• Google CEO Sundar Pichai said no when Trump asked him to rename the Atlantic Ocean, the president said.
• Trump has floated the idea of renaming either the Atlantic or the Pacific to the "Trump Ocean."
• Earlier this year, he issued orders to change the names of the Gulf of Mexico and Lake Ontario.

President Donald Trump's plan to rename the Atlantic Ocean hit choppy waters when he took it to Google.

At a Wednesday rally in South Carolina, Trump said he considered putting his name or "America" on one of the two oceans that flank the US: the Atlantic and the Pacific.

"I’m not going to put either Trump or America on any other ocean but these two," he told the crowd.

Then, he said, he called Google to ask about making the change on Google Maps.

The tech giant had previously changed its US labels for the Gulf of Mexico and Lake Ontario to the Gulf of America and Lake America after executive orders from the president.

"I spoke to a brilliant guy, Sundar. He heads all of Google," Trump said, referring to CEO Sundar Pichai. He also praised Google cofounder Sergey Brin, calling both men "totally brilliant guys," before joking that they were "still rattled from the Gulf."

Trump recounted putting his idea directly to Pichai: "Sundar, I’m thinking of the Atlantic Ocean. Can you handle it?"

"No, no, no. This time I’m not doing it," Trump quoted Pichai as replying. "Oceans are different, sir. They cover really a lot of countries. Please don't ask us to do that."

"So I'll probably pass," Trump told the crowd. "Should I pass it?" He then answered his own question: "I think let's keep it the Atlantic Ocean."

Google did not immediately respond to a request for comment.

It was not Trump's first ocean pitch. At a Tennessee rally in early October, he floated "Trump Ocean" or "Ocean of the Americas" for the Atlantic or Pacific.

He has also mused about renaming a river, calling New Mexico "New America," and rechristening the Strait of Hormuz the "Trump Strait."

While those ideas remain proposals, Google Maps did adopt "Gulf of America" and "Lake America" for US users after the names changed in federal records. Users in Mexico and Canada still see the original names for the gulf and lake, respectively. Users in the rest of the world see the original names, followed by Trump's new names in brackets.

The changes have created a dilemma for people who make maps for an international audience. "The issue of international acceptance is also a factor, as some nations may not accept it," Joseph Wright, CEO of Replogle Globes, told Business Insider's Joshua Nelken-Zitser after the lake order.

"We sell globes worldwide."

For now, Trump's Atlantic idea appears to have sunk before it reached Google Maps.

• Investor Brad Gerstner wants Trump Accounts expanded to every US citizen under 40.
• The plan would create early IRAs that employers and donors could fund.
• Gerstner, regarded as the architect of Trump Accounts, said the change would require new legislation.

Brad Gerstner, the investor and architect of Trump Accounts, is pushing to expand the investment accounts beyond children and make them available to every US citizen under 40.

In an interview with CNBC on Wednesday, Gerstner said the change would require new legislation rather than a regulatory rule change.

Trump Accounts are tax-advantaged investment accounts created under President Donald Trump’s tax-and-spending law. Right now, they are available to Americans under 18, while children born between 2025 and 2028 are eligible for a $1,000 federal seed contribution.

When account holders turn 18, the accounts become traditional individual retirement accounts, or IRAs.

"Every year, 3.7 million kids age up into IRAs," Gerstner said. "Why not pull forward 20 years of IRAs? We can create all of those today, everybody under 40."

Gerstner's idea would create the accounts for adults under 40 without necessarily requiring the government to make an upfront deposit. Instead, he said, it would give employers, philanthropists and companies a ready-made vehicle through which to contribute.

That structure could allow companies or private citizens to contribute to accounts, he said, creating a "vessel" for the funding.

On Monday, Elon Musk said he planned to give one share of SpaceX stock to every American child through Trump Accounts. Giving a share to the roughly 72 million children in the US would be worth around $11.5 billion, based on SpaceX's share price in Wednesday trading.

Other major donors, including Michael and Susan Dell, Ray Dalio, and SpaceX President Gwynne Shotwell, have also backed the initiative.

