• Nvidia vice president Laura Fay has retired after a decade at the company.
• Fay grew Nvidia's enterprise marketing team from roughly 60 to 600 employees.
• Nvidia brought in Google Cloud's Alison Wagonfeld as its first chief marketing officer this year.

Laura Fay, a longtime Nvidia marketing executive who reported to CEO Jensen Huang, retired in July after roughly a decade at the AI chip giant.

Fay formerly served as Nvidia's vice president of global enterprise marketing, overseeing campaigns, events, analyst relations, and partner marketing. She said her team grew from roughly 60 to 600 people by the time she left.

Fay was among 36 employees on an internal list obtained by Business Insider last year of company leaders reporting directly to Huang. Prior to joining Nvidia, she spent 22 years at Cisco, concluding her tenure there as VP of global marketing.

Fay said Huang recruited her to build Nvidia's enterprise marketing organization as the company looked to expand beyond gaming.

"I want to change the world, and I want you to change it with me," she recalled him telling her on their first call.

Fay said she began considering retirement around her 10th anniversary in January, though a call from Huang congratulating her and expressing hope that she'd stick around for another decade persuaded her to stay a little longer.

Nvidia declined to comment.

Fay's retirement came as Nvidia also brought in new marketing leadership. In February, the company hired Google Cloud executive Alison Wagonfeld as its first chief marketing officer.

The Wall Street Journal reported at the time that Wagonfeld would oversee all marketing and communications teams and assume responsibilities previously divided among several leaders.

Those changes follow another longtime marketing departure. Greg Estes, Nvidia's former vice president of corporate marketing and developer programs, retired in 2025 after roughly 15 years at the company.

Several other longtime Nvidians have retired this year, including sales chief Jay Puri, chief accounting officer Donald Robertson, and VP of hardware engineering Robert Huang. Some retirees told Business Insider that Nvidia's exponential stock run helped precipitate their decisions.

Nvidia's communications organization has also undergone a shake-up as scrutiny around the company has intensified, with roughly 15 employees departing since 2025 amid a reorganization under new leadership.

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• SpaceX is offering employees a 20% pay bump to volunteer to help build its data centers in Memphis.
• The company is looking for "leaders" who can "remove blockers," according to emails seen by BI.
• Elon Musk said on Tuesday he often spends "four days a week" in Memphis working on SpaceX's data center buildout.

SpaceX is offering employees a pay bump to temporarily move to Memphis and help build its data centers.

Elon Musk's rocket company is giving employees a 20% pay increase if they volunteer to spend six weeks assisting its critical supercomputer buildout, according to an email seen by Business Insider.

"We now need leaders — current and emerging — to guide teams and remove blockers as we bring more supercomputers online," read the email, which was sent in early October to all SpaceX employees.

It specified that volunteers did not need to be managers already, adding that construction experience is a plus and that "drive matters most."

Employees who put themselves forward should expect to spend six weeks on-site in Memphis, Tennessee, or Southaven, Mississippi, where SpaceX is currently expanding its huge Colossus 1 and 2 data centers to meet surging demand for its compute business.

Volunteers "must be in good performance standing," with more than one year of tenure preferred, the email said. Employees who volunteer will receive a 20% premium on their base salary or on their hourly rate of pay for the period of their assignment, and be eligible for "bonuses tied to program success."

SpaceX did not respond to a request for comment.

The email described the reallocation of employees from other parts of SpaceX to assist the company's data center buildout as a "surge," a tactic employed by the company to divert employees and resources to mission-critical projects.

In 2022, CNBC reported that SpaceX offered employees pay bumps of between 10%-25% to temporarily relocate to Texas as it attempted to launch its Starship megarocket.

The company has been offering "surging" employees a 20% premium on their salary to move to Memphis since at least August, according to another email seen by Business Insider that called for "SpaceX experts and aces" to work for the next three months on the data center buildout. The email said the program is intended to end on December 31, 2026, but could be extended.

SpaceX will cover travel expenses and logistics, both emails said.

SpaceX's compute cash cow

The supercomputers in Tennessee and Mississippi, which were originally built by xAI before the startup was folded into SpaceX in February, have become a critical part of the company's business.

In SpaceX's earnings on Tuesday night, the rocket giant said AI revenue that includes leasing out its compute to other companies — including Anthropic and Google — had soared to more than $7 billion, nearly half SpaceX's entire quarterly revenue.

On the analyst call, CEO Elon Musk said that SpaceX was being "hounded relentlessly" by companies looking to rent out its compute, adding that they could have rented it out several times over.

SpaceX has been shifting executives in addition to rank-and-file employees to oversee its aggressive expansion. Business Insider previously reported that the company had placed a former Starship executive in charge of building out its compute capacity in Memphis.

Musk told investors on Tuesday he was also spending most of his time in the city as he looked to push SpaceX toward a target of bringing an extra 10 gigawatts of compute online by the end of 2027.

"I've been spending, personally, a lot of my time in Memphis, often four days a week," the SpaceX CEO said. He previously said he was living in an Airstream trailer on the site.

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• Visa is rolling out a new "V" to pop on mobile screens as people move to contactless payments.
• It's the company's first refresh of this size since 2021.
• Other brands have increasingly leaned on symbols and pared-down names for better mobile visibility.

Visa is betting that less is more when it comes to how it shows up to customers.

Starting Wednesday, the letter "V" will replace "Visa" in the center of its credit cards and on its digital properties, the company exclusively told Business Insider.

Visa's move signals that after 50 years of using the name, it feels it has enough brand recognition to be represented by a single letter. The change is also meant to pop more on small screens as people conduct more of their lives on their mobile devices.

In addition to the "V," Visa is introducing a new font, called Visa Sans, lopping off the serif in the first letter of "Visa."

The changes were developed by Visa's in-house creative studio and Base Design. It's Visa's first significant refresh since 2021, when it introduced a blue, white, and yellow flag-like brand symbol and a new font. With the new "V," that brand symbol will go away.

"There was an opportunity for us to modernize that and make it feel fresh, particularly for the next generation of consumers," Frank Cooper III, CMO of Visa, told CMO Insider. "We think it marries well with the evolution of the brand overall."

Cooper said the process took about a year.

"We do not have an awareness issue. We have deep trust. Playing around with the brand positioning is no light matter," he said.

Other big brands have increasingly leaned on symbols and pared-down names for better visibility on smaller screens.

Mastercard dropped its name from its logo in 2019. Google introduced a sans-serif logo and a new, four-color "G" icon in 2015.

Dan Nicholas, design director at creative studio Super Okay, said the move to a singular V aligns with a mobile-first approach that tech and media brands like Verizon and The New York Times have taken, in which they adopt a single letter as an icon.

He said the move simplifies Visa's appearance but could undermine brand recognition.

"What remains to be seen in the rollout is how Visa manages this new equity," he said. "If thoughtfully and strategically executed and invested in over the next few years, we can see it becoming a strong way for the brand to express itself."

Visa sees its visual changes as a companion to an effort to associate itself with culture and aspiration. It enlisted celebrities like Pharrell Williams for its "Power of Small Steps" campaign and has a partnership with the FIFA World Cup that extends through 2030. This year's World Cup campaign promoted its contactless payment option to emphasize that Visa's long-running slogan, "everywhere you want to be," was more than just a physical destination.

"We see that phrase now as representing both a physical destination and a personal aspiration," Cooper said.

• Azoma helps brands get their products discovered by AI shopping agents.
• Its platform measures brands' AI visibility among specific shoppers and offers tips to improve.
• Azoma just raised $11.2 million in a round led by Puma Growth Partners.

As people begin to delegate online purchases to AI assistants and agents, the startup Azoma wants to ensure its consumer-goods clients make the shopping list.

Azoma works with brands to help their products be discovered by AI shopping agents and platforms, including OpenAI's ChatGPT, Google's Gemini, Alexa for Shopping, and Walmart's Sparky.

The company exclusively told CMO Insider on Wednesday that it had raised an $11.2 million Series A funding round, led by Puma Growth Partners.

