The company announced a new category of non-voting Class C stock in its third-quarter earnings report. It listed several reasons for creating the new class — one of which is to keep the CEO in control.
A Special Committee established by Meta's board determined that Zuckerberg was the best fit to lead the company into its future, and highlighted the CEO's creative vision and management abilities.
"The creation of the Class C common stock will continue the founder-led model that has driven the company's success since its inception," Meta said.
The stock class will also provide Meta the ability to finance its growth, the earnings report said. Meta is spending big on AI and the data centers needed to power it. The company reported $34.91 billion in third-quarter capital expenditures.
Meta's press release said the distribution would effectively amount to a two-for-one stock split for existing shareholders. Susan Li, Meta's chief financial officer, said that the stock will be distributed to existing shareholders.
Other tech companies have issued stock to access new capital without diluting their CEO's voting power. Google performed a stock split in 2012 for a similar reason. Semafor was first to report the new stock class.
Zuckerberg has long been the face of Meta. He's strengthened his leadership through the AI boom, going "startup mode" and getting hands-on with the tech. The company's AI team set up their desks around where Zuckerberg sits.
The success of Muse, Meta's AI agent, has raised the profile of another Meta executive: Alexandr Wang. The chief AI officer has joined Zuckerberg for podcasts and spoken onstage at keynotes.
A Financial Times profile last week touted Wang as a "potential successor to Zuckerberg." It's clear the board wants Zuckerberg there for the long haul.
Meta's AI agent, Muse, is unprofitable due to "very high compute costs," CEO Mark Zuckerberg says.
Meanwhile, Meta expects Reality Labs, its AI glasses division, to lose $15 billion next year.
The social media giant has a plan to fix that.
Meta says some of its biggest cash incinerators could finally start turning profits.
The social media giant, which generated over 97% of its quarterly revenue from ads, has faced persistent questions from investors about the lack of profitability in its AI and hardware initiatives.
Meta CEO Mark Zuckerberg addressed those concerns head-on during its third-quarter earnings call on Wednesday.
Zuckerberg said that Muse, the AI assistant it launched last month, is unprofitable since it's "very compute intensive to run." Meta expects to start turning that around next year by massively improving Muse's efficiency.
"If compute efficiency continues improving quickly for another few years, which we think is highly likely, then Muse will be highly profitable over multiple years," he said.
Meta plans to make money from Muse by taking a small transaction fee off of purchases it drives, Zuckerberg said at Meta's Connect conference last month.
Zuckerberg added that Muse, which launched only in the US and Canada, wasn't launched globally due in part to the amount of compute it requires. (Meta's North American users are generally its most lucrative.)
Zuckerberg also struck a positive note about its cash-hemorrhaging Reality Labs division, which makes products like Meta Ray-Bans and virtual reality glasses.
Meta expects Reality Labs to narrow its losses to about $15 billion in 2027, down from the $18 to $19 billion it expects to lose this year. The division should start trending toward profitability next year, as Meta's AI systems make it more useful, Zuckerberg said.
"I continue to believe that the path to delivering holographic experience, of bringing together the physical and digital worlds and everyday glasses, will come through VR first," Zuckerberg said.
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Walmart is adding tools it says will make AI agent shopping easier.
Bloomberg/Getty Images
Walmart is rolling out two new tools to help third-party AI agents shop on behalf of customers.
The company says the tools give people more control of their bots, and help bots be more accurate.
Walmart's move contrasts with Amazon's approach, after it blocked Meta's agent Muse from its site.
Walmart wants your bot to shop.
The retail giant said Wednesday that it has two new tools to help third-party AI agents shop on customers' behalf: agent profiles and an agent gateway.
The agent profiles link all transactions to the bot that performed them, and allow Walmart customers to manage authorizations and spending limits as they would for an additional user on their credit card account, the company said.
With agent gateways, bots no longer have to navigate a website that is designed for humans. Instead, Walmart is granting access through a model text protocol that it says will help agents work more quickly and accurately.
Walmart's move contrasts with Amazon's approach, which recently blocked Meta's agent Muse from its site, saying agents violate Amazon's conditions of use. Amazon has also pushed back on other third-party agents, including a lawsuit against Perplexity and restrictions on agents from Google and OpenAI.
