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Millennial women are tired of being girlbosses

Coportrate women in heels stepping on an overturned black office chair.

Getty Images; Alyssa Powell/BI

After 20 years of balancing her corporate leadership roles with motherhood, Trisha Daab was ready for a break.

"Life had felt like sprinting a marathon for as long as I could remember," Daab, 47, told Business Insider. "I had no idea how tired I was until I stopped working."

In her year off, she tap danced, volunteered at a food bank, traveled to Disneyland and Alaska, and spent more time with her kids. By the end, she had decided she couldn't go back to her old life.

"My job often demanded that it came first — never-ending to-do lists, urgent emails, travel, and always chasing the next promotion," Daab, who's now a travel writer and substitute teacher, said. "Stepping away helped me realize my priorities had shifted."

Trisha Daab
Trisha Daab took a year off from her corporate role, then pivoted to jobs that allow for more work-life balance.

Courtesy of Trisha Daab

Now in their 30s and 40s, many millennial women are skeptical of corporate and instead becoming business owners, content creators, and mothers, prioritizing more flexible work schedules. Instead of striving to get to the top, they're inverting Sheryl Sandberg's mantra of the 2010s — and leaning out.

Sandberg, Meta's former COO, told Business Insider that the corporate exodus is due to women feeling undervalued at work.

"This is not the women who are saying, 'I don't want to do it,'" Sandberg, 57, said. "It's the women saying, 'I don't want to do it because I'm not wanted, I'm not getting the same opportunities and the same support, and I face an unfair burden at home.'"

Even Lean In, the organization founded by Sandberg and named after her 2013 bestselling book, is noticing a recent shift in women's ambitions in the workforce.

Sheryl Sandberg
Sheryl Sandberg coined the phrase "lean in" in 2013, encouraging women to pursue more leadership roles.

Bloomberg/Getty Images

According to the organization's 2025 Women in the Workplace report, published in December 2025, which surveyed 9,500 US employees across 124 organizations, women were less likely to say they wanted a promotion compared to men. This was true when filtered to include only millennials, who made up roughly one-third of participants.

When asked why, over 28% of millennial women said "personal obligations" made it hard for them to take on more — compared to 17% of millennial men.

Annie Wright, a licensed psychotherapist who works with Silicon Valley leaders, has also observed more of her millennial female patients shifting their ideas about what constitutes a fulfilling career.

"I'm watching them make more person-centered choices than necessarily career-only-driven choices," she told Business Insider. "I don't think many millennial women are becoming less ambitious. I think they're just becoming less willing to confuse ambition with self-erasure."

The rise and fall of the have-it-all girlboss

The Wing co-founder Audrey Gelman and Jennifer Lawrence speak onstage during 20th Century Fox x The Wing on February 23, 2018 in New York City.
The Wing cofounder Audrey Gelman and Jennifer Lawrence speak at an event at The Wing in 2018.

Monica Schipper/Getty Images for The Wing

Let's, for a moment, remember what is now referred to as the "girlboss era" of the 2010s.

It was a time of She-E-O-led startups, of crushed velvet sofas and the words "I Want It All" aglow in cursive neon lettering. Of earnest enjoyment of "Fight Song" and T-shirts with earnest phrases like "feminist" and "woman up."

Of a future that was female, tinged millennial pink — until a series of public reckonings punctured the fantasy. Leaders of several companies stepped down amid allegations of toxic workplace cultures, exposing the facade of the girlboss promise.

Then came the remote work culture of 2020. Suddenly, many women had time to breathe, whether that meant not rushing to day care pickup, having more time to work out or see friends, or simply not being "on" all the time.

For some, the slowly creeping requirement to return to the office dealt the final blow.

Misty Heggeness, a professor at the University of Kansas specializing in gender economics, described the influx of new RTO policies by some companies as having a "chilling effect."

