Ever find something you want to buy online, leave it sitting in a browser tab and then completely forget where you saw it? Maybe you spotted a great pair of headphones while searching Google. Later, you found a birthday gift at another retailer. Before long, you've got a dozen tabs open and no idea which store had the better deal.
Google thinks it has a solution. On Oct. 15, the company began the U.S. rollout of Universal Cart, a new artificial intelligence-powered shopping tool that brings products from different retailers into one place. It also tracks prices, watches for restocks and helps you find savings before checkout.
With holiday shopping approaching, the timing could be especially useful. But there's another question worth asking. Will having everything in one cart help us spend less, or simply make it easier to buy more?
AMERICANS SAY THEY'RE BROKE. SO WHY CAN'T THEY STOP SPENDING SO MUCH?
Join our upcoming CyberGuy LIVE class: 5 Ways to Travel Smarter and Save Money
In this free live online class, Kurt "CyberGuy" Knutsson will share five practical ways to protect your trip and your wallet this holiday travel season. You'll learn how to secure your phone and personal information, find better travel deals, avoid common scams, save money on bookings and use technology to make your travels easier and less stressful. No technical experience is needed.
Join us Saturday, October 31, at 11 AM ET / 8 AM PT. Register for free now at CyberGuyLive.com.
AMAZON ABOUT YOU MAY KNOW YOU A LITTLE TOO WELL
Google Universal Cart is a shopping hub that works across Google Search and the Gemini app. Instead of keeping separate lists of products you might buy, you can save items from different retailers in one place. For example, you might find a coffee maker while searching Google and add it to your Universal Cart. Later, while talking with Gemini about gift ideas, you could save a pair of sneakers from another store. When you return, both products will be waiting for you. Google first previewed the tool in May 2026. Now, Universal Cart is rolling out to U.S. shoppers. It uses Google's Shopping Graph, which contains more than 60 billion continually refreshed product listings. That information helps the system monitor prices and availability across supported products.
The biggest attraction here is convenience. But Google has added several features that could also help you avoid paying more than necessary.
Shopping online often means bouncing between websites. You find something at Target, check another item at Walmart and then head to Sephora for a gift. Remembering where you saw everything can become a chore. Universal Cart lets you save supported products you discover through Google Search and Gemini. More importantly, your saved items stay together when you return to shopping. That could come in handy when you're shopping for several people or making a big purchase that requires some research. You can keep your options organized without committing to buying anything right away.
Here's the feature I find particularly interesting. Universal Cart can monitor saved products and notify you when a price drops. It can also alert you when something that sold out becomes available again. Suppose you're considering a new television but aren't ready to spend the money. Rather than checking the same retailer every morning, you can save it and let Google's shopping system watch for changes. The alerts could be especially helpful heading into Black Friday and the holiday shopping season. Still, remember that a price reduction doesn't automatically guarantee the lowest price available.
IDENTITY THEFT PROTECTION IS CHANGING: WHAT TO LOOK FOR
This is where Google's AI starts doing some extra work. Universal Cart can surface relevant promotional codes and consider benefits associated with your payment cards. Let's say you have multiple credit cards but can't remember which one offers better rewards at a particular retailer. Universal Cart uses information from Google Wallet to understand supported credit card benefits and help you choose between payment methods. It can also show relevant promotional codes directly in your cart, potentially helping you find savings you might otherwise miss. However, I would still check the details before choosing a card. Rewards programs come with conditions, and the highest points offer may not always translate into the greatest savings.
Once you're ready to buy, Universal Cart offers a more streamlined checkout experience with participating retailers. In some cases, you can complete the purchase using Google Pay directly from the cart. Alternatively, Google can transfer your selected items to the retailer's website so you can finish your order there. Google says its simplified checkout experiences include retailers such as Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair, along with many Shopify merchants. However, the available checkout options depend on the retailer. Either way, the retailer remains the seller of record and handles order confirmations and customer support. That means you'll continue dealing with the merchant for delivery questions or returns.
