By Craig Murray | October 2, 2026

Rather than abandoning the plainly nuts Fairford narrative, Burnham and his government are doubling down on the claim it is an Iranian terror plot.

It remains quite possible the men were indeed fuel thieves, simply stealing fuel from farms. They appear to have been equipped for fuel theft and all they were carrying was petrol. It is worth a footnote that there is a very real history of US military personnel, and indeed British personnel, selling military fuel from bases. Stolen red diesel meant for HMS Bulwark fuelled fairground rides throughout England, which I think is rather lovely. But if the Fairford Five were fuel thieves, farms are more probable as the target.

We should pause here to acknowledge that USAF Fairford is falsely designated RAF Fairford, itself a propaganda lie, just like “RAF Lakenheath” or “RAF Mildenhall”. The UK is full of US military bases, on which US law applies. (My birth certificate gives my father’s occupation as “Clerk USAF”. He was employed at Mildenhall at the time).

It is a classic example of state propaganda that the petrol discovered in the Fairford vans was described by counter terror police as a potential accelerant for a bomb.

Well yes, petrol is that. It has however, rather more obvious uses too. The same technique was used at the height of the War on Terror propaganda in the Great Easter Bomb Plot, that never was. Police rounded up and arrested many young Muslims across the Manchester region, which was front-page news. They were all later released without charge.

But at the time of arrest the police announced they had found a potential bomb-making ingredient in a kitchen.

Well, they had. It was a bag of sugar. Sugar is indeed a potential bomb-making ingredient. Yet most of us have a bag in the kitchen. At least it did not take the police ten days to find the bag of sugar in the kitchen, unlike when they searched Charlie Rowley’s flat for a vial of novichok, and it took them ten days to “find” a bottle of perfume sitting on the kitchen counter.

For Fairford, on balance I think a false flag gone wrong is a little more likely than just fuel thieves. We know the men had no bombs and no guns, which makes the terrorist narrative rather hard for the government to sustain. But if they were patsies set up in a false flag, there would be plenty of things already on the base that go bang which could have been used to create the “terrorist incident” around them.

Two key points make me think this was a false flag. Firstly the lady farmer who called 999 was adamant there were more men that the five arrested and bailed. The others would have been the spycops – agents provocateurs – who would have been quietly spirited away from the scene. That also fits with the released information that it was one of the men who phoned in a warning about the “attack”.

It looks to me like a false flag spectacular had been planned, with US involvement as claimed by Trump and possibly Israeli knowledge as claimed by Netanyahu. This operation by the security services was viewed as over the pay grade of local police (who might be inconveniently honest) who were not in the picture. It all went horribly wrong for the government when an alert local farmer called the local police, and when a participant also called it in. That could have been one of the recruited “terrorists” who got cold feet, or one of the agents panicked they had lost contact with their line of command.

The use of recruited patsies to carry out false flags is now better understood. I have been writing about it since before the Newburgh bomb plot which was a particularly egregious example. In the United States there has been more awareness of and reaction to agent provocateur incited plots than in the UK.

For anyone sceptical, here is a summary of Newburgh:

In May 2009 the FBI arrested four poor men from Newburgh, New York, and announced it had foiled a plot to bomb two synagogues in the Bronx and shoot down military planes at Stewart Air National Guard base. The plot, the targets, the inert bombs and the disabled Stinger missile were all supplied by the Bureau. The recruiter was Shahed Hussain, a Pakistani fraudster who had become an informant to avoid deportation after a driving-licence scam. Paid nearly $100,000, he spent more than a year fishing at a Newburgh mosque, posing as a wealthy Jaish-e-Mohammed agent, before latching onto James Cromitie, a Walmart stocker and petty drug dealer.

Hussain offered heavenly reward and as much as $250,000. Cromitie brought in three others: Onta Williams, David Williams and Laguerre Payen. Hussain drove them across a state line to inspect the fake weapons, which federalised the charges and carried a 25-year minimum. They were convicted in 2010.

The sentencing judge, Colleen McMahon, said she believed beyond a shadow of a doubt that there would have been no crime except that the government instigated it, planned it and brought it to fruition. In 2023 she ordered the release of three of them, calling it an FBI-orchestrated conspiracy and writing that the real lead conspirator was the United States. She freed Cromitie in 2024 on the same basis, describing him as a small-time grifter with no history of violence and Hussain as a villain who had lured him with promises of both heavenly and earthly rewards.

