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I put Muse, Dot, and Instinct to the test. There was a clear winner, but not because it worked best.

Muse, Instinct, Dot logos
I put Muse (left), Instinct (middle), and Dot (right) to the test.

Meta / Instinct / Getty

  • I tested out the leading AI agents for a while, and gave them each the same tasks.
  • OpenAI's Dot saved me from failing to file my taxes, but was the worst at ordering lunch.
  • Ultimately, dealing with multiple AI agents at once is a hassle!

I've been playing around with various AI agents — Muse, Instinct, and OpenAI's Dot, and I've found them genuinely really useful for certain things.

But which one is best?

I put them to some, uh, semi-rigorous testing. Ok, not totally rigorous or controlled, but I gave them all the same 3 tasks — triage my email, order me lunch, and build me a personal website — and it was interesting to see which worked best. It was also interesting to see how differently they functioned at these tasks.

If you haven't started using an AI agent yet but are curious, well, I'm not sure that this is going to answer all your questions, but maybe is a place to get started.

A big spoiler here for my ultimate recommendation: right now, Meta's Muse is the only free one of the bunch, so in my mind, that wins for most normal people who just want to try an agent out. OpenAI's Dot is only for the $100/month plan (ouch!) and Instinct is currently invite-only.

To me, that's a no brainer. Do the free one (unless you're already paying for the ChatGPT plan, in which case you're probably already a pretty pro user and probably don't need my advice).

Challenge #1: Manage my email

A display of the home of the Dursleys during a media preview of Warner Bros. Studio Tour Tokyo - The Making of Harry Potter on June 14, 2023 in Tokyo, Japan.
Sometimes managing emails can feel like the mail scene in Harry Potter. Could the AI agents help?

Jun Sato/WireImage

I get a lot of email. Most of it I don't need to bother opening. Help me figure out which are the important ones.

Muse: Muse has been a dutiful soldier here, and this was pretty much the first task I gave it when I started using it a few weeks ago. So far, "triage my email" has been the one truly useful thing an agent has done for me.

Instinct: Overall, I don't like the fact that Instinct works mainly through your text messages vs. a dedicated app. While that's very convenient in certain ways, I don't like the idea of seeing email (bad, no fun) in my texts (good, fun) — mixing the two feels wrong.

However, I have to hand it to Instinct — it found a Paperless Post invite for a party that I would otherwise have completely missed in my personal email. It was the only agent to pull that one out for me.

Dot: Dot did something truly useful that required a lot of context, and it did all on its own. It noticed an older email exchange from last month with my tax accountant (I had filed for an extension, due in October). Dot noticed my accountant never confirmed he actually filed my taxes — yikes! This actually really saved me! (Don't worry, the taxes had indeed been filed.)

Finding an older — but important — email exchange that I hadn't closed the loop on is exactly what I want from an AI agent/assistant. I feel like 90% of things I'd rather do myself, but my human brain gets easily distracted and forgetful, and there are plenty of things I forget to deal with or get distracted.

Winner: Dot. Also me, for not going to jail for tax evasion.

Challenge #2: Order me lunch.

I asked each agent to order me a salad at a specific local restaurant. Because I didn't want to annoy real humans, I did the orders for pickup, to avoid any confusion or multiple separate deliveries.

This turned out to be a real fiasco, and I learned my lesson: it would have been infinitely easier for me to just do it myself.

Muse: Initially, Muse was very helpful. I accidentally gave it the wrong restaurant name, but Muse helped me find the right place and pulled up the correct menu options for me to see.

I had already connected my credit cards with Stripe, so I figured this would be easy. It offered up my debit card or another Mastercard, which I assumed was my regular credit card (I had just gotten a new card in the mail and didn't recognize the last four digits).

When I finally went to check my wallet, I discovered it was a mistake — it was actually the card connected to my health insurance-related HSA account, which is only approved for medical expenses.

conversation with Muse
Oops, Muse was using my HSA card, which can only be used for medical expenses.

Business Insider

By the time I straightened this mess out, I had already moved on to placing orders with Instinct and Dot. When I went to pick up my orders at the restaurant, there were only two bags with my name on them. Sure enough, I had gotten so distracted with the other orders that I never confirmed with Muse about placing the order, and it never sent through. (Can you see now what I was saying before about how I get distracted and don't finish tasks?)

Instinct: The most annoying part about Instinct, again, in my opinion is that it's over text messages. That means there were some quirks when I tried to text on my laptop — sometimes it failed to send as SMS. But after a few fails, Instinct was able to place the order relatively quickly. Well, sort of.

All told, this took 9 separate text messages on my end — not including Instinct's responses. It is hard for me to imagine that this was at all easier than just going onto the restaurant's website or UberEats and doing it myself.

