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Millennial women are tired of being girlbosses

17 October 2026 at 10:04
Coportrate women in heels stepping on an overturned black office chair.

Getty Images; Alyssa Powell/BI

After 20 years of balancing her corporate leadership roles with motherhood, Trisha Daab was ready for a break.

"Life had felt like sprinting a marathon for as long as I could remember," Daab, 47, told Business Insider. "I had no idea how tired I was until I stopped working."

In her year off, she tap danced, volunteered at a food bank, traveled to Disneyland and Alaska, and spent more time with her kids. By the end, she had decided she couldn't go back to her old life.

"My job often demanded that it came first — never-ending to-do lists, urgent emails, travel, and always chasing the next promotion," Daab, who's now a travel writer and substitute teacher, said. "Stepping away helped me realize my priorities had shifted."

Trisha Daab
Trisha Daab took a year off from her corporate role, then pivoted to jobs that allow for more work-life balance.

Courtesy of Trisha Daab

Now in their 30s and 40s, many millennial women are skeptical of corporate and instead becoming business owners, content creators, and mothers, prioritizing more flexible work schedules. Instead of striving to get to the top, they're inverting Sheryl Sandberg's mantra of the 2010s — and leaning out.

Sandberg, Meta's former COO, told Business Insider that the corporate exodus is due to women feeling undervalued at work.

"This is not the women who are saying, 'I don't want to do it,'" Sandberg, 57, said. "It's the women saying, 'I don't want to do it because I'm not wanted, I'm not getting the same opportunities and the same support, and I face an unfair burden at home.'"

Even Lean In, the organization founded by Sandberg and named after her 2013 bestselling book, is noticing a recent shift in women's ambitions in the workforce.

Sheryl Sandberg
Sheryl Sandberg coined the phrase "lean in" in 2013, encouraging women to pursue more leadership roles.

Bloomberg/Getty Images

According to the organization's 2025 Women in the Workplace report, published in December 2025, which surveyed 9,500 US employees across 124 organizations, women were less likely to say they wanted a promotion compared to men. This was true when filtered to include only millennials, who made up roughly one-third of participants.

When asked why, over 28% of millennial women said "personal obligations" made it hard for them to take on more — compared to 17% of millennial men.

Annie Wright, a licensed psychotherapist who works with Silicon Valley leaders, has also observed more of her millennial female patients shifting their ideas about what constitutes a fulfilling career.

"I'm watching them make more person-centered choices than necessarily career-only-driven choices," she told Business Insider. "I don't think many millennial women are becoming less ambitious. I think they're just becoming less willing to confuse ambition with self-erasure."

The rise and fall of the have-it-all girlboss

The Wing co-founder Audrey Gelman and Jennifer Lawrence speak onstage during 20th Century Fox x The Wing on February 23, 2018 in New York City.
The Wing cofounder Audrey Gelman and Jennifer Lawrence speak at an event at The Wing in 2018.

Monica Schipper/Getty Images for The Wing

Let's, for a moment, remember what is now referred to as the "girlboss era" of the 2010s.

It was a time of She-E-O-led startups, of crushed velvet sofas and the words "I Want It All" aglow in cursive neon lettering. Of earnest enjoyment of "Fight Song" and T-shirts with earnest phrases like "feminist" and "woman up."

Of a future that was female, tinged millennial pink — until a series of public reckonings punctured the fantasy. Leaders of several companies stepped down amid allegations of toxic workplace cultures, exposing the facade of the girlboss promise.

Then came the remote work culture of 2020. Suddenly, many women had time to breathe, whether that meant not rushing to day care pickup, having more time to work out or see friends, or simply not being "on" all the time.

For some, the slowly creeping requirement to return to the office dealt the final blow.

Misty Heggeness, a professor at the University of Kansas specializing in gender economics, described the influx of new RTO policies by some companies as having a "chilling effect."

"That does disproportionately disadvantage women in general," Heggeness told Business Insider, "just because women are more likely to carry an invisible load of work within families."

