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Foursquare cofounder says acquisition gave $0 to equity holders, leaving him 'heartbroken'

Foursquare founder Dennis Crowley is pictured.
Foursquare cofounder Dennis Crowley wrote that "watching the company slowly decay has been a grind on my soul."

Bloomberg/Getty Images

  • Foursquare cofounder Dennis Crowley said the company's acquisition paid $0 to equity holders.
  • "I am sorry the Foursquare story ended in such a way," he wrote to employees.
  • Crowley said the company decayed after a private equity investment.

Foursquare's acquisition left its cofounder sad and angry.

Dennis Crowley helped launch the location technology company in 2009. Seventeen years later, Foursquare was acquired by Infillion. Crowley wrote on Substack that one point of the acquisition left him "heartbroken."

Foursquare's acquisition earned equity holders exactly $0, Crowley wrote, with no money offered for preferred or common stock.

"To our ~1600 former employees over 17 years, I am sorry the Foursquare story ended in such a way that makes it seem like our collective efforts were worth… nothing?" Crowley wrote.

Crowley left the CEO role in 2016, though he continued to lead Foursquare's research and development lab through 2021. After that, Crowley kept a seat on the board.

Foursquare raised capital from The Raine Group, a private equity firm, in 2019. Less than two years later, Gary Little became CEO. Little was one of The Raine Group's managing directors.

"Leadership was unable to preserve the value it inherited or create new value during those six years," Crowley wrote.

Foursquare employees reached out to Crowley to express their frustrations with leadership, he wrote. He cited the company's Glassdoor reviews, which rate it 2.1 stars out of 5. The Raine Group did not respond to a request for comment from Business Insider.

Crowley also wrote that the $0 equity outcome was buried in a 125-page PDF for Foursquare's legal team. "No single individual stood up to own (or even acknowledge) the outcome," he wrote.

Calynn Krieger, an executive vice president of marketing for Infillion, told Business Insider in an email that Foursquare had "remarkable technology and a talented team."

"We have nothing to say about Foursquare's former leadership, but we're glad the business and its value continue, and we're committed to creating even more of it," Krieger said.

The lesson Crowley learned

Crowley took responsibility for his role in the lead-up to Foursquare's $0 outcome for equity holders. His decisions as CEO led to the need for a private equity investment, Crowley wrote, and he said he wished he were louder on the board.

His takeaway: "Maybe the biggest mistake I've made in my career is falling in love with this company."

Crowley was too loyal to "making it work," he wrote, and stayed longer than he should have. "Watching the company slowly decay has been a grind on my soul," he wrote.

In a footnote, Crowley gave founders a piece of advice.

"It's okay to fall in love with the company you're building, but don't deny yourself the ability to get closure and move on just because the company itself hasn't yet experienced an exit or ending," he wrote.

Read the original article on Business Insider

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17 actors who transformed into real-life tech company CEOs and founders

elizabeth holmes and amanda seyfried
Elizabeth Holmes (and Amanda Seyfried's portrayal of her) is back in the news.

A24; Hulu

  • Amanda Seyfried is making headlines for again playing Elizabeth Holmes in "You Can See Everything."
  • Seyfried first played the Theranos founder in the Hulu series "The Dropout."
  • She's part of a growing class of actors who've taken part in the latest trend: playing tech moguls.

We've all heard of musician and actor biopics — now, it's all about the stories of tech CEOs.

These days, startup founders can be just as famous (or infamous) as any other celebrity, and the dramatic lives they've lived in business or at home make great fodder for TV and film.

To play these figures, some of the best-known actors had to ditch their signature looks to take on Steve Jobs' turtleneck and wire-frame glasses, Elizabeth Holmes' red lipstick and frizzy blowout, or SBF's signature curls.

Here are 17 celebrities who transformed to play some of Silicon Valley's most prominent figures.

Amanda Seyfried as Elizabeth Holmes in 'The Dropout' and 'You Can See Everything'
amanda seyfried and elizabeth holmes

Hulu; David Orrell/CNBC/NBCU Photo Bank/NBCUniversal/ Getty Images

In the 2022 Hulu limited series "The Dropout, Seyfried played Holmes from her time at Stanford in 2003 (when she did the titular dropping out) through the fall of her company, Theranos, after The Wall Street Journal's 2015 exposé.

Theranos purported to manufacture a device that could do a litany of blood tests from a single finger prick, but, infamously, it did not work as promised. In 2022, Holmes was sentenced to 11 years in prison after being convicted of defrauding investors.