Although the process was fairly painless, there was one thing I didn't like: it put the other through with no tip (!!!) and didn't ask me if I wanted to add one.

Dot: Somehow, this was the most difficult to get to work. It kept getting tripped up by the 6-digit code sext by text needed to login, but it kept failing (I had to get the code texted 3 separate times), and the browser it created for me to enter wouldn't let me type into it. A mess, basically, but finally it worked.

Winner: None. I feel very confident in saying that it would have been infinitely easier to just place the order myself through regular means. It's possible that it would be easier to order in the future, since I've already done the work of setting it up once. But I've learned my lesson.

Challenge #3: Build me a website

I have an old personal/professional website, but it's due for a refresh. I have terrible aesthetic sense and don't want to spend much time designing a site. Seems like a good job for AI to do for me!

katie notopoulos mockup for personal website
The personal website Muse made for me feels horrifically cringe.

Muse / Business Insider

Muse: I appreciated that, unlike Dot and Instinct, Muse didn't use the photo of my face from my byline photo (it seems very weird to have a giant photo of your own face on a professional website).

But all three basically did the same thing: pulled the info from my author bio on Business Insider, selected some recent articles as clips, pretty basic stuff.

website mockup
Instinct's website it made for me. Pretty basic (and weird photo!)

Instinct / Business Insider

Instinct: The design here was the most boring, and in a way I wouldn't even know how to make it look better (terrible aesthetic sense!). Weirdly, the selected article it pulled for me were random ones from over a year ago.

Dot: The look and design were probably the best here, and it pulled a decent mix of articles I'd want to showcase. But GOOD GRIEF the tagline here is so corny that I'm sort of embarrassed to even show you, even though I didn't write it myself:

Katie
Notopoulos
Technology, business,
and life on the internet.
"Technology, business, and life on the internet." CRINGE!!!!

Business Insider / Dot

Winner: Based on the mockups it made with design alone, I'd go with Dot. I think I could work with this. But all three of these made such cringey, cheesy copy about me that it honestly made me feel genuinely depressed. Is this who I am? Yuck!

Obviously, I'd have to rewrite all the copy myself, and pick the articles for clips — and at this point, is this even saving me any time beyond being a very generic template? Ah well.

Conclusion: The biggest challenge with all of them was figuring out what kind of task an agent is well-suited for.

Most of all, I found that trying to manage three different agents at the same time was a huge hassle. I want AI agents to be like a wife — making my life easier by anticipating my needs, not a husband who simply does chores when told. But this has backfired on me: now I have three wives, and they're all nagging me and I'm forgetting which is which. Ultimately, I don't recommend AI polygamy. May my experiment with it help you choose your bride.

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Meta CEO Mark Zuckerberg says Muse and Reality Labs are highly unprofitable — for now

Meta CEO Mark Zuckerberg
Meta CEO Mark Zuckerberg.

Finn Gomez/Getty Images

  • Meta's AI agent, Muse, is unprofitable due to "very high compute costs," CEO Mark Zuckerberg says.
  • Meanwhile, Meta expects Reality Labs, its AI glasses division, to lose $15 billion next year.
  • The social media giant has a plan to fix that.

Meta says some of its biggest cash incinerators could finally start turning profits.

The social media giant, which generated over 97% of its quarterly revenue from ads, has faced persistent questions from investors about the lack of profitability in its AI and hardware initiatives.

Meta CEO Mark Zuckerberg addressed those concerns head-on during its third-quarter earnings call on Wednesday.

Zuckerberg said that Muse, the AI assistant it launched last month, is unprofitable since it's "very compute intensive to run." Meta expects to start turning that around next year by massively improving Muse's efficiency.

"If compute efficiency continues improving quickly for another few years, which we think is highly likely, then Muse will be highly profitable over multiple years," he said.

Meta plans to make money from Muse by taking a small transaction fee off of purchases it drives, Zuckerberg said at Meta's Connect conference last month.

Zuckerberg added that Muse, which launched only in the US and Canada, wasn't launched globally due in part to the amount of compute it requires. (Meta's North American users are generally its most lucrative.)

Zuckerberg also struck a positive note about its cash-hemorrhaging Reality Labs division, which makes products like Meta Ray-Bans and virtual reality glasses.

Meta expects Reality Labs to narrow its losses to about $15 billion in 2027, down from the $18 to $19 billion it expects to lose this year. The division should start trending toward profitability next year, as Meta's AI systems make it more useful, Zuckerberg said.

"I continue to believe that the path to delivering holographic experience, of bringing together the physical and digital worlds and everyday glasses, will come through VR first," Zuckerberg said.

Have a tip? Contact this reporter securely on Signal at charlesrollet.12 or +1-628-282-2811. Use a personal email address and a non-work device; here's our guide to sharing information securely.

