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Brad Pitt’s ‘Cliff Booth’ Reveals Action-Packed Scenes in New Tease Ahead of Netflix Launch
Lady Gaga, mop in hand, revives the Hollywood tradition of Japanese commercials
A commercial starring Lady Gaga for FamilyMart — in which the pop diva is shown mopping the floor before inviting viewers to follow her example and apply to work for the convenience-store chain (among other products) — has revived an advertising practice that flourished before the internet made it commonplace to see Hollywood stars outside of Japan in non-celluloid situations. Dressed in a garment with pronounced shoulder pads and a short platinum-blond bob, the music star performs a choreography in which she also restocks shelves, offers fried chicken, scrubs the floor and, during her break, contemplates the view through a surreal skylight. The video, shot in a monochrome aesthetic with flashes of neon green and blue, ends when Gaga looks at the camera and asks in Japanese, using the chain’s colloquial name: “FamiMa de hataraku?” (Will you come work at FamiMa?).

© EL PAÍS
Joel Abadal, Brad Pitt’s stunt double: ‘I’m very professional, but I was freaking out. Mr Pitt right in front of me!’
Brad Pitt’s recent visit to Spain revealed his affinity for the local culture. The actor greeted crowds outside the Hotel María Cristina in San Sebastián; he viewed the abstract works sculpted by Eduardo Chillida; he denied knowing or having had an affair with Makoke Giaever, a Spanish TV personality; and he made a surprise appearance at a christening in Madrid’s Santa Bárbara Church to meet the family of his girlfriend, Inés de Ramón.

© Scott Garfield (EL PAÍS)