Four years after the Hulu series, comedian and documentarian Nathan Fielder asked Seyfried to once again play Holmes in some reenactments he wanted to do in his doc about her final days before prison, "You Can See Everything." We won't say much else besides that you need to see it to believe everything that goes down.

Andrew Garfield as Sam Altman in 'Artificial'
andrew garfield as sam altman; sam altman

Neon; Mike Coppola/Getty Images for TIME

"After the Hunt" wasn't enough for Garfield and director Luca Guadagnino — the two have since teamed up to tell the story of OpenAI CEO and cofounder Altman.

"Artificial," which is set for release in select theaters on Christmas Day, will focus on Altman's 2023 firing by cofounder Ilya Sutskever (Yura Borisov) and subsequent rehiring one week later.

Jeremy Strong as Mark Zuckerberg in 'The Social Reckoning'
jeremy strong and mark zuckerberg

Sony Pictures Releasing; David Paul Morris/Bloomberg/Getty Images

"Succession" star Jeremy Strong played the Facebook founder in "The Social Reckoning," a film about the release of Facebook Files, a staggering number of internal documents leaked by whistleblower and employee Frances Haugen and published by The Wall Street Journal in 2021, and the subsequent congressional scrutiny that followed.

The film, released in October 2026, was written and directed by Aaron Sorkin, the screenwriter of "The Social Network," making this something of a sequel to the 2010 classic.

Jesse Eisenberg as Mark Zuckerberg in 'The Social Network'
jesse eisenberg and mark zuckerberg

Sony Pictures Releasing; Adam Berry/Bloomberg/Getty Images

"The Social Reckoning" wasn't the first time Zuckerberg has been portrayed on screen — most famously, Eisenberg played the founder in "The Social Network," which chronicled the earliest days of Facebook, back when it still had a "the" in front of it.

It juxtaposes the wild, early days of the website with two lawsuits Zuckerberg settled a few years later: one from cofounder Eduardo Saverin and another from his Harvard classmates, the Winklevoss twins.

Justin Timberlake as Sean Parker in 'The Social Network'
justin timberlake and sean parker

Sony Pictures Releasing; Ramin Talaie/Corbis/Getty Images

The other famous "disruptor" portrayed in "The Social Network" is Parker, one of the cofounders of Napster, the original music streaming platform. He's played by Timberlake in a career-best performance.

Parker comes in as an early believer and executive at Facebook, which ruffles the feathers of cofounder Eduardo Saverin.

Anthony Boyle as Sam Bankman-Fried in 'The Altruists'
anthony boyle and sam bankman fried

Netflix; Craig Barritt/Getty Images for CARE For Special Children

Sam Bankman-Fried, also known as SBF, will get the biopic-miniseries treatment this November on Netflix in a series titled "The Altruists."

Bankman-Fried co-founded the crypto trading firm Alameda Research in 2017 and later co-founded the cryptocurrency exchange FTX in 2019.

After making millions, FTX collapsed in 2022, and Bankman-Fried was eventually convicted of several crimes, including fraud and money laundering, in 2024. He was sentenced to 25 years in prison.

SBF's onetime girlfriend and former CEO of the FTX-affiliated trading firm Alameda Research, Caroline Ellison, will also be in the show, portrayed by Julia Garner.

Joseph Gordon-Levitt as Travis Kalanick in 'Super Pumped'
joseph gordon levitt and travis kalanick

Showtime; D Dipasupil/FilmMagic/Getty Images

Gordon-Levitt played Uber cofounder and former CEO Kalanick in "Super Pumped," a 2022 Showtime limited series. It focuses on the rise of Kalanick and his eventual fall from power, culminating in his 2017 resignation from the company.

Ashton Kutcher as Steve Jobs in 'Jobs'
ashton kutcher and steve jobs

Open Road Films; Tom Munnecke/Getty Images

The first mention of Jobs on this list goes to Kutcher, who played the Apple founder in the 2013 biopic "Jobs." It traces his career from Apple's founding in 1976 to the introduction of the first iPod in 2001.

Michael Fassbender as Steve Jobs in 'Steve Jobs'
michael fassbender and steve jobs

Universal Pictures; William STEVENS/Gamma-Rapho/Getty Images

Two years after "Jobs," the late founder was portrayed again on screen, this time by Michael Fassbender in "Steve Jobs."

Instead of a standard cradle-to-grave biopic, "Steve Jobs" checks in with the enigmatic figure at three different points in his career: first in 1984, before the introduction of the first Apple Macintosh computer; second, in 1988, when Jobs is the head of a new company, NeXT, and is preparing to launch its first computer; and finally, in 1998, as Jobs gears up to release the iMac.