"As customers begin using agents to help them shop, we're building connections, permissions and options that complement those tools and support how customers want to use them," the company said in a statement.
The company also said the gateway protects the information that Walmart has about its customers, and only provides what is necessary for completing a given transaction. In particular, the gateway can share a relevant pattern or preference — such as a customer's favorite laundry detergent brand — without sharing their entire purchase history with the agent.
The company also laid out a set of terms and conditions regarding how AI agents are expected to operate when shopping.
Under the terms, the company said it will honor its usual returns policy and that agents will always see the same pricing that a human would see on Walmart.com.
Tesla has begun production of its humanoid robot, Optimus, in Fremont, California.
Musk said he expects to begin delivering Optimus to customers at the end of 2027.
Musk said it will take at least a year to produce 20,000 Optimus units a week.
Tesla has begun producing its long-awaited humanoid robot, Optimus, at its Fremont factory, the company said in its quarterly earnings report.
"The bots coming off this line are the first production-quality bots that we have manufactured," Tesla said, saying the current manufacturing process is "suitable for a commercial product."
"There's still some things we need to tweak about the design, because you need to deliver a robot that is safe and reliable and has long duration," CEO Elon Musk said on Tesla's Q3 earnings call. "It can't, like, wear out after a month."
Musk said the company will take at least a year to scale up Optimus production to 20,000 units a week in Fremont. He said he expects to begin delivering Optimus to customers at the end of next year.
Musk tempered expectations about how quickly Tesla can scale up Optimus production because it is "such a radically new product." He said the early stages of production will be "somewhat bumpy" because "there's like 10,000 things that have to go right" to build the robot. One of the big challenges Musk outlined is building robot hands.
Musk said Tesla is building an "Optimus Academy," where robots will practice tasks and generate data to improve the AI models that power them. The company also plans to install its next-generation AI5 chip in Optimus in April, which will give the robots more computing power and be a "big step change in intelligence," Musk said.
The latest version of Optimus has not been unveiled. Musk said he expects to release a video of Optimus within one or two months. He previously said Tesla was keeping the robot under wraps to prevent competitors from copying its design.
Tesla stopped producing the Model S and Model X at its Fremont, California, plant earlier this year to make room for an Optimus line designed to eventually produce a million robots a year. A second line under construction in Austin is planned to have an annual capacity of 10 million robots.
Tesla is competing in a crowded humanoid market. Agility Robotics, which plans to go public, has deployed its Digit robot across nine customer facilities, while Figure AI has announced deployments in logistics and distribution centers this year. Sunday Robotics, 1X, and Weave Robotics are preparing to ship robots into homes this fall.
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Le scandale Cambridge Analytica avait révélé, en 2018, l'exploitation à des fins de ciblage politique des données personnelles de dizaines de millions d'utilisateurs de Facebook. Il vaut, mercredi, à sa maison-mère Meta une amende de 25 milliards de dollars pour manquements à la protection de la vie privée des utilisateurs du Nouveau-Mexique. Le groupe déplore "une taxe sur la liberté d'expression".
On Wednesday, the Elon Musk-led automaker reported that its operating income fell 56% year over year to $718 million in the third quarter — below Wall Street's estimates of $746.3 million — while overall revenue of $28.05 billion came in a smidge below analysts' estimates.
Tesla pointed to higher operating expenses tied to its AI efforts, or "SI"/"Super Intelligence" as Trump prefers, and other R&D projects. Lower regulatory credit revenue and weaker energy storage gross profit also weighed on profitability, while lower vehicle prices hurt revenue.
"While we continue to execute on innovations to reduce the cost of manufacturing and operations, over time, we expect our hardware-related profits to be accompanied by an acceleration of SI, software and fleet-based profits," the company reported.
It's not all bad news for Tesla's profits. The company is still solidly in the green, and it beat on the bottom line. Tesla reported 48 cents in adjusted earnings per share, above the 44-cent analyst consensus estimate. Free cash flow of $1.5 billion was also a surprise after Wall Street had expected negative free cash flow of $4.92 billion.
The automaker also sees areas of profit growth in its future: autonomy subscriptions are trending up, and Tesla said it's offering the right, region-specific product mixes.
During the earnings call, Tesla's chief financial officer, Vaibhav Taneja, said the company is experiencing its "highest backlog" of vehicles in four years. The company, he said, is trying to increase vehicle production.