The working mom paradox

Kendra Rothermel with baby
Kendra Rothermel, 34, started her own business to have more flexibility as a working mom of three.

Courtesy of Kendra Rothermel

After the birth of her first child, Kendra Rothermel switched from full-time to part-time work as an office manager while her husband remained at his full-time job. "As we grew our family, it made sense for me to have a more flexible schedule," Rothermel, 34, told Business Insider.

When she had her third baby, his clubfoot diagnosis meant frequent orthopedic appointments. Even part-time work wasn't flexible enough, so she eventually started her own venture helping small businesses with operations and marketing.

Rothermel said she was partly inspired by watching other working moms do the same.

A recent analysis of job-market data by Matthew Nestler, a senior economist at KPMG, found that labor force participation between December 2023 and May 2026 decreased among college-educated women with children under 5. Meanwhile, participation increased for women without children and most groups of men, including fathers.

Because millennials are generally having kids later than previous generations did, Heggeness said parents, moms in particular, are more likely to be parenting young children just as their work responsibilities are ramping up.

"If they were going to lean out, now would be the time," she said, whether it's to save on childcare costs or introduce more flexibility.

A tired mother in a yellow sweater works on a laptop sitting at a table, next to her a 5-year-old son interferes and distracts.
Working moms want more flexibility, right as more companies have been instituting RTO mandates.

Natalia Lebedinskaia/Getty Images

Add to the list aging parents. The costs of childcare and eldercare, sometimes unaffordable even with the intense work commitments required to afford them, have prompted some women to leave their full-time jobs for more flexible or minimum-wage work.

To Sandberg, it's a sign that companies are not adequately adjusting to meet women where they are, whether that's offering more flexible hours, longer parental or bereavement leave options, or better healthcare coverage.

"We're at a critical moment in time for women, because what a lot of women are seeing is that commitment to them in leadership pulling back," Sandberg said. "Then what's happening to them is their ambition is pulling back. And that's a loss. It's a loss for our economy. It's a loss for our companies. It's a loss for our children."

The allure of going at it alone

Heigi Jeong
Heigi Jeong left her full-time tech role to pursue content creation and write a book.

Courtesy of Heigi Jeong

Not all women who are leaning out are doing so because they are overworked. Some, like Heigi Jeong, 30, have dreams beyond corporate America.

"While I wouldn't say I loved the work, I liked it," Jeong, who made $173,000 working in product design, told Business Insider. "It was my dream job as an immigrant, and it was sustainable."

Still, Jeong was pulled toward her other ambitions: writing a book and being a content creator. She was also intrigued by the idea of being her own boss.

"When I'm working for myself, I entirely choose the role I will play," Jeong said. "I wanted to experience it myself and have my own take rather than constantly wondering 'What if I quit?'"

Three months after quitting, she enjoys not feeling as rushed as she used to, even if the price is an inconsistent income.

Both Heggeness and Wright have noted a growing interest in entrepreneurship and self-employment among women. A 2024 Census working paper found that the share of women business owners under 45 rose between 2012 and 2020, with the biggest increase among women ages 25 to 34. It also found that newer women-owned employer businesses were disproportionately owned by women under 35.

Woman making a video blog with smartphone and ring light at studio.
Some women are pursuing full-time content creation due to more flexible hours and, sometimes, better pay.

Luis Alvarez/Getty Images

The creator economy opened another path. More than 200 million people worldwide now identify as content creators, though that broad figure includes far more than full-time influencers. Some Gen Z and millennial consultants are even leaving MBB and Big Four firms to build audiences and businesses online — trading the girlboss crown for a bubble headband.

In a 2023 Vogue article, writer Daisy Jones wrote that the newest iteration of girlboss swaps grind culture with the similarly perfectionistic "soft life" defined by travel and lucrative brand deals. Pantsuits were exchanged for sweatpants; speaking engagements and spread-thin multitasking gave way to self-care and supplement stacks.

