President Luiz Inácio Lula da Silva launched his campaign for a fourth and final term before thousands of supporters in São Bernardo do Campo, promising to keep fighting poverty and investing in Brazil’s future. His challenger: Senator Flavio Bolsonaro, running in place of his father, former far-right President Jair Bolsonaro, who is under house arrest after being convicted of attempting a coup. US President Donald Trump has backed the Bolsonaros with tariffs, visa revocations, and open pressure — what experts call a new era of US dominance over Latin America.

Michael Fox reports from São Paulo, with voices from Lula’s campaign launch, evangelical Bolsonaro supporters on the streets of São Paulo, and foreign relations professor Igor Fuser.

Credits:

• Filmed and edited by Michael Fox 

Transcript

The campaigns are underway ahead of Brazil’s October elections

And U.S. President Donald Trump is doing his best to sway the vote…

“Lula, Lula!”

Thousands of supporters of leftist president Luiz Inácio Lula da Silva attended his campaign launch in mid August.

Karen Silva

“We came to support Lula, especially in his last election. And we believe that we are going to win. This is a fact.”

They filled May 1st Stadium in Sao Bernardo do Campo….

A place, where Lula led an iconic metal workers strike and rally in 1979.

They say Lula has changed their lives. 

Raimunda Silva Santos

“Yeah, he changed my life. He changed the life of my whole family.”

During his years in office, he promoted education, health and social programs. He helped to lift millions from poverty. They have not forgotten.

Raimunda Silva Santos

“Wow, this is the greatest joy of my life. I’m 76 years old. I’m so happy. Lula is coming to stay. He’s an incredible person. He’s helped a lot of people there in the northeast. We owe a lot to Lula.”

They want him back for a fourth and final term.

Valmir Lima, Movement of People Affected by Dams

“Lula will win with the strength of social movements, of the movements of people affected by dams, all the social movements that are helping on his campaign. And all of civil society.”

Applause

Lula has promised to continue to fight poverty, promote industry, create jobs and invest in Brazil’s future.

Lula

“What kind of a future do you want for the Brazilian people if you don’t invest in education? What future do you want for the Brazilian people if you don’t invest in health? What future do you want if you don’t invest in jobs?” 

Lula

“We need to win these elections. To elect our people to congress so we can do everything we need to do for this country.”

Lula’s challenger is the son of the former far-right president Jair Bolsonaro. 

His name is Flavio Bolsonaro. He’s a Senator and he launched his campaign in his hometown of Rio de Janeiro.

Flavio Bolsonaro 

“Come with me and rescue our nation. Brazil above all. God above everyone. Brazil above all. God above everyone!”

Flavio is in the race, because his father is under house arrest. 

Former president Jair Bolsonaro was first barred from running for spreading lies about the country’s electoral system. Last year, he was convicted of attempting to carry out a coup to return to power.

His son, Flavio, has attacked the left, and promised to fight crime and insecurity, cut bureaucracy, promote private business and privatizations, and develop close ties with the United States

He spoke at the US Conservative Political Action Conference in March.

Flavio 

“Let me look you in the eyes and tell you,“we will win.”

Much of his discourse, and that of his supporters, is wrapped in a religious language of good versus evil.

“You are the son of hope. You are the first born. You received the legacy of representing your father. And now, for everything that is more sacred on the face of the earth, honor your father. Honor his days on earth.”

That goes over well with his evangelical supporters, an important base for Bolsonaro and far-right politicians in Brazil.

Glayson Araujo is a youth pastor at an evangelical church in a working class neighborhood of São Paulo. He joined others on the streets in mid August to promote Bolsonaro and other far-right candidates running for local office.

Glayson Araujo

“I believe that Flavio Bolsonaro is the only viable candidate, who can beat Lula and the Workers Party.”

Glayson Araujo

“I am a Christian here, I behave as a Christian, but I am also a political activist. Here on the streets to defend my beliefs.”

Flavio Bolsonaro also has powerful support in high places.

In particular… from Donald Trump.

The U.S. president is a longtime ally of his father, Jair Bolsonaro. 

Last year, Trump imposed 50% tariffs on Brazil, in part, because of the country’s trial against the former president. In May, Trump met with Flavio Bolsonaro at the White House. In June, he reposted an article over Truth Social that said Brazil was his next big challenge. He recently imposed new tariffs on the country and revoked the U.S. visa of the Brazilian ambassador.

Igor Fuser is a professor of foreign relations at Brazil’s ABC Federal University.

Igor Fuser

“This is not just about the United States trying to remove the government of a left-wing party, the workers Party or a left-wing leader, which is Lula. It’s about subjecting Brazil to the policies of the United States. And Brazil, being the largest country in Latin America, is precisely the biggest obstacle to the American project of global dominance of the Western Hemisphere.”

Over the last year, Trump has pushed the United States into a new era of dominance over Latin America the likes of which the region has not seen in decades.