Gerstner pointed out there has already been innovation in the investment field, mentioning the federal Saver's Match, created under the bipartisan SECURE 2.0 law, which is scheduled to begin in 2027.

The program will provide a federal match of up to $1,000 a year for eligible low- and middle-income workers who contribute to qualifying retirement accounts.

In comments to the New York Post, Gerstner said he was working on the legislation to make Trump Accounts available to anyone under 40, potentially within months. The proposal could also make account funding permanent.

The proposal's prospects in Congress, including its cost and whether lawmakers would support new matching funds, remain unclear.

• AI is changing how executives oversee their companies, Eric Schmidt said on the "In Good Company" podcast.
• Google's former CEO described several ways execs he knows use AI agents to manage staff.
• He described one company that uses AI assistants to ensure that staff are following its core values.

Eric Schmidt thinks the CEO of the future will have an AI assistant that can see across the entire company. For employees whose job is to keep a sprawling business coordinated, that could be bad news.

In an episode of the "In Good Company" podcast, the former Google chief executive described assistants that check whether company activity aligns with a leader's values, follow up on projects, and help identify ways to increase profits.

He argued that the technology could make businesses faster and flatter, with fewer people needed to plan, relay information, and move numbers around.

Schmidt sees little time for companies to adjust. He said competition in AI is fiercer than the PC-versus-Mac or Android-versus-iPhone battles: a model can take roughly six months to build, another two to test, and then be overtaken within five months of release.

"Time compresses every cycle," he said.

He also rejected the idea that AI is a bubble, pointing to Anthropic's rapid revenue growth. Schmidt said the company had grown faster than a record set during his time at Google, calling it "real money with real customers."

The changes he envisions are already visible in smaller experiments, he said. Schmidt gave the example of two founders he knows who ask an AI assistant every Friday to flag anything happening at their company that conflicts with their values.

Another executive created an AI version of himself that checks on an employee's progress, gives him instructions, and responds when he needs help, Schmidt said. That exchange sounded potentially abusive and worried him, he added, though he also saw how it sped up the executive's decisions.

Schmidt said his days as CEO were consumed by meetings, 12 hours a day, five days a week, as he listened to people explain projects and decisions. He thinks AI platforms can eliminate much of that "coordination tax": the effort of gathering updates, passing them upward, and keeping teams aligned.

For a company with 10,000 employees, Schmidt guessed AI could leave "a couple of thousand people who you don’t need."

He cited a friend whose fast-growing company cut 20% of its staff, including the "glue people" who handled planning and coordination. The friend later told Schmidt he had received death threats over the cuts.

Schmidt said companies would still need people who build products, make sales, speak with regulators, and lead teams. His advice to workers whose roles were disappearing was that executives should transition them "legally and humanely."

• Nvidia CEO Jensen Huang wants Europe to be less cautious in its approach to AI innovation.
• Huang told Germany's chancellor that the country and others in Europe are overreliant on regulation.
• "I think you overthink things," he told British journalists on a trip to the UK last week.

Cast off the shackles and be bolder, or risk losing the AI race for good.

That's the pointed message Nvidia CEO Jensen Huang has delivered to European leaders during his trip to the continent over the past week.

Over the last seven days, Huang has visited France, Sweden, the UK, and Germany ahead of Nvidia's GTC event in Berlin, which began Tuesday.

During that time, he's been clear that he believes the continent needs to move faster on artificial intelligence and rely less heavily on regulating the sector.

Huang made the case most directly on Monday evening in Berlin, during a public conversation with German Chancellor Friedrich Merz.

Asked how Europe should regulate AI, Huang said safety had to be paramount, but cautioned that policymakers could not regulate their way to technological leadership.

"There's nothing to regulate if the industry doesn't thrive," Huang told Merz, arguing that Germany needed to foster a domestic AI industry while ensuring it developed safely and responsibly.

He said that policymakers should focus on regulating AI applications, similar to the way they regulate products that use the internet, rather than trying to regulate the underlying technology wholesale.