Noah Wyle as Steve Jobs in 'Pirates of Silicon Valley'
noah wyle and steve jobs

TNT; Matthew NAYTHONS/Gamma-Rapho/Getty Images

In 1999, the TV movie "Pirates of Silicon Valley" aired, starring Wyle as the Apple founder. It chronicles Jobs' career from the '70s to the '90s, from the founding of Apple to his return as CEO.

Anthony Michael Hall as Bill Gates in 'Pirates of Silicon Valley'
anthony michael hall and bill gates

TNT; Doug Wilson/CORBIS/Corbis/Getty Images

The other half of the "Pirates of Silicon Valley" narrative focuses on Gates, the cofounder of Microsoft. He's played by "Breakfast Club" star Anthony Michael Hall.

The film's climax is based on the real-life falling out Gates and Jobs had in 1985, when Jobs felt that Gates had ripped off Apple.

Jared Leto as Adam Neumann in 'WeCrashed'
jared leto and adam neumann

Apple TV+; Cindy Ord/Getty Images for WeWork

Leto physically transformed to play the WeWork CEO and cofounder in the 2022 Apple TV+ miniseries "WeCrashed." The show chronicled the immense success the coworking startup experienced in its early days in 2010, all the way through its disastrous attempted IPO in 2019.

Anne Hathaway as Rebekah Paltrow Neumann in 'WeCrashed'
anne hathaway and Rebekah Neumann

Apple TV+; Ben Gabbe/Getty Images for Time

Hathaway costarred in "WeCrashed" as Neumann's wife, Rebekah Paltrow Neumann, who was heavily involved in WeWork. She was, however, "an unpredictable and unmistakable presence" at the company, per Business Insider's reporting.

Jay Baruchel as Mike Lazaridis in 'BlackBerry'
Jay Baruchel and Mike Lazaridis

Elevation Pictures; Dave M. Benett/Getty Images

The creation of the BlackBerry, one of the earliest smartphones, was dramatized in "BlackBerry," which starred Baruchel as one of the cofounders of RIM (the brand behind the phone) and one of the cocreators of the BlackBerry itself, Lazaridis.

The film begins with Lazaridis and his partner teaming up with Jim Balsillie (more on him later) to make BlackBerry the most popular smartphone in the world — only for its reign to end with the iPhone.

Glenn Howerton as Jim Balsillie in 'BlackBerry'
Glenn Howerton and Jim Balsillie

Elevation Pictures; Xabier Mikel Laburu/Bloomberg/Getty Images

RIM really got off the ground when Mike Lazaridis and his cofounder Doug Fregin were approached by Balsillie. According to the movie's telling, Balsillie offered to invest $20,000 for a 50% stake in the company, and was eventually sold a 33% stake for $125,000 and the title of co-CEO.

The less we say about Howerton's performance, the better — it really must be seen to be believed.

Lily James as Whitney Wolfe Herd in 'Swiped'
Lily James and Whitney Wolfe Herd

Hulu; Dia Dipasupil/Getty Images

2025's "Swiped" is the story of the creation of Bumble through the eyes of its founder, Herd. Originally, she was a cofounder of Tinder, but resigned in 2014, and eventually received an out-of-court settlement after suing Tinder for sexual discrimination and sexual harassment, without either Tinder or its parent company, IAC, admitting to wrongdoing.

After leaving Tinder, Herd wanted to create an app that focused on female empowerment, and thus, Bumble, a dating app where women have to make the first move, was born.

Sebastian Stan as Vlad Tenev in 'Dumb Money'
Sebastian Stan and Vlad Tenev

Columbia Pictures; Kimberly White/Getty Images for Robinhood

In 2023's "Dumb Money," which is about the "Gamestonk" GameStop short squeeze and subsequent drama that happened in 2021, led by the Reddit community r/WallStreetBets and one user in particular, Keith Gill, aka Roaring Kitty, Stan has a small role.

He plays Robinhood cofounder and CEO, Tenev. During the events of the film, Tenev directs Robinhood, an e-trading platform and investment app, to stop allowing users to buy certain stocks and options (including GameStop), which caused an uproar.

Read the original article on Business Insider
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Portugal não pode ficar apenas a fabricar a defesa dos outros


A discussão sobre o reforço da defesa europeia concentra-se nos grandes contratos, nas empresas estabelecidas e nos montantes anunciados. Segundo o relatório The State of Defence Tech 2026, da Dealroom e da Resilience Media, as startups europeias de defesa tinham captado o equivalente a cerca de 6,5 mil milhões de euros em capital de risco até setembro de 2026. Mas há outra pergunta, determinante para Portugal: quantas das nossas empresas poderão passar de fornecedoras de componentes a criadoras de produtos e tecnologias que respondam a novas necessidades? Temos exemplos em Portugal, de empresas tecnológicas que conquistaram mercados exigentes – o desafio é alargar essa capacidade a uma indústria que investiu, durante décadas, em conhecimento, equipamentos e competitividade internacional.