"In some ways, the career woman appears to have been replaced by the health-conscious woman," Jones wrote, "the one who prioritizes her vitamin intake, hydration, and sleep cycle over endless meetings and salary increases."

Content creation doesn't come without its own costs. Plenty of influencers report feeling financially insecure or overworked, unable to take a day off without losing money.

Still, if they're going to burn out or worry about their job security, some figure they might as well enjoy their autonomy to create their own schedules.

"For some women, there's been a paradigm shift in values," Wright said. "Promotion or success now looks like more availability, presence, and freedom."

When everyone leans out

A woman runs a small business from her home
If women keep leaving corporate leadership roles, it leaves fewer women in charge to fight for those corporate roles to be more flexible.

Petri Oeschger/Getty Images

Sandberg, who herself stepped down as Meta's COO in 2022 to pursue philanthropy and early-stage investing ventures, said she supports women's career choices, whatever they may be.

"I think being at home with your children is great," she said. "Going back to school, great. Starting a company, great. Going part-time, great. Anything you want to do is great."

Part of the issue, she said, is that without female leaders, there are simply fewer people to advocate for the very policies that make other women more excited to move up in a company, be it egg-freezing coverage, lactation rooms, or more competitive maternity leave options.

It's why she feels companies need to do more work to assess why women are leaning out enough to jump ship entirely. "It's easy to overly characterize the words 'lean in,'" she said. "What I mean by them is very clear: I think women should make decisions based on believing in their own abilities, based on believing that they should and can have the same opportunities as men."

It's just a shame, she continued, if the decision stems from not feeling valued enough in the corporate world.

"I just hope that enough women want those senior leadership roles," she said, "that we get the environment for women that they deserve."

Read the original article on Business Insider

I've flown business class on dozens of airlines. My favorite premium cabin is on this lesser-known Asian carrier.

16 October 2026 at 11:15
Photo stitch of the author with the wing of the plane.
I'm a frequent business-class flyer. This is why a boutique Asian airline is my favorite premium experience.

Zach Benitez

  • I flew on a "boutique" Taiwanese airline called Starlux, and it blew me away.
  • The seat was like a private pod, and the food was some of the best I've ever had.
  • The crew seemed rushed during boarding, but were impeccable inflight.

I'm a regular business-class traveler, having flown on dozens of airlines and hundreds of thousands of miles over the years.

I often get asked the same question: What's the best business-class seat you've ever flown in?

It's not the usual fan favorites of Singapore Airlines or Emirates. It's Starlux Airlines, a Taiwanese carrier many Americans have never heard of.

Starlux first flew in January 2020 and bills itself as a "boutique" international airline that operates nonstop flights from Taipei to several US cities, including Los Angeles, San Francisco, and Seattle.

My flight was on an Airbus A350-900 from Taipei to San Francisco, a nearly 12-hour overnight flight. It was the second leg of a trip that started in Kuala Lumpur, and the entire itinerary cost 85,000 Alaska Airlines miles.

The Starlux business class seat.
The Starlux business class seat.

Zach Benitez

The cash fare on this route ranges from $2,600 to over $5,000, depending on the season, so the points redemption — Alaska is a Starlux partner — was a very good deal. And the experience blew me away.

The whole idea from the beginning was to build a luxury airline from nothing with meticulous attention to detail and an emphasis on the small stuff.

After flying Starlux, those minor details made all the difference. Here's what my flight was like and why I'd easily book again.

The seat felt like a private suite

Every seat in Starlux's business class opens straight into the aisle, and every one has a sliding door. The cabin is decorated with faux marble finishes and shiny black panels. It honestly looks more like a boutique hotel lobby than the inside a plane.

One of the cubbies.
One of the cubbies stored a remote and headphones.

Zach Benitez

This extreme attention to detail is what sold me most.

