• Walmart is rolling out two new tools to help third-party AI agents shop on behalf of customers.
• The company says the tools give people more control of their bots, and help bots be more accurate.
• Walmart's move contrasts with Amazon's approach, after it blocked Meta's agent Muse from its site.

Walmart wants your bot to shop.

The retail giant said Wednesday that it has two new tools to help third-party AI agents shop on customers' behalf: agent profiles and an agent gateway.

The agent profiles link all transactions to the bot that performed them, and allow Walmart customers to manage authorizations and spending limits as they would for an additional user on their credit card account, the company said.

With agent gateways, bots no longer have to navigate a website that is designed for humans. Instead, Walmart is granting access through a model text protocol that it says will help agents work more quickly and accurately.

Walmart's move contrasts with Amazon's approach, which recently blocked Meta's agent Muse from its site, saying agents violate Amazon's conditions of use. Amazon has also pushed back on other third-party agents, including a lawsuit against Perplexity and restrictions on agents from Google and OpenAI.

"As customers begin using agents to help them shop, we're building connections, permissions and options that complement those tools and support how customers want to use them," the company said in a statement.

The company also said the gateway protects the information that Walmart has about its customers, and only provides what is necessary for completing a given transaction. In particular, the gateway can share a relevant pattern or preference — such as a customer's favorite laundry detergent brand — without sharing their entire purchase history with the agent.

The company also laid out a set of terms and conditions regarding how AI agents are expected to operate when shopping.

Under the terms, the company said it will honor its usual returns policy and that agents will always see the same pricing that a human would see on Walmart.com.

• Amazon's sales of fresh groceries like seafood and produce are growing fast, new data show.
• The retail giant is also gaining market share against more traditional retailers, Nielsen IQ found.
• The data shows momentum for Amazon in a business it's spent years trying to break into.

Amazon is gaining ground in grocery thanks to items like fresh shrimp and berries.

Roughly a year after expanding same-day fresh grocery delivery to thousands of cities and towns in the US, Amazon's perishable grocery sales are booming — and taking market share from traditional retailers, according to data from market research firm Nielsen IQ.

Sales of groceries such as seafood, dairy, and produce on Amazon increased severalfold between June and August, per Nielsen IQ's data. Amazon also posted market share gains in the food category for the year through late August as traditional grocery stores lost it, Nielsen found.

"Shoppers are increasingly embracing Amazon for categories that historically represented one of the largest barriers to online grocery adoption," Nielsen wrote in its report.

Amazon has spent years trying to break into grocery, though it hasn't hit a home run in the category as it did with books or cloud computing. The company acquired Whole Foods, opened and shuttered another brick-and-mortar grocery chain, and created a selection of private-label groceries, among other steps.

The Nielsen IQ data suggest that Amazon's latest push — toward delivering fresh groceries quickly across much of the US — is yielding some results in the competitive grocery space.

Many of the shoppers buying fresh foods on Amazon come from households with incomes over $100,000 and tend to be older, according to Nielsen IQ. They also tend to be frequent Amazon users, placing more orders and spending more money on the platform than an average user.

That means fresh groceries, one of the most frequent purchases for US households, are "a potentially important lever for increasing shopper frequency and overall spend" on Amazon, the report reads.

To keep the momentum going, Amazon will need to take on formidable rivals. One is Walmart, which already uses its stores and its own army of gig workers to deliver groceries same-day.

Amazon is considering opening about 1,000 same-day fulfillment centers around the US by 2031, Business Insider reported in September. That move would create the same sort of advantage that Walmart has by placing more fulfillment centers close to more customers, one analyst said.

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The company reported a third-quarter operating loss of SEK 334 million as drought in Europe cut sales in its Forest & Garden division

Albertsons is seeking more than $9.3 billion in damages from Kroger at a Delaware trial over the failed deal

• Target has launched a beta version of its Ask Target AI chatbot to help with the holidays.
• Major retail competitors like Amazon, Walmart, and Lowe's have offered the features for months now.
• Conversational apps can help shoppers discover new products and build larger baskets.