Podemos desperdiçar esta oportunidade se ficarmos apenas a produzir segundo especificações definidas por outros, longe de quem concebe os sistemas, detém a propriedade intelectual e conhece o cliente final. A subcontratação é essencial às cadeias de fornecimento, mas não deve ser o nosso limite de ambição. Precisamos de participar também nas decisões tecnológicas, no desenvolvimento e na comercialização, se quisermos colher os frutos do que semeamos.

Os têxteis técnicos, os polímeros, os compósitos, os moldes, a metalomecânica, os componentes automóveis e a eletrónica são bons exemplos. Quem domina materiais de elevada resistência pode contribuir para proteção individual ou equipamentos de emergência. Um fabricante habituado a reduzir peso e assegurar repetibilidade na produção pode adaptar processos a estruturas para plataformas especializadas. Isto não significa que qualquer componente civil passe a ser um produto de defesa. O Dual-use implica identificar uma necessidade concreta, adaptar a tecnologia, demonstrar desempenho e responder a exigências muito específicas.

Algumas oportunidades poderão ser exploradas dentro da empresa existente. Outras justificarão uma estrutura autónoma. Uma PME industrial com uma aplicação promissora pode criar uma spin-off, com equipa, capital e estratégia comercial próprios, mantendo uma ligação à empresa de origem através de participação, licenciamento ou produção. Evita subordinar o novo negócio às prioridades dos mercados tradicionais e ganha condições para atrair parceiros e investimento. Acima de tudo, pode capturar valor para além da venda de horas de engenharia ou peças fabricadas.

Uma spin-off, porém, não deve nascer apenas porque existe financiamento disponível. É indispensável definir quem detém a tecnologia, quem suporta a industrialização, como se partilha o risco, que problema o produto resolve e quem o poderá comprar. Transferir uma tecnologia para outra sociedade não significa, por si só, criar um negócio.

Portugal não precisa de apostar em todos os segmentos. Pode diferenciar-se onde já possui competências: proteção humana, materiais multifuncionais, estruturas leves, sensores, monitorização, dispositivos médicos, apoio a emergências e resiliência. A proximidade entre engenharia e ciências da saúde abre possibilidades especialmente interessantes. Soluções úteis em ambientes operacionais exigentes podem também servir bombeiros, proteção civil ou profissionais de saúde.

Há também o caminho inverso: uma startup que nasce da investigação, de uma ideia ou de uma necessidade identificada no terreno. A prova de conceito e o financiamento são passos importantes, mas a distância até ao produto comercial continua a ser enorme. Quem valida a solução com utilizadores? Quem fabrica as primeiras unidades? Quem garante qualidade, manutenção e integração num sistema maior? Muitas startups não precisam apenas de capital – precisam de acesso à indústria e aos primeiros clientes no seu caminho. E muitas empresas industriais precisam da capacidade de experimentação e da agilidade das startups. É nesta complementaridade que podemos ganhar escala, desde que a propriedade intelectual e a partilha de valor, e risco, sejam discutidas desde o início.

Esta ligação exige também financiamento adequado à passagem do protótipo à produção. Equipamentos, primeiras séries e fundo de maneio têm necessidades distintas das da investigação, pelo que o capital para desenvolver tecnologia deve ser acompanhado por instrumentos que permitam fabricar e cumprir as primeiras encomendas.

Há obstáculos que não desaparecem com um bom protótipo. A defesa tem exigências de fiabilidade, rastreabilidade, segurança e certificação. Consoante a tecnologia e a atividade, podem aplicar-se licenças, regras de transferência e exportação ou restrições no acesso a ambientes de ensaio. São requisitos legítimos, mas precisam de ser conhecidos cedo. Descobrir as condições de teste e comercialização quando o produto está quase pronto pode consumir os recursos de uma startup antes da primeira encomenda.

Os instrumentos europeus de financiamento abrem oportunidades, mas uma candidatura aprovada não comprova que existe mercado. Um demonstrador concluído também não garante capacidade de fornecimento. Temos de avaliar em conjunto a maturidade tecnológica, industrial, regulamentar e comercial. E integrar utilizadores, compradores e empresas capazes de industrializar e distribuir as soluções enquanto ainda há margem para as adaptar.