Boat strikes in the Caribbean. The U.S. invasion of Venezuela and the kidnapping of president Nicolas Maduro. The oil blockade on Cuba.

And Trump throwing his weight around… and meddling in elections across Latin America.

It is all justified by a renewed Monroe Doctrine…

Pete Hegseth

”President Trump has established the Trump corollary of the Monroe Doctrine, the Donroe Doctrine. And the War Department is implementing it as fast as we can.”

Brazil is the latest battleground.

Igor Fuser

“So, it is clear that the United States is doing everything, and will do everything possible to prevent the re-election of Lula in the next elections.”

Fuser says that if Flavio Bolsonaro wins, he will bow to Trump and the United States.

Igor Fuser

“Brazil will become a country under the tutelage of the United States, a colony, or almost a colony, of the United States, as it already happens with Argentina, Colombia, Venezuela, and many others. And if Lula is victorious in these elections, we will live a very intense period of confrontation between the two countries.”

Fuser says the U.S. stated dominance over Latin America imposed by Trump is analogous to the control of the Soviet Union over the Eastern Bloc countries during the Cold War, under a Russian foreign policy imposed by Soviet leader Leonid Brezhnev in 1968.

Igor Fuser 

“So, Czechoslovakia, Hungary, Poland, Bulgaria, all those countries were formally independent countries, with their own government, their own laws, their representation in the United Nations, but these countries were not autonomous, they did not have sovereignty. Any movement that they made that clashed with the interests of the Soviet Union was repressed. Some of them were invaded, etc. So, we are living in Latin America a Brezhnev Doctrine, capitalist, imperialist, dictated by Donald Trump.”

Lula has accused Trump of trying to influence Brazil’s October election. Lula’s allies are taking action ahead of the vote…. to stand up to Trump and to push for Lula’s reelection. Brazil has denied visas to U.S. State Department officials who they feared wanted to travel to Brazil to cast doubt about the country’s electoral system. People are hitting the streets to campaign for Lula, who has long stood against U.S. intervention in Latin America. Over the next two months, Brazil will be a key battleground for Latin American sovereignty against Trump’s attack on the region. 

For The Real News, I’m Michael Fox. Sao Paulo, Brazil.

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This week, Mark Leonard is joined by Adriana Abdenur, a Brazilian policy expert and co-president of the Global Fund for a New Economy, and Jorge Castañeda, former foreign minister of Mexico and professor at Sciences Po, to explore debates about development and ideas of strategic autonomy across Latin America.

Jorge explains why China’s role is varied across the region, arguing that Mexico and much of Central America remain deeply constrained by their economic ties to the US. Adriana discusses Brazil’s long tradition of strategic autonomy, describing how policymakers engage with China as both an economic partner and a source of ideas on development, technology and global governance.

Together, Mark, Adriana and Jorge explore how intensifying US-China competition is reshaping the region’s choices. Can Latin American countries balance relations with both powers? Is China a model, a market or simply another partner in a multipolar world? And what does strategic autonomy look like in an increasingly coercive geopolitical environment?

This podcast episode was recorded on July 31st 2026.

Bookshelf
Latin American Foreign Policies in the New World Order: The Active Non-Alignment Option, by Carlos Ominami, Jorge Heine and Carlos Fortín
Manifesto Antropófago (Cannibal Manifesto), by Oswald de Andrade

Source

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On April 24, Brazil’s competition authority, the Administrative Council for Economic Defense (CADE) announced it was opening an investigation to assess whether Google’s use of news content amounted to unfair competition practices against the Brazilian press. The announcement was welcomed by civil society organizations that have tried to push regulation to limit the reckless power of Big Tech for years. Ajor, Brazil’s Digital News Association, said that “a balanced relationship between digital platforms and journalism organizations is fundamental to the flourishing of journalism committed to the public interest. By ensuring a fair competitive environment, Cade directly advances that goal.”

In spirit and intent, CADE’s investigation into Google is similar to legislation in Australia that recognized that value is being extracted from news publishers without proportionate recompense. In Brazil, the case has been debated since 2019, but the adoption of AI Overviews helped alter the perspective of Brazilian judges. The overviews are artificially generated summaries that synthesize information from several sources and appear at the top of Google Search results. They “raise potentially more concerns,” ruled Judge Camila Cabral Pires Alves, “as they may more profoundly alter the economic function of the interface and expand the ability to retain attention within the platform's own environment.”

CADE will now investigate whether Google should be sanctioned for “alleged abusive exploitation of a dominant position, in light of the technological evolution of the conduct.” While there is perhaps a greater global appetite to regulate the impacts of AI – even the Trump administration has recently acknowledged that some oversight may be necessary – the CADE judges have been under considerable pressure from Big Tech executives to stop investigations into how their control of the market harms Brazilian businesses. 