Target shoppers have a new elf to help with their holiday gift lists.

The Bullseye retailer just launched a beta version of its AI-powered chatbot, called Ask Target, in time for the seasonal rush. The move brings Target into closer step with rivals like Amazon, Walmart, and Lowe's, each of which has offered the feature for months now.

"We have seen a lot of traction as we start to think about that conversational AI, so the team was excited to push it through to capitalize on our biggest season of the year," chief merchandising officer Cara Sylvester told Business Insider during a holiday preview event in New York.

Sylvester also said that the app can answer Target-related questions, not only holiday-specific ones. An internal rollout of the tool had store employees brushing up on new merchandise, particularly in the new Beauty Studio department.

The AI assistant comes two months after Target hired former Lowe's AI head Chandhu Nair as its first chief AI officer. At Lowe's, Nair oversaw the home improvement retailer's Mylow chatbot, which the company has credited with "dramatic improvements" in customer service.

Whether it's renovation advice or recipe ideas, retailers say chatbots trained on proprietary in-house data are more effective at responding to customer queries than an outside bot like OpenAI's ChatGPT or Google's Gemini. The in-house bots can also act as a digital counterpart for personal AI agents like Meta's Muse.

Walmart has said that its Sparky agent has helped the retailer better understand its customers, as shoppers are having more conversational interactions rather than simple keyword searches. Sparky users discover more items and build shopping baskets that are 40% larger than those of non-users, the company has said.

Sylvester said it's too early to say what the basket-size impacts of the new Ask Target agent are.

• J.Crew's website temporarily went down and displayed an odd message.
• It read: "JCrew generative AI Backend is healthy."
• The clothing retailer later offered shoppers 20% off due to the "technical issues."

The website of clothing retailer J.Crew crashed Monday, leaving shoppers with a bizarre message: "JCrew generative AI Backend is healthy."

Multiple screenshots posted to social media by puzzled customers showed the statement on the brand's website set against an otherwise blank, black page.

"Wtf is up with the @jcrew website," one online browser posted to X along with a screenshot. J. Crew's customer service account responded to the post shortly after, saying, "We're working to get the site back up and running - sorry for the trouble. Hope you'll check back soon!"

In an apparent attempt to make up for the odd disruption, J.Crew later emailed its customers a 20% discount code that expires on Thursday.

"We're sorry!" the email viewed by Business Insider read. "Thanks for your patience during our recent technical issues at jcrew.com. As a token of our gratitude, enjoy an extra 20% off your next purchase."

It was not immediately clear what caused the website to malfunction or whether it was related to AI. Representatives for J.Crew did not immediately respond to a request for comment by Business Insider on Tuesday.

Operating profit rose 37% to €1,008 million in the third quarter, helped by a U.S. tariff refund of about €200 million

The grocer set targets of 3% to 6% adjusted EBITDA growth and about 3% comparable sales growth in 2029, excluding Giant Eagle

The retailer will post openings each week through December and extend first-day healthcare to seasonal staff from Jan. 1

• Restaurant software provider Olo is launching a delivery app.
• Olo will offer the same menu prices for delivery that in-person visitors get, it said.
• Other delivery services often mark up order prices.

A new food delivery service is taking aim at menu mark-ups — and some entrenched rivals

Restaurant ordering software company Olo is launching its own customer-focused app, it said on Tuesday. The app puts it in competition with more established delivery companies, such as DoorDash and Uber Eats.

On Olo's app, customers will see the same prices that restaurants charge in-person patrons, the company said. By contrast, third-party delivery services often charge customers higher menu prices than diners would get at a restaurant.

Offering in-store prices can save customers between 15% and 30%, Olo said.

"It's a better experience for consumers and a more sustainable model for restaurants, with no menu price inflation and no barriers standing between great brands and the people and communities they serve," Olo CEO and founder Noah Glass said.