119,000 FAKE SHOPS COULD STEAL YOUR CREDIT CARD DETAILS
Google began rolling out Universal Cart to U.S. users on Oct. 15. The feature works across Google Search and the Gemini app, although availability may vary as the rollout continues. To explore it, open Google Search or Gemini and look for products you're interested in buying. When Universal Cart becomes available in your shopping experience, you can save supported products from different retailers. Google says those items will remain in your cart when you return, allowing you to pick up where you left off. You can also use the cart to monitor price changes, discover promotional offers and review available checkout options. However, Google hasn't provided a single set of instructions that applies to every device. The appearance and placement of these features may vary.
NEW AMAZON AI SEARCH TURNS WORDS INTO SHOPPABLE IMAGES
Not necessarily. Google says Universal Cart can organize products across retailers, but that doesn't mean every online store supports every feature. The products you can save depend on supported shopping experiences. Meanwhile, checkout options vary depending on the merchant. Some purchases can happen through Google Pay in the cart, while others require you to finish on the retailer's website. Google originally introduced Universal Cart in May with plans to bring it to Search, Gemini, YouTube and Gmail. However, its October 15 launch announcement specifically confirms availability across Search and Gemini in the U.S. Google has not announced a confirmed launch date for Universal Cart integration with Gmail or YouTube.
Behind the scenes, Google uses something called the Universal Commerce Protocol, or UCP. It's a shared technical standard designed to help AI-powered shopping tools communicate with retailers and payment systems. For shoppers, the technical details are less important than what they make possible. UCP helps Google connect product discovery with checkout, reducing the need to jump between different shopping experiences. Google has also been expanding AI shopping beyond the cart. Its Let Google Call feature, for example, can use AI to contact nearby stores and check product availability. Amazon has been developing AI-powered shopping tools, while OpenAI offers AI agents that can assist with shopping-related tasks. The competition to become your digital shopping assistant is heating up.
Having Google organize your shopping could be convenient, especially if you already use Search and Gemini. Still, it's worth considering how much shopping information you're comfortable keeping within your Google account. Universal Cart uses Google Wallet to help identify supported payment benefits and relevant offers. However, Google's launch announcement doesn't provide detailed information about how long Universal Cart shopping data is retained or exactly how it may be used for advertising. Before relying on the feature, review your Google account's privacy settings and Google's published privacy policies. For now, I would avoid assuming that adding something to Universal Cart keeps that shopping interest private. And if you're buying a surprise gift for someone who shares access to your Google account, think twice before saving it there. Of course, the usual online shopping precautions still apply. Before completing a purchase, check the final price and verify that you're buying from a legitimate seller. A familiar checkout experience shouldn't replace those basic habits. For more help spotting suspicious sellers, see our guide on how to tell whether an online store is real or a scam.
I like the idea of having one place to keep track of everything I'm considering buying, especially when the holidays roll around. The price alerts could be genuinely helpful. And if Google's AI can find a discount code I would have otherwise missed, I'm all for it. But I'm also watching where this is heading. Google is making shopping increasingly convenient, and that convenience can be a double-edged sword. When a company knows what you're interested in buying and makes checkout easier, there's less time to reconsider a purchase. My advice? Use Universal Cart to do your homework and save money. Just don't let the technology do the deciding for you.
Would you trust Google's AI to help you shop and choose how to pay, or are we giving tech companies too much influence over what we buy? Let us know by writing to us at CyberGuy.com.
Sign up for my FREE CyberGuy Newsletter
CLICK HERE TO DOWNLOAD THE FOX NEWS APP
Copyright 2026 CyberGuy.com. All rights reserved.
Company ordered to stop work at two sites in country, which has found itself at forefront of tech firms’ latest push
Behind a wire fence lies a vast gaping wound of earth. Before Google’s arrival a few months ago, an estimated quarter of a million trees occupied the 330 hectares (815 acres) of forest near the town of Muhos in rural northern Finland. Now they are all gone.
After the tech company illegally stripped the entire area to build a datacentre – taking even the top soil with it – all that remains is a vast expanse of mud indented with the trail marks of machinery, puddles and mounds of earth, roots and branches. Residents say that brown water flowing off the site is going into a stream that feeds the Oulujoki River.
Continue reading...
© Photograph: Alessandro Rampazzo/AFP/Getty Images
© Photograph: Alessandro Rampazzo/AFP/Getty Images
© Photograph: Alessandro Rampazzo/AFP/Getty Images
Anna Moneymaker/Getty Images
President Donald Trump's plan to rename the Atlantic Ocean hit choppy waters when he took it to Google.