Founded in 2022, Azoma initially focused on helping brands show up prominently in AI search and chatbots, operating in the fast-growing field of generative engine optimization, or GEO. Then, over the past year, at least a dozen new AI shopping assistants from retailers rolled out, alongside the launch of personal AI assistants like Meta's Muse, OpenAI's Dots, and Instinct, which can also make purchases on a user's behalf.

In December, Morgan Stanley estimated that AI-powered shopping assistants could account for up to $385 billion in US e-commerce sales by 2030.

"The space has evolved rapidly from customers just really caring about answer engines to caring about the other types as well," Azoma CEO Max Sinclair told CMO Insider.

Azoma's customers include Unilever, L'Oréal, Reckitt, and Mars. It offers them a service it calls agentic commerce optimization, a technique that helps make their products more discoverable by large language models and more likely to be recommended by them.

Azoma suggests actions the clients can take to improve their visibility, from honing their marketplace listings to optimizing their content on YouTube and Reddit. It also uses "digital twin" technology to simulate different consumer demographics, so brands can see how their products are presented to the specific shoppers they want to target.

Sinclair said Azoma differs from other GEO companies because it's laser-focused on the commerce space and working with brands who sell physical goods.

"Many of our customers have tried these generic GEO platforms and found that they don't understand commerce at all," Sinclair said. "They don't understand the integrations, they don't understand the workflows, they don't understand the existing tech stack, they don't understand how the teams work, how they're operated, how they're motivated."

Sinclair said Azoma plans to invest the fresh funds in ensuring its technology can track across all the latest agents, from Meta's Muse to TikTok's new Shopping Assistant. The company charges a fee per brand, geography, and shopping agent.

Sinclair estimated the company's head count would grow to around 80 to 100 people next year, up from 40 currently, as it ramps up hiring in areas including sales, customer success, AI research, software development, and operations.

Azoma also plans to integrate data from the Tesco-owned retail analytics company Dunnhumby to help brands determine whether increasing their share of voice on a platform like ChatGPT translates into a sales lift at brick-and-mortar retailers.

Dunnhumby Ventures also participated in the round, alongside Twinpath, Mars IAF, Rank Ventures, and Ignite Ventures.

Check out the pitch deck Azoma used to secure its $11.2 million Series A investment, shared exclusively with CMO Insider. Some of the slides have been omitted or redacted.

Azoma's tech helps brands drive revenue through AI shopping agents.

The 'about us' slide provides company details.

Azoma has offices in London and Toronto and has previously received investment from eBay Ventures and Dunnhumby Ventures.

Its clients include Unilever, Reckitt, and Heinz.

The presentation features testimonials from clients at Dentsu, Perfect Ted, L'Oréal, and Mars.

Azoma tees up the business opportunity.

Consumers are using AI to discover brands and products.

It cites 2025 research from Capgemini that says 58% of consumers have replaced traditional search engines with generative AI tools for product recommendations.

Azoma quotes Harley Finkelstein, Shopify's president.

Finkelstein said on Shopify's August earnings call that traffic and orders coming in from AI channels to Shopify stores had tripled over the past year.

A Shopify blog post, published in May, said AI-referred traffic converted at a 50% higher rate and had an average order value 14% higher than traditional search.

Amazon CEO Andy Jassy has lauded its AI-powered shopping assistant.

Alexa for Shopping was used by more than 350 million Amazon customers over the past 12 months, Jassy said on the company's July earnings call.

Jassy said that US customers who use Alexa for Shopping spent 40% more per order than those who don't.

Walmart has an AI-powered shopping assistant called Sparky.

Walmart CEO John Furner said on the company's August earnings call that the number of customers using Sparky was up 70% year-on-year. Similar to Amazon, Walmart said customers who used Sparky for shopping spent 40% more per order than those who didn't.

This slide uses Cloudflare data that shows bots have surpassed humans in web traffic.

At the time of the presentation, in September, Meta's Muse was the top app in the US Apple and Android app stores.

The presentation moves to the challenges Azoma solves.

Azoma says that as AI adoption increases, brand real estate shrinks.

Brands have fewer opportunities to control channels and content in agentic shopping experiences.

This slide shows the differences between traditional e-commerce and agentic commerce.

Agents gather information about products from multiple channels, including online discussion forums, editorial content, reviews, and brands' own websites.

Azoma specializes in agentic commerce optimization, or ACO.

It covers answer engines, retailer shopping assistants, and personal AI agents.

This slide analyzes the differences between ACO and GEO.

Azoma says that, when done effectively, ACO can boost customer acquisition.

The presentation then introduces a case study.

Azoma says it helped drive a 43% revenue uplift for Mars compared with a control group.

Kid Rock isn't looking for Hollywood's approval.

The American rocker told Fox News Digital in an exclusive interview that his political convictions have cost him corporate opportunities and late-night appearances, but he has no regrets about putting his beliefs first.

Now, as he embraces a new chapter with his faith-inspired album, "Halfway 2 Jesus," the rocker says he's more concerned with sharing his message than winning back the entertainment industry.

KID ROCK DETAILS SIT-DOWN WITH TRUMP, STEPHEN A. SMITH AND BILL MAHER

Kid Rock, born Robert James Ritchie, has publicly supported President Donald Trump. He said the professional fallout has brought something he considers far more valuable — the freedom to speak his mind.

"My relationship with Trump, yeah, that canceled all the, uh, any corporate deals coming my way. I don't really get invited to be part of, you know, things like the NFL or things like that … all the shows that I was so friendly with over the years, from all the late-night talk shows to my friend Jimmy Kimmel and Jimmy Fallon, I don't really get invited on there anymore," he said.

"But who's to say that won't change … and I honestly, I don't care."

The rocker said he expected to lose opportunities when he became more vocal about politics.

"I put my country before pretty much everything except my family and God," he said. "So, yeah. There's been things like that, but that's no sweat off my back."

WATCH: KID ROCK SAYS SUPPORTING TRUMP 'CANCELED ALL' CORPORATE DEALS AND LATE-NIGHT SHOW INVITES

Kid Rock said he no longer has much patience for the corporate maneuvering that once came with his career, particularly when it meant worrying about how his opinions might affect his next opportunity.

"I didn't enjoy the rat race of the music business. It was very necessary, and I'm glad I did it. And I'm thankful for all the opportunities that got me to where I am today," he said.

"But the message I'm putting out now is so much more important than any of that."

Kid Rock said he once felt pressure to watch what he said in the entertainment industry. Now, he enjoys speaking his mind without worrying about the professional consequences.

"And years ago, when I went on this path to be more vocal and outspoken, I knew that stuff was going to go away. But man, let me tell you what freedom feels like," he said.

KID ROCK TAPS EMINEM FOR CHRISTIAN ALBUM, PLANS BEER-AND-FAITH ARENA REVIVALS

"To be able to speak your mind anywhere, anytime and really exercise … the freedom of speech that so many brave souls died for, to be able to express that, when I want and how I want and not have to worry about anything in between."

"No radio station. No corporate deal or show or anything, you know … it's just the biggest, most awesome feeling of freedom that one could ever imagine," he said.

Kid Rock's next move isn't about winning back Hollywood.

It's about faith, forgiveness and a rock 'n' roll revival.

WATCH: KID ROCK ADMITS EMINEM CRITICIZING TRUMP TESTED THEIR FRIENDSHIP

The rocker said his new album, "Halfway 2 Jesus," blends Christian themes with high-energy rock and features a collaboration with his friend of nearly 40 years, Eminem, who has publicly criticized Trump.

The "Cowboy" singer told Fox News Digital that Eminem's public criticism of Trump had tested their relationship, particularly after the rapper criticized the president in a performance at the 2017 BET Hip Hop Awards.

"There's been moments when, yeah, friendships have been tested. With Eminem, it would probably be, you know, when he did the thing at the BET Awards, where he's just going hard in the paint against Trump," Kid Rock said.

Kid Rock said he ultimately respected his longtime friend's right to express his views despite their political differences.