Food delivery is one area where consumers continue to spend money, even as they cut back their budgets elsewhere. How much customers pay for delivery — and whether apps charge individuals different prices or the same order — can affect how often they order.

Olo is stepping into a competitive space. DoorDash and Uber Eats continue to grow, including by rearching into club deliveries and catering. And Walmart, which spent years building its own grocery-focused delivery service, started delivering restaurant orders earlier this year.

Olo got its start in 2005 with a service that let users text their orders to restaurants in the pre-smartphone era. Now, the company fields about 3.5 million orders daily through around 800 restaurant brands.

The company doesn't have its own team of delivery drivers. Instead, the company uses its own dispatch service to compare delivery options at other third-party services, such as Grubhub, and pick one based on factors like cost and speed.

Olo's delivery app will allow customers to order from about 250 restaurants, including Five Guys and Dave's Hot Chicken.

Do you have a story idea about Uber Eats, DoorDash, or another delivery service? Contact this reporter at abitter@businessinsider.com or via encrypted messaging app Signal at 808-854-4501. Use a personal email address, a nonwork WiFi network, and a nonwork device; here's our guide to sharing information securely.

• Uber is offering bonuses to some drivers for completing more rides or referring new drivers.
• The bonuses can add up to hundreds or thousands of dollars.
• Uber has used such extra pay in the past to attract drivers to the platform.

Uber is offering ride-hailing drivers something that many haven't seen in years: Big bonuses.

The ride-hailing service is coaxing some drivers to take more rides, offering up to several hundred dollars in "incentive" pay if they complete a set number of rides within a set time period, according to several screenshots of the offers seen by Business Insider.

In one example, a driver was offered $525 if the driver completed 45 trips within a few days. Similar offers involved smaller payouts and fewer trips, but paid out proportional amounts of $10 to $12 per trip.

That's a huge pay bump for many drivers, who make as little as a few dollars per trip, said Sergio Avedian, an Uber driver and senior contributor to the gig-driver-advocacy blog and YouTube channel The Rideshare Guy.

The bonuses might also be Uber's attempt to get more drivers on the road to meet rider demand during busy periods like Halloween and the holiday travel season, Avedian said.

"This may tell the story that they need supply," he said. "They're saying that we need to get everybody out there."

Some drivers have also gotten messages from Uber encouraging them to refer friends to sign up as drivers or get those who haven't driven in a couple of years back on the app, according to screenshots seen by Business Insider. Payment for those referrals can reach up to $1,225.

The payments are a potential boon to Uber drivers, whose pay can vary significantly between cities.

Uber drivers have to cover their own costs, such as car maintenance, since they are independent contractors, not full-time employees. Rising gas prices have eaten into drivers' pay after the US and Israel started a war with Iran earlier this year.

An Uber spokesperson did not provide details on why the company is offering the payments.

Uber has used targeted incentive payments before.

In 2021, demand for rides began to outpace the number of available drivers after many had stopped driving during the pandemic.

In response, the company decided "to invest fast and to invest aggressively in attracting drivers back to Uber" and increased the number of active drivers on the app by 65% between January and November that year, CEO Dara Khosrowshahi said on an earnings call at the time. Uber later pulled back on the extra pay.

"When we were coming out of the pandemic, they were short tons of drivers," said Avedian, who was driving for Uber at the time. "It was crazy bonuses out there."

More recently, riders have been paying more per mile and waiting longer for their rides to show up, according to a study published last month.

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• Walmart is offering a new membership bundle that combines Walmart Plus and Sam's Club Plus.
• The new combo includes both memberships for less than the price of a Costco Executive membership.
• A key feature of each membership is their increasingly fast delivery services.

Walmart rolled out a perk for its Plus membership programs, taking a shot at rivals Amazon and Costco.

The retail giant said Tuesday that it is offering a membership bundle that includes Walmart Plus and Sam's Club Plus for $120 per year.

That means existing Sam's Club Plus members now effectively get Walmart Plus included, and Walmart Plus members can add the premium-level club membership for an additional $22.

