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Working one job isn't always enough. Gen Zers and millennials are taking on side hustles and freelance work.

22 October 2026 at 18:27
People crossing the street in a city
A new study finds 80% of Gen Zers have worked outside their main jobs.

LeoPatrizi/Getty Images

  • Goldman Sachs Asset Management found 80% of Gen Zers have worked outside their primary jobs.
  • People across generations said this was because they needed the money or for financial security.
  • Not feeling secure can affect financial goals, like homeownership.

Having a job doesn't always mean you have enough to cover daily living or savings goals.

A July survey of Americans by Goldman Sachs Asset Management and the behavioral economics firm Escalent found over 60% of respondents have worked outside their primary roles, largely because they needed to. Twenty-seven percent of respondents said work covers their expenses, but it's tough to get ahead.

"Employment remains essential for retirement security, but for many Americans, it is no longer sufficient," a Goldman Sachs Asset Management retirement report said.

Gen Zers were most likely to say they earn or have earned money outside their primary job; millennials followed closely behind. The report said that's despite most Gen Z and millennial workers reporting their jobs provide financial stability.

"Younger workers may feel stable in their main jobs while still seeing extra work as necessary," the report said.

Bar chart of respondents who said they earn or have earned money from gig, freelance, contract, or other kinds of side work outside their primary income, by generation

Throughout the generations, a majority said they're doing gig or side work out of necessity or for financial security.

"The traditional full-time job may no longer be carrying the full weight of financial security," the report said. "For many, supplementing income appears to have become part of the baseline."

Stacked bar chart of what respondents said is the main reason they've done gig or side work by generation

Some Americans are living paycheck to paycheck or adjusting their budgets to cope with rising gas prices and other everyday expenses. It can be hard to get ahead when wage growth has been consistently falling short of inflation, and it's tough to find a new job to try to earn more money.

Not feeling financially secure can lead to putting off savings goals. Eighty-three percent of Gen Z and 78% of millennials said they put major financial goals on hold. Forty-one percent of millennials have delayed emergency savings despite being employed, and 30% said they delayed housing or homebuying goals. For Gen Zers, the shares were 35% and 34%, respectively.

While some people may be working a part-time side job, others are "overemployed" and working multiple full-time jobs. One millennial has worked five full-time remote IT jobs, earning over $700,000 annually. As Business Insider's Jacob Zinkula reported, overemployed people use their extra earnings for different reasons, such as retiring early or paying down debt.

Having multiple income streams can also be considered a "portfolio career," where people piece together different kinds of work, such as writing a newsletter, doing a side gig, and holding an office job. It can be one way to try "stability stacking" to feel more secure about your career if, for example, you were laid off and lost an income stream.

"When you decentralize everything from one 9-to-5 and build a portfolio career, you protect yourself from the emotional and financial shock if and when business needs change at your 9-to-5," said career coach Janel Abrahami in a TikTok video.

And sometimes, working a side gig can become a complete career pivot. Harlan Rappaport, in his 20s, turned his email marketing side hustle into a full-time career after working as an investment analyst at a financial institution.

"I used to get really excited about the numbers, but over the last couple of years, I realized it's more about the freedom I've had in my life over the last couple of years as a freelancer," Rappaport said in an as-told-to essay. "I don't miss family events, can travel when I want, and can work from anywhere in the world."

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One chart shows how Gen Zers are way less likely to have kids than older generations at their age

22 October 2026 at 10:00
Someone holds a baby near a bright window
Gen Zers are less likely to have at least one kid than older generations were at the same age.

Rawlstock/Getty Images

  • Gen Zers are much less likely to have at least one kid than older generations at the same age.
  • Not wanting kids, affordability problems, and medical challenges are plausible reasons.
  • Having at least three kids is becoming less common across income percentiles, except in the top 1%.

Birth rates in the US have been falling for decades, but there's been an especially large drop in the likelihood of Gen Zers in their 20s having a kid compared with their older peers at the same age.

For 26-year-old Gen Zers, the likelihood of having at least one kid was 26%, down from 47% for millennials, 50% for Gen X, and 46% for boomers at that age. There were also differences between Gen Z and older generations in the probability of wanting another kid.

Line chart of the chance of having a kid by age and generation

That's based on an analysis by a group of researchers published by the Federal Reserve Bank of Atlanta. Julie Hotchkiss, a research economist at the Atlanta Fed, told Business Insider the analysis controls for education, partnership status, and some health conditions. The analysis uses National Survey of Family Growth data up to 2023.

From affordability challenges to concerns about the future, there are several likely reasons behind the lower probabilities. Hotchkiss said that a lower desire to have kids is one explanation.