"But you know what I mean? At the end of the day, I looked at it like, man, that's his truth. That's how he feels," he said.

"I genuinely don't like people talking about my friends in a bad way, and I'm very quick to defend them, family and friends. But when you're in the political arena, that’s a whole different ballgame," he said.

WATCH: KID ROCK CREDITS ERIKA KIRK'S FORGIVENESS OF HUSBAND'S ACCUSED ASSASSIN WITH TRANSFORMING HIS FAITH

For Kid Rock, the Eminem collaboration carries a message beyond music. In the foreword to "Halfway 2 Jesus," he said he hopes their friendship serves as an example for people whose political differences have strained personal relationships.

PUT YOUR ENTERTAINMENT KNOWLEDGE TO THE TEST AND SEE HOW YOU SCORE

"We differ politically and on other things, but we've stayed friends through it all," he wrote. "We hope that sets an example for people who've lost friends or stopped talking to family because they think differently."

Kid Rock said his new album, "Halfway 2 Jesus," grew out of a deepening faith following the September 2025 assassination of conservative activist Charlie Kirk.

The rocker said he attended Kirk's memorial with his son and was moved by Kirk's widow, Erika, who publicly forgave the man accused of killing her husband.

"And when Erika got up there and forgave his murderer, about dropped me to my knees," he told Fox News Digital.

GET ENTERTAINMENT SCOOP DELIVERED RIGHT TO YOUR EMAIL BY CLICKING HERE

"It just brought tears to my eyes that someone could be that forgiving and I just started to become closer in my faith, pray a little bit more, pay attention to things around me."

In the album's foreword, Kid Rock described the project as a blend of Christian messages and high-energy rock 'n' roll.

"This is a collection of songs I'd want to hear at a Saturday night revival: people drinking beer, having a great time, and celebrating our Lord and Savior," he wrote. "Positive messages and a full-on rock concert."

LIKE WHAT YOU'RE READING? CLICK HERE FOR MORE ENTERTAINMENT NEWS

Despite concerns the album could alienate some fans, Kid Rock said he accepted the risk.

"Before I even started this album, I made peace with the possibility that it could kill my career or take me to heights unknown. I'm content with either," he wrote.

Kid Rock's album, "Halfway 2 Jesus," is available now.

CLICK HERE TO DOWNLOAD THE FOX NEWS APP

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Salesforce and Meta marketing alum Scott Larson says OpenArt AI's conversational text-to-video generator is the tool he wished he'd had earlier in his career.

The platform helps whizz up short videos, arty images, and music by typing in a few prompts.

OpenArt this week tapped Larson as the company's vice president of brand marketing, the company exclusively told CMO Insider.

He joins in a period of rapid growth for the company, which said it's on track to pass $250 million in annual recurring revenue by the end of 2026. It's increased its head count to 80 employees over the past year, up from 20, and grown to 8 million monthly users, the company said.

Larson told CMO Insider he's on a mission to make OpenArt "as close to a household name as a creative AI can be."

He said the biggest challenge will be to wrap all of OpenArt's different use cases into a single "North Star" story.

It recently launched a new product called Director that lets users describe an idea, visual style, and narrative arc, which it then turns into videos up to 5 minutes long. It promoted the launch with a cinema and billboard campaign that it hoped would spark a "vibe directing" craze among the creative community. Others use its platform to create social posts, AI voiceovers, or lyric videos. It also offers an AI model leaderboard to help its users benchmark different AI video and image models.

Larson previously worked at advertising agencies on large consumer brands such as Nike, Levi's, and Gatorade. He later became global executive creative director at Meta, then known as Facebook. Larson went on to be an SVP at Salesforce, where he helped shape the branding behind its annual Dreamforce conference and launched ad campaigns starring Matthew McConaughey and Woody Harrelson.

Larson first experimented with OpenArt two months ago, creating a very short film with three cuts. Called "Life is Short," it shows a man made out of a stick of butter walking alongside a swimming pool. The butter man looks up at the scorching sun above before the video cuts to an old-school title card saying "The End."

"Had I had this tool starting back when I was a little creative junkie up until today, I'd be making everything all the time," Larson said.

Earlier this year, OpenArt plucked another exec from Big Tech, hiring former Google executive Raj Gajwani as its chief business officer.

• Fireworks AI is an AI-infrastructure startup founded by former Google and Meta AI engineers.
• The company is seeking to raise a new round of funding at a valuation between $30 billion and $40 billion.
• Fireworks AI was last valued at nearly $18 billion in July of this year.

Fireworks AI is seeking to raise fresh funding at a valuation between $30 billion and $40 billion, a dramatic jump just months after the AI-infrastructure startup was valued at $17.5 billion, according to people familiar with the matter.

The potential valuation leap reflects investors' appetite for the companies selling the computing power and tools fueling the AI boom, even as Fireworks AI works through the fallout from a recent security incident.

The talks around the financing are still early, and valuation targets could still change. Fireworks declined to comment.

Founded in 2022, Fireworks was built by veterans of Meta and Google's AI efforts. Chief executive Lin Qiao previously led the PyTorch team at Meta, while cofounders include former Meta infrastructure engineers and a former leader of Google's Vertex AI. The company rents out computing infrastructure and software that lets businesses run, fine-tune, and deploy open-weight and custom AI models.

In July, Fireworks announced a $1.5 billion Series D funding round at a $17.5 billion valuation, led by Atreides Management, Index Ventures, and TCV, with participation from Nvidia, Lightspeed Venture Partners, Bessemer Venture Partners, and Menlo Ventures. That round followed a $250 million Series C at a $4 billion valuation in late 2025, co-led by Lightspeed, Index, and Evantic. Last month, The Information reported that Fireworks has been considering a round at a $30 billion.

Rather than trying to build a consumer chatbot to rival ChatGPT, Fireworks sells what it calls specialized intelligence: models customized on a customer's proprietary data, workflows, and use cases. The company said in July that it had surpassed $1 billion in annualized revenue and was serving more than 40 trillion tokens a day; it said 95% of those tokens came from models tailored to customers.

The company operates in a highly competitive layer of the AI stack. Rivals include model-infrastructure startups such as Together AI, Baseten, and Replicate, as well as cloud giants such as Amazon Web Services, Google Cloud, Microsoft Azure, and Oracle.

The fundraising talks come shortly after a security incident at Fireworks AI. The company said it identified unauthorized use of internal credentials earlier this month that allowed an intruder to access data from some customer accounts.

"We take this seriously and will be transparent about what happened and what we find," Qiao posted on X. "I'm personally committed to turn this attack into the most formidable security response in AI Infra."

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• AWS expected to get $5 billion of Nvidia GB300 racks, followed by $3 billion more each month.
• Some of these GPU systems are being stored elsewhere due to lack of data center power.
• Amazon CEO Andy Jassy sees AI as a major opportunity, but getting capacity online is a challenge.

Amazon is racing to secure AI hardware earlier than before, even as data center power shortages leave some GPU systems waiting in warehouses.

Under a new Early Rack Receipt process, AWS expected to receive roughly $5 billion in Nvidia's GB300 server racks at US facilities before final deployment, according to August internal emails reviewed by Business Insider. The company projected roughly $3 billion more in GB300 racks each month "for the foreseeable future," one of the emails said.

Some AWS sites had room for more racks but not enough available power to turn them on, people familiar with the effort said, leaving finished equipment to be staged at intermediary warehouses until the facilities were ready.

At least one AWS team did not have "a clear forecasted path" for getting the incoming racks into data centers at the time, according to one of the emails.

Dark GPUs

A lack of new electricity capacity is one of several bottlenecks slowing the buildout of some AI data centers. This has led to a phenomenon known as dark GPUs, where AI chips and servers are purchased but can sit idle due to power supply issues or other challenges. (Dark GPUs can also refer to system design flaws that mean this gear isn't fully used after being plugged in).

