friends who live on the East Coast.

I come to the office around 8 a.m. or 8:30 a.m.

A majority of my in-person time is spent in meetings. As CEO, I enjoy being involved in all aspects of the team.

I'll meet with our content and research team — we spend a lot of time digging into data, such as some really exciting new research on trad wives in the manosphere. I also often meet with our product and tech team, as well as many of our partners, to help grow our programs.

We have lunch in the office — my favorite is a salad-plus-smoothie combo — and it's a really wonderful time to connect with the team.

A group meets around a conference table with laptops, mugs, and green desk lamps in an office.
Most of Griswold's workday consists of meetings.

Gabriela Hasbun for BI

I also love connecting with our Lean In community. One thing we're focused on is closing early gender gaps in AI usage. Our flagship program, Circles, consists of groups of 8 to 12 women who meet regularly to support each other in their careers — we have over 170,000 members. It's a perfect forum to hold each other accountable for upskilling in AI.

Every week, I send AI tips to our network leaders. A recent one encouraged the use of AI notetakers, as women are more likely to take notes during meetings and miss out on participating.

Lean In is in over 180 countries, and it's really heartwarming to see that our commitment to our mission has a positive impact on women's careers. Getting to speak with them is really energizing and rewarding.

I rehearse for meetings by talking to myself on walks

Another habit of mine I've been told is weird is how I prepare for big meetings.

If I have a presentation or interview coming up, I'll set up a Zoom and practice speaking to myself. Talking for a long time is sort of an unnatural act, and the first time you do it is probably not going to be your best.

Sometimes, I'll even go on a walk and wear headphones, pretending like I'm in a meeting or on a phone call, but I'm actually talking to myself and practicing.

When there's a bug, I usually fix the code myself

Because of my background in computer science, I spend a lot of my time finding bugs or things I believe we should change on our platform. I'll code and fix those on my own. Thankfully, with AI, it's so much faster to code now than it was a few years ago.

Our team is busy, and my goal is to enable everyone to have as much impact and move as quickly as possible. If I can help unblock the tech team or resolve an issue rather than add it to their plate, I'm always more than happy to do so.

I leave work around 6 p.m.

I continue to work until I go to bed pretty much every night.

It's nice to have that time at home, when I'm not running around between meetings, to focus, give feedback on documents the team has sent, write, respond to emails, and brainstorm my own ideas.

I take breaks to tidy up my apartment and make dinner. Living in New York got me out of the habit of cooking, so I'm taking the initiative to cook more meals, like rice bowls. I would say about half the time I order takeout, like pho, and the other half I cook, which is progress for me.

Smiling person in a blue sweater sits in an armchair using an Apple laptop beside a mug and plant.
Griswold continues working when she gets home, catching up on more deep work when she doesn't have meetings.

Gabriela Hasbun for BI

If my work doesn't require intense focus, I'll do it from the couch and put a happy TV show on, which right now is "Schitt's Creek." I think it's a nice balance between relaxation and getting things done.

I usually get in bed around 10:30 p.m.

I've been trying to make a habit of reading every night instead of going on my phone, which has been a really positive change. I like anything I read to be a distraction. I'm currently reading "Big Little Lies" and enjoying it.

It's nice to spend 30 minutes reading something like fantasy that's completely different from what I think about at work. That way, I'm not spinning on all the things I need to do or coming up with new ideas that can't get done in my sleep anyway.

Weekends are for the beach and farmers market

My boyfriend works in Los Angeles and flies up to San Francisco every weekend. We've made a tradition of going to the Fort Mason Farmers Market on Sundays for fresh produce to cook an at-home meal that night.

I also enjoy seeing friends over the weekend. My preference is to go on a long walk or go to the beach. I also enjoy fitting in some work — emails, deep-focus work, or reading — throughout the weekend.

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I created 'Diary of a Wimpy Kid.' A good day is when I get my to-do list under 200 items — here's my routine.

Jeff Kinney

Simon Simard for BI

This as-told-to essay is based on a conversation with Jeff Kinney, the 55-year-old author of the "Diary of a Wimpy Kid" series, who lives in Plainville, Massachusetts. It has been edited for length and clarity.

Every year, when a new "Diary of a Wimpy Kid" book hits the shelves, I'm surprised that kids keep showing up.

I started writing the first book in 1998, while working as a computer programmer and game designer. I wanted to be a newspaper cartoonist, but that didn't work out, so I set out to get my cartoons published somehow. I was inspired by my own childhood experiences.

The first generation of kids who read my books is now almost 30 years old. It's wild to me that there's a new generation of kids encountering these books and finding them fresh.