He also added that Tesla has secured $30 billion of borrowing to support expected capital expenditures, but the company doesn't expect to "make any draws under any of the new facilities in this calendar year."
"The main takeaway is that Tesla's surprisingly positive cash flow quarter did not come from stronger profits," Thomas Monteiro, senior analyst at Investing.com, said after the report.
"Added to the equation is the fact that Tesla's AI spending remains broadly inefficient, with research costs up nearly 70% and operating margins down to just 2.6%, while at SpaceX AI is already one of the biggest sources of revenue," the analyst added.
The new quarter has already made waves
The Tesla story continues to play out in real time, and it's had a busy month since the fourth quarter kicked off in October.
On Tuesday, during SpaceX's earnings call, Musk said that Tesla and SpaceX had each formed committees to explore a potential merger. Both companies are helmed by Musk — and he owns billions of dollars in stock of each.
Anticipation of the potential mega-merger has been building around the companies for much of 2026, and has only increased since SpaceX went public. Musk said he was not included in those committees and that calling the merger a foregone conclusion "would be overstating it."
It also came less than a week after Tesla held its high-flying demo for the Roadster. The sports car performed a gymnastics routine, including briefly jumping into the air and twirling over a lineup of other Tesla vehicles.
Tesla had a high-flying demo for the coming Roadster. It came nine years after the company first floated the sports car.
Tesla
It came nine years after Tesla first promised to relaunch the Roadster. Musk first showed off a prototype of the vehicle in 2017 and predicted a 2020 product launch.
Os portugueses que utilizam os serviços da MEO, NOS ou Vodafone poderão beneficiar de uma nova camada de proteção contra fraudes bancárias. As três principais operadoras de telecomunicações anunciaram duas ferramentas que permitem aos bancos e a outras empresas verificar informações associadas aos números de telemóvel, ajudando a identificar possíveis tentativas de burla antes de serem autorizados acessos ou transações.
A novidade foi apresentada esta terça-feira, 20 de outubro, em Lisboa, durante um encontro que reuniu representantes das três operadoras, da Nokia e da GSMA, associação internacional que representa o setor das comunicações móveis.
De acordo com o Expresso, as novas funcionalidades permitem confirmar se um utilizador está a aceder a uma conta através do número de telemóvel associado e identificar se esse número foi recentemente transferido para outro cartão SIM.
Bancos vão poder verificar se o seu cartão SIM foi trocado
Uma das principais novidades chama-se SIM Swap, uma ferramenta que permite verificar se determinado número de telemóvel foi recentemente associado a um novo cartão SIM.
Esta funcionalidade poderá ser particularmente útil no combate a um tipo de fraude em que os criminosos conseguem obter uma segunda via do cartão SIM de uma vítima, fazendo-se passar pelo verdadeiro titular.
Quando conseguem controlar o número de telemóvel, os burlões podem receber mensagens e códigos de autenticação enviados pelos bancos, aumentando o risco de acesso indevido às contas.
Segundo o Expresso, a nova ferramenta permite verificar se ocorreu uma alteração do cartão SIM nas últimas 24 ou 48 horas, fornecendo aos bancos um sinal de alerta antes de autorizarem determinadas operações.
Uma troca recente não significa necessariamente que exista uma fraude, mas poderá justificar verificações adicionais de segurança.
Nova tecnologia também permite confirmar o número de telemóvel
A segunda ferramenta, denominada Number Verification, permite confirmar se o acesso a determinada aplicação está a ser realizado através do número de telemóvel associado à conta.
Ao contrário dos métodos tradicionais, que exigem a introdução de códigos recebidos por SMS, esta verificação pode decorrer automaticamente, em segundo plano.
O objetivo é reforçar a segurança sem obrigar os utilizadores a realizar procedimentos adicionais sempre que pretendem aceder a determinados serviços.
As duas ferramentas podem também funcionar em conjunto, permitindo às empresas confirmar a associação do número à conta e verificar se existiu alguma alteração recente do cartão SIM.
MEO, NOS e Vodafone juntam-se para combater fraudes
O lançamento integra a iniciativa internacional GSMA Open Gateway, que pretende facilitar a utilização de funcionalidades das redes móveis por empresas e serviços digitais.