"That does disproportionately disadvantage women in general," Heggeness told Business Insider, "just because women are more likely to carry an invisible load of work within families."

The working mom paradox

Kendra Rothermel with baby
Kendra Rothermel, 34, started her own business to have more flexibility as a working mom of three.

Courtesy of Kendra Rothermel

After the birth of her first child, Kendra Rothermel switched from full-time to part-time work as an office manager while her husband remained at his full-time job. "As we grew our family, it made sense for me to have a more flexible schedule," Rothermel, 34, told Business Insider.

When she had her third baby, his clubfoot diagnosis meant frequent orthopedic appointments. Even part-time work wasn't flexible enough, so she eventually started her own venture helping small businesses with operations and marketing.

Rothermel said she was partly inspired by watching other working moms do the same.

A recent analysis of job-market data by Matthew Nestler, a senior economist at KPMG, found that labor force participation between December 2023 and May 2026 decreased among college-educated women with children under 5. Meanwhile, participation increased for women without children and most groups of men, including fathers.

Because millennials are generally having kids later than previous generations did, Heggeness said parents, moms in particular, are more likely to be parenting young children just as their work responsibilities are ramping up.

"If they were going to lean out, now would be the time," she said, whether it's to save on childcare costs or introduce more flexibility.

A tired mother in a yellow sweater works on a laptop sitting at a table, next to her a 5-year-old son interferes and distracts.
Working moms want more flexibility, right as more companies have been instituting RTO mandates.

Natalia Lebedinskaia/Getty Images

Add to the list aging parents. The costs of childcare and eldercare, sometimes unaffordable even with the intense work commitments required to afford them, have prompted some women to leave their full-time jobs for more flexible or minimum-wage work.

To Sandberg, it's a sign that companies are not adequately adjusting to meet women where they are, whether that's offering more flexible hours, longer parental or bereavement leave options, or better healthcare coverage.

"We're at a critical moment in time for women, because what a lot of women are seeing is that commitment to them in leadership pulling back," Sandberg said. "Then what's happening to them is their ambition is pulling back. And that's a loss. It's a loss for our economy. It's a loss for our companies. It's a loss for our children."

The allure of going at it alone

Heigi Jeong
Heigi Jeong left her full-time tech role to pursue content creation and write a book.

Courtesy of Heigi Jeong

Not all women who are leaning out are doing so because they are overworked. Some, like Heigi Jeong, 30, have dreams beyond corporate America.

"While I wouldn't say I loved the work, I liked it," Jeong, who made $173,000 working in product design, told Business Insider. "It was my dream job as an immigrant, and it was sustainable."

Still, Jeong was pulled toward her other ambitions: writing a book and being a content creator. She was also intrigued by the idea of being her own boss.

"When I'm working for myself, I entirely choose the role I will play," Jeong said. "I wanted to experience it myself and have my own take rather than constantly wondering 'What if I quit?'"

Three months after quitting, she enjoys not feeling as rushed as she used to, even if the price is an inconsistent income.

Both Heggeness and Wright have noted a growing interest in entrepreneurship and self-employment among women. A 2024 Census working paper found that the share of women business owners under 45 rose between 2012 and 2020, with the biggest increase among women ages 25 to 34. It also found that newer women-owned employer businesses were disproportionately owned by women under 35.

Woman making a video blog with smartphone and ring light at studio.
Some women are pursuing full-time content creation due to more flexible hours and, sometimes, better pay.

Luis Alvarez/Getty Images

The creator economy opened another path. More than 200 million people worldwide now identify as content creators, though that broad figure includes far more than full-time influencers. Some Gen Z and millennial consultants are even leaving MBB and Big Four firms to build audiences and businesses online — trading the girlboss crown for a bubble headband.

In a 2023 Vogue article, writer Daisy Jones wrote that the newest iteration of girlboss swaps grind culture with the similarly perfectionistic "soft life" defined by travel and lucrative brand deals. Pantsuits were exchanged for sweatpants; speaking engagements and spread-thin multitasking gave way to self-care and supplement stacks.

