• Target just remodeled its SoHo store with a larger emphasis on style and design.
• The store showcases a curated sample from Target's full merchandise assortment.
• Target invited Business Insider for an exclusive first look ahead of the location's reopening.

Target is doubling down on its SoHo concept store.

Less than a year after remodeling the store's main floor, the bullseye retailer went back in to reimagine the rest of the footprint that anchors Target in one of the world's top shopping districts.

"It was probably more of a glorified convenience store," Target's chief brand officer Michelle Mesenberg told Business Insider during an exclusive walkthrough ahead of Thursday's reopening.

Located at the corner of Broadway and East Houston Street, the SoHo store shares the block with trendy shops like Prada, Arc'teryx, and Allsaints. While last year's renovation bumped up the store's aesthetics, Mesenberg said it was still more of a spot for people to grab essentials on their way to somewhere else.

"Nearly 70,000 people cross this corner every single day," she said. "We wanted to make sure that we were putting our best foot forward when it came to our brand."

Last year's remodel featured an extended entrance experience that calls to mind a deconstructed Target logo.

It's now stocked with apparel-forward displays that also feature select merchandise from other categories.

"It's focused on apparel, but you'll see us mix in the best of beauty, the best of home, and so we're really completing the picture for a guest," Target's director of curation, Matthew Arrington, told Business Insider.

Further back on the main floor, a new section features a more immersive presentation of seasonal merchandise.

"What this space does is it puts a point of view on our edit for the season, and that allows people to come in and see our product through a different lens," Mesenberg said.

Last year's remodel of the SoHo store's beauty section also set the tone for this year's broader launch of Target's Beauty Studio, which has replaced the retailer's partnership with Ulta.

"We've been able to also bring in other beauty founders and creators and celebrity makeup artists to the space, and so it gives them a place to continue to tell that beauty story across Target," Arrington said.

Mesenberg said Target sees its stores serving in part as studios for content creators, and no store does it quite like the SoHo store.

"Brands want to be in this location — this is prime real estate," she said.

The newly remodeled lower level features a futuristic discovery section that features trending items across several categories like toys, sports fandom, and gadgets.

"We take a high-curation lens here, based upon what's happening in culture at any given point in time." Mesenberg said.

Imagine distilling an entire aisle from a typical suburban Target store and distilling it into one shelf of the trendiest items — that's the SoHo store's "Explorer's Lab."

The store has to navigate a balancing act to meet the expectations of the various kinds of customers it serves.

From college students at NYU who need dorm snacks, to international tourists who need a new suitcase, to local New Yorkers simply trying to grab a roll of paper towels, the SoHo store still carries the essentials and more.

Almost everything in the SoHo store is also available at Target stores across the US, but the intense focus on curation and fresh features is meant to elevate items that shoppers might not realize are right at their fingertips.

For Arrington, that means making very tough choices about which colors, brands, or pack sizes get display space. Shoppers can still get Target's full selection online or at another store.

Even as Target leans harder into style and design, the SoHo store still aims to deliver on the basics shoppers expect when they walk in the door.

"People still want their Tide pens. Tide pens are one of the top sellers in the store. Bananas are one of the top sellers in the store. We have a very big, bold, proud assortment of both," Mesenberg said.

It's an approach that yields interesting outcomes on the shelves. Established national brands shoppers expect are next to emerging ones they might have heard about on TikTok.

"When we have a founder-led or celebrity-led or creator-led brand that we want to celebrate, this becomes a destination for them," Arrington said.

Mesenberg said that while brand awareness for Target is a particular focus of the SoHo store, that's not at the expense of going after strong sales.

The SoHo store is and will remain a "one of one" format for Target, Mesenberg said, but it is playing a growing role in the company's overall strategy.

"We're pulling elements of what we're learning here. It may not translate exactly one for one, but the influence is coming into the chain," she said.

Correction: October 22, 2026 — An earlier version of this story misspelled Michelle Mesenberg's last name.

• Walmart chief people officer Donna Morris oversees more than 2 million workers globally.
• She shared three green flags that make her lean in during a job interview.
• Morris said she likes to see a track record of grit in a candidate.

Donna Morris oversees over 2 million employees, so she knows a strong candidate when she sees one.

Walmart's chief people officer identified three green flags that make her lean in during a job interview — regardless of the role they're applying for. First, she told Business Insider that she looks for a genuine alignment with the company's purpose and values.

Second, she wants to see an ability to take on multiple responsibilities and make things work.

"They demonstrate a track record of grit," Morris said, defining those individuals as people who have overcome adversity.

In an ideal world, she said that means they've worked on the frontline, since so many of Walmart employees have customer-facing roles. She said the company looks for candidates with a focus on service.

Morris, who started working at 13 at a dry cleaner's and then worked at a drugstore for eight years, said that if a candidate has never experienced what it's like to be a frontline hourly worker, it may be challenging for them to lead. Morris said those jobs gave her purpose, and she found it hard to resign.

Now, when she interviews candidates, Morris said her go-to question is "If I was to ask people who've worked for you before, what will they tell me?" She said the open-ended question generates a genuine response and helps her gauge whether the person is focused on servant leadership, which is a "big green flag."

Asking this question allows her to hear more about a candidate's first job or a work experience. She said that while graduating from an Ivy League school is valuable, she's more focused on hearing about what they've learned from work experience.

"What was the grit they had to persevere through?" Morris asked.

The chief people officer, who worked at Adobe for more than 17 years before joining Walmart, said that her third green flag is candidates who are passionate about making a difference.

"That, to us, would be really, really key," Morris said.