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‘Choosin’ Texas’: The music phenomenon that has conquered (most of) the world

The music phenomenon of the moment is called Choosin’ Texas, an apparently innocuous country-pop song performed by Ella Langley, a 27-year-old artist from Alabama. The track, which tells the story of a love triangle in which someone inevitably gets hurt, has spent 24 weeks as the best-selling song in the United States. No song has stayed that long at number one on the Billboard Hot 100, the country’s official chart, which is calculated using a formula that incorporates streaming, download sales, and radio airplay.

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© Taylor Hill (FilmMagic)

Ella Langley at a concert in Nashville, Tennessee, on June 4.
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Madonna and Taylor Swift, queens of an MTV VMA ceremony steeped in nostalgia for Dolly Parton, Nirvana and George Michael

It has been 42 years since MTV began honoring what it knows best and what, at the time, few people valued: music videos. Four decades have passed and much has changed in the industry. There is no self-respecting artist today who does not present their projects visually, especially in this internet era. A lot has changed since 1984, but only to grow bigger. On Sunday night, artists once again proved it.

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© Rich Polk (Billboard via Getty Images)

Taylor Swift accepts the award for video of the year for 'The Fate of Ophelia' at the MTV Video Music Awards held on September 27, 2026 in Los Angeles.
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