As ferramentas funcionam através de interfaces de programação de aplicações, conhecidas como APIs, que permitem a comunicação automática entre diferentes sistemas informáticos.
A plataforma tecnológica utilizada é fornecida pela Nokia e chama-se Network as Code.
Na prática, um banco poderá realizar verificações relativas a clientes das três operadoras através de uma única ligação tecnológica, sem necessidade de desenvolver sistemas completamente diferentes para cada rede.
Segundo Judite Reis, diretora de Engenharia de Redes da NOS, estas funcionalidades representam também uma oportunidade de negócio para as operadoras, que poderão disponibilizar serviços de segurança a outras empresas.
E os dados pessoais? Operadoras esclarecem questão da privacidade
A possibilidade de empresas consultarem informações associadas às redes móveis levantou questões relacionadas com a proteção dos dados pessoais.
Durante a apresentação, os representantes das operadoras explicaram que as ferramentas apenas permitem realizar consultas previamente definidas, não correspondendo a um acesso generalizado às informações dos utilizadores.
A MEO referiu ainda a existência de um portal de gestão de consentimentos, através do qual os clientes poderão acompanhar e controlar o acesso à informação disponibilizada por estas ferramentas.
De acordo com o Expresso, as empresas não divulgaram os valores investidos no desenvolvimento das soluções nem identificaram contratos comerciais já estabelecidos para a sua utilização.
Há outra novidade prevista para 2027
As três operadoras preparam também uma terceira funcionalidade, cuja disponibilização está prevista para o início de 2027.
Denominada Number Recycle, esta ferramenta permitirá verificar se um número de telemóvel foi entretanto atribuído a outra pessoa.
O objetivo é evitar situações em que códigos de autenticação, mensagens bancárias ou outras informações associadas a contas antigas sejam enviados ao novo titular de um número.
Esta situação pode ocorrer quando um cliente deixa de utilizar determinado número e a operadora o atribui posteriormente a outra pessoa.
Com estas novidades, a MEO, a NOS e a Vodafone pretendem disponibilizar aos bancos e a outras empresas novos mecanismos de prevenção de fraudes, embora a sua utilização efetiva dependa da integração das ferramentas nos serviços de cada entidade.
The company announced the new app Claude Duet on Wednesday, billed as a "proactive agent" that can run in the background, surface tasks to a user, and handle a variety of work. The tool is in research preview for now with a waitlist, meaning it won't immediately compete for the larger market with other new agents like Meta's Muse and OpenAI's Dots.
Still, the announcement ramps up the pressure on those companies — Anthropic says it built Duet around its flagship Opus 5.5 model, which was released in late September and has already become one of the industry's most popular. Recent model breakthroughs have made AI better at handling work on its own, spurring a rush to build these "always-on" personal agents.
"It can have the discernment and judgment around when to be proactive, when to act on your behalf," said Mike Krieger, a co-lead of Anthropic's Labs team, said in a Duet launch video.
The tool, Anthropic says, will send users a brief each morning about what's happening on their connected apps, and message them when something needs attention. Like other companies' offerings, it runs outside a user's computer, sends notifications, and asks for approval on certain tasks.
Anthropic announced Duet on the day of Meta's earnings report and used the opportunity to mention a new poach from Mark Zuckerberg's company. Karan Ahuja led product management for Meta Superintelligence Labs until July, according to his LinkedIn, before starting at Anthropic in August and leading Duet's development.
He wrote on X that he's been using Duet to build Duet, and said the team "built it for professionals and small business owners juggling a lot at work and at home."
Ahuja also wrote that Anthropic is letting people into Duet from the waitlist "as quickly as possible."
The news didn't go unnoticed at Meta. Alexandr Wang, who heads Meta Superintelligence Labs, posted a meme about Duet's similarity to Muse.
Anthropic is fast approaching a giant initial public offering, which could value the company at as much as $2 trillion. Like other AI players, the company navigates a high-wire competition to win over users, secure computing power, build state-of-the-art models, and deliver AI-native products.
The data firm Apptopia estimates that Muse had more than 14 million installations as of Wednesday. It found that Claude users who installed the Muse app were using Claude more than before, though still for fewer minutes per day than they spent on the Meta product.
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The company spent $34.91 billionin capital expenditures during the third quarter of 2026. That's up from the second quarter's sum, $31.08 billion.
