A commercial starring Lady Gaga for FamilyMart — in which the pop diva is shown mopping the floor before inviting viewers to follow her example and apply to work for the convenience-store chain (among other products) — has revived an advertising practice that flourished before the internet made it commonplace to see Hollywood stars outside of Japan in non-celluloid situations. Dressed in a garment with pronounced shoulder pads and a short platinum-blond bob, the music star performs a choreography in which she also restocks shelves, offers fried chicken, scrubs the floor and, during her break, contemplates the view through a surreal skylight. The video, shot in a monochrome aesthetic with flashes of neon green and blue, ends when Gaga looks at the camera and asks in Japanese, using the chain’s colloquial name: “FamiMa de hataraku?” (Will you come work at FamiMa?).

Seguir leyendo

Beyond all the pageantry, the Chinese leader Xi Jinping had a strategic goal for his Washington visit – to undermine the American relationship with Japan. Xi succeeded, perhaps beyond his expectations. Japanese policy makers saw this coming. They arranged a brief meeting on the sidelines of the United Nations General Assembly between Prime Minister Takaichi […]

The post How China deploys wartime history against Japan appeared first on Asia Times.

TOKYO – For decades, the US enjoyed a remarkable luxury: its two biggest creditors, Japan and China, kept showing up at Treasury auctions with checkbooks open. Now, Donald Trump’s trade wars, tariff threats and widening geopolitical confrontations raise an uncomfortable question: what happens if Washington’s most reliable bankers decide they’ve had enough? Granted, global investors […]

The post When Asia’s central banks turn bond vigilante on Trump appeared first on Asia Times.