"In some ways, the career woman appears to have been replaced by the health-conscious woman," Jones wrote, "the one who prioritizes her vitamin intake, hydration, and sleep cycle over endless meetings and salary increases."

Content creation doesn't come without its own costs. Plenty of influencers report feeling financially insecure or overworked, unable to take a day off without losing money.

Still, if they're going to burn out or worry about their job security, some figure they might as well enjoy their autonomy to create their own schedules.

"For some women, there's been a paradigm shift in values," Wright said. "Promotion or success now looks like more availability, presence, and freedom."

When everyone leans out

A woman runs a small business from her home
If women keep leaving corporate leadership roles, it leaves fewer women in charge to fight for those corporate roles to be more flexible.

Petri Oeschger/Getty Images

Sandberg, who herself stepped down as Meta's COO in 2022 to pursue philanthropy and early-stage investing ventures, said she supports women's career choices, whatever they may be.

"I think being at home with your children is great," she said. "Going back to school, great. Starting a company, great. Going part-time, great. Anything you want to do is great."

Part of the issue, she said, is that without female leaders, there are simply fewer people to advocate for the very policies that make other women more excited to move up in a company, be it egg-freezing coverage, lactation rooms, or more competitive maternity leave options.

It's why she feels companies need to do more work to assess why women are leaning out enough to jump ship entirely. "It's easy to overly characterize the words 'lean in,'" she said. "What I mean by them is very clear: I think women should make decisions based on believing in their own abilities, based on believing that they should and can have the same opportunities as men."

It's just a shame, she continued, if the decision stems from not feeling valued enough in the corporate world.

"I just hope that enough women want those senior leadership roles," she said, "that we get the environment for women that they deserve."

Read the original article on Business Insider

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A psychologist shares why it suddenly feels like every child has ADHD — and why parents shouldn't rush to diagnosis

Dr. Katie S. Davis
Dr. Katie S. Davis is a neuropsychologist who specializes in childhood learning disorders.

Nelson Diaz, NylaGray Photography

  • Dr. Katie S. Davis is a clinical neuropsychologist who evaluates children for learning disorders.
  • She said some parents are rushing to diagnose their children for normal kid behavior.
  • She suggested some softer interventions before booking an evaluation appointment.

Over years of evaluating children for learning disorders, Dr. Katie S. Davis noticed an interesting phenomenon: Some parents seemed visibly disappointed when she told them their kids didn't meet the criteria for ADHD or autism.

"I found that those conversations can be more difficult to have than with a parent whose kid is really disabled and whose needs are very high," Davis, a clinical neuropsychologist and author of "Actually, You're Fine," told Business Insider.

Though she would try to reassure those parents that their concerns about their children's behavior were valid and worth addressing even without a formal diagnosis, "it's not as tangible or concrete as parents want, and they often leave the conversation feeling dissatisfied."

Parent-reported diagnoses of several childhood developmental and learning conditions have increased in recent years. For example, the estimated share of US children ages 3 to 17 with a current ADHD diagnosis rose from 8.6% in 2016 to 10.5% in 2023. Separately, a study of children ages 6 to 17 found parent-reported lifetime learning-disability diagnoses rose 16.4% over the same period.

While some argue that greater awareness of learning disabilities and disorders accounts for the increase, Davis doesn't feel that explains the full story. From what she's observed, ever-growing expectations for kids — and parents desperate for explanations for why their child is lagging behind — also play a role.

She said rushing to a diagnosis can have negative long-term implications for everyone.

"People don't think that ADHD means anything, people don't think dyslexia means anything," Davis said. "Then those people who are truly disabled by those conditions have enough battle to justify their need for accommodations and services."

Higher and higher expectations

Children sitting on rug
It's normal for young children to get antsy in classrooms, Davis said.