The Golders Green ambulances arson was a classic of this false flag genre. Four young Muslims were recruited, in this case online rather than in person, by someone they never saw who was almost certainly a Mossad agent. They were offered money to attack the ambulances, which they did. The attack is then blamed on Iran through a claim on a Telegram channel on behalf of an “Iranian organisation”, Harakat Ashab al-Yamin al-Islamia, which is a Mossad fabrication.

HAYI first became known to the world through simultaneous press releases on 16 March by five Israeli government outlets in Israel, US and UK (including BICOM) and an article by the Israeli front “Foundation for Defending Democracy”. The FDD’s Nick Stewart travels with Kushner and Witkoff as part of the US negotiating team on the Middle East.

There are numerous reasons for doubting the real existence of HAYI. None of its material is in Farsi. All of its “attacks” have been minor arson attacks on pointless targets that hurt nobody. The grammar, calligraphy and imagery of its materials are all wrong.

The UK state itself has now debunked some of the Mossad HAYI narrative. On 29 April, when Essa Suleiman stabbed three men, the entire media blocked out the first Muslim victim and claimed an antisemitic terrorist attack on the two in Golders Green. The HAYI Mossad run “Iranian” Telegram channel immediately put out a statement claiming responsibility for the attack. But yesterday police and prosecution were forced to drop the claim it was a terrorist attack at all. The stabbing of the Muslim is charged as attempted murder, though still ignored by the media. So “HAYI” claimed responsibility for a non-existent terrorist incident.

A false flag can be, but is not necessarily, the state planting a bomb and then blaming someone else. It can be more complex – the state recruiting people to plant bombs. Those people may believe they are genuinely part of an ideological campaign, or may just be doing it for money.

The opaque Starmer rent-boy arson plot, in which Ukrainian male models burnt property associated with Keir Starmer, remains unclear, largely because any discussion of what lay behind the attacks was banned by the judge in the trial. But the media, with government encouragement, continually relays the story that the arsonists were recruited online by a man known as “El Money”. An interesting twist here is that the media constantly refer to him as Russian-speaking. But the evidence in court is that he spoke both Russian and Ukrainian.

Almost all adult Ukrainians can speak Russian. The number of Russians who speak Ukrainian is very small. Yet El Money is now routinely portrayed as Russian.

Which brings us to the whole question of Russian “hybrid attacks”, where we are asked to believe the narrative of the security services of states whose leaders are openly promoting war with Russia, about desultory and mysterious attacks. The rather sorry Leipzig drone is a good example. We have a more recent claim of Russian arson from Estonia, a state which has instituted massive discrimination against the 29% of its population who speak Russian.

Not only has Estonia closed Russian schools, libraries, theatres, churches, cinemas and university courses, it even refuses passports to people born and bred in Estonia, whose parents were born and bred in Estonia, if they cannot speak Estonian. That is totally contrary to numerous UN, Council of Europe and OSCE instruments on protection of minority linguistic rights.

It is one thing to insist on language qualification for citizenship for new immigrants. Many countries do. It is quite another thing to deny citizenship to a native linguistic minority. Estonia was part of Russia from 1721 to 1919 and of the Soviet Union from 1941 to 1991. It has Russian speakers.

So I decline to believe the Estonian government on Russian “hybrid attacks”.

Which brings us to the amazing “FlyDubai” hijacking and the heroic plumber who knew how to rescue a plane from a death dive because he watched Air Crash Investigation.

There are real problems with this narrative. One is that the plane is said to have dived approximately 15,000 feet in about 30 seconds. This is said to be confirmed by independent flight trackers.

The force was so enormous that the rudder ripped off the plane.

Picture a dive of 500 feet – that is more than a 40 storey building – per second. Picture that. 500 feet in a second. Imagine yourself falling that fast. The forces would be enormous inside the cabin. Anybody not strapped in would be lifted right out of their seats and probably hit the ceiling. Many would be injured. Any unfastened object, including major ones like food trollies, would be hurled about with great force. Baggage lockers would come unlocked as the weight of the bags inside was hurled up. Remember this dive ripped the rudder off. It would be impossible for anyone not strapped into their chair to keep their footing or seat.

We have a great many videos from on board the plane but nothing like this is shown. No video shows this kind of extreme situation, and the cabin at the end of the flight is remarkably undisturbed.

There is also a problem with that flight-tracking data. As pointed out by this commercial pilot on CNN, a plane can’t easily slow down in mid-air. He is disbelieving of how quickly the flight trackers show the plane returning to normal speed. He is also deeply sceptical of the ability to control the plane after the rudder came off due to loss of hydraulic fluid, and of the chances of the airframe staying together. Now compare that to the lack of cabin tumult.