For the year 2026, Meta said it expects to spend between $135-145 billionin capital expenditures, narrowedfrom its prediction of $130-145 billion last quarter.
Meta's forecast includes the yearly capex prediction that analysts expected: $139.79 billion.
As Meta bets big on AI, it is investing heavily in its development. It has built massive, costly data centers and spent big on computing power.
The spending uptick was expected. On the "Cheeky Pint" podcast earlier this month, CEO Mark Zuckerberg recounted early conversations about the investment — and said he'd bet up to $200 billion on AI, before he knew the models would work.
Investors haven't loved Meta's massive capex forecasts in past quarters. The stock tumbled almost 10% last quarter after earnings per share missed Wall Street estimates, and sank 6% the quarter before on raised capex guidance.
This quarter, Meta has a new hero product: Muse.
The AI assistant has reached over 2 million daily users and 3 million downloads. It quickly scaled the App Store. Muse users told Business Insider they chatted with it to help plan trips and ace exams.
The energy around the company is ebullient, as Alexandr Wang, Meta's chief AI officer, continues to post memes of Muse's squishy-looking mascot.
At Meta's Connect keynote event in September, Zuckerberg said Muse "has a novel business model."
"We believe that Muse will make you money, and we're standing behind this by making Muse free for a huge number of tokens with the expectation that over time, we will profit by taking a small fee from transactions," he said.
Muse could help justify the capex guidance for some investors. The stock was trading up 4.12%after-hoursat the time of publication.
GM executives confirmed to Business Insider that humans are still staffing OnStar call centers to handle emergencies.
General Motors
GM says it's keeping humans in its OnStar call centers to help with emergencies.
It comes as OnStar is getting a fresh makeover, complete with AI.
"The stakes are too high," an exec told BI about the human-in-the-loop.
GM is giving OnStar an AI overhaul. The automaker says it is not coming for the person who answers when your airbags deploy.
On Wednesday, during the company's tech conference, GM Forward, Ed Nightingale, GM's vice president of digital products, told Business Insider that the automaker would continue to use human OnStar staffers on emergency calls to contact first responders.
"That's something that isn't changing," Nightingale said. "We feel that, when it comes to a crash or a problem being solved, they want to make sure that there's a human in the loop. The stakes are too high."
After publication, a GM spokesperson told Business Insider that OnStar Advisors "aren't going away" and will remain a core part of the OnStar experience.
Humans-in-the-loop are a notable constraint on GM's AI ambitions compared to other software companies. Other AI-enabled companies, such as SpaceX, have recently highlighted how few customer calls are routed to humans.
GM said that keeping people involved in complex or sensitive situations is an intentional part of its AI strategy. Technology handles more routine interactions, while humans take the call during an emergency.
It also comes as the company gives OnStar — its 30-year-old in-car emergency service — a much bigger job.
GM showed off OnStar AI on Wednesday. It's a new voice assistant designed to understand a vehicle and the driver using it. The automaker said it can answer questions about vehicle alerts, control some functions, plan routes around bad weather, and offer more context-aware suggestions, including from information through a driver's digital calendar.
The assistant will arrive first on the 2027 Cadillac Lyriq via an over-the-air update in the coming months, GM said. Other vehicles will follow.
GM also plans to unify its brand-specific mobile apps under the OnStar AI name next summer.
Onstage, Sterling Anderson, GM's chief product officer, said the company was turning the 30-year-old service into "an intelligent platform."
The shift is part of a large bet from GM.
GM is focusing heavily on its tech capabilities. On recent earnings calls, CEO Mary Barra has highlighted GM's subscription products. Anderson previously told Business Insider about how AI has allowed the company to cut product development time in half, starting with the GMC Hummer EV, which only took 20 months of development. Industry-average product development is typically around 5 years.
On Wednesday, the company also highlighted the development of its hands-off, eyes-off self-driving features, set to make their debut in the Cadillac Escalade IQ in 2028.
GM still has to persuade drivers that the new tools are valuable enough to use — and, in some cases, pay for.
Nightingale said subscriptions only retain customers when drivers can see the benefit.
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President Trump announced early Wednesday that large data centers will be required to produce their own electricity and share any surplus with the communities around them in the form of a "dividend."
To defend a leftist politician who spoke in front of an upside-down American flag, Axios published a fake fact check claiming the video was “doctored” by AI and that, in reality, the flag was right side up.