This is partly why financial pressure is mounting on big data center projects. Money must be spent upfront to secure supplies of Nvidia GPUs and other valuable AI components. But if some data centers aren't ready to run, those early investments can tie up huge amounts of cash. Debt financing can fill in the gaps, but the market has become less willing to lend against some of these projects lately.

Trade-off

Amazon's early-rack program is one piece of the cloud leader's broader AI buildout, which is putting new pressure on its cash flow, as Business Insider exclusively reported this week. Amazon expects roughly $220 billion in capital expenditures this year — more than any Big Tech peer. Its free-cash-flow turned negative last quarter for the first time since 2023, and could stay negative for a while.

For AWS, the trade-off is securing scarce GPU racks before competitors do, even if some data centers are not yet ready to turn them on. But taking ownership earlier can tie up billions in equipment before it starts generating cloud revenue.

Previously, AWS took ownership of a finished rack only upon delivery to a data center, according to internal documents. Under the new approach, it can pay for and record certain racks earlier in the supply chain.

An Amazon spokesperson said the company routinely stages finished hardware near deployment sites so it can install it once capacity becomes available, calling the practice "best business practice." The spokesperson added that Amazon has long-established systems for tracking infrastructure assets and disputed that the broader company lacked a path for getting racks into data centers.

Amazon CEO Andy Jassy previously said the company has a "clear line of sight" to strong returns from its AI investments, calling the technology a "once in a lifetime opportunity."

"We've been through this cycle with the first big AWS growth wave, and liked the results," Jassy wrote in Amazon's annual shareholder letter. "We expect to feel similarly about this next wave."

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• The Wall Street Journal has been planning a big streaming TV push with an ambitious slate of shows.
• It's explored shows around editor in chief Emma Tucker and creators like Feed Me's Emily Sundberg.
• Sundberg dropped out of talks a few weeks ago, Business Insider has learned.

The Wall Street Journal has been ramping up its push into video and had plans for an ambitious slate of streaming TV shows.

Internal documents viewed by Business Insider described an initial six-series offering that would include a flagship live morning program and an interview show hosted by the Journal's editor in chief, Emma Tucker. The docs are from the summer, and a person familiar with the Journal's strategy said that its plans, including dates and partners, are in flux.

The docs said the Journal had been "in negotiations" with creators such as Feed Me Substacker Emily Sundberg, as well as with the restaurant discovery platform The Infatuation. Sundberg dropped out of the talks a few weeks ago, Business Insider has learned.

The plans called for the shows to launch on the Journal's own channels, YouTube, and social media.

Journal parent company Dow Jones is also hiring a head of programming and content, who would be tasked with building "something ambitious in video." The live job description says the role will pay up to $330,000 in base salary, and involve developing talent that includes employees and external creators, translating the company's journalism into streaming formats, and creating live and on-demand shows.

The Journal and Dow Jones's effort shows how news outlets traditionally known for the written word — including The New York Times — are racing to beef up their video offerings in a media landscape that's seeing both the rise of social video and the decline of cable TV news. It also demonstrates that Tucker is taking a flexible approach to the market by looking to both build shows around in-house talent, including herself, and partner with creators and other media companies.

"Expanding our video presence across Dow Jones and The Wall Street Journal is a major strategic priority, as we have widely communicated," a Dow Jones spokesperson said. "We are actively hiring leadership to shape and execute our go-to-market strategy for video across Dow Jones, and we look forward to sharing our updated plans when ready."

The Journal name-checked familiar figures

The internal docs viewed by Business Insider described the live morning show as a 60-minute-long anchor of the initial slate. The docs said the Journal enlisted some familiar names in morning news and video to help execute the show. They said the Journal has been working with the production company EverWonder, which was cofounded by the former Time Studios executive Ian Orefice with backing from Jeff Zucker's RedBird IMI.

Another show in the proposed slate in the docs was "The Exchange with Emma Tucker," which was billed as a "prestige interview franchise" that would put viewers "in the room with the people running the global economy." The documents name-checked top CEOs, including Microsoft's Satya Nadella, JPMorgan Chase's Jamie Dimon, and BlackRock's Larry Fink, as potential guests.

The person familiar with the Journal's strategy said the documents represented one of a number of different avenues the outlet was exploring and didn't reflect the current status and form of its efforts. The person said the company is in active conversations with a number of external people for potential partnerships.

The documents said the Journal had been "in negotiations" with Sundberg — which have since ended — for a show called "Feed Me, On Camera" that would introduce her "highly engaged, younger creator audience to WSJ while bringing WSJ's scale, authority, and affluent professional audience to her world." The docs envisioned each episode beginning with a "tip, obsession, or question from the Feed Me universe," and following Sundberg to its conclusion while integrating business context and reporting from the Journal.

Other shows the docs said the Journal had explored included one called "Market Price with The Infatuation" that would tackle the "business behind taste, literally." It would combine the cultural authority and young audience of The Infatuation, now owned by JPMorgan Chase, with the Journal's business reporting chops.

Another was "Inside Sports" ("title to change"), a "next generation reboot of 'Real Sports' for the sports-as-an-asset class era," potentially helmed by Emmy-winning TV journalist Armen Keteyian.

The documents said the Journal had been "in negotiations" with The Infatuation and "in discussions" with Keteyian. Business Insider could not confirm the status of those discussions.

The last series listed in the docs was an AI show that aimed to get a big-name host.

The Journal compared its plans to 'The Daily'

In the docs, the Journal expressed big ambitions for a live morning news show, and said there had been "nothing new" in the category for a professional audience "in a decade." The last entry on a timeline included in the planning docs was The New York Times' "The Daily" in 2017, which has become a reliable top show on the podcast charts and one of the paper's most successful launches.

"We see an opportunity to reinvent the category," the documents said. The Journal also has its own daily news podcast, called "The Journal."

Like the Times, the Journal is in a rare position in a challenged media environment to make a transformative investment. The Journal, part of Rupert Murdoch's News Corp., is profitable, helped by an early move to paywall its journalism.

The documents said that in its video push, the Journal aimed to produce 20 hours of video a week, expand to a free, ad-supported streaming (FAST) channel, and add subscription options and other formats as demand warranted. Between WSJ TV, existing video shows, licensed shows, and co-productions with creators, the Journal aspired to be an "always-on streaming channel." The person familiar with the Journal's strategy said those goals didn't represent its current plans.

Tucker took the helm at the Journal in 2023, moving from the Murdoch-owned UK Sunday Times with a plan to increase engagement with the Journal's digital products. Digital subscriptions rose 8% to 4.5 million in the three months ended June 30 versus the year-ago period. She has called for more lively writing and enterprise reporting. The Journal had already begun to reorient its video strategy under its former head of video Maral Usefi. Under Usefi, the video team had grown by a third, to 65 people, as of April. She was succeeded by Samantha Henig, who was hired in July to lead a new multimedia team.

The docs said that with the Journal's new effort, it aimed to combine its authority and scale with the personality of creator-led media and modern distribution. In terms of audience, it intended to reach a younger viewership than the traditional business TV audience and more decision-makers than creator-led media.

It projected reaching about 75 million viewers through Dow Jones' social reach, upward of 5.6 million monthly watch hours by its 2028 fiscal year, and ad rates that were three to five times what business content on YouTube commands. The person familiar with the Journal's strategy didn't say if those figures represented its current ambitions.

The Journal made a big push into original video more than a decade ago, including the launch of video app WSJ Live in 2011 and expanding to episodic video doc series. Publishers overall have newly reprioritized video amid the rise of short-form content, YouTube's increasing popularity on TV screens, and the success of new live shows like TBPN.

While embracing creator talent — and getting its own staff involved in video content — could help the Journal reach a younger audience, it comes with risks. Journalists who become on-camera talent can often command higher paydays, or defect to start their own ventures, like The New York Times' "Hard Fork" hosts Kevin Roose and Casey Newton did recently. Creators often have their own audiences, which give them leverage over a news organization that staff reporters might not have.

Flagship video shows are also expensive to produce, which makes high ad rates crucial to the Journal's success with this slate. The internal docs explored pitching a variety of ways for advertisers to get involved, including as launch partners, with category-exclusive partnerships, and as "moment partners" tied to major news events like elections, earnings, and WSJ specials.