CEO John Furner took a not-so-subtle jab at Amazon and Costco in a statement announcing the news.

"Consider what people may be paying today: $139 for a retail membership with delivery. $130 for a warehouse club," he said, referring to their respective fees.

Walmart has been taking sharp aim at both retail competitors, with membership perks that overlap in several areas, like streaming entertainment, pharmacy services, and deals from partner businesses.

The biggest perk for Plus members — whether at Walmart or Sam's Club — is an increasingly fast delivery operation that fulfills orders from stores and clubs in as little as 30 minutes. Some orders have arrived in fewer than 10 minutes.

"The bundled offering screens as another signal of WMT pushing more value into its overall ecosystem, and highlighting its rapid delivery capabilities," Mizuho analyst David Bellinger said in a note.

Walmart doesn't disclose membership counts or fee revenue, but Mizuho estimates the chains have about 25 million Walmart Plus members and 30 million Sam's Club members. The bank also estimates an overlap of about 10% between Walmart and Sam's Club members.

Globally, Costco reported more than 150 million membership cardholders, and Amazon is estimated to have more than 220 million Prime members.

The commitment to Perryman Company, a Pennsylvania producer, is part of Apple's $600 billion U.S. manufacturing pledge

• Amazon is hiring more seasonal workers than ever this year.
• The company will also extend healthcare benefits for hourly workers on day one, starting on Jan. 1.
• Holiday hiring is shifting from traditional store jobs toward more e-commerce distribution roles.

Amazon plans to boost its seasonal workforce by 20%, assembling its largest temporary workforce ever.

The e-commerce giant aims to hire 300,000 employees during the holiday rush for its fulfillment and transportation network across the US. The target is up from 250,000 for each of the prior three years. It also plans to offer healthcare coverage on day one of employment for full-time, part-time, and seasonal hourly workers with at least 30 hours a week scheduled, starting January 1.

Seasonal workers who join before January 1 will begin receiving healthcare on that date, the company said. Workers who join after will have access from their first date of hire. The company hires seasonal workers year-round.

Amazon health plans start at $5 a week and include $5 copays. The company previously said part-time and seasonal employees qualified for medical insurance after 90 days, depending on the number of hours worked.

The company says seasonal employees can earn an average wage of more than $20 per hour, while full- and part-time regular employees see an average of nearly $24 per hour. Last month, Amazon increased its minimum pay for core operations workers to $20 an hour and gave all US workers new grocery discounts.

Seasonal hiring has been somewhat of a mixed bag this year, with some traditional retailers like Walmart and Target opting to tap into their existing workforces. Others, like Spirit Halloween, Michael's, and Dick's Sporting Goods have announced plans to collectively hire approximately 73,000 people this year.

A report last week from Indeed found that the seasonal hiring window is starting earlier in the year and shifting from conventional in-store retail toward more e-commerce fulfillment roles.

Amazon says its seasonal roles often fill within minutes of being posted, and that some seasonal workers ultimately find a longer-term position with the company.

Legal experts say devices that interpret speech without saving audio could count as interception, and wearers may carry the risk

• Screenshots of Vinted listings circulating on social media show products being offered for a fraction of their retail prices.
• The suspected stolen merchandise was listed after looting in France.
• Vinted told The Telegraph it had taken immediate action to identify and remove listings connected to the violence.

Resale websites including Vinted have removed suspicious listings after they were flooded with apparently stolen goods in the wake of riots that swept across France.

Perfumes, designer handbags, cosmetics and even Pokémon cards have appeared on second-hand marketplaces following a weekend of violence that saw shops ransacked, The Telegraph — which, like Business Insider, is part of the Axel Springer Global Reporters Network — reported.

Screenshots circulating on social media show products being offered for a fraction of their retail prices, including bags overflowing with Sephora cosmetics advertised for as little as €10 (£8.40).

The listings have triggered suspicions that looters are trying to sell stolen goods online. eBay and Vinted have removed some items and stepped up their monitoring of suspicious activity.

