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Lady Gaga, mop in hand, revives the Hollywood tradition of Japanese commercials

12 October 2026 at 15:41

A commercial starring Lady Gaga for FamilyMart — in which the pop diva is shown mopping the floor before inviting viewers to follow her example and apply to work for the convenience-store chain (among other products) — has revived an advertising practice that flourished before the internet made it commonplace to see Hollywood stars outside of Japan in non-celluloid situations. Dressed in a garment with pronounced shoulder pads and a short platinum-blond bob, the music star performs a choreography in which she also restocks shelves, offers fried chicken, scrubs the floor and, during her break, contemplates the view through a surreal skylight. The video, shot in a monochrome aesthetic with flashes of neon green and blue, ends when Gaga looks at the camera and asks in Japanese, using the chain’s colloquial name: “FamiMa de hataraku?” (Will you come work at FamiMa?).

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© EL PAÍS

Lady Gaga in the FamilyMart ad, in an image chosen by the Japanese brand.

Joel Abadal, Brad Pitt’s stunt double: ‘I’m very professional, but I was freaking out. Mr Pitt right in front of me!’

11 October 2026 at 05:00

Brad Pitt’s recent visit to Spain revealed his affinity for the local culture. The actor greeted crowds outside the Hotel María Cristina in San Sebastián; he viewed the abstract works sculpted by Eduardo Chillida; he denied knowing or having had an affair with Makoke Giaever, a Spanish TV personality; and he made a surprise appearance at a christening in Madrid’s Santa Bárbara Church to meet the family of his girlfriend, Inés de Ramón.

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© Scott Garfield (EL PAÍS)

Joel Abadal and Brad Pitt during the shoot of 'Heart of the Beast.'
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