For those of us who have reported on Big Tech, this aggressive lobbying is not surprising. Companies like Google, Meta, Twitter, TikTok, Amazon, and Microsoft have long attempted to interfere in any decision or legislation that can harm their interests in Latin America. According to a joint investigation by journalists across 13 countries, Big Tech lobbyists got away with convincing legislators in Colombia to weaken a rule meant to protect children’s mental health and prevent enforcement of privacy regulations in Ecuador. It took a team of over 40 journalists from 13 countries to uncover this while reporting on the ‘Big Tech Lobby’ in the continent and across the world.   

Threats by the U.S. government to retaliate against any country or international entity that sought to regulate Big Tech added another layer to an already complicated and uneven relationship with Silicon Valley. “Digital Taxes, Digital Services Legislation, and Digital Markets Regulations are all designed to harm, or discriminate against, American Technology,” wrote Donald Trump on social media. “Show respect to America and our amazing Tech Companies or consider the consequences!” During the past year, Trump’s envoys have forced dozens of governments around the world to dilute or even shelve regulation in exchange for lifting tariffs. 

In “Big Tech’s Invisible Hands,” which I coordinated alongside Maria Teresa Ronderos, from CLIP (Centro Latinoamericano de Investigación Periodistica), journalists mapped a total of 75 executives that were part of “public policy” or “government relations” teams in Brazil. Tech companies utilized a “revolving door” in which public sector employees could go straight into highly paid jobs leveraging their contacts and influence. Doors opened more easily. Invitations to hangouts and events were more likely to be accepted. 

Lobbying in Brazil is dialed up to eleven. The country has 163 million internet users, with over 150 million on WhatsApp, and over 120 million on YouTube, Instagram and Facebook. With AI, Brazil is a similarly large, influential market. Portuguese is the sixth most widely-spoken language in the world, with 70% of speakers based in Brazil. Which means that, if an LLM has been trained in this language, it probably used content created by millions of Brazilians going about their business of making friends, debating politics and football online. It’s not just about journalists; we are all unpaid labor for Big Tech. 

In the words of Arthur Lira, the Speaker in Brazil’s Congress who filed a criminal complaint against Big Tech executives in 2023, companies adopted a variety of tactics “to shut down democratic debate and intimidate lawmakers” and defeat any attempt at using legislation to force accountability. Google, he said, used its search homepage, used by over 85% of Brazilians, to spread fear that proposed laws would “make the internet worse” or “make it harder to know what is true or false on the internet.” A report by the Federal University of Rio de Janeiro found that Google invested in ads on its own platform so extensively that it tweaked the search, prominently featuring the word “censorship” in connection to the Brazilian bill. Google also hired Michael Temer, a lawyer and former President of Brazil, to influence lawmakers and Supreme Court Justices. Of course, it was not Google alone. Meta executives, for instance, even argued that proposed legislation in Brazil could lead to the Bible being censored.

But Brazilian lawmakers, the Supreme Court, and civil society have persisted. On August 28, 2025, the “Felca Law” was approved, after a video by the influencer Felca denounced the exploitation and exposure of children on social media. The law establishes that digital platforms must take measures like verifying user age, implementing parental controls, and preventing children's exposure to adult content, gambling, and pornography. They must create reporting channels and may face fines of up to 10% of their annual revenue in Brazil.

Brazil’s president Luiz Inácio Lula da Silva and Donald Trump have had a testy relationship, in part because of Lula’s criticism of Big Tech. In February, at the AI Impact Summit in New Delhi, Lula called for global governance of AI, warning: “When few control the algorithms, it is not innovation, but domination. Regulating the so-called Big Tech companies is linked to the imperative of safeguarding human rights in the digital sphere, promoting information integrity, and protecting our countries’ creative industries.”

By sticking to his guns, Lula may now be seeing the tide turn. He was in the White House on May 7, and though neither he nor Trump took questions, both appeared encouraged by the meeting. “Very dynamic,” was how Trump described Lula, while Lula said he was “very, very satisfied” with how the talks went. With a general election in Brazil approaching in October, Lula will be sensitive to how the White House, as it has done in other elections, and Big Tech might offer vocal support for right wing candidates.

But his willingness to stand up to Big Tech is popular with voters. A recent poll found that 78% of Brazilians want to see tech companies being held responsible for the content they publish. Another poll found that 55% of Brazilians defend regulating Big Tech, with 43.9% against it. 

And as scams, fake news, and AI slop dominate ever larger swathes of all our digital space, in Brazil, as in much of the rest of the world, the entire experience of the internet is becoming more unappealing. Big Tech, with the assistance of the U.S. government, may be succeeding in slowing down the pace of regulation and watering down the content of that regulation, but in the long run its victories might be pyrrhic. People have had enough and their governments might be forced to listen.

The post How Brazil is starting to rein in Big Tech appeared first on Coda Story.