• Google is injecting more AI into the interview process.
• The company has been testing a new format that tests candidates on their AI fluency.
• The pilot has recently rolled out more broadly across Google, internal docs show.

AI is changing how Google employees work — and how Google hires them.

The company has been testing several AI-related changes to its hiring process for software engineers, according to documents reviewed by Business Insider. These changes, which Google has been rolling out in phases throughout this year, include allowing the use of AI in coding interviews and permitting interviewers to use Gemini to give candidates feedback.

Many engineers are also now expected to show some degree of AI fluency as a bare minimum, the documents show.

In May, Business Insider reported that Google was piloting ways to integrate AI into the interview process with a small handful of orgs. This included a new "code comprehension" interview in which candidates are assessed on AI fluency and prompt engineering. Candidates can also use Google's Gemini AI as an assistant during the interview.

The new formats have since been rolled out more broadly across the company, according to the internal documents. However, a spokesperson said they were still considered to be in the pilot phase for now.

"We're piloting updates to our interview process for software engineers, including evaluating for AI fluency, to be more reflective of how our teams are operating," Brian Ong, vice president of recruiting at Google, told Business Insider in a statement.

Like other companies, Google is adapting its hiring process to keep pace with the huge transformation AI is having on software engineering. As developers increasingly rely on AI coding assistants, hiring companies want to know how competent they are with these tools.

In April, Google said that three-quarters of new code created at the company is generated by AI and reviewed by humans, a trend that has since continued across the tech industry. Google has said that its employees are increasingly using the company's own Gemini models to both improve other Google products and to build the next generation of Gemini.

The documents say that for some roles, including software engineering, AI fluency and AI product integration are now used as measures of a candidate's abilities. A Google spokesperson said that AI fluency is a requirement for all software engineering jobs, while AI product integration is required for most roles outside entry-level positions.

Google is also piloting the use of Gemini for interview transcription and note-taking in some job interviews conducted via the company's videoconferencing platform, Google Meet, one document shows.

Google wants to speed up the feedback process using AI, too. The same document states that Google is working to enable interviewers to use Gemini to draft role-tailored feedback.

As Google builds out this new interview system, employees were told they may be asked to participate in some of the pilots — but were warned against using AI tools to generate their own interviewing "solutions."

"Do not use GenAI or LLMs to create your own standalone solutions or agents for hiring or interviewing use cases," the document states, referring to large language models.

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Housing and Urban Development (HUD) Secretary Scott Turner defended the Trump administration’s efforts to address housing affordability in an exclusive statement to Breitbart News on Monday, as newly released data showed confidence among U.S. homebuilders falling to its lowest level since June 2012 amid rising mortgage rates, construction costs, and weakening buyer demand.

The post Exclusive — HUD Secretary Scott Turner Defends Trump’s Housing Reforms: ‘America Cannot Regulate Its Way to Affordability’ appeared first on Breitbart.

Americans are more likely to get out the vote when the message of the Trump administration is amplified — a mission America First Works (AFW) has been conducting in battleground states, Breitbart News exclusively learned.

The post Exclusive — America First Works: Americans More Likely to Get Out the Vote When Trump Administration Accomplishments Amplified appeared first on Breitbart.

• Student-loan borrowers and parents are facing payment surges, a new report said.
• Borrowers could see an average annual increase of over $2,000 due to Trump's repayment changes.
• The financial strain puts borrowers at greater risk of defaulting on their debt.

A big financial hit could be coming for student-loan borrowers, a new report says.

On Monday, the Center for American Progress, a left-leaning think tank, released a report showing how President Donald Trump's student-loan repayment overhaul will affect bills and relief for millions of borrowers. The think tank shared the report exclusively with Business Insider.

The student-loan changes, signed into law in Trump's "big beautiful" spending legislation, took effect July 1 and included new income-driven repayment plans and borrowing caps. Borrowers moving from the Biden-era SAVE plan to the new Repayment Assistance Plan, or RAP, could see their student-loan bills increase by $2,163 annually on average, the report said.

For example, the report said a typical borrower with a bachelor's degree with earnings of about $68,615 annually would see their monthly payments increase from $136 to $343. That's a total increase of $2,482 annually, on average.

The findings are based on income data from the US Census Bureau's American Community Survey and the Survey of Income and Program Participation, adjusted for inflation using the consumer price index. CAP then estimated how much typical borrowers with different educational circumstances would have to pay under SAVE and RAP based on those plans' rules.

The SAVE plan allowed for lower payments and a shorter timeline to debt relief. The Trump administration eliminated the plan and is requiring borrowers to transition to a new plan, recommending RAP as an option. While the benefits of RAP include waiving unpaid monthly interest, borrowers must make on-time payments — meaning no grace period — to receive them.

Sara Partridge, associate director of higher education at CAP and a coauthor on the report, told Business Insider that while SAVE allowed zero-dollar monthly payments, RAP's minimum payment is $10. "Those $0 payments were a really important protection that many borrowers will struggle without," Partridge said.

For example, per the report, a single borrower without dependents earning $35,000 annually in 2026 would have $0 payments under SAVE. Under RAP, they would owe $88 monthly.

She added that these changes come "at a time when there is high inflation, stagnating wages, and people are generally feeling financially strained," making it more difficult for borrowers to fit a higher monthly bill into their budgets.

Parents and borrowers face increased risk of default

Trump's student-loan repayment overhaul also limits parents' options. Previously, the parent PLUS program allowed parents to borrow up to the full cost of attendance for their kids. Now, parents who took out loans after July 1, 2026, face a lifetime borrowing cap of $65,000. Those new parent borrowers will be limited to the costlier tiered standard repayment plan and will lose access to the income-contingent repayment plan.

Along with higher payments, the repayment overhaul also eliminates all borrowers' ability to defer their loan payments in the event of economic hardship or unemployment, beginning next year.

"This is a tool that borrowers relied on to help them out during times when they were struggling," Partridge said. "And without those options, borrowers may be more likely to become delinquent on their loans or eventually default, which we know can come with some devastating consequences."

Defaulting on federal student loans, which typically occurs after 270 days of nonpayment, can lead to wage garnishment and the seizure of federal benefits, such as Social Security. The most recent data from Federal Student Aid showed that 9.3 million borrowers are in default, with another 1.5 million at risk of defaulting in the next six months.

The Trump administration has said that its changes are intended to simplify a complex repayment system and curb excessive borrowing.

Nicholas Kent, the department's undersecretary, said in a statement that the changes "will ensure students continue to have the access that they need for federal student loans, while helping prevent borrowers from taking on unmanageable debt levels that they may never be able to repay."

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• Amazon is on an unprecedented spending spree to build more AI data center capacity than anyone else.
• The company has extensive experience, yet even it's struggling to bring capacity online fast enough.
• Internal documents show Amazon getting bilions of dollars of Nvidia GPUs before they can be deployed.

At an internal staff meeting in September, AWS CFO John Felton had a joke for Prasad Kalyanaraman, the executive overseeing much of Amazon's AI infrastructure expansion.

"You've taken us free cash flow negative as a company, so congratulations," Felton said, according to a recording of the meeting obtained by Business Insider.

The remark was lighthearted. But it captured a stunning reversal.

Just two years ago, Wall Street was debating what Amazon would do with its growing cash hoard. Now, cash flow has evaporated as Amazon embarks on its biggest bet ever, spending $220 billion this year alone to build the physical backbone for AI.

At the meeting, Kalyanaraman did not dispute Felton's premise. Amazon's machine-learning and AI business is "hugely free cash flow negative," he said, adding that he expects the company's free cash flow to remain negative for "the next couple of years or so."

Amazon has made big bets before. It spent heavily on cloud computing, fulfillment centers, and its delivery network long before they became some of the company's most valuable assets. Investors questioned those investments at the time, but Amazon ultimately built enormous, profitable businesses from them.