FatCamera/Getty Images

In order to qualify for a diagnosis such as ADHD, symptoms must be present in at least two major settings, such as both at home and at school. For autism, they must be persistent across multiple contexts.

But some parents focus on how their child behaves in the classroom, in part due to ever-increasing expectations around academic success, Davis said.

"Doing well in school is no longer good — you have to be at the top of the pack," Davis said, noting that similar patterns have arisen in higher education settings with parents arguing for their teenagers' grades to be inflated. "Parents want excellence, and if it's not excellent, it's bad."

When worrying about their child's behavior, some parents zero in on their child's behavior in class while overlooking how their child compares to others, Davis said.

"If you're in a kindergarten classroom, probably all of the kids to some degree are going to have trouble sitting on the rug for 30 minutes at circle time," Davis said. Most will cluster in the middle of the bell curve, while some will get antsier earlier or later. The kids who consistently stand out compared to their peers are the ones who should probably be evaluated, Davis said.

Otherwise, "for nine kids out of 10, that sounds like a kid in an elementary school."

Labels are a double-edged sword

A child sitting alone
While well-meaning, diagnostic labels can send negative messages to kids.

StockPlanets/Getty Images

Whether they're diagnosed with ADHD or not, a child being hyperactive in class isn't a parent's fault. Still, parents can feel like they're personally responsible.

"There is an eagerness to medicalize the feelings of insecurity, because if it's due to a diagnosis, then it's not a knock on your decisions," Davis said.

Whether or not their child is formally diagnosed, Davis warned against treating it as a catch-all explanation for everything your child does.

"Despite our best intentions, if we put a label on the kid and the kid is aware of that label, they are given the message 'there is something wrong with how you are developing,'" she said. Even positive spins, like "ADHD is a superpower," can send a message to the kid that their life will be forever defined by struggle, she said.

It can also imply that symptoms like difficulty focusing or reading can't meaningfully improve with the right interventions.

"We all want to develop resilience in our children, to make them feel like they have agency and control and they're in charge of their own destinies," Davis said. "Especially when kids are very young and don't understand the fluidity of these labels, we could potentially be working against them."

Try softer interventions first

Kids running together
Davis recommended facilitating more playdates if your child struggles socially.

pixdeluxe/Getty Images

Davis wants to be clear: Diagnoses such as autism and ADHD are real. There are children who are unambiguously and significantly impaired by them in every setting, who need clear support academically and socially. "There are evidence-based interventions at our disposal that are enormously helpful," she said.

However, for parents who believe their child falls into some gray areas, Davis recommended trying a few things before booking an evaluation appointment. She compared it to a young child with a mild fever: A responsible pediatrician would guide parents through modest steps, such as taking a temperature and offering plenty of fluids, before rushing to the ER.

Instead of assuming your child might have autism if they struggle to make friends or always hang out alone at recess, Davis suggested first making other plans with their parents to set up playdates. You can also sign up your child for a karate class or call the school's teacher to see if they can intervene and help the kids play together more.

"Actually, You're Fine" book cover
Davis's book focuses on supporting kids' academic and social challenges without rushing to diagnose them.

Balance

Alternatively, she said, if you immediately seek out a diagnosis and place your child into therapy and social skills groups, you could be taking away from more enriching social activities.

If a child continues to struggle, Davis recommended getting a neuropsychological assessment — a form of standardized test that is broader than getting an autism or ADHD evaluation.

While not perfect, she said neuropsychological assessments can measure a child's motor skills, sensory processing, attention, cognitive efficiency, language, memory, and social functioning. Their scores are typically compared with norms for peers of the same age.

More importantly, it helps parents know which interventions are the best. "If your kid perceives life to be very stressful or upsetting, they're not making it up. Let's talk about what we can do to support them better in that environment," Davis said. "But we don't need a diagnosis to do that."

Read the original article on Business Insider

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