One advert on Vinted showed six Sephora lip glosses being sold for €15, while another offered six tubes of cleansing cream for just €12.

Sephora France sells comparable own-brand lip glosses for around €13 each, meaning six would ordinarily cost around €78.

Other listings included Christian Dior perfumes advertised for €250 and large quantities of make-up still in their original packaging.

In one case, Pokémon trading cards allegedly stolen from a shop in Lille were advertised on Vinted, with some still bearing their original price stickers.

Hundreds of cards were reportedly found scattered across streets in the northern French city after a fire at Le Coin des Barons, a shop specialising in collectable cards.

A trophy said to have been stolen from French e-sport club Team Vitality was advertised on eBay for €1,250.

The silver StarLadder Counter-Strike trophy was photographed against a graffiti-covered wall and listed under the title: "STOLEN RARE VITALITY CS2 TROPHÉE."

Team Vitality confirmed that its Paris premises had been looted during Saturday's unrest, with trophies and computer equipment stolen and display windows smashed.

The listings emerged as France struggled to contain some of its worst civil unrest in years, caused by anger over the cost of living and deteriorating public services.

More than half a million people joined demonstrations on Saturday, with violent clashes breaking out in Paris, Marseille, Lyon and other cities.

French authorities said more than 2,400 people had been arrested by Sunday, while nearly 1,000 police officers were injured.

Emmanuel Macron, the French president, has stepped up powers to ban protests as he acknowledged intelligence "failures" over the riots.

The unrest has spread beyond France, with demonstrations about living costs and public spending also taking place in Belgium, Portugal and Italy.

French retailers have been left counting the cost, with supermarket giant Carrefour reporting damage to 50 stores, including 20 that were looted.

'We have zero tolerance for it'

Sephora closed its French stores on Saturday evening and kept them shut on Sunday after several branches were ransacked.

Vinted said it had taken immediate action to identify and remove listings connected to the violence.

A spokesman said: "The sale of stolen goods, or soliciting them, is strictly prohibited on Vinted, and we have zero tolerance for it."

The company said it had stepped up monitoring and would take action against offenders, including permanently banning accounts. It added that it was working with law enforcement and French authorities to identify suspicious sellers.

An eBay spokesman said: "The sale of stolen property is strictly prohibited on eBay."

The company said it used technology to identify suspicious activity and worked closely with police to investigate criminal behaviour.

The spokesman added: "If we receive confirmation from law enforcement that an item has been stolen, we remove it immediately and take action against the seller."

This story originally appeared on The Telegraph and is courtesy of the Axel Springer Global Reporters Network, which harnesses the resources of the company's newsrooms to publish ambitious scoops, investigations, interviews, opinion pieces, and analysis. It allows journalists — including those from Business Insider, POLITICO, The Telegraph, WELT, BILD, Onet, and Fakt — to collaborate on major stories for an international audience of hundreds of millions across platforms.

• As a sommelier, wine is my job — and sparkling wine is my favorite. Costco's a good place to get it.
• Costco has solid prosecco and cava, plus fancy vintage Champagne like Henriot
• There are also great sparkling wines from brands like Roederer Estate and Moët & Chandon.

I wasn't sure if my husband and I would be able to get the full value out of our Costco membership, but I was wrong.

Although not every location sells alcohol, our local Costco does — and I've found this bulk retailer has some of the best wine prices.

This comes in handy because, as a certified sommelier, I buy a lot of wine for tastings, events, and even my own collection. And every time I go to Costco, I seem to discover something new, whether it's a unique variety or an especially great deal.

Here are some of the best sparkling wines I've found at Costco so far.

Editor's Note: Prices and availability may vary.

• Walmart has more than 2 million workers — 500 of whom are promoted daily.
• Its chief people officer said she observes 2 qualities in those who move up the ladder quickly.
• First, they do the job they have well. They also show they can take more on.