At a Wednesday rally in South Carolina, Trump said he considered putting his name or "America" on one of the two oceans that flank the US: the Atlantic and the Pacific.
"I’m not going to put either Trump or America on any other ocean but these two," he told the crowd.
Then, he said, he called Google to ask about making the change on Google Maps.
The tech giant had previously changed its US labels for the Gulf of Mexico and Lake Ontario to the Gulf of America and Lake America after executive orders from the president.
"I spoke to a brilliant guy, Sundar. He heads all of Google," Trump said, referring to CEO Sundar Pichai. He also praised Google cofounder Sergey Brin, calling both men "totally brilliant guys," before joking that they were "still rattled from the Gulf."
Trump recounted putting his idea directly to Pichai: "Sundar, I’m thinking of the Atlantic Ocean. Can you handle it?"
"No, no, no. This time I’m not doing it," Trump quoted Pichai as replying. "Oceans are different, sir. They cover really a lot of countries. Please don't ask us to do that."
"So I'll probably pass," Trump told the crowd. "Should I pass it?" He then answered his own question: "I think let's keep it the Atlantic Ocean."
Google did not immediately respond to a request for comment.
It was not Trump's first ocean pitch. At a Tennessee rally in early October, he floated "Trump Ocean" or "Ocean of the Americas" for the Atlantic or Pacific.
He has also mused about renaming a river, calling New Mexico "New America," and rechristening the Strait of Hormuz the "Trump Strait."
While those ideas remain proposals, Google Maps did adopt "Gulf of America" and "Lake America" for US users after the names changed in federal records. Users in Mexico and Canada still see the original names for the gulf and lake, respectively. Users in the rest of the world see the original names, followed by Trump's new names in brackets.
The changes have created a dilemma for people who make maps for an international audience. "The issue of international acceptance is also a factor, as some nations may not accept it," Joseph Wright, CEO of Replogle Globes, told Business Insider's Joshua Nelken-Zitser after the lake order.
"We sell globes worldwide."
For now, Trump's Atlantic idea appears to have sunk before it reached Google Maps.
O presidente dos Estados Unidos, Donald Trump, afirmou que Sundar Pichai, CEO do Google, recusou seu pedido para renomear o Oceano Atlântico como “Oceano Americano”.
“Eu só gosto de dois oceanos, o Oceano Atlântico e o Oceano Pacífico. Não vou colocar nem Trump nem América no nome de nenhum outro oceano além desses dois. Então, analisamos seriamente o Oceano Atlântico, e liguei para o Google Maps, que foi realmente ótimo com o lago e muito bom também com o golfo”, afirmou o presidente americano durante comício na Carolina do Sul nesta quarta-feira (21).
Segundo Trump, a empresa explicou que os oceanos “são diferentes” porque abrangem muitos países.
“Eu disse: ‘Sundar, estou pensando no Oceano Atlântico. Você consegue fazer isso?’ ‘Não, não, não, desta vez não vou fazer isso.’ Ele disse: ‘Os oceanos são diferentes, senhor. Eles abrangem muitos países. Muitos mesmo. Por favor, não nos peça para fazer isso.’”
O Google, controlado pela Alphabet, mudou o nome do Golfo do México para “Golfo da América” em seus mapas para usuários nos Estados Unidos depois que Trump ordenou a alteração, em janeiro de 2025.
MaCabe Brown / Courier & Press / USA TODAY NETWORK via Imagn Images/Reuters
The AI industry has a problem with bragging.
Companies are announcing enormous new data centers to power the AI boom. Some promise facilities bigger than anything the industry has built before.
There's just one problem: Most of these projects may never happen.
Bernstein Research analyzed thousands of planned US data centers and concluded that only about 35% of the announced capacity is likely to get built. That's roughly 170 gigawatts of data center capacity out of a total of almost 500 gigawatts.
The rest? A significant chunk of it belongs to a category the industry has a wonderfully dismissive name for: "Bragawatts." These are ambitious announcements, often from newcomers with little experience building data centers, that have a slim chance of becoming reality.
"Press releases are cheap…concrete is not," Bernstein analysts wrote in a research note.
Bernstein began its analysis with more than 7,000 data center projects across North America, drawing on information from Aterio, a company that tracks construction through satellite imagery, permits, and other records. The analysts narrowed that to more than 5,000 projects (partly by excluding those already canceled).