AI is testing this playbook at a far larger scale. Amazon is committing hundreds of billions of dollars to data centers, servers, and power before investors know how quickly those investments will generate revenue.

The company is the best, or among the best, at building data centers, with decades of experience. But the size and complexity of these projects, and the bottlenecks holding progress back, are challenging — even for such a respected cloud pioneer.

Internal documents reviewed by Business Insider and people familiar with the matter show the company trying to coordinate a sprawling industrial system whose parts move on different schedules. A delay in power, equipment, or construction can leave billions of dollars in hardware waiting — and Amazon's cash tied up — while forecasts and costs keep shifting.

Why Amazon thinks it will work

Amazon says it has strong evidence that the capacity will be needed. AWS revenue grew 37% in the second quarter, its fastest pace in 18 quarters, while its backlog reached $496 billion.

CEO Andy Jassy thinks the company has a "clear line of sight" to strong financial returns from this record investment cycle. In his latest annual shareholder letter, he called AI a "once in a lifetime opportunity" and said Amazon would not be conservative in its investments.

"We've been through this cycle with the first big AWS growth wave, and liked the results," Jassy wrote. "We expect to feel similarly about this next wave."

Investors are concerned by the scale of the industry's expansion, especially as AI data centers are costing more to build and taking longer to complete.

The market is "repricing anything that funds multi-year builds against revenue that arrives later," Dan Ives, an analyst at Yorkville Ives, wrote in a recent report. Growing uncertainty around data center permitting and the political fight over electricity prices have given investors another reason to question how quickly these investments will pay off, he added.

Racks, but not enough power

One major industry challenge is securing enough power to run the equipment that goes inside data centers. This includes expensive racks of servers that contain GPUs and other chips that train and run AI models and services such as ChatGPT.

Internal emails from August show Amazon preparing a new "Early Rack Receipt" process for an expected wave of server racks carrying Nvidia's GB300 chips at US facilities before final deployment.

One Amazon email projected the company would take delivery of about $5 billion of Nvidia GB300 racks in August, followed by another roughly $3 billion each month "for the foreseeable future."

Some AWS data center sites had room for more racks but not enough available power to turn them on, people familiar with the effort said, leaving the equipment to be staged at intermediary warehouses until the facilities were ready. These people asked not to be identified discussing sensitive matters.

Timing and coordination

Usually, Amazon doesn't pay for racks until the gear is put into a data center, leaving suppliers to carry the cost of the equipment in transit, according to the internal documents obtained by Business Insider. This helps the company conserve cash.

However, the intensity of the AI data center building boom has made this type of coordination harder. Amazon has to compete more for scarce resources as it jockeys with rivals for access to Nvidia GPUs and other AI components.

Under the new "Early Rack Receipt" process, Amazon now takes ownership of these racks earlier in the supply chain, rather than waiting until the equipment reaches a data center.

The means spending cash sooner. And any delays getting the racks installed and plugged into a reliable power source potentially pushes back the moment when revenue starts flowing from these assets.

At least one AWS supply chain team did not have "a clear forecasted path" for getting racks into data centers, according to one of the emails reviewed by Business Insider.

An Amazon spokesperson said the company routinely stages finished hardware near deployment sites so it can be installed once power capacity is available, calling that approach "best business practice."

The spokesperson added that AWS has "long-established systems" to track infrastructure assets and disputed that the broader company lacks a forecasted path for getting racks into data centers.

This problem is not unique to Amazon.

Bernstein analysts wrote in a recent note that power permits, cooling systems, electrical equipment, construction, and hardware all move on separate schedules.

"Timing is imperfect," the analysts said.

"Inherently uncertain"

During the internal staff meeting in September, Felton, the AWS CFO, described the broader problem eloquently: "How do you work in the future when the future is inherently uncertain?"

Kalyanaraman, the AI infrastructure leader, said Amazon's internal outlook for the return on its AI investments had improved. But the assumptions behind those returns keep shifting.

"The forecast is changing on a daily basis," Kalyanaraman said. "The world that we live in is extremely dynamic."

Those shifting assumptions include when data centers will be ready and how much equipment AWS needs to keep on hand, he explained.

An eight-week supply buffer might be routine for a smaller company. But at Amazon's scale, Kalyanaraman said, this could mean holding "billions and billions of dollars" worth of additional equipment inventory — tying up precious cash.

Frugality meets the AI boom

Such tensions are especially striking for Kalyanaraman, a 21-year Amazon veteran who earlier this year was promoted to the elite S-team that reports directly to Jassy.

Amazon's founding story is defined by frugality. It famously used cheap doors as desks when founder Jeff Bezos started in Seattle in the mid-90s.

Kalyanaraman has absorbed this lore into bones. In late 2023, as AWS faced slower growth and layoffs, he urged employees to do more with less. "Frugality breeds innovation," he said back then.

That instinct still shapes his approach. In the September meeting this year, Kalyanaraman told Felton that AWS tries to make major investments at the "last responsible moment," when it has the clearest possible view of demand.

"If we can wait to spend the capital as late as possible, it's better for us," he said.

But the frenetic pace of the AI boom makes this principle difficult to follow. By the time demand is fully visible, the servers, power, and construction capabilities that AWS needs may no longer be available. That puts pressure on the company to commit more money sooner to secure supply and meet its data center capacity goals.

Kalyanaraman recalled telling Jassy in 2023 that AWS would "surely" be out of its capacity crunch by 2027. Instead, Amazon still expects demand to exceed its available capacity in 2027, the AI infrastructure chief said during the meeting this September.

Secured Power at Risk

Getting enough electricity may be the biggest challenge for an industry leader like Amazon.

The company has 44 gigawatts of data center capacity under development across 16 states, more than double Google, Meta, and Microsoft, according to Cleanview Research estimates.

An internal AWS dashboard called "Secured Power at Risk" tracks utility and regulatory constraints affecting electricity capacity AWS has lined up for its data centers.

The risks include transmission bottlenecks, requirements to reduce use during grid stress, and "use it or lose it" provisions that can jeopardize capacity if a data center project misses usage or construction milestones.

In other words, AWS is not simply waiting for electricity to arrive. It is managing a portfolio of commitments that can become more costly if a data center project is delayed.

Maryland proposals

A submission to Maryland's utility regulator last year, obtained through a public records request, illustrates the kind of exposure that can accompany massive data center buildouts.

Amazon told the Maryland Public Service Commission that large data center customers could help pay for grid upgrades or bring new power capacity to market without burdening other electricity ratepayers.

The company also proposed setting aside collateral to help utilities get more comfortable with the large investments needed to generate more electricity for data centers. Amazon proposed three years of collateral so that if a large electricity customer abandoned unused capacity, the utility would have time to re-sell the power.

The proposal is not evidence that AWS has made such a payment or posted collateral. It does, however, show that large data centers can face extra financial obligations, beyond their own electricity bills, if projects are delayed or cancelled.

The Amazon spokesperson said such utility rules are not unique to AWS. The company has not disclosed how much cash it has paid upfront to secure power.

New constraints 'keep popping up'

The AI buildout also incurs expenses that are harder to model than a conventional capex plan.

In the September meeting this year, Kalyanaraman said that while reviewing plans for gigawatts of capacity in West Texas, AWS confronted a labor problem: There weren't enough nearby pipefitters, electricians, and other skilled workers to build the facilities.

The company's response, he said, was to pay to construct housing complexes near its data centers so workers could live there for the two or three years needed to complete the projects.

Even the crates used to ship servers have become a planning issue. It may seem absurd to worry about the price of a container when servers cost hundreds of thousands of dollars, Kalyanaraman said. But at AWS's scale, where the company needs so many crates, even trivial items can become a material expense.

"We have new constraints that keep popping up," Kalyanaraman said.

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• Jeonghan and Joshua from the boy band Seventeen are debuting as a duo.
• To promote their much-hyped album, they've launched a visual diary on Pinterest.
• The duo told Business Insider about their chemistry, their music — and their joint mood board.