O Estado pode também assumir um papel mais ativo como primeiro comprador. Pode criar oportunidades de ensaio com utilizadores, projetos-piloto pagos e percursos claros entre a validação e a aquisição, com critérios de desempenho definidos desde o início. Uma primeira aquisição pode dar à empresa uma referência operacional, reduzir a incerteza para investidores e abrir portas a outros clientes. Para uma startup, compreender o caminho até à contratação é tão importante como conhecer os instrumentos que financiam o desenvolvimento.

Nem todas as empresas portuguesas terão tecnologia, vocação ou dimensão para desenvolver produtos de proteção e defesa. Nem é desejável que todas o tentem. Mas seria um desperdício que empresas com capacidade não chegassem a explorar esta possibilidade por falta de informação, parceiros ou acesso ao mercado.

Portugal não precisa de apostar em todos os segmentos. Pode diferenciar-se onde já possui competências: proteção humana, materiais multifuncionais, estruturas leves, sensores, monitorização, dispositivos médicos, apoio a emergências e resiliência. A proximidade entre engenharia e ciências da saúde abre possibilidades especialmente interessantes. Soluções úteis em ambientes operacionais exigentes podem também servir bombeiros, proteção civil ou profissionais de saúde. A dupla utilização é uma forma de diversificar mercados, não apenas uma categoria tecnológica.

É com esta perspetiva que estamos a consolidar o Hub de Proteção e Defesa, envolvendo a Fibrenamics, outros Grupos e Centros de Tecnologia e Inovação do ecossistema da Universidade do Minho. Queremos acrescentar capacidade concreta: aproximar necessidades operacionais de competências industriais, apoiar desenvolvimento e ensaios, estruturar novos veículos empresariais e criar ligações a integradores, investimento e clientes. O resultado deve medir-se por produtos vendidos, contratos firmados, fornecedores qualificados e empresas que crescem, e nunca somente pelo número de iniciativas lançadas.

Nem todas as empresas portuguesas terão tecnologia, vocação ou dimensão para desenvolver produtos de proteção e defesa. Nem é desejável que todas o tentem. Mas seria um desperdício que empresas com capacidade não chegassem a explorar esta possibilidade por falta de informação, parceiros ou acesso ao mercado. O objetivo é criar condições para que mais empresas transformem competências existentes em produtos próprios e mais startups ultrapassem a distância entre a ideia e a primeira encomenda. Não apenas para responder à procura nacional, mas para disputar oportunidades e integrar cadeias de valor à escala europeia.

Há uma história que ilustra bem o risco. Um filho chega a casa entusiasmado e diz ao pai: «Pai, pão com queijo é que é bom!» O pai pergunta: «Mas comeste?» E o filho responde: «Não, vi comer.» O entusiasmo com as oportunidades da defesa europeia merece a mesma pergunta. Precisamos de criar condições para que mais empresas portuguesas desenvolvam produtos próprios, conquistem clientes e façam crescer os seus negócios. Quando dissermos que esta oportunidade é boa, devemos poder dizê-lo porque a soubemos aproveitar e criar algo estruturante.

O sucesso não estará em ter todas as empresas na defesa, mas em permitir que mais empresas portuguesas tenham condições reais para competir nesse mercado.

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Portugal ainda atrai investidores internacionais?


A recente alteração à Lei da Nacionalidade voltou a colocar Portugal no centro do debate sobre a sua atratividade para o investimento internacional. O ponto crítico não é o conteúdo da lei, mas a forma como o mercado interpreta a consistência do enquadramento ao longo do tempo.

Portugal continua a oferecer atributos muito valorizados por quem investe: qualidade de vida, segurança, integração europeia, um regime de residência ainda competitivo e flexível em várias dimensões. Nada disto desapareceu. O que mudou foi a forma como o investidor pesa estes fatores na decisão. Hoje, já não basta o país ser atrativo. Tem de ser previsível.

No investimento internacional, a ordem dos critérios conta. Antes da rentabilidade, vem a perceção de risco. Antes da projeção de ganhos, vem a análise do ambiente regulatório. E antes de qualquer comparação entre setores ou ativos, o investidor quer perceber se o país lhe oferece regras do jogo minimamente estáveis.

É aqui que entra o efeito acumulado das mudanças legislativas. Nos últimos anos, o enquadramento tem sofrido várias alterações, e esse padrão acaba por produzir um impacto que vai além de cada revisão em particular – a incerteza. Num mercado global competitivo, o capital reage a sinais. E o sinal mais importante, muitas vezes, não é a rentabilidade, mas a estabilidade.