Walmart promotes roughly 500 employees daily — so there's no shortage of opportunities to climb the ladder.

Workers who advance quickly tend to share two qualities, says Walmart chief people officer Donna Morris, who oversees the company's workforce of more than 2 million people worldwide.

The first is staying focused on the job in front of you, she said. Morris said the employees who stand out are motivated to make a difference and excel in their current roles.

"They are focused as much, if not more, on being exceptional at what they're doing today," Morris told Business Insider.

Once you nail the actual job you were given, the next step might be proving you can take on responsibilities for the role above you — before you get the title.

"Be the type of person that takes on over and above what's being expected of you," Morris said. "Be the person that asks or provides volunteerism for new ideas or new initiatives."

That also includes coming up with new ideas or volunteering to help with new initiatives. Morris said those actions show you can take on more responsibility.

In general, when hiring, Morris said she looks for evidence of the "grit that they had to persevere through." At Walmart, where most of its 2.1 million employees begin in frontline roles, she also likes to see that candidates have had some frontline experience. The chief people officer said it doesn't need to be in retail necessarily; it could be babysitting or helping out with a family business.

"If somebody has never really had to identify with what it's like to be a frontline hourly worker, it's going to be very hard for them to lead," said Morris, who started working at 13 at a dry cleaner's before taking a job at a drugstore two years later.

• Hersheypark's "haunt sliders" — scare actors who slide on knee pads — have gained a fanbase on TikTok.
• "The makeup stays ON" commented one thirsty fan.
• The attention has translated to good business for the park, who has seen growing ticket sales for its Dark Nights event.

Imagine you're walking around an amusement park in October while it's Halloween themed. The air is crisp, you've got a giant pretzel, you're strolling with friends to get in line for the roller coaster. Out of the corner of your eye, you see tall man dressed in all black with skeletal face paint walking towards you.

Suddenly, he leaps to the ground on all fours, and against everything you've known in your life about how human beings ambulate, he slides across the pavement on his hands and knees, coasting right up beside you at an incredible speed.

Depending on who you are and your level of awareness of the "haunt sliders" of Hersheypark, this fast encounter leaves you either terrified or terrifyingly horny.

Since 2021, Hershey's amusement park has employed a group of haunt sliders from a crew that calls itself the "Decayed Brigade" for its Dark Nights Halloween event that runs in September and October.

Videos of Fryboy and his lookalike Archer, and others have racked up millions of views and created a dedicated fan base who travel from around the world just to see the creepy, sexy, slidey guys they saw on TikTok.

And their online popularity is good for Hershey's bottom line.

"The comment section [on TikTok] is a treasure trove of insight into their popularity. I mean, we have seen people saying, 'I am coming from Europe. I'm coming from Australia. I had no idea Hersheypark existed, but now, because this was served to me on TikTok, I'm aware,'" said Quinn Bryner, a spokesperson for Hersheypark.

"We have people who have bought our season passes because of it," she added. "So anecdotally, for sure, it has had a significant social commentary, which we think has also led to tickets."

Bryner cautioned they can't say that the haunt sliders popularity is the sole driver of the growth of the Halloween event, but that the Dark Nights has become a success and grown year over year in attendance and ticket sales. "We can confirm that the event's popularity in the past few years has allowed us to expand operating days throughout the fall, resulting in total Halloween attendance doubling the numbers achieved prior to 2021," she said.

For the last three years, Fryboy and some of the sliders do a meet-and-greet for the diehard fans after the performance on weekend nights. Fans wait up to an hour in line to meet them and take photos with the sliders (or purchase keychains or other photo prints from the professional photography service the park provides, which has taken over 4,000 photos for fans this fall so far).

The three sliders I interviewed — who asked not to publicize their full legal names because they are concerned about overzealous fans — have breached containment from something that happens inside the park gates to a full-blown social media phenomenon.

The sliders have anecdotally noticed the effects of TikTok on the crowds in the park. "This year especially, it feels like every other person's coming up saying they drove eight-plus hours to come see us or they just came for us," Fryboy said.