Jeonghan and Joshua from the mega K-pop boy band Seventeen are offering fans a dream to lose themselves in and a mood board for shopping.

The two vocalists are debuting as a much-hyped unit, a spinoff of the 13-member band's activities. As of Monday, they'll be working under the name JxJ — releasing their album, "DREAMSCAPE," and hitting the road together for a concert tour in six Asian cities.

In the meantime, they've been populating not only their Instagrams, but also a sprawling visual diary on their joint Pinterest account.

It's an interesting choice, as far as K-pop goes — usually, teasers are limited to platforms like YouTube or the K-pop-centric social network, Weverse.

In a written interview with Business Insider, the duo described their interest in Pinterest as a means of introducing the "visual world," concept, and vibe of "DREAMSCAPE."

The mood boards and the buffet of photos they've posted for fans to feast on are also a "little gift" to their audience.

"JxJ Diary is a space we created to share the concept and vibe of the album more directly with fans before its release. We spent a lot of time thinking about what kind of content they would enjoy, and decided to launch our first-ever Pinterest channel featuring different sides of ourselves," the duo said.

The singers said they wanted to explore the concept of "dreams" with the posts on their joint account. They've curated a collection of photographs and behind-the-scenes moments, including everything from candid shots to sneak peeks of their album photoshoots.

"We hope fans will take inspiration from the album's imagery and vibe, and express it in their own ways," they added. "It would be really fun to see them create their own version of 'DREAMSCAPE' on Pinterest by collecting photos, experimenting with styling, and curating images that reflect their personal tastes."

The business around the boys

That invitation for fans taps into a K-pop fan economy in which an album is not only heard or watched but also worn, collected, decorated, and remade.

The two Seventeen members belong to a group whose fan base collects their photo cards, travels to their concerts, and goes all in on albums and merchandise. Seventeen's 2023 album, "FML," still holds the record for first-day sales for a K-pop album, with more than 6.4 million copies sold. The band's "NEW" tour from 2025 to 2026 saw them play 31 shows in stadiums across Asia and four US cities, drawing close to a million fans, in person and online.

JxJ now gives Seventeen's fandom something else to get invested in: Jeonghan and Joshua together, and the similarities in their personal style.

Ayumi Nakajima, Pinterest's APAC head of content partnerships, told Business Insider the platform had seen a surge in interest in K-pop, making it prime territory for JxJ to establish a foothold.

Nakajima said that the collaboration with the duo's agency stemmed from the idea that K-pop fans connect with more than just the music. Pinterest gives fans a space to "explore the visual inspiration behind the artist's stories" and "save what resonates with them."

Pinterest has seen a strong surge in interest for all things Korea on the platform. Searches for "K-pop style" rose 19% globally year over year, while "K-beauty" searches rose 114%. In Japan, searches for "K-pop fan art" climbed 368%, while "trading card decoration" rose 77%.

"What visual experiences like the JxJ diary do is bring fans into an artist's creative world earlier, giving them more time to engage with the aesthetics, ideas and storytelling behind a release," Nakajima said.

"That early engagement can really shape fandom-led commerce, because fans aren't just showing up at the point of purchase," Nakajima added. "A look, a mood or a visual reference can spark interest weeks before someone decides what to wear to a concert, what beauty look to try, or what pieces they want to buy."

Chemistry

As for the boys behind the Pinterest board, they're prepped to serve up seven tracks spanning genres they're "exploring for the first time" on the new album. The duet songs, from early teasers of the music, involve experiments with house, synthpop, and dance rock. There are also two solo tracks — Joshua's punk rock offering, "Not Personal," and Jeonghan's dreamy bop, "Coloring."

"Seventeen has a certain energy when all 13 members are together, but we think the two of us have a different kind of chemistry when we are together," they told Business Insider. "Rather than trying to showcase something entirely new, we wanted to bring out our natural sides and individual charms as much as possible."

The album is also the product of "a lot of conversations" about the kind of art they each wanted to create.

"By sharing our ideas and the images we each had in mind, we were able to understand each other's tastes on a deeper level," the duo said.

They took a couple of trips together, too, which helped them "get to know each other better and shape a direction that felt uniquely ours."

"We also experimented with our vocals to show a new side of ourselves, so we hope fans will enjoy and support this album," they added.

"DREAMSCAPE" launches on October 19 at 6 p.m. Korea time.

• Nvidia's communications operation has been reshaped as the company became the face of the AI boom.
• Roughly 15 staffers have left the lean team since 2025 as Nvidia reorganized its communications org.
• Former employees described growing workloads as responsibilities expanded.

Nvidia's communications organization has been reshaped as the company became the face of the AI boom, with multiple teams brought under new leadership and a string of departures.

Business Insider identified roughly 15 communications employees who have left Nvidia since 2025, based on LinkedIn profiles and interviews with former employees.

The organization now numbers roughly 70 to 80 people globally, and has more than doubled in size since Mylene Mangalindan joined as vice president of corporate communications in 2023, according to a person close to the company.

The departures have also included newer hires. Anna Soellner, who was recruited to lead corporate communications, left after roughly four months, Business Insider previously reported.

Nvidia is known for high retention. It reported companywide turnover of 3.7% in fiscal 2026, up from 2.5% the prior year, and well below the tech industry average of 21.9% cited in its latest sustainability report.

Mangalindan succeeded longtime communications chief Bob Sherbin, who retired in 2024. She previously worked at the advisory firm Brunswick Group.

She was brought in to "bring fresh blood" and "upgrade the team" to meet Nvidia's growing profile, one former employee said.

At the end of 2024, Nvidia restructured its communications organization. It brought enterprise public relations under Mangalindan's leadership alongside the corporate communications team she already led, according to two former employees.

Corporate communications focuses on Nvidia's reputation and major media outlets, while enterprise handles product and industry messaging, including for its data center business.

One former employee said the consolidation reflected the growing importance of Nvidia's data center business, which sells chips and systems that power AI and had become its biggest revenue driver.

Analyst relations, social media, and influencer marketing also moved under Mangalindan's remit this year, another former employee said.

Three former employees said Nvidia's communications team had long operated with relatively lean staffing, even as workloads grew alongside the company's public profile, leaving staff juggling multiple responsibilities.

These employees said they experienced long hours, difficulty taking time off, and pressure to respond quickly to emails and Slack messages.

A person close to Nvidia said the company's lean staffing allows employees to move quickly and also requires long hours. The person said Mangalindan encourages staff to take vacation, though the team's small size can make scheduling time off difficult, particularly in the summer.

Nvidia is widely known for its demanding work environment. CEO Jensen Huang has emphasized operating at the "speed of light" and is known for fostering a culture of constant accountability.

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• The battle for voters in the 2026 midterm elections is playing out on the TikTok For You Page.
• One in four Americans say creator content has influenced who they voted for.
• Political candidates are scrambling to connect with more creators in order to reach voters.

Content creators are influencing much more than our coffee orders and skincare routines.

About one in four Americans (26%) say influencer content has affected who they've voted for, according to a survey of around 2,000 US adults conducted by Morning Consult in September, commissioned by Business Insider.

Creator content is an "underestimated avenue" for political campaigns, said Nicole Dunger, a founding partner at the marketing firm People First, which works with candidates and advocacy groups on their creator strategies. "It is a real player and a big player in this space now."

If 2024 was the podcast election, 2026 is shaping up to be the influencer one. Instagram and TikTok creators have joined Fox News hosts and personalities like Joe Rogan as go-to sources of information for voters.

Influencers like Jake Paul and Hasan Piker have emerged as main characters in politics this year.

Paul recently joined President Donald Trump in Ohio for a midterm rally, posting TikTok clips of his Air Force One flight. Piker, meanwhile, has become a campaign ally for progressives like Michigan's Abdul El-Sayed and a negative talking point for Fox News commentators.

As online attention has become a key asset in politics, influencers are helping candidates break through the noise.

A little over half of US adults (56%) told Morning Consult that creator content had affected their views on political or social issues to some degree. That figure jumped among Gen Z respondents, where close to three in four respondents said their views had been swayed by influencer posts.