Data centers are increasingly under attack in the Ukraine-Russia war, as well as Iran’s wanton drone and missile attacks on neighboring states like Bahrain and the United Arab Emirates (UAE), a study revealed this weekend.
A New Mexico judge ordered Meta to pay $25 billion over how it handled its users' data.
It could be the largest penalty against Meta in history.
Meta recently agreed to an $18 billion settlement over the impact of its tech on kids.
A judge in New Mexico ordered Meta to pay $25 billion for misleading users about how it handled their data and for failing to prevent misinformation on Facebook.
The New Mexico case focused on Meta's handling of user records that Cambridge Analytica used for campaign purposes during the 2016 election. New Mexico alleged that Facebook misrepresented the extent of users' control over their data on the app.
"Facebook's wrongdoing—over the course of years and systematically broadcast to the public—goes to the heart of Facebook's core business practices," Judge Francis J. Mathew wrote in the ruling. "It relates to the way in which Facebook induces people onto the platform and ultimately keeps them there."
In a statement, Meta's chief legal officer, C.J. Mahoney, said the penalty "makes it all but impossible to do business in the state of New Mexico."
"At its core, this lawsuit seeks to impose a tax on speech to enforce new rules for what people can say online," Mahoney said. "We are confident we will prevail on appeal."
A jury ruled against Meta last month, finding the company committed nearly 50 million violations of a New Mexico law prohibiting deceptive trade practices. Each violation carries a penalty of up to $5,000.
Some Meta executives, including CEO Mark Zuckerberg, were deposed in the case. New Mexico first sued the company in 2021, and the case went to trial last month.
In internal Meta communications presented at the trial, Zuckerberg appeared to obfuscate methods for users to hide their data.
"Give them a chance to change their privacy settings but obviously don't encourage it," Zuckerberg wrote in one internal message.
Meta's next move remains unclear. The company didn't immediately respond to a request for comment on Wednesday.
This is a breaking news story. It will be updated.
Nvidia vice president Laura Fay has retired after a decade at the company.
Fay grew Nvidia's enterprise marketing team from roughly 60 to 600 employees.
Nvidia brought in Google Cloud's Alison Wagonfeld as its first chief marketing officer this year.
Laura Fay, a longtime Nvidia marketing executive who reported to CEO Jensen Huang, retired in July after roughly a decade at the AI chip giant.
Fay formerly served as Nvidia's vice president of global enterprise marketing, overseeing campaigns, events, analyst relations, and partner marketing. She said her team grew from roughly 60 to 600 people by the time she left.
Fay was among 36 employees on an internal list obtained by Business Insider last year of company leaders reporting directly to Huang. Prior to joining Nvidia, she spent 22 years at Cisco, concluding her tenure there as VP of global marketing.
Fay said Huang recruited her to build Nvidia's enterprise marketing organization as the company looked to expand beyond gaming.
"I want to change the world, and I want you to change it with me," she recalled him telling her on their first call.
Fay said she began considering retirement around her 10th anniversary in January, though a call from Huang congratulating her and expressing hope that she'd stick around for another decade persuaded her to stay a little longer.
Nvidia declined to comment.
Fay's retirement came as Nvidia also brought in new marketing leadership. In February, the company hired Google Cloud executive Alison Wagonfeld as its first chief marketing officer.
The Wall Street Journal reported at the time that Wagonfeld would oversee all marketing and communications teams and assume responsibilities previously divided among several leaders.
Those changes follow another longtime marketing departure. Greg Estes, Nvidia's former vice president of corporate marketing and developer programs, retired in 2025 after roughly 15 years at the company.
Several other longtime Nvidians have retired this year, including sales chief Jay Puri, chief accounting officer Donald Robertson, and VP of hardware engineering Robert Huang. Some retirees told Business Insider that Nvidia's exponential stock run helped precipitate their decisions.
Nvidia's communications organization has also undergone a shake-up as scrutiny around the company has intensified, with roughly 15 employees departing since 2025 amid a reorganization under new leadership.
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Have you ever found something you wanted to buy, only to wonder whether the price might drop next week? Maybe it's a new pair of headphones, a kitchen appliance or a gift you've had your eye on. You could keep checking the website every day, but who has time for that?