Then they assessed the chances of these remaining projects being completed. The analysts considered factors such as whether construction had started, whether electricity was available, and whether the companies involved had successfully built data centers before.
The results revealed a striking divide.
Daniel Delgado Jr./Disney via Getty Images
Experienced operators including Amazon, Google, Microsoft, and Meta landed at the top. Bernstein gave these companies perfect scores of 5 out of 5 for their development credentials. Other data center specialists, such as Digital Realty, Equinix, and CoreSite, got top marks, too.
O'Leary Digital, associated with celebrity investor Kevin O'Leary, ended up at the bottom, with a credibility score of 0.35 out of 5, according to Bernstein. His company has announced 15 gigawatts of data center projects, and Bernstein estimates that only 489 megawatts, or about 3%, will actually materialize.
"Sorry, Kevin," the analysts wrote.
Although the term "bragawatts" has been doing the rounds in the data center industry lately, it's unclear who coined it, Bernstein analyst Madison Rezaei told me.
"I wish I could take credit for that," she said. "I believe I originally heard it from an Equinix executive, but I don't think he owned it either."
She said that while some ambitious newcomers could succeed, they haven't yet demonstrated they can deliver.
"It's not that all of these guys are sort of terrible and not going to deliver, but we just have lower confidence because we don't know them," Rezaei said.
O'Leary Digital disputed Bernstein's assessment, saying the research doesn't account for substantial work that occurs before construction begins.
While acknowledging that O'Leary Digital is a young company, CEO Paul Palandjian said the team has decades of experience building major infrastructure projects and that its proposed 15 gigawatts of capacity would be built in stages over several years.
The company said it has secured binding agreements covering about 11,000 acres in Utah and 13,000 acres in Alberta, obtained a 30-year development agreement in Utah, and made progress on planning, engineering, and permits at both sites. It also said the projects would generate their own electricity.
The company said its early development work is funded, additional capital is committed to reaching key milestones, and experienced engineering and construction partners are involved.
"We would rather be judged on milestones than on a model," Palandjian said.
USA TODAY Network via Reuters Connect
Other low scorers in the "bragawatt" brigade included Vermaland and Joule Capital Partners, according to Bernstein analysis based on Aterio data.
Joule has announced 50 data center projects with a combined capacity of 11.7 gigawatts. Bernstein estimates that only about 11% of that capacity will actually get built. Almost all of Joule's planned capacity remains at the announcement stage, with little evidence of construction progress or of major customers committing to use the facilities, Bernstein wrote in a July note to investors.
The analysts gave Joule a credibility score of 2.05 out of 5, placing it among the lowest-ranked developers in its database.
"An announcement in search of a project," the analysts wrote.
Vermaland has announced plans for a massive data center project in Arizona. Bernstein estimates that only 4% of its proposed 2.2 gigawatts of capacity will get built. The company is primarily a landowner, not a data center developer. Its proposed $33 billion La Osa project near Eloy had already been sharply scaled back amid local opposition and without construction approval. In late August, regulators formally rejected the project. Even before that, the analysts gave Vermaland a credibility score of 0.75 out of 5.
Joule and Vermaland didn't respond to emails seeking comment this week.
Sergio Toro, CEO of Aterio, sees similar patterns in his firm's voluminous, detailed data.
Aterio's tracking shows that roughly 30 to 40 gigawatts of new data center capacity get announced each month. Yet only about 7 gigawatts begin construction each month, while 2 to 3 gigawatts actually start operating.
This leaves a yawning gap.
Many announced projects get withdrawn before construction begins — and before real money has been spent.
"They just make the announcement, but they didn't get their approvals. Or they make multiple filings in multiple locations to see which one gets selected," Toro told me. "That's why we track with satellite if there's real movement on the ground or not."
Indeed, Bernstein analysts wrote recently that the amount of "stranded" data center capacity has surged. These are projects that are either canceled, delayed, or not approved.
Toro sees three broad groups competing to build AI infrastructure.
At the top are the established technology giants, including Amazon, Microsoft, and Google. They've built data centers for decades and generally deliver on their commitments. Most of their projects will get done, he said.