"We see them sit in our zone the whole night and it's pretty obvious that they just want to watch us," Valkyrie noticed.

Hersheypark is well aware of the Decayed Brigade's social media success, which is clear even on its own social channels. The most viewed videos on park's official TikTok channel were all of the sliders — even during the off-season.

Haunt sliding dates back decades

Haunt sliding has been a part of Knott's Scary Farm, the Halloween event at amusement park in southern California, for decades. A few of the performers working there figured out they could modify knee pads and gloves with metal pieces to allow them to slide up on guests as a novel way to scare them.

Sliding became a staple of Knott's Scary Farm, and the trend spread out around the country to various haunted theme parks and cornfields. It evolved into something more than just a scare tactic, with increasingly athletic stunts, choreography, and showcases during the off-season.

Although haunt sliding has become a haunted house mainstay, there is no group of performers who have attracted as much attention from people who never set foot in Hersheypark as the Decayed Brigade crew. This year, there are eight sliders, but Fryboy and Archer — both well over six feet tall, lanky, and with poufy dark hair — seem to have garnered the biggest online fandom.

When I spoke over a video call with Fryboy, Archer, and Valkerie, the current sole female performer in this year's crew, it was the hour before the park opened on a Friday night at 6 p.m., and they were in their full faces of makeup (they have a makeup artist on staff who does it for them), but not their performance clothes.

Fryboy, whose real first name is Carter, is not technically the leader or founder of Decayed Brigade, although he has become the most visible online and has been working at Hersheypark since Dark Nights started in 2021. He first saw sliders at Knott's Scary Farm when he was 13, and was inspired to start trying it out on his own at home. By 16, he got hired at a local haunted house in Florida, and eventually landed a job at Knott's in 2018.

"When sliding first started, it was mainly just a scare tactic and it wasn't really anything crazy, but once people started doing it more and more, a lot of the guys that started sliding at Knott's were stunt performers, so they would do little pre-shows before their stunt show was sliding," Fryboy explained. "They'd go out there and they'd do little rolls, and then they'd start jumping bodies, and then now they're jumping two, three, four bodies. So then tricks started getting added into it, and over time, a group was formed."

"I really think in this case, Carter took it upon himself to create his own iconic character in the social space and then share it amongst an audience that loves scare, but didn't have a way to maybe communicate and build on that," said Brewer Lister, managing director of immersive experiences at Hersheypark.

"He's built a following, and then he and his team have added to it by becoming more of a team in a group, especially Archer, the two of them," he added. "I think they tapped into a growth factor of what's taken place over the many years in social media in a particular realm, and it's worked."

Their fans are…thirsty

It is crucial to explain here that the internet viral around the Hersheypark haunt sliders is not just an appreciation of a good scare. It is extremely horny. The TikToks from fans are often set to suggestive music clips, and the comment sections are bawdy.

In one video from last fall of Fryboy and Archer standing together, set to the chorus of "Same Damn Time" by Future, comments say things like "Fryboy looks like he talks you thru it. Archer looks like he know how to do that thing your ex couldn't do." (18.3k likes) and "the makeup stays ON" (160.8k likes). In another video from this month of the two men, one commenter says, "Ok maybe my ex was right and i'm actually ill."

The allure of scare actors in face paint might not seem obvious. But hear these women out: They're tall, athletic, and mysterious. That's enough.

The thirst isn't limited just to the male sliders. On one video of Valkyrie walking through the park in slow motion, comments from women pour in: "Me and my husband aren't that serious." "I DIDN'T KNOW THIS WAS AN OPTION," and "i was already hooked but when she smiled i lost all control."

I asked Fryboy about getting that kind of attention.

"I think at the end of the day, we're just trying to perform and have a good time, and it's Halloween, we're dressing up as characters, so there's always going to be something along those lines, I think," he said. "But it's definitely not the end goal in any sort of way."