As an author, I work within a few different spheres: books, my bookstore, movies, and development. I hop from one area to another.

Here's a day in my life.

I wake up before 7 a.m.

I don't set an alarm, so I wake up at that time naturally every day. I stay in bed for a while because after an ankle injury, I have some PT to do, like ankle stretches, while I'm in bed.

I meditate for about 10 minutes, set my intentions for the day, and organize my digital to-do list before I get out of bed.

I do two hours of exercise before breakfast

Right after I get up, I do about two hours of PT yoga, then weightlifting. I do that before I eat breakfast, which is often eggs and sausages.

I'm really committed to my morning physical routine of PT, PT yoga, and exercise. That's now become non-negotiable. I also do some journaling because it orients me toward the day, and it's a calming mechanism.

I've just had my most productive year, during which I wrote two books and two screenplays, so I attribute that to my morning routine. It grounds me.

I stay organized with a habit tracker

I've tried a million different to-do list apps that didn't work, including the pomodoro method and all sorts of others. Then I found a digital habit tracker.

Jeff Kinney

Simon Simard for BI

I'm pretty diligent about checking off my daily habits. These include eating enough fiber, drinking enough water, waking up by a certain time, meditating, and doing stretches and yoga.

My workday starts at around 9:30 a.m.

I have about five or six workspaces, and I like to balance between them. One is a really colorful studio with my whole staff on the top floor of my bookstore, which is about three miles away from my home. When I'm not touring or working on a script, I go into the bookstore.

The bookstore is always top of mind for me, though the day-to-day operations are handled by the staff. Every so often, I'll get involved because we'll have a big author that comes to the store, and I'll interview them.

Another is my guest house, where I sit in the quiet living room. I also have a dark room in the basement where I'll go if I need to shut out everything. The other one is sitting in my car at the cemetery, where it's also very quiet. I can't listen to music because it occupies the same part of my brain needed for creating.

Sometimes I write for 8 to 12 hours a day

I feel most creative in the early morning hours, but sometimes I might write for eight to 12 hours a day.

If I'm illustrating, which I basically do all summer, I'll draw from maybe 9 a.m. until about 9 or 10 p.m. every day for months.

When I'm working on a book, I'll write the jokes first, then the manuscript, and finally I'll illustrate. I do all the illustrations myself. I don't usually combine those activities together.

I'm always stuck creatively, so I use a system

Jeff Kinney

Simon Simard for BI

When I get stuck, I use something called systematic creative thinking, which helps me to produce material even if I'm not feeling creative.

I start with the components. If I'm writing about an airplane, I'll list the parts of the plane inside and out: the wings, the pilots, the lavatory, everything. Then I'll go through each component with a few different tools like subtraction and multiplication, and that's what gives me my raw material.

I'll use my iPad or my computer, or I have this device called a Freewrite, which is a super simple word processor that's not connected to the internet.

I don't stop for lunch

I only eat two meals a day, so I don't really step away for lunch — this is how I roll.

I do have an energy drink, but it's more of a habit than a need. I also don't typically take breaks.

I don't have many work boundaries

A good day is when I can get my to-do list to under 200 items, which is really hard to do. When I'm not illustrating, my wife might say, "Hey, let's have dinner," and that's my backstop for when I stop working.

Work is always on my mind, and I really don't have any boundaries. I don't tell people when I'm going on vacation because they'll reach me anyway, and I don't want to stop them from making progress. I usually make myself available, even if I'm away.

Jeff Kinney

Simon Simard for BI

My team mostly communicates with me by text

Texting is how my team communicates with me. Email has become less useful for me because I get so many emails in a day that I feel like I'm a hockey goalie, and pucks keep whizzing past me.

I can really only answer emails right when I get them. Once they get too far down my list, I'll forget about them. I have a lot of challenges with executive functioning. I really struggle with having a lot of choices.

I've always answered my own emails, and I don't use AI to write.

I'm not often bored; I need stimulation

I don't play a lot. I sometimes go to Celtics games, or I'll go out to dinner with my wife, my friends, or my kids. I'm not often bored.

In fact, I feel very understimulated. I often feel like I'm not getting enough information, or there's not enough that's happening. For example, if I were to drive through the McDonald's drive-thru and get my food, I'd turn on the radio, tune in to some news program, and eat while reading the news on my phone.

Chicken McNuggets with sweet and sour sauce are probably my guilty pleasure. As far as watching TV goes, Survivor is always a staple in our house.

I go to sleep around 9:45 p.m.

These days I go to bed pretty early. I get in bed around 9:45 p.m., put in an earbud, and fall asleep with the news in my ear.