In the middle are "neoclouds," newer companies such as CoreWeave that rent out computing power specifically for AI. Although they're more vulnerable to financing problems and delays, many are making solid progress, especially because some of these players already have access to electricity.
"We see them advancing quite well," Toro said. "Sometimes we see some delays, but it's not something significant or any kind of big capacity that is at risk."
Then come the newcomers making extraordinary promises. That's where most delays and cancellations happen, Toro said.
Noah Berger/Getty Images via Amazon Web Services
Not every project that disappears was a fantasy, though. Even a top player like Amazon struggles sometimes to secure electricity and other supplies on time for these huge projects.
Business Insider's Eugene Kim reported exclusively this week on the challenges Amazon faces with its record AI buildout.
The biggest, most experienced tech companies deliberately pursue more potential data center capacity than they need because they know some developments will fail or get delayed.
Major AI companies were committing to three or four times the space and electricity they needed over the following two years, Jeffrey Moerdler, a data center lawyer, estimated during an interview with Bernstein analysts.
His reasoning: Of data center projects that haven't started construction, roughly a third will arrive on schedule, another third will be delayed, and the remainder won't happen.
Rezaei and Toro estimate that the top players don't over-commit that much — more like double the capacity they need at most.
The strategy provides a "Plan B," as Toro put it, in case of delays involving electricity, equipment, permits, local opposition, or other factors.
Brandon Bell/Getty Images
This helps explain another extraordinary number.
Data center companies have requested connections for roughly 450 gigawatts of electricity demand on Texas' main power grid, more than five times the grid's roughly 85 gigawatts of existing capacity, according to Toro and others.
Many of those requests are placeholders rather than firm construction plans. Toro calls them "ghost projects."
These speculative projects clog the waiting lists for electricity connections, making the electricity shortage look a lot worse than it actually is.
"Developers routinely spam projects across several sites, and many are speculative builds with no customer yet," Ryan McEntush, a partner at venture capital firm Andreessen Horowitz, wrote in a recent blog. "Often these new developers have never even plugged in a GPU, let alone a power plant."
Texas has paused applications to review and weed out projects that aren't serious. Toro, from Aterio, expects this to favor the established players at the expense of the bragawatts.
None of this means the AI infrastructure boom is imaginary.
Aterio tracks thousands of buildings, including major projects already under construction. Bernstein estimates that nearly 80% of the capacity the largest technology companies are directly developing is credible.
And when speculative projects disappear, Rezaei doesn't expect a wave of unpaid debt. Many will fail before building begins, the stage when developers borrow serious money through project financing.
Some of those missing data centers were never really coming in the first place.
Sign up for the AI Insider newsletter here. Reach out to me via email at abarr@businessinsider.com
Bloomberg/Getty Images
Even Google's CEO needs help keeping up with Google.
On the Sources podcast released Wednesday, Sundar Pichai described to host Alex Heath how he delegates some of the information-gathering that comes with running the tech giant.
“It could easily take me an hour a day to kind of catch up, what's happened in the last 24 hours, right?" Pichai said. "But now I have agents running which summarize and bring that information to me. I can still go deeper, and I do so often."
Pichai said that his AI agents give him a way to "understand the model development arc," figure out how Google's computing resources are being used, and follow threads spread across numerous internal chat groups without having to read through every conversation himself.
“Similarly, there are agents with telemetry into our compute usage by product area, efficiency, utilization, and giving me inputs and insights, you know," Pichai added. "I think it's made all of us, you know, be better at what we do."
That doesn't mean Pichai has handed over the important calls to AI. He said humans — including himself — remain directly involved in consequential decisions about allocating computing resources.
Managing agents is becoming a skill in its own right, giving some workers a new set of headaches, from checking the bots' output to preventing them from duplicating work or straying beyond their assignments. Business Insider previously reported that the need to manage agents is making everyone a boss without higher pay.
Delegating to bots doesn't necessarily make work easier, either. A Cisco engineering director who manages more than 10 agents told Business Insider that overseeing them involves more task switching and can make work feel more intense without shortening his days.
For the Google CEO, however, continuous work is a plus.
"So because your agents, they're running in the cloud, they're running 24/7, they have your context, and so they can pick up things where you left off," Pichai said. "It's a continuum there. By the time it's doing that, you would be applying yourself to the next problem and so on."
Login