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Anthropic launches Claude Duet, its answer to Meta and OpenAI's personal agents

Ami Vora, Anthropic's chief product officer, and Daniela Amodei, its president, sit on stage.
Ami Vora, Anthropic's chief product officer, and Daniela Amodei, its president.

Don Feria/AP Content Services for Anthropic

  • Anthropic has its answer to AI agents like Meta's Muse and OpenAI's Dots.
  • Claude Duet, built on Anthropic's flagship model, has entered the personal agent frenzy.
  • Karan Ahuja, a recent departee from Meta, led Claude Duet's development.

Anthropic is joining the personal AI agent craze.

The company announced the new app Claude Duet on Wednesday, billed as a "proactive agent" that can run in the background, surface tasks to a user, and handle a variety of work. The tool is in research preview for now with a waitlist, meaning it won't immediately compete for the larger market with other new agents like Meta's Muse and OpenAI's Dots.

Still, the announcement ramps up the pressure on those companies — Anthropic says it built Duet around its flagship Opus 5.5 model, which was released in late September and has already become one of the industry's most popular. Recent model breakthroughs have made AI better at handling work on its own, spurring a rush to build these "always-on" personal agents.

"It can have the discernment and judgment around when to be proactive, when to act on your behalf," said Mike Krieger, a co-lead of Anthropic's Labs team, said in a Duet launch video.

The tool, Anthropic says, will send users a brief each morning about what's happening on their connected apps, and message them when something needs attention. Like other companies' offerings, it runs outside a user's computer, sends notifications, and asks for approval on certain tasks.

Anthropic announced Duet on the day of Meta's earnings report and used the opportunity to mention a new poach from Mark Zuckerberg's company. Karan Ahuja led product management for Meta Superintelligence Labs until July, according to his LinkedIn, before starting at Anthropic in August and leading Duet's development.

He wrote on X that he's been using Duet to build Duet, and said the team "built it for professionals and small business owners juggling a lot at work and at home."

Ahuja also wrote that Anthropic is letting people into Duet from the waitlist "as quickly as possible."

The news didn't go unnoticed at Meta. Alexandr Wang, who heads Meta Superintelligence Labs, posted a meme about Duet's similarity to Muse.

Anthropic is fast approaching a giant initial public offering, which could value the company at as much as $2 trillion. Like other AI players, the company navigates a high-wire competition to win over users, secure computing power, build state-of-the-art models, and deliver AI-native products.

The data firm Apptopia estimates that Muse had more than 14 million installations as of Wednesday. It found that Claude users who installed the Muse app were using Claude more than before, though still for fewer minutes per day than they spent on the Meta product.

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What's on Zuck's desk? We pushed Muse to figure it out.

Mark Zuckerberg's desk
Mark Zuckerberg shared a snapshot of his work desk. We snooped around.

Mark Zuckerberg

  • It's time to play our favorite pastime of the 21st century: Are you smarter than an AI agent?
  • Today, I asked Muse to identify everything on Mark Zuckerberg's desk.
  • Muse clocked this BI reporter on some things — but this reporter also knows a few useless facts.

Ever wondered on a random Thursday afternoon what the chief executive of Meta might keep on his desk at the HQ?

I'm glad you asked.

Mark Zuckerberg posted a photo of his office desk to announce the release of Muse Spark Open, which lets you run a model with a fairly simple desktop setup. The company calls it "the most capable US open-weight model to date" and has teamed up with Apple to enable it to run on two M5 Ultra Mac Studios.

But never mind that; let's focus on the physical workspace.

Since this Muse is supposed to be so smart, I wanted to see how easily it could identify the objects on Zuckerberg's desk.

Two things immediately popped out to me: the black trinket on the right and the graffiti on the desk. Yeah, sure, there's whatever is on Zuckerberg's screen, which might provide a hint on what the CEO is working on as he steers a nearly $2 trillion company. But we don't want to know that, right?

Here's what the Muse agent caught — and what it needed help identifying.

Looks like Zuckerberg is cooking on his desktop
Desktop screen
Mark Zuckerberg's desktop screen

Mark Zuckerberg

Obviously, as a tech and business publication, we have to snoop on Zuckerberg's screen to see what he's working on.

At a glance, he appears to be chatting with his Muse agent, Agrippa, named after the Roman general Marcus Vipsanius Agrippa. The CEO is telling his agent to build something onto his Mac, which is relevant to today's announcement.

What exactly is he working on? My own Muse helped point out that Agrippa is describing a "Tamagotchi-style" virtual pet after Zuckerberg asked to identify its "official form"— a "chunky cream-and-gold 90s egg, blinking red LED, speaker grille, Feed / Train / Play buttons," Agrippa said.

Agrippa is then asked to "build it on my Mac."

