• Want to physically drive a Tesla in the future? The Roadster will be your only option, Musk said.
• The car is not cheap.
• Musk has compared today's driving to elevator operators.

Want to physically drive a Tesla in the future? Get ready to pay up.

On Thursday, Tesla CEO Elon Musk unveiled the new Roadster with a gravity-defying demo. The car suctioned to the side of a vertical ramp, drove upside down, briefly flew, stuck the landing, and later bunny-hopped and twirled over a standing lineup of other Tesla vehicles.

The stunts were choreographed with autonomy, Musk said — but Roadster owners will eventually be able to manually take the wheel. That will make it unique in Tesla's lineup.

"This will actually be, long-term, the only manually driven car that Tesla makes," Musk said on stage, before Tesla's lead engineer, Lars Moravy, added, "You gotta have some fun sometimes."

Tesla hasn't revealed the car's final price, but we know it'll firmly be in the luxury supercar tier. The company's reservation queue asks customers who want the base Performance trim to fork over a $50,000, due within 10 days. That reservation, alone, is nearly the price of an average car in America, and it doesn't capture the car's final price. Our best pricing ballpark dates back to 2017, when Tesla first said it was bringing back the Roadster. At the time, the automaker collected $250,000 payments from people who wanted a Founder Series model.

Meanwhile, Tesla has been ramping up its autonomy push for its more price-conscious vehicles.

In September, it started rolling out the Cybercab — a vehicle that leans so heavily into self-driving that it has no steering wheel, brake pedals, or side mirrors. Tesla says it wants to eventually sell those cars to consumers at less than $30,000 apiece.

On recent earnings calls, Musk has also praised the recurring revenue from subscriptions of Full Self-Driving (Supervised) from Cybertruck, Model Y, and Model 3 owners.

Musk has talked a lot about a world where driving becomes obsolete. He has compared driving a car to operating an elevator, a profession that was largely phased out in the mid-20th century as elevators became automated.

"Now, you just get in, press a button and a modern elevator, if inspected regularly, is extremely safe," he wrote on X in March.

Treating driving like elevator operation requires a pretty big leap. Driving is still a hobby, a sport, and — for many people — a point of pride. By Moravy's own admission, driving is fun.

There's still a chance in Musk's vision of his carmaker's future that drivers can control their own Tesla and lean into that fun. They'll just need to open their checkbooks.

The EU plans to fast-track antitrust approval for Project Bromo, a satellite venture meant to cut Europe's reliance on American space technology, Bloomberg reports. The news comes days after the White House ordered the Pentagon to slow Starshield, the military-grade Starlink service Ukraine's forces use, according to Reuters.

Project Bromo would merge the satellite businesses of Italy’s Leonardo and France’s Airbus and Thales into one company. Bloomberg calls it the bloc’s answer to SpaceX, and the EU sees it as a regional giant able to compete with US and Chinese rivals.

European Commission President Ursula von der Leyen has backed the project, Eunews reports.

“These are the types of industrial champions we need if Europe is to lead in the space economy of tomorrow,” she said at an international space summit in Paris last month, citing Bromo by name.

A year of quiet groundwork before the filing

Over the past year, the partners and EU officials have worked through potential competition concerns so they can be resolved before a formal application, according to Bloomberg. The companies have not yet applied, but Brussels expects them to in the coming weeks.

For large deals, regulators usually hold such preliminary talks to flag obstacles early. If the companies offer concessions, such as selling some assets, the deal could clear after a first-phase review of a little over a month. If competition concerns remain, the Commission could open an in-depth probe lasting several months.

The caveat behind the SpaceX-rival label

A fast review is not a free pass. Competition Commissioner Teresa Ribera has warned that the project cannot expect one, and unions and suppliers have raised concerns about jobs and competition, Bloomberg reports. Von der Leyen’s public backing drew criticism from some members of the European Parliament.

Her support “doesn’t mean we are not going to apply and to enforce our own regulation,” Ribera told Bloomberg TV.

Why it matters to Ukraine

The push is part of a wider European scramble for space autonomy. Ukraine wants to build a satellite system of its own that no single company controls.

This week showed why. After the Starshield order, the military-grade terminals stopped working on fast-moving objects, and now work only at speeds of up to 160 kph, a person in Ukraine’s Defense Ministry told Reuters. Ukrainian officials said the restrictions complicated strike missions against Russian forces and logistics in occupied territory and slowed the interceptor drones that shoot down Shaheds.