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Meta to pay New Mexico a historic US$25 billion in Cambridge Analytica Facebook case

Meta Platforms was ordered to pay a groundbreaking US$25 billion civil penalty to the state of New Mexico in a consumer deception case spurred by the Cambridge Analytica scandal. The fine issued by state court Judge Francis Mathew is among the largest verdicts issued in US legal history. The award comes after a jury in Santa Fe determined that Meta had violated the state’s consumer protection over 43 million times based on widely viewed deceptive statements made by the company and its top...

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Qualcomm’s Effort to Market the Invisible

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On this episode of Quantum Marketing, Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices.

Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant.

https://www.bloomberg.com/originals/series/quantum-marketing

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Qualcomm Wants to Make the Invisible Visible | Quantum Marketing

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Raja Rajamannar sits down with Qualcomm Chief Marketing Officer Don McGuire to discuss transforming invisible infrastructure into a consumer brand as AI moves into everyday devices. Qualcomm's products are in billions of devices but remain largely invisible to the customers who use them. Now the company is working to make that underlying intelligence tangible and relevant.

--------
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.
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Musk says SpaceX and Tesla are exploring blockbuster merger deal

Elon Musk said SpaceX and Tesla Inc have formed special committees to explore a potential merger, a preliminary step towards what would rank as the largest corporate tie-up of all time. “I do think there’s a lot of merit to combining the companies,” Musk, the chief executive officer of both companies, said on Tuesday on SpaceX’s earnings webcast. “There’s a lot to be gained from cooperating on developing superintelligence software.” Musk said he is not taking part in the committee discussions...

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