Here's something you may not realize. Your phone can help watch prices for you. Apple's Safari browser has a feature that monitors website changes, while Google's shopping tools offer price tracking on supported products.
That means you can spend less time refreshing product listings and more time deciding whether a deal is actually worth your money. I'll show you how to set up these alerts on an Apple iPhone, Samsung Galaxy and Google Pixel.
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How to get price-drop alerts on iPhone running iOS 27
Apple introduced a feature called Notify Me in Safari with iOS 27. Instead of returning to a website to see whether something has changed, you can tell Safari what to watch. For example, you might ask Safari to notify you when a pair of headphones drops below $150. You could also monitor a sold-out item and get an alert when the website indicates it's available again.
Unlike a traditional price tracker, Safari can look for other changes on a webpage, too. However, the feature doesn't work with every website, and alerts depend on Safari detecting the requested change.
Important: Notify Me requires Apple Intelligence. It works on compatible models, including the iPhone 15 Pro, iPhone 15 Pro Max and iPhone 16 or later. The standard iPhone 15 and iPhone 15 Plus do not support Apple Intelligence.
Steps to set up Safari Notify Me
Open Safari on your iPhone.
Visit the product page you want to monitor.
Tap the Page Menu button in the address bar. It may appear as a puzzle piece.
Select Notify Me.
Choose a suggested request or enter what you want Safari to watch, such as "Notify me when the price drops below $150."
To change how often Safari checks the webpage, tap Edit and select your preferred interval.
Tap the checkmark to finish.
Allow notifications if your iPhone asks for permission.
Safari checks the page at your selected interval and sends a notification when it detects the change you requested. The available checking intervals include hourly, daily, weekly and monthly options. You can also use Notify Me for something other than shopping, such as watching for event tickets or a registration page to open. Just remember that updates are not necessarily instantaneous.
Can you track prices on an iPhone without Apple Intelligence?
Yes. If you have a standard iPhone 15 or another model that doesn't support Safari Notify Me, you can use Google Chrome instead. Google offers Chrome price tracking on iPhones running iOS 15 or later, including iOS 27. It works on supported product pages and requires a signed-in Google Account, history synchronization and the necessary browsing settings.
Steps to track prices using Chrome on iPhone
Open Google Chrome on your iPhone.
Visit the webpage of the product you want to track.
Tap the three-dot More menu.
Look for and select Track Price, if available.
Scroll through the available products and select the one you want.
Tap Track, then Done.
Allow Chrome notifications when prompted.
To manage tracked products, look for Track Price in Chrome's three-dot menu. You may also find alert controls under Chrome > three-dot menu > Settings > Notifications. The exact options can vary by Chrome version and account.
Don't see Track Price? The option may not be available for that product or your account. You can also try searching for the product in the Google app and looking for a price-tracking option in its shopping results.
How to get price-drop alerts on Samsung Galaxy and Google Pixel
Samsung Galaxy and Google Pixel owners can use Google's shopping tools to track products and receive alerts when prices fall. The easiest place to start is the Google app, which works similarly on both phones. Chrome may also show price-drop indicators on shopping pages you've left open.
How to track a product using the Google app
Open the Google app on your Samsung Galaxy or Google Pixel.
Tap the search bar at the top of the screen.
Type the name of a product you want to buy, such as Samsung Galaxy Buds3 Pro, then tap Search.
Look for a picture of the product with its name and price in the search results. You may need to scroll down.
Tap the product's picture or name to see more details.
Look for Track price or a bell-shaped price-tracking icon and tap it if available.
Select your preferred size, color or other options if asked.
Choose the price you want to pay if Google gives you that option.
Tap OK to confirm.
Google can send you a notification on your phone or an email when the product reaches your selected price. Make sure you're signed into your Google Account and have notifications enabled.
Don't see Track price? Go back to your search results and tap Shopping near the top of the screen. Select the product you want and look for Track price again. Google doesn't offer price tracking for every product, and the option may not appear for every account.
How to track prices directly in Chrome on Android
There's another handy option for Samsung Galaxy and Google Pixel owners. Chrome can actively track prices on supported product pages and alert you when they drop. That means you don't have to leave a shopping tab open and keep checking it yourself.
Here's how to get started:
Open Chrome on your Samsung Galaxy or Google Pixel.
Visit the product page you want to monitor.