Gen Zer Brooklen Farley said in an as-told-to Business Insider essay in 2023 that she decided during college she didn't want to have kids. Farley is worried about issues like the economy and climate crisis.

"Many people call us Zoomers, but honestly, a lot of us are doomers: We feel pessimistic about the future and don't want to subject our children to it," she said.

The research also notes that there's been a rise in medical challenges related to having kids. The researchers looked at impaired fecundity, or trouble becoming pregnant or carrying to term. The average probability of impaired fecundity at 26 was 18% for Gen Z compared to 10% for boomers at that age. The probabilities are higher for older ages — the likelihood for 40-year-old millennials was about 30%, higher than the 26% for Gen Xers at that age.

"If we want to talk about birth rates, we can't just talk about preferences," Hotchkiss said. "It's not just that darned younger generation not wanting, just being selfish and not wanting to have children. There's also really a very real medical issue that needs to be addressed."

Another problem is all the financial costs that come with being a parent. LendingTree found the cost of raising a kid for over 18 years adds up to $303,418 after tax exemptions and credits, or about $17,000 a year.

Affordability issues aren't just a Gen Z problem. Surrounded by a large family growing up, millennial Lizzie Lawson said in a Business Insider essay that she assumed she would also have a large family one day.

"When I was a kid in the early 2000s, my dad was an electrician and sole provider for our growing family of eight," Lawson said in a Business Insider essay, adding that her family got by with the help of coupon cutting and hand-me-downs. "Money was tight, but we also owned a house in a safe suburb, and my parents sent six kids to Catholic school from K-8."

Lawson, a college instructor whose husband is a physical therapist with $100,000 in student loans, said the economy is different from the one she grew up in.

"We can't afford to have one of us stay at home, and there aren't enough coupons in the world to cover the rising cost of day care," she said.

Having large families is rarer than in the past

Michael Konczal, vice president of policy and research at the Economic Security Project, said in his newsletter that across income percentiles, families with at least three kids have become less common since the 90s, except at the top 1%.

"A third kid isn't new for them; what's new is that it has become rarer for everyone else," he said. "Compared with the 1990s, families with three or more kids became less common overall and among the rest of the top 10%. The top 1%'s estimated share barely changed, though the uncertainty is substantial. Maybe all the stresses that made childbearing more difficult over the past 30 years just bounced right off the 1%?"

The US fertility rate has cooled to 1.6 births per woman, below the 2.1 replacement rate, which Hotchkiss said would translate to slower population growth. The Congressional Budget Office projects that just a few years from now, the number of births in the US could fall below the number of deaths, which could have implications in future decades.

"Over time, the negative net contribution of births and deaths increasingly offsets the positive contribution of net immigration, until population growth slows to zero in 2056. The population is projected to shrink thereafter," the CBO said.

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I visited a coworking space where startup founders with tiny teams pay $9K a month to be around each other

20 October 2026 at 10:23
Person on a skateboard inside an open room with a portable basketball hoop, robot, and glass-walled office area.
Inside the Series HQ office.

Agnes Applegate/BI

  • I visited an NYC coworking space, where startups spend up to $9,000 a month for a spot.
  • There was a private chef, a robot, and a love for in-person work.
  • The overall vibe more closely resembled a college campus than a midtown office.

I've been following and interviewing tiny team founders for the last year. As part of my ongoing research, I popped into the Series HQ workspace last month to observe how these founders are running their small teams.

As the elevator doors opened on the top floor of the Chelsea office building, the Series HQ office manager, a 21-year-old NYU student, greeted me. Balancing on a skateboard, the tall, young, and very casually dressed Gen Zer fit right in among the cohort of founders he works for.

Most of the founders at Series HQ are either straight out of college or under 30, with many of their startups being in early funding rounds.

"I do honestly think if you're 35 or 40 thinking about starting a company now, it's probably too late," Nathaneo Johnson, the 22-year-old Series cofounder, said. He recognizes that as a "harsh belief" but believes the average founder age at Series HQ reflects a growing community of young entrepreneurs.

Series itself was launched in 2024 by Johnson and Sean Hargrow as an AI social networking app for iMessage. After they both graduated from Yale and raised $5.1 million in pre-seed funding, the pair signed a lease for over 10,000 square feet of office space. They tacked on "HQ" to distinguish between the coworking space and the business.

When they moved their company into the building last October, they had roughly eight to 10 people on their team. The pair was preparing for growth, but AI has helped to keep their head count lean, and their tenants operate with similarly sized staff.

As I scanned the still mostly empty office, it seemed the tiny teams didn't require much to function. What stood out to me — more than the young, mostly male office demographic — was each company's desire to be around more people, despite operating with as few employees as possible.