Há dois perfis de investidores a olhar para Portugal: os que investem pelo retorno financeiro e os que, além disso, valorizam os benefícios associados à residência. É neste segundo grupo que a perceção de risco tende a ser mais sensível, porque a decisão não depende só do ativo, mas também da confiança no enquadramento legal que o acompanha.

No investimento internacional, a ordem dos critérios conta. Antes da rentabilidade, vem a perceção de risco. Antes da projeção de ganhos, vem a análise do ambiente regulatório. E antes de qualquer comparação entre setores ou ativos, o investidor quer perceber se o país lhe oferece regras do jogo minimamente estáveis.

Portugal continua a ter argumentos sólidos para captar capital. Contudo não basta ter argumentos; é preciso sustentá-los no tempo, o que exige estabilidade legislativa, clareza nos mecanismos de transição e capacidade de execução administrativa. Sem esses elementos, qualquer vantagem legal perde a sua força prática.

Há ainda um ponto que o debate público tende a subestimar. A confiança constrói-se mais depressa do que se recupera. Um investidor internacional não precisa de muitas alterações para começar a hesitar, precisa de sinais suficientes para passar da curiosidade à prudência.

Portugal continua a ter argumentos sólidos para captar capital. Contudo não basta ter argumentos; é preciso sustentá-los no tempo, o que exige estabilidade legislativa, clareza nos mecanismos de transição e capacidade de execução administrativa. Sem esses elementos, qualquer vantagem legal perde a sua força prática.

É nesse plano que Portugal tem hoje o maior desafio. Não se trata de voltar atrás nem de congelar o sistema, mas sim de assumir que a atratividade de um país não vive só pela sua oferta inicial. Vive da forma como protege essa oferta ao longo do tempo. Neste momento, o que o país precisa de demonstrar não é capacidade para mudar outra vez, mas capacidade para estabilizar e cumprir o que promete.

Ainda que Portugal se tenha mantido atrativo, deixou de ser uma escolha óbvia. E, num mercado em que o capital procura segurança antes de procurar retorno, isso basta para que o país continue a ser analisado com atenção, e com mais exigência do que antes.

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I visited a coworking space where startup founders with tiny teams pay $9K a month to be around each other

Person on a skateboard inside an open room with a portable basketball hoop, robot, and glass-walled office area.
Inside the Series HQ office.

Agnes Applegate/BI

  • I visited an NYC coworking space, where startups spend up to $9,000 a month for a spot.
  • There was a private chef, a robot, and a love for in-person work.
  • The overall vibe more closely resembled a college campus than a midtown office.

I've been following and interviewing tiny team founders for the last year. As part of my ongoing research, I popped into the Series HQ workspace last month to observe how these founders are running their small teams.

As the elevator doors opened on the top floor of the Chelsea office building, the Series HQ office manager, a 21-year-old NYU student, greeted me. Balancing on a skateboard, the tall, young, and very casually dressed Gen Zer fit right in among the cohort of founders he works for.

Most of the founders at Series HQ are either straight out of college or under 30, with many of their startups being in early funding rounds.

"I do honestly think if you're 35 or 40 thinking about starting a company now, it's probably too late," Nathaneo Johnson, the 22-year-old Series cofounder, said. He recognizes that as a "harsh belief" but believes the average founder age at Series HQ reflects a growing community of young entrepreneurs.

Series itself was launched in 2024 by Johnson and Sean Hargrow as an AI social networking app for iMessage. After they both graduated from Yale and raised $5.1 million in pre-seed funding, the pair signed a lease for over 10,000 square feet of office space. They tacked on "HQ" to distinguish between the coworking space and the business.

When they moved their company into the building last October, they had roughly eight to 10 people on their team. The pair was preparing for growth, but AI has helped to keep their head count lean, and their tenants operate with similarly sized staff.

As I scanned the still mostly empty office, it seemed the tiny teams didn't require much to function. What stood out to me — more than the young, mostly male office demographic — was each company's desire to be around more people, despite operating with as few employees as possible.

The tiny teams here can spend up to $9,000 a month for shared space

I was at the office around 3 p.m. on a Thursday, and about a dozen people from at least five different companies were working, mostly young men and a few young women. The space usually hosts about 15 to 20 startups, and members have 24-hour access when possible, Johnson said.

Open-plan office with desks, chairs, partitions, laptops, and several people working under bright ceiling lights.
Founder work pods at Series HQ.

Agnes Applegate/BI

In August, Series HQ charged between $1,250 and $4,000 for workstation pods that hold up to four people. For more privacy, founders can rent the glass pods for $5,000 to $9,000 a month. The more expensive rental options include meals cooked on-site by the private chef they hired last year to curb their takeout costs.

