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I visited a coworking space where startup founders with tiny teams pay $9K a month to be around each other

Person on a skateboard inside an open room with a portable basketball hoop, robot, and glass-walled office area.
Inside the Series HQ office.

Agnes Applegate/BI

  • I visited an NYC coworking space, where startups spend up to $9,000 a month for a spot.
  • There was a private chef, a robot, and a love for in-person work.
  • The overall vibe more closely resembled a college campus than a midtown office.

I've been following and interviewing tiny team founders for the last year. As part of my ongoing research, I popped into the Series HQ workspace last month to observe how these founders are running their small teams.

As the elevator doors opened on the top floor of the Chelsea office building, the Series HQ office manager, a 21-year-old NYU student, greeted me. Balancing on a skateboard, the tall, young, and very casually dressed Gen Zer fit right in among the cohort of founders he works for.

Most of the founders at Series HQ are either straight out of college or under 30, with many of their startups being in early funding rounds.

"I do honestly think if you're 35 or 40 thinking about starting a company now, it's probably too late," Nathaneo Johnson, the 22-year-old Series cofounder, said. He recognizes that as a "harsh belief" but believes the average founder age at Series HQ reflects a growing community of young entrepreneurs.

Series itself was launched in 2024 by Johnson and Sean Hargrow as an AI social networking app for iMessage. After they both graduated from Yale and raised $5.1 million in pre-seed funding, the pair signed a lease for over 10,000 square feet of office space. They tacked on "HQ" to distinguish between the coworking space and the business.

When they moved their company into the building last October, they had roughly eight to 10 people on their team. The pair was preparing for growth, but AI has helped to keep their head count lean, and their tenants operate with similarly sized staff.

As I scanned the still mostly empty office, it seemed the tiny teams didn't require much to function. What stood out to me — more than the young, mostly male office demographic — was each company's desire to be around more people, despite operating with as few employees as possible.

The tiny teams here can spend up to $9,000 a month for shared space

I was at the office around 3 p.m. on a Thursday, and about a dozen people from at least five different companies were working, mostly young men and a few young women. The space usually hosts about 15 to 20 startups, and members have 24-hour access when possible, Johnson said.

Open-plan office with desks, chairs, partitions, laptops, and several people working under bright ceiling lights.
Founder work pods at Series HQ.

Agnes Applegate/BI

In August, Series HQ charged between $1,250 and $4,000 for workstation pods that hold up to four people. For more privacy, founders can rent the glass pods for $5,000 to $9,000 a month. The more expensive rental options include meals cooked on-site by the private chef they hired last year to curb their takeout costs.

Modern open kitchen with gray cabinetry, wood accents, equipment tables, appliances, cables, and exposed ceiling ductwork.
The kitchen at Series HQ

Agnes Applegate/BI

In the massive main room, across from the scattered row of founder workstations, was a basketball hoop and a roughly $21,000, beat-up robot holding a football.

Humanoid robot sits on a bench beside a portable basketball hoop in a modern office hallway.
The robot propped up in the Series HQ main office room.

Agnes Applegate/BI

When they talked about their robot, which was slightly broken during my visit, the room lit up.

It fascinated me that these founders would incur the expense to work in such a large office. They didn't need all of this physical space — which was, in some ways, obvious, as most of it still looked sparse with objects.

Open office space with glass meeting rooms, a rolling whiteboard, sofa, soccer ball, and wood flooring.
The main office room at Series HQ.

Agnes Applegate/BI

Many of the founders I talked to are around my age — 23 — and graduated from high school during the pandemic, when so much social and work interaction moved online. Now building companies, the appeal of Series HQ seemed to be less about the fancy office with a private rooftop and chef, and mainly about having like-minded coworkers to build in-person with.

Long hours mean more time together

Zain Ahmad, who was a summer tenant at Series HQ, works at the AI startup Evos. He said Evos found Series from the promotional drone videos that took over their social media platforms all summer.

"We figured if they're good enough to end up on both of our For You pages and get this much traction, there's a lot to learn from them and be in that space," he said.