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I posted a 'Legally Blonde'-inspired TikTok to capture a CEO's attention. It got me an internship that turned into a full-time job.

a man poses with two life size concealers
Isaac Persky.

Courtesy of Isaac Persky

  • Isaac Persky used a creative video to land an internship at Tarte Cosmetics in 2024.
  • Maureen Kelly, the CEO of Tarte, was impressed by Isaac's video, leading to his internship offer.
  • He returned for a second summer internship and started a full-time position this June.

When I was in college, I wanted a summer internship in New York City, specifically at one company: Tarte Cosmetics. My mom sent me a video of Tarte's founder and CEO, Maureen Kelly, calling on college students to apply to their summer internship program, and it sparked my interest.

I've been posting videos on social media in both the beauty and comedy niches for years, but I thought I'd left that behind when I started college at Chapman University to pursue a more 'serious' career. I was double majoring in economics and public relations and figured Tarte would be a fun way to spend the summer after my sophomore year before turning to a more traditional business or finance path.

I had one problem — I had no connections to Tarte, no family in the beauty industry, and no obvious way to stand out among thousands of applicants. In today's job market, especially for a sought-after position in beauty, it felt more likely I'd get struck by lightning than land an offer.

When I submitted my application in January 2024, I knew I barely had a shot.

This is where most applicants stop

They repeat the process with hundreds of applications, hoping to win the lottery of landing an interview and, ultimately, an offer.

I'm from Nebraska and attended school in Southern California. To be frank, going home for the summer was not an option. I didn't want to trade my glamorous coastal lifestyle for corn and county fairs. I couldn't rely on pure luck to be selected for an interview. I knew that if I could get in front of them, they would see how perfect I was for the role.

I decided to make a video

Since posting videos felt natural to me, I figured, what better way to show that I'm qualified for a marketing job at Tarte than by successfully marketing myself to Tarte. I decided to make something fun and entertaining. Inspired by the iconic Harvard admissions video from Legally Blonde, I created an "Elle Woods-style" application video.

I showed Tarte that I was passionate about working for them, willing to put myself out there, and could actually do the job that I was applying for. I admit, it felt a little ridiculous. I knew that all my friends would see it, and that there was a good chance it wouldn't work out the way I intended, but it was worth a try.

The video got the attention of Maureen Kelly

I woke up one morning in January 2024 to a notification that made me check whether I was still dreaming: a comment from Maureen Kelly on my post. It was a simple 'I 👀 u! OBSESSED,' followed by an email from Tarte's HR team saying they enjoyed my video and wanted to schedule an interview.

From there, I landed a paid internship with Tarte Cosmetics on their social media team. I moved to New York and worked at Tarte for three months. What started as a creative experiment became my entry point into the beauty industry.

The following winter, they offered me the chance to return for the summer of 2025. Despite my initial thoughts that my summer at Tarte would be a one-off adventure, I accepted their offer. It felt like I had found a career that combined my interests in comedy, public relations, and storytelling.

The experience also challenged some assumptions I had about internships

I expected to spend my summers doing small administrative tasks. Instead, I found myself contributing to campaigns with household-name brands and learning from the professionals who had built Tarte. I was particularly struck by Maureen Kelly, who took my ideas as seriously as she did her VPs' and shared her personal advice and can-do attitude with me regularly.

This spring, as I prepared to graduate, I received a full-time offer from Tarte without having to apply again. I officially started my full-time role with Tarte in June.

In college, much of the career advice my classmates and I were given emphasized professionalism and networking, but when employees at your favorite company are getting dozens of 'coffee chat' messages each week from people like you, that advice becomes outdated. Sometimes the best career move isn't sending another application; it's doing something creative with the skills you already have.

For most people, the idea of posting a video to get a summer internship feels embarrassing

To be honest, it was embarrassing. Putting yourself out there always carries that risk, but sometimes that discomfort is the price of trying something others might not.

Even if it doesn't work out, don't let it reflect on you. I find it best to maintain the mentality that they would be lucky to have you, and frankly, what a disappointment it is that they didn't get you.

Most importantly, I must acknowledge that all of this advice is coming from someone who has the job and got the internship. Yes, I was strategic, and I give myself credit for that, but I was also lucky.

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I left my 13-year career at Google to work in sustainability. It wasn't an easy choice, but my values had changed.

a man takes a selfie on a cliff
Bruno Bianchini.

Bruno Bianchini

  • Bruno Bianchini quit his job at Google to focus on sustainability in Cambodia and green finance.
  • While still at Google, he pursued a degree at Harvard in sustainable studies.
  • He says leaving Google was a hard decision, but his career shift aligns with his values.