Modern open kitchen with gray cabinetry, wood accents, equipment tables, appliances, cables, and exposed ceiling ductwork.
The kitchen at Series HQ

Agnes Applegate/BI

In the massive main room, across from the scattered row of founder workstations, was a basketball hoop and a roughly $21,000, beat-up robot holding a football.

Humanoid robot sits on a bench beside a portable basketball hoop in a modern office hallway.
The robot propped up in the Series HQ main office room.

Agnes Applegate/BI

When they talked about their robot, which was slightly broken during my visit, the room lit up.

It fascinated me that these founders would incur the expense to work in such a large office. They didn't need all of this physical space — which was, in some ways, obvious, as most of it still looked sparse with objects.

Open office space with glass meeting rooms, a rolling whiteboard, sofa, soccer ball, and wood flooring.
The main office room at Series HQ.

Agnes Applegate/BI

Many of the founders I talked to are around my age — 23 — and graduated from high school during the pandemic, when so much social and work interaction moved online. Now building companies, the appeal of Series HQ seemed to be less about the fancy office with a private rooftop and chef, and mainly about having like-minded coworkers to build in-person with.

Long hours mean more time together

Zain Ahmad, who was a summer tenant at Series HQ, works at the AI startup Evos. He said Evos found Series from the promotional drone videos that took over their social media platforms all summer.

"We figured if they're good enough to end up on both of our For You pages and get this much traction, there's a lot to learn from them and be in that space," he said.

Evos rented one of the private glass pods and, during my visit, gave me a tour of their space. Inside the small glass office, we stood in front of their two desks, chatting directly across from a small couch and coffee cart.

Modern office workspace with standing desks, Apple monitors, and a coffee cart beside a sunlit window.
Evos rented one of the private glass pods at Series HQ.

Agnes Applegate/BI

In between investor calls, which he said were powered by cups of tea with creatine honey, Ahmad confessed he has taken quite a few naps on that couch. An average workday for them is around 8:30 a.m. to around 10 p.m., sometimes longer. As tenants of Series HQ, they were in the office around six days a week.

He explained the concrete environmental benefits for Evos, which creates specialized agentic AI workflows for traditional industries. Ahmad said they were able to meet a new hire because the new hire was another tenant at Series. They even learned about their most-used AI tool at the moment through the Series team: Aside, an AI-powered browser.

Turnover was high at the beginning of the experiment, Johnson said. Partly because some of the summer tenants were just in town between school semesters. But those tenants probably didn't feel too far from home, since the vibe here more closely resembled a college campus than a midtown office.

Person in cream sweater stands on a city rooftop while a camera operator films nearby.
Nathaneo Johnson, Series cofounder, on the office's private roof.

Agnes Applegate/BI

The most important piece of growing an AI startup is still the human network

The majority of companies working in the space are AI or technology startups. Logan Milano, the 23-year-old founder of the drink brand Amryth, is one of the few non-tech founders. He recently graduated from college and said he spends well over 40 hours a week here despite living close by.

Milano said all he needs to operate his business is "my laptop, a good place to lock in, and being around other people who are building."

Open-plan office with desks, monitors, seated workers, standing crew members, large windows, and linear ceiling lights.
The main work room at Series HQ.

Agnes Applegate/BI

This was an overall sentiment I heard. Many of these young founders lived a hop, skip, and a jump away, based on the commutes they told me about. But simply being around others who are building is, in some ways, one of the biggest benefits.

"Even if we're getting dinner or going out or something, it's like you're still kind of thinking about work and it's all kind of related," he said about the Series community. Adding that "sourcing opportunities" everywhere likely drew them together and is their biggest similarity.

At a time when AI is making it possible to build companies with fewer employees and building solo can be the dream for many, these young founders don't need, or necessarily want to run their business with tons of employees, but they still seem to really want coworkers.

When I asked Milano if he's ever spent the night at the Series office, he smiled, looked over at one of the Series team members, and said, "Am I allowed to say?"

Do you have a story to share about working on a tiny team? If so, please reach out to the reporter at aapplegate@businessinsider.com.

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I sold my apartment, cashed out my pension, and took on debt to build a semiconductor startup. I'd do it again.

Hans Hasselby-Andersen, CEO of Lotus Microsystems.
Hans Hasselby-Andersen spent nearly a year raising his first funding after leaving Texas Instruments during the financial crisis.

Hans Hasselby-Andersen/Lotus Microsystems

  • Hans Hasselby-Andersen quit Texas Instruments during the 2008 financial crisis with four young kids at home.
  • He sold his apartment, cashed out his pension, and took on debt to build a semiconductor startup.
  • Nine years later, his company, Merus Audio, was acquired by Infineon.