Tap the three-dot More menu in the upper-right corner.
Select Track prices, if available.
If Chrome displays a first-time introduction, tap Show me.
Follow any remaining prompts to enable tracking.
You can find your tracked items under Chrome > three-dot menu > Bookmarks > Tracked products. To manage alerts, go to Chrome > three-dot menu > Settings > Google services > Getprice tracking notifications. From there, you can adjust mobile and email notifications. Keep in mind that this feature only works on supported product pages. You'll also need to be signed into Chrome with your Google Account, enable syncing for tabs and browsing history and turn on Make searches and browsing better.
Google's new Universal Cart adds another way to track prices
Google introduced Universal Cart in the United States earlier this month. The feature is rolling out across Google Search and the Gemini app, giving shoppers another way to keep track of products without constantly checking different websites. Universal Cart lets you save items from multiple retailers in one place. Once you've added a product, Google's shopping tools can monitor its price and alert you when the cost drops or an out-of-stock item becomes available again. The cart can also identify promotional codes and suggest payment options that may help you save money.
For example, if you're shopping for a new TV, you can save models from different stores and let Google watch for price changes. When you're ready to buy, you can complete eligible purchases through Google Pay or finish checkout directly on the retailer's website. Universal Cart is rolling out in the U.S., so it may not appear in every account immediately. It's another option worth checking if you already use Google Search or Gemini to shop.
Why your phone might not show the price-tracking option
If you don't see Notify Me or Track price, the feature may be unavailable for your phone, account or shopping website. Start by checking that your apps and browser are updated. On iPhone, Safari Notify Me requires a compatible device with Apple Intelligence enabled. For Google's shopping tools, make sure you're signed into your Google Account. Chrome may also require additional browsing or synchronization settings for certain shopping features.
Some product pages simply don't support tracking. In that case, try another retailer's listing for the same item. Google's price-tracking features are available in supported countries, including the United States, although availability varies by product and account.
Three things to check before buying after a price alert
A lower price can be tempting, especially when a notification pops up while you're doing something else. However, I wouldn't rush to check out without checking a few details.
Look at the price history. Chrome's Shopping Insights can show historical pricing on eligible products. That can help you determine whether today's discount is unusually good or fairly common.
Check the total cost. Shipping fees, taxes and optional extras can change how much you actually pay. Compare the final checkout price, not just the advertised discount.
Make sure you're buying the right version. A lower price might apply to a different storage capacity, color, model year or product condition. Check the details before placing an order.
A price alert tells you something has changed. It doesn't necessarily mean you've found the lowest available price.
A quick privacy consideration
Price tracking comes with a privacy trade-off worth understanding. Google's shopping tools use your Google Account to manage tracked products and alerts. Certain Chrome shopping features may also require additional browsing information or settings, including Make searches and browsing better. You should review those options before enabling them.
That setting allows Chrome to share browsing-related information with Google to improve its services. You can review these options under Chrome > 3 dots in the upper right >Settings > Google services. Apple's Safari Notify Me uses Apple Intelligence to monitor webpages for requested changes. Before enabling either feature, consider whether the convenience is worth the information and permissions involved.
One more shopping safety tip
Be careful about clicking price-drop alerts or shopping links from unfamiliar senders. Scammers can create fake sale notifications that lead to fraudulent websites. Strong antivirus software can provide an additional layer of protection by helping detect malicious links, phishing attempts and other online threats. Get my picks for the best 2026 antivirus protection winners for your Windows, Mac, Android and iOS devices at CyberGuy.com.
Kurt's key takeaways
I've lost count of how many times I've looked at something online, decided to wait and then completely forgotten to check whether the price dropped. That's why I like having my phone do some of the watching for me. With Safari's Notify Me feature in iOS 27, compatible iPhones can monitor more than just prices.
Meanwhile, Google's shopping tools can help Samsung Galaxy and Pixel owners follow prices on supported products, while Chrome offers additional shopping features on compatible devices. My advice is to start with something you actually need, especially a larger purchase where a price drop could save you a meaningful amount. Set up an alert and see what happens. You might save some money without spending your evenings hunting through shopping websites.
Have you ever bought something only to see the price drop a few days later? Would you trust your phone to watch prices for you, or do you prefer hunting for deals yourself? Let us know by writing to us at CyberGuy.com.
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