The tiny teams here can spend up to $9,000 a month for shared space

I was at the office around 3 p.m. on a Thursday, and about a dozen people from at least five different companies were working, mostly young men and a few young women. The space usually hosts about 15 to 20 startups, and members have 24-hour access when possible, Johnson said.

Open-plan office with desks, chairs, partitions, laptops, and several people working under bright ceiling lights.
Founder work pods at Series HQ.

Agnes Applegate/BI

In August, Series HQ charged between $1,250 and $4,000 for workstation pods that hold up to four people. For more privacy, founders can rent the glass pods for $5,000 to $9,000 a month. The more expensive rental options include meals cooked on-site by the private chef they hired last year to curb their takeout costs.

Modern open kitchen with gray cabinetry, wood accents, equipment tables, appliances, cables, and exposed ceiling ductwork.
The kitchen at Series HQ

Agnes Applegate/BI

In the massive main room, across from the scattered row of founder workstations, was a basketball hoop and a roughly $21,000, beat-up robot holding a football.

Humanoid robot sits on a bench beside a portable basketball hoop in a modern office hallway.
The robot propped up in the Series HQ main office room.

Agnes Applegate/BI

When they talked about their robot, which was slightly broken during my visit, the room lit up.

It fascinated me that these founders would incur the expense to work in such a large office. They didn't need all of this physical space — which was, in some ways, obvious, as most of it still looked sparse with objects.

Open office space with glass meeting rooms, a rolling whiteboard, sofa, soccer ball, and wood flooring.
The main office room at Series HQ.

Agnes Applegate/BI

Many of the founders I talked to are around my age — 23 — and graduated from high school during the pandemic, when so much social and work interaction moved online. Now building companies, the appeal of Series HQ seemed to be less about the fancy office with a private rooftop and chef, and mainly about having like-minded coworkers to build in-person with.

Long hours mean more time together

Zain Ahmad, who was a summer tenant at Series HQ, works at the AI startup Evos. He said Evos found Series from the promotional drone videos that took over their social media platforms all summer.

"We figured if they're good enough to end up on both of our For You pages and get this much traction, there's a lot to learn from them and be in that space," he said.

Evos rented one of the private glass pods and, during my visit, gave me a tour of their space. Inside the small glass office, we stood in front of their two desks, chatting directly across from a small couch and coffee cart.

Modern office workspace with standing desks, Apple monitors, and a coffee cart beside a sunlit window.
Evos rented one of the private glass pods at Series HQ.

Agnes Applegate/BI

In between investor calls, which he said were powered by cups of tea with creatine honey, Ahmad confessed he has taken quite a few naps on that couch. An average workday for them is around 8:30 a.m. to around 10 p.m., sometimes longer. As tenants of Series HQ, they were in the office around six days a week.

He explained the concrete environmental benefits for Evos, which creates specialized agentic AI workflows for traditional industries. Ahmad said they were able to meet a new hire because the new hire was another tenant at Series. They even learned about their most-used AI tool at the moment through the Series team: Aside, an AI-powered browser.

Turnover was high at the beginning of the experiment, Johnson said. Partly because some of the summer tenants were just in town between school semesters. But those tenants probably didn't feel too far from home, since the vibe here more closely resembled a college campus than a midtown office.

Person in cream sweater stands on a city rooftop while a camera operator films nearby.
Nathaneo Johnson, Series cofounder, on the office's private roof.

Agnes Applegate/BI

The most important piece of growing an AI startup is still the human network

The majority of companies working in the space are AI or technology startups. Logan Milano, the 23-year-old founder of the drink brand Amryth, is one of the few non-tech founders. He recently graduated from college and said he spends well over 40 hours a week here despite living close by.

Milano said all he needs to operate his business is "my laptop, a good place to lock in, and being around other people who are building."

Open-plan office with desks, monitors, seated workers, standing crew members, large windows, and linear ceiling lights.
The main work room at Series HQ.

Agnes Applegate/BI

This was an overall sentiment I heard. Many of these young founders lived a hop, skip, and a jump away, based on the commutes they told me about. But simply being around others who are building is, in some ways, one of the biggest benefits.

"Even if we're getting dinner or going out or something, it's like you're still kind of thinking about work and it's all kind of related," he said about the Series community. Adding that "sourcing opportunities" everywhere likely drew them together and is their biggest similarity.

At a time when AI is making it possible to build companies with fewer employees and building solo can be the dream for many, these young founders don't need, or necessarily want to run their business with tons of employees, but they still seem to really want coworkers.

When I asked Milano if he's ever spent the night at the Series office, he smiled, looked over at one of the Series team members, and said, "Am I allowed to say?"

Do you have a story to share about working on a tiny team? If so, please reach out to the reporter at aapplegate@businessinsider.com.

Read the original article on Business Insider

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