Evos rented one of the private glass pods and, during my visit, gave me a tour of their space. Inside the small glass office, we stood in front of their two desks, chatting directly across from a small couch and coffee cart.

Modern office workspace with standing desks, Apple monitors, and a coffee cart beside a sunlit window.
Evos rented one of the private glass pods at Series HQ.

Agnes Applegate/BI

In between investor calls, which he said were powered by cups of tea with creatine honey, Ahmad confessed he has taken quite a few naps on that couch. An average workday for them is around 8:30 a.m. to around 10 p.m., sometimes longer. As tenants of Series HQ, they were in the office around six days a week.

He explained the concrete environmental benefits for Evos, which creates specialized agentic AI workflows for traditional industries. Ahmad said they were able to meet a new hire because the new hire was another tenant at Series. They even learned about their most-used AI tool at the moment through the Series team: Aside, an AI-powered browser.

Turnover was high at the beginning of the experiment, Johnson said. Partly because some of the summer tenants were just in town between school semesters. But those tenants probably didn't feel too far from home, since the vibe here more closely resembled a college campus than a midtown office.

Person in cream sweater stands on a city rooftop while a camera operator films nearby.
Nathaneo Johnson, Series cofounder, on the office's private roof.

Agnes Applegate/BI

The most important piece of growing an AI startup is still the human network

The majority of companies working in the space are AI or technology startups. Logan Milano, the 23-year-old founder of the drink brand Amryth, is one of the few non-tech founders. He recently graduated from college and said he spends well over 40 hours a week here despite living close by.

Milano said all he needs to operate his business is "my laptop, a good place to lock in, and being around other people who are building."

Open-plan office with desks, monitors, seated workers, standing crew members, large windows, and linear ceiling lights.
The main work room at Series HQ.

Agnes Applegate/BI

This was an overall sentiment I heard. Many of these young founders lived a hop, skip, and a jump away, based on the commutes they told me about. But simply being around others who are building is, in some ways, one of the biggest benefits.

"Even if we're getting dinner or going out or something, it's like you're still kind of thinking about work and it's all kind of related," he said about the Series community. Adding that "sourcing opportunities" everywhere likely drew them together and is their biggest similarity.

At a time when AI is making it possible to build companies with fewer employees and building solo can be the dream for many, these young founders don't need, or necessarily want to run their business with tons of employees, but they still seem to really want coworkers.

When I asked Milano if he's ever spent the night at the Series office, he smiled, looked over at one of the Series team members, and said, "Am I allowed to say?"

Do you have a story to share about working on a tiny team? If so, please reach out to the reporter at aapplegate@businessinsider.com.

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Microsoft's ex-VP of HR shares 3 effective ways to use AI at work — and what he never uses it for

AI assistant and Chris Williams headshot.
When embraced and used carefully, AI tools can help gain perspective and boost productivity at work.

Alex Cristi /Getty Images | Chris Williams

  • Chris Williams was the VP of HR at Microsoft and is now an advisor and consultant.
  • Williams uses a broad range of AI tools and encourages his clients to do the same.
  • "Perhaps you'll find, as I did: AI can be better at deletion than creation," he says.

Practically every company is making AI tools available to their employees. As the former VP of HR at Microsoft and a leadership advisor with over 50 years of business experience, I'm amazed at how quickly this rollout has progressed.

Some people are all in, using the tools for nearly everything they do. Others have barely stuck their toes in the AI waters. I've been using a broad range of AI tools and encourage my clients to do the same.

AI isn't without controversy, and if someone is strongly against using it — for whatever reason — I'm not going to convince them otherwise.

But if you're wondering how and why you should use these tools, I'm here for you. Let's talk about three ways I advise all my executive clients to use AI effectively in the workplace.

1. Use AI as a second opinion

Use AI as a way to see things you might not have seen. Ask it, "What am I missing?"

I agree with many that AI is lousy at most creative efforts. Whether written or visual, AI results can be generic, mediocre, and often embarrassing. The output usually deserves the "AI Slop" label it gets. But to dismiss it entirely misses a core value.

AI is useful with, perhaps even because of, that generic, often obvious other perspective.

