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In the Age of AI, the Analog Restaurant Feels Radical

For Eater, Bettina Makalintal reports on a refreshing trend in the restaurant industry: businesses embracing lo-fi, handwritten communications and announcements in response to the ceaseless AI slop we’re served across social media these days. From a grocery store’s hand-illustrated flyers to a burger joint’s Sharpie-scribbled menu specials, restaurants are choosing advertising with a human touch and rejecting polished AI-generated graphics.

It’s hard to think of a path of more friction than choosing to run a restaurant; why add even more friction to that? In these conditions, yes, it costs more to hire a photographer to promote your new menu than to generate one with AI, but it’s also increasingly clear that many people would rather see a badly taken, lo-fi photo than an engineered AI image. For one thing, it feels like a reflection of one’s values. To me, a restaurant that employs AI art is capitulating to the culture of slop, akin to reheating premade food from Sysco. It’s impossible to square with a value system that cares about craft and integrity.

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The Anti-Sunscreen Movement Is Coming for You

For Men’s Health, Brian Underwood investigates the flood of sunscreen misinformation on Instagram and TikTok, where influencers push inaccurate data about chemical UV filters, play chemist and promote their own DIY formulas, or even encourage no sun protection at all. Underwood sorts fact from fear, talking with dermatologists, chemists, and professionals who are working to reshape the messaging around sun exposure and sunscreen.

Environmental concerns may have also shown up in your feed, with suggestions that these same filters are poisoning our oceans, giving rise to a whole category of sunscreens labeled “reef safe”—a meaningless marketing term that’s not regulated by the FDA (the same goes for products labeled “natural” or “organic”). Dr. Nelson’s point about “low-relevance models” is something to consider here too: The research demonstrating that oxybenzone, octinoxate, and other active ingredients may lead to reef bleaching was done in a lab setting where coral was exposed to levels of these chemicals significantly higher than has been found in the natural environment. It conveniently left out the fact that inorganic filters like zinc oxide (the one typically used in “reef safe” formulas) would have the same effect in similar doses.

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