"We should be regulating the applications right away," Huang said.

Merz replied that Europe was still trying to find the balance between innovation and regulation. The German leader said he did not believe "no regulation" was the right answer, but that overly tight rules were not either.

Huang’s response: "Give Germany a chance. Give this industry a chance."

The exchange came as Huang and Merz pitched AI as a potential answer to the economic malaise that led Germany into recessions in 2023 and 2024.

Huang said the country's manufacturing sector, engineering expertise, and industrial know-how are national resources, and that AI could help its companies turn them into an advantage in the next phase of the technology race.

"The next wave of AI is physical," Huang said, referring to robotics, manufacturing, cars, and heavy industry. "Electrons will never replace atoms."

It was the same urgent message Huang had delivered in London days earlier. Speaking to reporters last week, Huang said there was a "strange general behavior" going on in the UK.

He took a swipe at what he described as Britain’s tendency to dwell on failure.

"You have smart people, you have a great culture, you have young people, and the energy is vibrant. But for some reason, if there was a million reasons to win, you find the one reason not to do it."

"I think you overthink things," he added.

The remarks underscore a familiar tension in Europe’s approach to AI. The continent has moved early to establish sweeping rules for the technology, including the EU AI Act, while the US and China have pulled ahead in developing frontier models and the infrastructure needed to train them.

Huang, whose company dominates the market for the advanced chips powering the AI boom, is hardly a neutral observer. Nvidia stands to benefit enormously if governments and companies move faster to build AI infrastructure and deploy its technology.

Regardless of his stake in Europe's AI success, Huang's message was blunt. If the continent spends too long debating how to regulate AI, it may find that the meaningful innovation is done elsewhere.

• Trump praised Elon Musk's plan to give one SpaceX share to every child in America next year.
• The pledge could be worth about $10.6 billion at SpaceX's current price.
• Musk and Trump have a rocky relationship, but appear to be back on the same page in recent months.

Elon Musk’s pledge to give every child in America a share in SpaceX has already paid one dividend: effusive praise from President Donald Trump.

"A BIG THANK YOU to our legendary friend, Elon Musk," Trump wrote Monday, calling the proposed gift an act of "incredible generosity."

He said the shares would go to children through Trump Accounts, the investment accounts created under his administration.

It was an enthusiastic response to Musk's commitment earlier in the day. "Next year, I will give one of my SpaceX shares to every kid in America," he wrote on X. "This will be the first of many."

Significantly, Trump shared his praise in a post on X, a platform he has eschewed in recent years since launching his social network, Truth Social.

Trump was barred from Twitter in 2021 after the Capitol riot, and while his account was reinstated after Musk bought and renamed the platform, the president has been an infrequent poster since then.

Musk's $10 billion donation promise

There are roughly 72 million children in the US, and SpaceX stock closed Monday at about $148 a share. At that price, one share apiece would put the gift's value at around $10.6 billion. Its eventual value will depend on SpaceX’s share price at the time the stock is transferred.

Trump has been waiting for this particular contribution. In July, he said he thought Musk would donate SpaceX stock to Trump Accounts, even as he referred to their very public falling-out as a "little dispute."

SpaceX President Gwynne Shotwell and her husband had already pledged shares for more than 2 million children’s accounts.

Musk and Trump have a turbulent relationship. The world's richest man was one of Trump's biggest financial backers in the 2024 election, spending more than $200 million to help elect him. The pair were close enough during the first few months of Trump's return to the White House for Musk to earn the nickname "First Buddy."

He then became the public face of the administration's Department of Government Efficiency before leaving in May 2025.

After leaving DOGE, Musk was highly critical of the president's "Big, Beautiful Bill," calling it a "disgusting abomination."

Musk has recently resumed spending heavily to shape Republican politics ahead of the midterms. Since July, he has given about $276 million, including $158 million to the Senate Leadership Fund; the super PAC later sent matching sums to a Texas group supporting Attorney General Ken Paxton's Senate campaign.