It can be amazingly helpful to simply ask: what am I missing? Since AI has a tendency to agree with me, I explicitly ask for pushback: "review this and tell me what I'm missing, tell me where I'm wrong." The fact that AI is so obvious, so average, is actually a core value here. I'm often surprised at the points I missed and the viewpoints I overlooked.

Even if AI doesn't find things you missed, a contrarian angle can be very helpful to shore up your own case. You'll be able to say, "Yes, I considered those things, and here's why my take on this issue is better."

In that way, AI can also help you prepare for your discussions with colleagues. With so many letting AI draft their arguments, it's very valuable to see their perspective in advance.

So no, I don't let AI make my case, but I always look for another perspective in what I do — wherever it comes from. Having a tool that can give me that on a moment's notice is incredibly useful.

2. Ask AI to summarize dense information

Long before AI, we all had that colleague who always told you far more than you needed to know. With some now using AI heavily, it can frankly be overwhelming.

You ask a simple question and get a blizzard of AI-generated noise in response. AI can be the worst over-explainer when simply left to run. You see the results in a seven-page response.

When I'm faced with one of these walls of text, I've learned there are really only two ways to respond. I can, and often do, ask the person to try again. What does this all really mean? Can you summarize your point in a couple of sentences? I occasionally get snarky and ask for the "non-AI slop" version.

Another way to deal with this is to ask AI to summarize it, whether AI tools or a wordy colleague wrote it. Importantly, I don't trust the AI summary to be the full explanation, but it helps me understand the key points. Which I then work to find in the original blizzard response.

Yes, this is a little circular. After all, why not just have the two AI systems have the discussion? Leave me out of it. But in a world where it seems everyone has a hard time getting to the point, any tool to cut through the noise is welcome. And AI is very good at that.

3. Let AI help you with tasks

In a similar vein, one thing AI does incredibly well is organize. This kind of rote task of sorting, filtering, and filing is right in the sweet spot for most AI systems.

I'm wary of letting AI systems automate tasks like filtering or filing things without my supervision. I'd never let an AI system automatically send emails, texts, or documents without my careful review. But I often have AI systems help me sort through mountains of accumulated debris.

I recently moved to a new computer system and had AI review what I was planning to move over. I discovered decades of accumulated cruft. Simply from a comprehensive list, I found gigabytes of programs, files, and settings, 90% of which I just left behind.

So if you have 8,000 emails in your inbox, or a documents folder that has grown a second life, let an AI system take a look for you. Don't just tell it to "deal with it." Your judgment is needed.

Rather, have it give you a review of it and another perspective. And once you've reviewed it, perhaps you'll find, as I did: AI can be better at deletion than creation.

So when your company rolls out the next new AI, use those tools to your advantage. AI can help you see another perspective, find the important points in the blizzard, and cut through the mess. I've embraced AI, use it with great care, and encourage everyone to do the same.

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I'm a Walmart store manager at 23. I worked hard to get this life and started as a cashier — here's my career journey.

Kiley Pulley in the Walmart produce aisle wearing her name badge on a brown blazer.
Kiley Pulley transitioned from cashier to store manager within seven years.

Kiley Pulley

  • Kiley Pulley became Walmart's youngest US store manager at 21, starting as a cashier at 16.
  • Her former store manager helped her through her succession plan and interviews.
  • Pulley emphasizes learning daily and adapting for career growth.

This as-told-to essay is based on a conversation with Kiley Pulley, a 23-year-old Walmart store manager in Buckeye, Arizona. It has been edited for length and clarity.

In 2019, when I was 16 years old, I started working at Walmart as a part-time cashier. I wanted my own money, and figured, why not just get a job?

My sister and my mom were already working there, and it was also right down the street from my high school. It was easy for me to get out of school and walk to work.

Over the next few years, I moved through different roles, from cashier to stocker to online fulfillment. Then, when I turned 18, I became an academy trainer, and six months later, a digital team lead.

When I became a team lead in mid 2021, it hit me that I wanted to stay at Walmart full time and make it my actual career. At 19, I became an operations manager, and right before I turned 22, I became the youngest store manager at Walmart in the US.