This as-told-to essay is based on a conversation with Hans Hasselby-Andersen, 56, CEO of Danish semiconductor startup Lotus Microsystems and cofounder of Merus Audio, which was acquired by Infineon in 2018. The following has been edited for length and clarity.

When I quit my job at Texas Instruments in September 2008 to start a semiconductor company, I had four children between the ages of 5 and 14.

It was almost the height of the financial crisis. You had Lehman Brothers going down in flames in the US, and the whole credit market was just freezing up.

So to jump out at that point and go into fundraising was a big, big step. My manager was looking at me like I was crazy, basically.

Thinking back, probably I should have waited a year or so and just cooled off a little bit. But the thing is, once you have an idea and you're really motivated, you can't really wait. You have to go do something about it.

I'm an electrical engineer by training. Earlier in my career, I joined a small startup that was acquired by Texas Instruments about five or six months after I arrived.

The whole concept of a company being acquired, an exit and all that, was all new to me.

It planted a seed in my head that, if the circumstances were right, this was also a path I could take, and not just build my career in a large company.

I stayed at Texas Instruments and worked in the audio semiconductor business.

I was picking up things from my interactions in the market where I thought there was actually a need for a much more energy-efficient way to drive speakers in products like portable speakers and soundbars.

I saw a market need, but I didn't have the technical solution, so my first task was to go out and find a cofounder who could come up with a technical solution for that market.

I think that's actually quite unusual for tech startups. Normally, somebody comes up with some technology, and then they go out and try to see where it can be applied. This was the opposite approach.

Four kids, one big decision

Just before I resigned, I called my bank and asked if I could get a basic bank overdraft facility just to give me some extra headroom to live on.

Honestly, I think if I had waited two weeks, I wouldn't have gotten it. It was just when the financial crisis started to really kick in, and I seriously doubt I would've gotten that line of credit.

Getting the first funding took the better part of a year.

I probably spoke to between 50 and 100 different investors.

It's really a dating game. You try to look appealing and interesting from a company point of view, but you mostly get rejections because the investor doesn't invest in your domain, you're too early, you're too late, or you don't fit their profile.

I paid out of my own pocket to travel to Japan, South Korea, and Singapore to meet potential customers. I wanted to pressure-test my idea, understand what they were struggling with, what their requirements were, and help mature my business case.

Eventually, I raised the equivalent of about $150,000 to $200,000. It was a very small amount, and we spent it in about six months. The minute we got the funding, we knew we had to continue fundraising immediately.

My wife, who was a school teacher at the time, has been very, very supportive. She never told me, "This is a stupid idea, go back and find a job."

With four kids, you can't just make that decision on your own. When we finally got the company off the ground, my wife and I made some adjustments to minimize the risk for my family.

We sold our apartment while we could still make a little money from it and rented instead, so we wouldn't risk having to sell at a loss if the company failed. We also sold our car and leased one instead.

I slaughtered my pension and took out the money. I thought, "I need it now. I'm not about to be retired anyway."

Throughout the life of a startup company, you're more or less in fundraising mode all the time. You always have to keep your eye on how long you have cash and where you're going to get your next funding. The worst thing that can happen is that you run out of cash.

If there's one recommendation I would give first-time founders, it's to prepare for things to take longer than they expect because they always do.

If you think you can do something in two years or three years, multiply that by two, at least.

If you plan financially for your cash to fund your plan as you lay it out, then you're going to be in a difficult situation because you're going to run out of cash before you've achieved the milestones you set out to achieve.

Engineers have to sell, too

Starting a company around 40 made me a different kind of founder. There were definitely things I had learned that I wouldn't have been without.

I had learned how to communicate with customers, how to find out what the market needed, and how to explain what I was doing and why it was a good idea.

Many engineers are obviously good at what they do technically, but they can have a big challenge explaining that to others.

When you're standing in front of investors, you have three minutes to explain what you're doing. You have to train to do that elevator pitch.

Nine years later, the company I cofounded, Merus Audio, was acquired by Infineon.

I stayed on to help with the integration, but I was really not looking to go back into the corporate world. I had already had that experience and I had really come to like the startup life.

Today, I'm CEO and an investor at Lotus Microsystems, another semiconductor startup.

I'm not a founder this time, but I feel ownership. I feel invested in the company.

Would I take that same risk again today as I did with Merus?

I think the answer is yes.

If you have that mentality of wanting to try something on your own, to build something, that is a major driver inside you. It gives you an enormous amount of energy and motivation.

When you do that, you can actually achieve a lot.

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