Lately, Musk has been seen publicly with Trump several times; the president awarded him the National Medal of Science earlier this month, and when China's leader Xi Jinping visited the US in September, he sat at the president's table at a state dinner.

Details are still unclear on Musk's SpaceX share giveaway

If confirmed, Musk would join other wealthy backers of the program. Michael and Susan Dell contributed $6.25 billion to the accounts of 25 million children, with the gifts directed first to children in lower-income ZIP codes. Musk’s donation would be larger than the Dells' barring a significant drop in SpaceX's share price.

For now, it remains a promise. Musk has not detailed who would qualify as a child under his plan, how he would get shares into every eligible account, or when the transfers would happen next year.

For Trump, the promise brings one of the country’s wealthiest business leaders behind a program he has promoted. "This is exactly what was envisioned when we created TRUMP ACCOUNTS," he wrote Monday.

• The Louvre Museum said Monday it had closed its doors after student protests blocked its entrances.
• Riots and unrest have swept France in recent weeks, with violence erupting in Paris this weekend.
• The home of artworks like the "Mona Lisa" and the "Venus de Milo" gets around 9 million visitors a year.

The Louvre, the world's busiest and best-known museum, has shut its doors as disorder sweeps Paris.

The museum, home to some of the planet's most famous artworks, such as the "Mona Lisa" and the "Venus de Milo," said Monday that it had closed after protesters blocked its doors, extending the disruption beyond a weekend of demonstrations and riots across France.

"Dear visitors, due to student strikes the museum is currently closed. We apologize for the inconvenience," the Louvre said in a post on X. It gave no reopening time, and did not say whether it would reopen on Monday.

Students from the École du Louvre led the blockade in support of a nationwide high school protest movement and to denounce what they called police repression, AFP reported, citing museum management and unions.

The Louvre is visited by about 9 million people annually, making it by far the world's most visited museum.

Monday's shutdown bookends a difficult year for the museum. On this exact date last year, four thieves broke into the Apollo Gallery and stole eight pieces of France's crown jewels, valued at around $100 million.

The closure followed a weekend of protests over rising living costs and conditions in schools, with violence and looting in several French cities.

A Paris shopkeeper whose gold-buying store was broken into told Business Insider's Nathan Rennolds that thieves had "taken everything." He also found a Nicolas wine store on Sunday, its windows smashed and shelves picked clean.

Employees at a nearby boutique said they had hired extra security but closed early as the violence intensified.

At least 2,400 people were arrested after the weekend unrest, according to the Associated Press.

After an emergency meeting on Monday, French Prime Minister Sébastien Lecornu said he had instructed regional officials to impose limited, localized curfews.

In a separate statement, President Emmanuel Macron's office said the president had ordered a review of failures in security planning and intelligence gathering.

• Elon Musk says he'll give a SpaceX share to every child in the US next year.
• That would be a $10.5 billion gift based on SpaceX's stock price and roughly 72 million recipients.
• Musk said this would be the "first of many" SpaceX share giveaways but didn't offer further details.

Elon Musk says he'll give every child in the US a piece of his space company, a gift worth around $10.5 billion today.

"Next year, I will give one of my SpaceX shares to every kid in America," Musk wrote in an early Monday post on X. "This will be the first of many."

There are roughly 72 million children in the US based on 2025 census data, and SpaceX stock closed at $146 on Friday. If Musk donated 72 million shares right now they would be worth around $10.5 billion.

Musk didn't provide any further details on how the giveaway would work, such as eligibility criteria or specific timing, or whether the shares will be transferred to Trump Accounts.

The Tesla and SpaceX CEO is the world's richest person, with an estimated net worth of $904 billion as of Friday's close, per the Bloomberg Billionaires Index.

SpaceX — the company behind Falcon rockets, Starship launch vehicles, Starlink satellites, the AI chatbot Grok, and X — went public this summer and has a market capitalization of about $2 trillion.