This as-told-to essay is based on an interview with Bruno Bianchini, the 40-year-old former Head of Global Partnerships for the Middle East, Africa, and Turkey for Google, who is based in the Netherlands. It has been edited for length and clarity.

Growing up in the Italian countryside, sustainability was simply part of everyday life. At 18, I left my small village near Milan to study at Bocconi University in Milan.

In 2005, I started my degree in accounting, corporate finance, and law. Then I did a master's in business administration. When I was about to graduate, a friend at the university said a group of professors had opened a boutique consulting firm. I interviewed for the role and landed it.

That path led me first to consulting and then to Google, where I spent more than 13 years before leaving to pursue work in sustainability.

I started work as a business analyst at the consulting firm in January 2011

At 25, I was working on three projects — a hotel, a food company, and a company that made pressure gauges. My experience was very much about seeing problems through an analytical lens.

In 2012, I was invited to a friend's birthday dinner, where I was seated opposite a guy working at Google. Although Google was already a huge company, I had little sense of its scale. I thought of it mainly as a search engine.

We stayed in touch, and they eventually asked if I'd be interested in an interview

I remember wearing a jacket and tie, and I thought, I can't show up at Google like this; they're never going to hire me. I roughed up my hair, removed my jacket and my tie, and went to the interview.

I had three interviews at Google on the same day. One interviewer asked me about role-related knowledge, the next about more general knowledge, and the third was Googleyness — whether I was a culture fit. I remember thinking in the interview that I wanted to work with these people.

About a week later, I had a fourth interview. The process moved quickly because it was for a temp job. In July 2012, I joined Google.

The Google office in Milan was colorful and playful

I remember there was a game area. In consulting, I'd start work at 8:30 a.m. and leave at 10:30 p.m. every day. At Google, people were coming and going whenever they wanted. The culture was a huge change for me. It was fantastic.

A year later, I applied for a full-time role working with DoubleClick for Publishers, now part of Google Ad Manager. I did lots of prep for the interview, and I got the job.

In 2016, my boss asked me to give a presentation at the Google office in Dubai

After the presentation, a guy who became my new boss asked if I'd consider moving to Dubai because they were expanding the team. Two months later, they opened the role; I applied, got the job, and moved to Dubai.

That same year, I got to see the San Francisco campus for the first time. When I saw the scale of the buildings, the number of meeting rooms, micro kitchens, and the bicycles employees rode around campus, I was mesmerized. Working for one of the most innovative companies on the planet, I felt like I was always at the forefront of tech innovation. I definitely got a kick out of that.

By 2024, I had become the Head of Global Partnerships for the Middle East, Africa, and Turkey at Google

As I was managing a large region, there was a lot of travel.

On office days, I generally worked 9-to-5, depending on projects and deadlines. I might have calls with people in the US, but travel was more hectic. From the moment I arrived, I was having breakfast with colleagues, attending an event, or meeting with clients.

Throughout my time at Google, my value system changed

I'd been thinking about sustainability for some time. When I was in Milan, I met someone from LA who told me they were vegan. They told me about the damage the dairy and meat industries are causing to the planet. I started reading more, and I went down the rabbit hole. I remember feeling that I wanted to be part of the movement for the solution.

While still at Google, I looked into which universities offered degrees in sustainability and came across a program at Harvard.

In December 2025, I resigned from Google

I pursued my master's degree in sustainable studies at Harvard online while working at Google. The last part of my studies involved a thesis. I took a sabbatical from Google and traveled to Cambodia to work on an ambitious project that plans to reforest 100,000 hectares of flooded forest. I worked on the feasibility study.

Google was kind enough to say, "Go pursue your dreams, and if something doesn't work, you're welcome to come back." Eventually, I decided it was time. After four months in Cambodia, I felt the umbilical cord was stretched enough. When I returned from my sabbatical, I handed in my notice.

I feel now that I have a big purpose in my heart, confidence in the abilities Harvard gave me, and, at the same time, I feel financially secure. I could leave a high-paying role where I was making more than $300,000 in annual total compensation for the unknown.

I'm now working as an independent consultant for this project in Cambodia.

Leaving Google was not an easy choice

Google nurtured me in so many ways, but as I was learning more about sustainability, my value system was changing. I was encouraging people to sell more stuff, and on my dark days, I remember thinking that staying at home on the couch was better for the environment.

I want to capitalize on my background in business and finance. I'm currently working on publishing a research paper about the project in Cambodia. I'm doing this long-distance while we're securing funds for the pilot. This month, I moved to the Netherlands, as it is one of the best places for green finance.

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