The sex appeal of the sliders seems to be an accidental collision with a current trend of "dark romance" and romantasy that's popular on Booktok. However, threading the needle of adding sex appeal into a haunted house seems fraught. SeaWorld Orlando's attempted a dark romance themed scare zone, but videos of bare-chested scare actors in masks (including at least one slider) awkwardly gesturing at guests went viral for being high on cringe and low on actual eroticism.

The difference with the Decayed Brigade is they claim they're not intending to be sexy.

"Halloween has always been the holiday for the weirdos, and we're the weirdos," said Fryboy. "We embrace it just as much as I'm sure everyone else wants to embrace it."

• Business Insider has been tracking 45 items at Costco to see how energy costs affect retail prices.
• President Trump's conflict with Iran has disrupted oil and transportation markets around the world.
• Most products have had minimal price changes, but some like motor oil and whey protein are way up.

Like the proverbial pot that's been watched but won't boil, the Costco prices I've tracked this year have remained remarkably calm amid an economy full of heat.

A basket of 45 items I'm following rose 3% since July, but that change is largely attributable to the recent surge in motor oil prices.

Overall, the numbers I see on my local warehouse shelves tell a very different story than what I would expect after following the tumultuous news from around the world. Costco prides itself on keeping shelf prices in its warehouses close to wholesale prices for its members, which makes it a useful early read on supply-cost pressures.

It's hardly a national price index, but it does reveal how global economic forces are showing up in an ordinary US community like Madison, Wisconsin.

My data show that grocery and merchandise prices remain steady, with small hikes and discounts mostly balancing out in the total basket. Meanwhile, some items like motor oil, protein powder, and aluminum foil are starting to show signs of pressure from their respective commodity markets. Costco did not respond to a request to comment for this story.

On a conference call last month, CEO Ron Vachris said the company works with vendors to deal with commodity price increases and keep prices in check. "It's a continual focus for all of our buyers in looking at how to reduce pricing," he said.

But first, it's worth taking a step back.

I've been keeping a close eye on prices over the past year and a half out of concern for the impact that President Donald Trump's trade war would have on everyday items that US households buy.

In January, I developed a list of commonly purchased items that highlight the value of shopping from a wholesale club. After the US and Israel launched their attack on Iran in February, I decided to keep going back to see how conflict in the Middle East would affect grocery bills in the Midwest.

So far, the effects have been surprisingly muted. The full basket rose 2.3% from $864.60 in January to $884.60 on October 13.

The basket rose slightly from January to April, largely because a two-pound bag of Starbucks coffee beans increased by $3.20. In May, the four-pound packs of organic ground beef were replaced with similar-sized packs of conventional beef for about the same price: $24.99. The move helped Costco manage the widely reported rise in beef prices, which has even had hamburger purveyors touting their chicken offerings to customers.

By June, the basket was about $10 below its April peak, as modest reductions across much of the list offset a $10 jump in whey protein, where shortages have continued to squeeze supply.

Bacon and berries got cheaper in July, while Kirkland motor oil rose by $4. Charmin cut 60 square feet of toilet paper from its 30-roll pack but also lowered the sticker price by $3, leaving shoppers with a slightly better unit value.

More recently, refining bottlenecks and attacks on oil infrastructure have sent diesel prices soaring, which is ramping up transportation costs.

In the warehouse, the most visible example of the oil supply problem is the Kirkland Signature motor oil, which shot up to $57.99 — a 60% increase over the price in June.

Meanwhile, blueberries more than doubled in price, from $3.99 in July to $8.99 in October. All fresh berry prices fluctuated by a few dollars throughout the year, so it isn't clear if that change is driven by seasonal availability, transportation costs, or a combination of factors.

Other commodities are facing supply and tariff pressure too: the price of aluminum foil increased from $29.99 in July to $32.69 in October— a 9% increase. It was $26.99 in May.

As tariff refunds near their completion and energy prices continue to climb, a number of food suppliers and grocers have warned that costs are rising. It could be about time for this watched pot to start boiling.