People ask me, "How did you do it?" My answer is to show up and learn something new every day. Here are six things I've learned along the way.

I realized I could help people by hiring them

Originally, I wanted to start either my own nonprofit or my own business and help out the homeless population; then I realized that I could do all that through Walmart.

I could make a difference through the people that I hire and the impact that I have on my associates at the store.

When I became a team lead, I was making good money, and I also really liked it. I started actively working toward becoming a store manager. I got on succession plans and was on monthly calls with our market manager. When I became an operations manager, I led multiple projects in our market to get myself ready to become a store manager.

I'd also ask to cover for store managers when they'd take off work; that way I could gain additional experience that was needed to be promoted. I remember thinking, I'm going to be a store manager at 21. I'll be the youngest in the company.

I had to learn that my words carried more weight

As an associate, I was friends with everybody. I could joke around with everyone. When I became salaried, everything changed.

One of the biggest learning points for me has been the way I talk and how to engage with people from different cultures. Changing my tone and limiting the joking and playful attitude felt necessary as a leader in the building.

At the time, setting new boundaries for myself made me feel more confident in my new role and even now in my current role.

I was a little nervous when I first went into a salaried position. People said I might have issues managing those older than me, but I've never had problems with my team not respecting or listening to me.

I also made my social media profiles private. I think connecting on social media can make it harder to separate between being someone's manager and being their friend.

I had to learn how to delegate

Getting out of the "if I want it done the right way, I'll do it myself" mindset was a big learning. I realized not everyone's going to know everything that I know, and if I really want to delegate and get tasks done, I'm going to have to teach and train.

A big part of being an academy trainer and team lead is training your associates. Once you get to operations manager, you kind of have to step back and expect your team leads and academy trainers to do that same thing.

I had to learn that if I delegated, things could get done faster or more efficiently.

I had to learn to be a servant leader

When it comes to my associates, if they need something, whether that's ordering the supplies or putting in tickets for them, I want to do that. I want to advocate for them.

I know it makes them more productive, but they'll probably be happier coming to work, too.

Also, everyone likes the appreciation of, "Hey, thank you for doing this today," or "Thank you for going above and beyond on this."

I had to learn to have work-life balance

When I first became salaried, I was always on the clock. I stopped going to the gym, and I sacrificed some time with my fiancé and family. I'd stay at work and say, "They need me."

It was my fault; the team didn't need me that badly. Now, I'm doing better. When I get home, I'm not spending the whole day looking at metrics or constantly texting my team. I've gone back to the gym.

I learned to take a step back and trust my leaders to do what they need to do. I trust that they know what they're doing.

I think there's always going to be some event you could miss out on. That can be hard to juggle sometimes, but I'm lucky enough to have a fiancé who's also career-focused and driven, so we kind of use each other as motivation.

I realized I could build a career without giving up on school

I went to college for business and ended up dropping out when I got my salaried position. I told myself that I'd get back into college when I got my first store.

My old store manager was the one who promoted me through all of the hourly supervisor roles. She even prepped me for my first salaried role. She sat in the office reading interview questions with me. Every time I'd say the word, 'um,' she'd say, "Nope, restart."

She was constantly there for me, and even still having her as someone to go to has been great. My market manager has also known me since before I started promoting. Every time I think I'm too young to be in this room, he's always in my corner.

I'm now enrolled in Live Better U, a program where Walmart pays for certain bachelor's degrees. I'm getting some of my foundational courses, and then I plan to get my college degree.

Keep pushing to learn more

For teenagers starting out, I encourage them to do a good job and learn as much as they can.

Companies are constantly changing, especially with technology. It's important to adapt and not be comfortable with what you already know.

When I look at my future at Walmart, I told myself I'd get to market manager at 27 or 28 — that's my short-term goal. Then, long-term, my goal would be regional EVP.

One thing I always remind myself is that I worked hard to get to this life, so I can't be upset now that I have it. Maybe we don't have time to do all the fun things right now, but if we work hard through our 20s, thinking about where we might end up when we're 30 or 40 keeps me motivated.

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