My Muse said that the CEO is essentially asking for a "software simulation of the Agrippa pet." On the right, a terminal displays the agentic AI narrating its work while implementing Zuckerberg's request.

Zuckerberg has the latest and greatest Apple hardware
Mac Studios
Two Apple M5 Ultra Mac Studios

Mark Zuckerberg

I'm going to give Muse some points here since it correctly identified the two computers as Mac Studios. I mistakenly referred to them as Mac Minis while entering my request into Muse to review everything in the photo.

I also could've read Zuckerberg's post more carefully. He clearly said what was going on: "Muse Spark Open — weights releasing today — runs great on new Mac Studios thanks to work with @johnternus and Apple."

This is directly relevant to what Meta's press release said: You can run Muse Spark Open on two Apple M5 Ultra Mac Studios with 1 TB of unified memory.

The quiet flex here is that the 512 GB memory option for the M5 Ultra isn't publicly available yet. We're not worthy, Zuck.

Earbuds or the Muse Charm?
Muse Charm
Muse Charm

Mark Zuckerberg

This looks like the Charm Zuckerberg debuted at Meta Connect in late September. It's supposed to be a keychain-sized wearable that gives people quick access to their Muse agent, so instead of talking to your phone, you can talk to a keychain.

Anyway, Muse thought it was a "wireless earbud charging case" before I nudged it to conclude that it's "very likely the Muse Charm."

Zuck is prepared to party
A bottle of wine
A bottle of Noble Champagne

Mark Zuckerberg

Yeah, I run a multirillion-dollar company, but I still know how to party! That's what I imagine Zuckerberg thinking to himself when he set up this shot of his desk.

Muse was fairly helpful here, identifying the bottle as Noble Champagne. It couldn't identify the exact vintage, which is fine. The bottle label is pretty simple and not informative.

A quick Google search shows that it's most likely a $230 bottle of Noble Grand Cru Brut. Another flex!

Classic taped-up nerd glasses meet next-gen eyewear
Two meta glasses
Glasses are a crucial part of Meta's push for AI-powered wearables.

Mark Zuckerberg

Obviously, Zuckerberg can't be caught without Ray-Ban Meta glasses, which are part of the company's big push for wearables.

These look to be the new "Audio AI" glasses that Meta announced at the Connect event, since there are no visible cameras on the rims. The glasses are meant to be like a hands-free listening device with speakers.

Meanwhile, the glasses in the back have tape on the bridge. Old school!

Hey, Jolly!
Muse agent mascot
Muse AI's Mascot, Jolly

Mark Zuckerberg

By now, we're familiar with this guy: Jolly, the mascot for Meta's Muse AI.

Muse went a bit literal with the identification and simply described what it saw: "The plush is a cream blob with dot eyes, a small smile, and one arm raised."

A few trinkets to spice up the desk
A bowl of trinkets
A bowl of trinkets on Zuckerberg's desk.

Mark Zuckerberg

Muse was both helpful and unhelpful here.

It reminded me of the significance of the February 4, 2024 date — the 20th anniversary of Facebook's founding.

The chatbot can't seem to identify the two figurines.

At first, it guessed they were "custom or commissioned caricature figures playing on Zuck internet lore": "The yellow angry one as 'grumpy Zuck' (dark hair, scowl) and the blue blank-eyed robot as a nod to the eternal 'Zuckerberg is a robot' meme." I'll give props to Muse for that, because it made me laugh.

I gave it a hint and said they're two Marvel characters. The bot then said they were Wolverine and Beast. Um, no.

That's Tony Stark and a blue Iron Man, right?

Zuck never forgets the old Facebook
Desk with the writing "Zuck"
Zuckerberg's desk

Mark Zuckerberg

Here's a true test to see how many useless fun facts you might know about Facebook.

Before Meta was Meta and Facebook was settling into its Menlo Park office around 2011, the company hired Korean-American graffiti artist David Choe to spray-paint the new digs. There's a video on YouTube from 12 years ago, in which the artist wanders the grounds and spray-paints the walls.

According to Gawker, Choe was previously commissioned by Facebook, thanks to his relationship with Sean Parker, who helped shape the early days of Facebook Inc.

I thought the style looked familiar. Turns out the desk was, in fact, marked up by Choe, according to the artist's website.

Muse didn't immediately identify the artist, but it did say that one of its guesses was Choe.

I'm smarter than an AI! (Not really.)

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Choices that will define Asia’s AI future are coming into focus

We are fortunate to live at an incredible moment in history. As more and more AI applications have become available, people have turned to them to seek advice, build businesses, express ideas, learn, and improve their health and quality of life. Nowhere is this more clear than in Asia. AI is already turbocharging small businesses […]

The post Choices that will define Asia’s AI future are coming into focus appeared first on Asia Times.

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