My favorite example: there's a little gap under the storage cabinet door, so you can leave a charging cable running out of it with the door closed. Exploring the seat illuminated several thoughtful design choices. The pod felt deliberate in a way some brand-new airline seats just aren't.

Some people call business class doors a gimmick, mostly because they don't go all the way up. I loved mine anyway. Once the seat was flat and the door was shut, it felt like my own little room, further emphasized by the warm mood lighting, pristine leather accents, and large seat walls.

The closed door.
My little pod for 12 hours.

Zach Benitez

A flight attendant handed me pajamas before we'd even pushed back, so I changed right away.

After dinner, the crew made up my bed with a thick mattress pad and one of the softest blankets I've ever been given on a plane.

The seat in bed mode.
The lie-flat bed was comfortable despite the narrow footwell.

Zach Benitez

The footwell angles inward slightly, which makes it feel a bit tight when you're lying flat, but I slept well regardless. On an overnight flight this long, that's what matters most.

The food was some of the best I've had in the air

Dinner is where Starlux left every other business-class flight behind.

It started with warm, fluffy garlic bread, which felt out of place alongside the Asian meal, but I was thrilled to see it. When the flight attendant came to clear my appetizer, she asked if I'd like more bread, to which I obviously said yes.

One of the garlic bread and scallop dishes.
The food was the best part of the flight.

Zach Benitez

Then a creamy miso mushroom soup showed up, and I'm not exaggerating when I say it's one of the best things I've eaten on a plane. It was rich and savory, the kind of thing I can still taste if I think about it today.

The main was beef with fried rice, which was flavorful and cooked to perfection.

The beef dish with green leak plated.
The beef dish on Starlux.

Zach Benitez

Dessert was Italian gelato that was actually soft enough to eat straight away, which basically never happens with ice cream at 38,000 feet.

Breakfast before landing: waffles with figs were also notable. One of the few airline breakfasts I'd happily order again.

The waffle and fig dish plated.
The waffle and fig dish on Starlux.

Zach Benitez

All of the food served looked as good as it tasted. Every course was properly plated, the flight attendant talked me through each dish, and she reset my table between courses without me noticing.

The crew truly elevated the experience

Starlux isn't perfect, and the first 20 minutes of my flight proved it. Pre-flight service felt as if the crew was simply going through the motions rather than trying to create a good experience.

But when the meal service started, it was like a switch flipped.

One flight attendant greeted me by name and knelt down next to my seat to take my order. At one point, my seatbelt locked up while I was reaching for my amenity kit; she saw it happen and handed me the kit before I'd said a word.

The Starlux amenity kit.
The amenity kit bag is reusable.

Zach Benitez

My main course came out a few minutes late, and she apologized profusely for it, which she really didn't need to do, but it tells you what standard this crew holds itself to.

By the time dinner was over, even the crew members who'd seemed checked out at first were warm and attentive. When I woke up and asked for tea, it was there almost immediately, with lemon and sugar on the side.

I love how fun Starlux is

The other thing I love about Starlux is that it doesn't take itself too seriously.

There's a space theme running through the whole airline, from the Galactic Lounge in Taipei to the COSMILE loyalty program. Since 2024, it's been working with Peanuts, so Snoopy turns up on themed flights and merch.

The outside of the Starlux lounge.
The Starlux lounge.

Zach Benitez

On my flight, the entertainment screen displayed a Snoopy welcome for me, and I still carry my things in a Starlux Snoopy tote bag.

Even the toilet paper is custom printed with a runway design. All of these things make the airline feel like it's enjoying itself.

The toilet paper in the bathroom.
The bathroom as a whole was clean and stocked with care products.

Zach Benitez

Starlux got the three things that actually matter right: the seat, the food, and the crew. And it did it with a sense of fun that a lot of the big-name carriers have somehow lost along the way.

I've flown business class on dozens of airlines, including some of the world's most famous seats. If you're flying between the West Coast and Asia, I'd book Starlux.

Starlux did not respond to a request for comment from Business Insider.

Read the original article on Business Insider
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