Excluding restricted shares and options, Musk owns 4.77 billion SpaceX shares for about a 36% stake, worth just under $700 billion at Friday's close. The rest of his fortune largely comprises his stakes in his other companies, including Tesla, Neuralink, and The Boring Company.

Donating 72 million shares would reduce Musk's number of SpaceX shares by 1.5%. If, as indicated in his X post, he follows that up with further giveaways, his stake could shrink significantly.

Musk's pledge is part of a broader trend of gifting shares to America's children, aimed at ensuring they all own a piece of the stock market and reap its gains over time, and benefit from a lifetime of compounding wealth.

The Trump administration launched Trump Accounts — tax-advantaged investment accounts — for eligible children this summer, with those born between 2025 and 2028 receiving a $1,000 federal seed deposit. Numerous companies have agreed to contribute to them as well.

Michael and Susan Dell contributed $250 to 25 million American children's Trump Accounts earlier this month, a gift totaling $6.25 billion that was allocated first to those in the lowest-income ZIP codes.

SpaceX President Gwynne Shotwell and her husband pledged in July to give shares of SpaceX to more than 2 million children.

Musk shared his SpaceX gift idea after Anthropic pledged to commit 5% of its shares to a public benefit fund.

"I recommend giving shares directly to the public," he replied on X. "This is what I will be doing."

Another X user described Anthropic and Musk's pledges as "the beginning of universal basic income." Musk corrected him, writing *universal high income."

Musk has predicted that advances in AI, robotics, and other technologies will usher in an age of abundance in which everyone can have "whatever stuff they want."

He's recommended people stop saving for retirement in 10 or 20 years as their nest eggs will be "irrelevant," and has proposed government checks for all as the best response to job losses from AI.

Correction: October 19, 2026 — An earlier version of this story incorrectly described SpaceX as a private company. It went public in June 2026.

• Musk described his plans for the Tesla Roadster during a 2019 exchange with YouTuber MKBHD.
• On Thursday, the Roadster did exactly as Musk promised nearly eight years ago, leaping into the air.
• While Musk missed his own deadline by years, the technology on display was just as he described it.

It's been a long time coming.

Almost eight years ago, in January 2019, Elon Musk shared plans on Twitter for Tesla's Roadster to lift off using cold-gas thrusters and ultra-high-pressure air. On Thursday, the much-anticipated Roadster did exactly that.

Musk's 2019 assertion came in response to a user sharing a GIF of the DeLorean from "Back to the Future" hovering in midair.

"The new Roadster will actually do something like this," he wrote. Tech YouTuber Marques Brownlee responded: "The thing is I feel like you’re not joking."

"I'm not," Musk said.

He then described a SpaceX-made cold-gas thruster system that uses high-pressure air stored in a composite pressure vessel.

At a SpaceX test site in Texas on Thursday, almost 8 years later, a Roadster climbed a curved ramp, dropped, rolled through the air and landed on its wheels. It used the same basic technology: cold-gas thrusters fed by high-pressure air stored in composite pressure vessels.

The 2019 exchange was not Musk’s first mention of thrusters. In June 2018, he said the Roadster would include roughly 10 of them and suggested they might allow the car to fly.

When another user proposed compressed-air cold-gas thrusters, Musk said that configuration made sense and described a pump to replenish the air.

Musk's account of the technology has proved more consistent than his production timetable. Tesla unveiled plans for the second-generation Roadster in 2017 and originally targeted production for 2020. After repeated delays, Musk said in the reveal that production will begin in 2028.

The Roadster is not Tesla’s only vehicle to miss an ambitious release target. When Musk unveiled the Cybertruck in 2019, he said Tesla expected production to begin in late 2021. The first customer deliveries took place two years later, in November 2023.

While Musk has missed plenty of deadlines, many of his more improbable technology plans have made it beyond the drawing board. In December 2020, he said SpaceX would try to catch a returning Super Heavy booster with its launch tower.

Nearly four years later, the tower’s mechanical "chopsticks" caught one for the first time.

Musk has a habit of promising the improbable well before it is ready, but eventually, the improbable part arrives.