For campaigns, the challenge is identifying the right creators to work with, particularly when many influencers don't regularly talk about politics.

"You have to have your base of people, your core supporters, and then you have to have a broader cultural space of people who don't always talk about politics," said Parker Butler, a managing partner at the digital strategy firm Luminary Strategies, which works on social strategy with Democratic candidates like James Talarico. "It's worth having different pockets of creators for different purposes."

Reaching creators with smaller followings than Piker (about 3 million Twitch followers), or Paul (around 21 million YouTube subscribers) is a focus in 2026, Butler said.

He said the goal is to shift the creator outreach strategy from "this person has a million followers" to identifying influencers who work in a particular niche a campaign is trying to reach.

Political chatter is moving from TV to YouTube

More and more, political discussions are playing out on digital platforms, whether that's podcasts, YouTube videos, or Twitch streams.

YouTube was the top source for political and election news among US adults in September, narrowly beating out TV, print, and X (formerly Twitter), according to a survey from Syracuse University.

About one in five Democrats and Republicans said podcast appearances could make them "more likely to support a candidate," according to a July through August survey of likely midterm voters from the podcast industry group Sounds Profitable. A smaller share of Independents (11%) said podcasts could make them more likely to back a candidate.

While campaigns see attention moving online, they're still spending the bulk of their ad budgets on TV.

Part of that may be because they're accustomed to buying TV spots. They're also reckoning with the fact that influencer marketing is harder to predict and measure, particularly as social-media feeds become more personalized and algorithmically driven.

"It can be very challenging, but you see the results in the end," Dunger said. "It's the same with door knocking. We know door knocking somehow works and has worked for so long, but it's not like we have those direct measurements."

• Microsoft AI recently announced its latest model MAI-Base-2.
• AI CEO Mustafa Suleyman compared the model to a similar offering from OpenAI.
• Microsoft trained its model more efficiently than OpenAI, he said in an internal meeting.

Microsoft AI CEO Mustafa Suleyman told employees an in-house model was better than a similar offering from OpenAI, one of the software giant's biggest customers and partners.

"We now have a stronger pre-trained base model than the model that currently powers GPT 5.6 Sol," Suleyman said during a town hall meeting with employees on Thursday. "And in fact, we used one-quarter of the compute that OpenAI used to train their model."

Pre-training is the first stage of building an AI model, when it learns patterns from huge amounts of text, images, and other information. This takes massive amounts of expensive computing power, so Microsoft could save money if it's worked out a way to do this more efficiently.

Microsoft announced the model, MAI-Base-2, earlier on Thursday.

Suleyman said Microsoft privately tested this model against OpenAI models, including one nicknamed "Spud" that powers GPT-5.6. He added that Microsoft's model performed better on tests measuring how well AI can understand and predict patterns in information.

The comparisons are based on technical information Microsoft has about OpenAI's models, Suleyman said.

"Privately and confidentially, we've also compared it to the OpenAI models," Suleyman told employees, while suggesting that Microsoft has special access to information on how OpenAI models perform.

It's notable that Suleyman would choose to highlight limitations of OpenAI models, even in private discussions. Microsoft has invested billions of dollars in OpenAI, and owns a stake in the startup that is likely worth more than $100 billion. Any criticism of OpenAI could potentially dent the value of this huge investment.

The two companies also have a major partnership, with Microsoft offering OpenAI models to its Azure cloud customers. Microsoft has used OpenAI models for its own products such as Copilot, too.

But the relationship between the two companies has frayed in the past year or so. Increasingly, Microsoft has tried to branch out from OpenAI, including by working on its own models.

Suleyman also said Microsoft's new AI model used "12 times less computation than was used for DeepSeek, for example, on compute efficiency."

Suleyman didn't specify which DeepSeek model, but a public blog post described the pre-training of MAI-Base-2 being a lot more efficient than a similar offering from the Chinese lab, called DeepSeek-V4-Pro-Base.

Microsoft in March created a new combined team for its commercial and consumer Copilot products and reassigned Suleyman to focus on building AI models in the company's superintelligence unit.

Microsoft declined to comment and OpenAI did not respond to a request for comment on Thursday.

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• Apollo is delaying recruiting for its 2028 associate class, Business Insider has learned.
• This follows last year's delay, which helped slowed down private equity's chaotic recruiting process.
• Apollo said it wants young bankers to have more experience before making their next career move.

Apollo is delaying on-cycle recruiting again this year, after a similar move last year helped push back the recruiting timeline across the private equity industry.

The private equity giant told prospective candidates Thursday afternoon that it will not recruit its 2028 associate class this calendar year, according to an email obtained by Business Insider.

The memo, signed by David Sambur, co-head of Private Equity, and Antoine G. Munfakh, deputy global head of Private Equity, said the firm will wait until candidates who started their investment banking careers over the summer are "closer to completing one full year of professional experience."

The hope, the memo said, is that this will convince others in private equity to delay their process so both candidates and employers can make "better decisions." Last year, after Apollo CEO Marc Rowan said the firm would delay on-cycle recruiting, others, such as General Atlantic also decided to pause.

"We were encouraged that others in the industry took similar steps, and we hope more firms will do the same this year," the memo said.

On-cycle recruiting — the controversial process through which private equity firms hire junior investment bankers for associate roles a year or even two before they would start — had crept earlier and earlier in the years following the pandemic.

Competition among private equity firms to lock up top talent pushed recruiting earlier and made the process notoriously intense. It would kick off with little warning, with junior bankers sometimes calling in sick or interviewing in the middle of the night to avoid jeopardizing their day jobs. JPMorgan's CEO, Jamie Dimon, has been a big critic of the process, calling it "unethical."

In 2025, amid rumblings that on-cycle recruiting could take place before some students even graduated from college, JPMorgan rolled out a policy that incoming analysts could be terminated for accepting future-dated private equity offers.

Apollo then decided to pause its on-cycle recruiting for 2027 associates, setting off a chain reaction that delayed the process well into this year.

Questions have swirled if the practice would kick off early again this for the 2028 class, but it appears with this latest move, Apollo is trying to slow down the recruiting timeline across the industry again.

Read the full memo below:

—-

To: Prospective Apollo Associate Candidates, Class of 2028

Subject: Apollo Recruiting, Class of 2028

Congratulations on beginning your career in investment banking. We know how exciting and demanding this period can be, and we hope you are enjoying the experience and learning a great deal.

Last June, we wrote to prospective candidates for our Associate Class of 2027 to explain why Apollo would be delaying its recruiting process. We believed then, as we do now, that young professionals should have the opportunity to develop their skills, gain meaningful experience and better understand their interests before making important decisions about their careers.

We were encouraged that others in the industry took similar steps, and we hope more firms will do the same this year. Young professionals still deserve more time to gather valuable life and work experience before making important career decisions.

We wanted to share with you that for the Associate Class of 2028, we will not participate in on-cycle recruiting this calendar year and intend to wait until candidates are closer to completing one full year of professional experience before engaging in formal recruiting for an Associate position. We believe giving candidates more time and experience before beginning the process leads to better decisions for candidates and employers alike.

In the meantime, we will continue to spend time with many of you, introduce you to our platform and share the diverse array of career opportunities available at Apollo. When our formal recruiting process begins, we intend to approach it thoughtfully and give candidates ample time to prepare, interview and consider their offers.

None of this changes our enthusiasm for meeting and recruiting exceptional young talent. Quite the opposite. Investing in our people has always been central to Apollo's success, and we remain committed to attracting and developing the next generation of investment professionals.

For now, our advice is simple: Focus on the opportunity in front of you. Learn as much as you can. Build relationships, develop your judgment, and take the time to discover what genuinely interests you. There will be plenty of time to make decisions about the next chapter of your career.

We look forward to getting to know you and hope many of you will consider building your careers at Apollo.

Best,

David Sambur

Partner, Co-Head of Private Equity and Head of Equity

Antoine G. Munfakh

Partner, Deputy Global Head of Private Equity