Netflix Is Great at Making Money. Its Problem Is Keeping Viewers Hooked. NYT - Top Stories By: Nicole Sperling 20 October 2026 at 21:49 The streaming service reported a 12 percent increase in quarterly revenue, but acknowledged that stagnant viewership, particularly in the U.S. and Canada, was a major concern. © Mario Tama/Getty ImagesDespite being the most-watched paid streaming service in the world, Netflix is not growing fast enough for its top executives or its shareholders.
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