I have seen it argued that if you entered the dive very gently and carefully without sudden change of pitch, and exited it similarly smoothly, then you would avoid extreme G-forces and the cabin might be relatively undisturbed. Even if so, it is hard to imagine the kind of smooth transition into the dive in the circumstances we are told were occurring in the cockpit, with the co-pilot deliberately putting the plane in a death dive while fighting with the pilot.

The smooth transition out of the dive in the official story was achieved by a plumber who knew what to do from watching Air Crash Investigation. I don’t think I need to comment on that.

We will never find out the truth about FlyDubai. The plane diverted to Saudi Arabia. The copilot who is being painted as an Islamic extremist will be isolated there and tortured by the Saudis. Netanyahu has already said Israel will join the interrogation. Do not believe any confession or evidence from the co-pilot.

The plane was a Boeing, so the USA will join the initial investigation alongside UAE, Saudi Arabia and Israel. A more potent coalition of Zionist evil does not exist. We will certainly have faked flight data recorder and cockpit voice recorder evidence coming from that shower.

I do feel something has snapped in people’s willingness to believe official narratives. The Skripal narrative was even more crazy than any of these, but most people still trusted government. Thankfully that faith has been seriously shaken.

The Pentagon is deploying an additional aircraft carrier and 10,000 sailors and Marines to the Persian Gulf, according to a US official, a move that gives American commanders more options if President Donald Trump chooses to escalate attacks on Iran.

The Cradle | October 2, 2026

G7 states will release up to 100 million barrels of emergency oil and diesel stocks over the next four months, French President Emmanuel Macron announced on 2 October, bowing to US pressure to tame diesel prices driven to record highs by the war on Iran.

The release will be coordinated by the International Energy Agency (IEA), and comes the same day as European Commission spokesperson Anna-Kaisa Itkonen said the EU “fully” rejected US threats to halt diesel exports unless Europe drew down more of its reserves.

“We fully reject any ban on diesel. A ban would not be beneficial to anyone. It would undermine our trust in the United States as a reliable partner,” she said.

She added that the EU Oil Coordination Group, due to meet on 15 October, could convene sooner if necessary.

Macron, who currently chairs the G7, had also spoken out against any export ban in a call with US President Donald Trump earlier that day, with his office saying he urged G7 states to act together “without export restrictions.”

The diplomatic scramble followed a push a day earlier from US Treasury Secretary Scott Bessent, who urged European states to speed up delivery on their existing reserve commitments.

“American farmers, truckers, and businesses should not be left carrying the burden of a global diesel shortage,” he wrote on social media.

Trump threatened the diesel export ban earlier this week, a move EU trade chief Maros Sefcovic warned would have “dramatic consequences for our economic performance.”

The US has threatened to starve France and Germany of diesel unless they release their emergency diesel stocks, with a European source saying Washington is pressing the EU to hand over 120 million barrels within six months.

China has also suspended refined fuel exports for October to rebuild its own depleted reserves, according to Reuters, further tightening a global market already strained by the US war on Iran.

Europe’s reliance on US fuel, which deepened after it banned Russian imports and the US-Israeli war on Iran cut supplies from West Asia, has cost the bloc more than $113 billion in extra energy payments this year, without it receiving “one extra molecule of gas or oil,” according to European Energy Commissioner Dan Jorgensen.

Meanwhile, Washington is also lending energy companies another 40 million barrels from its Strategic Petroleum Reserve (SPR).

The reserve has already fallen to its lowest level since 1982, and releasing the full amount would drag it below the minimum set under federal law.

When the establishment media jettisons even the semblance of critical distance from the state

By Jonathan Cook | September 30, 2026

It’s easy to forget that the western media – the so-called “free press” – likes to distinguish itself from media in authoritarian regimes on the basis that, unlike them, it asks critical questions of the powerful, reports facts objectively, and formulates its analyses dispassionately.

They do propaganda, we do news – or so the western media argues.

The feverish coverage since five men were arrested in the early hours of Sunday morning close to RAF Fairford in the UK is blowing a very big hole in that claim.

Here are the known facts so far.

Three white vans, bearing the logo of a genuine fuel transit company, were spotted by a local farmer on the road outside her property as she returned from a party. Police arrived promptly and arrested the men, who were all British nationals in their twenties.

On Tuesday, it emerged that one of the arrested men actually called the police earlier – seemingly the reason officers were on the scene so quickly.

Although the men were initially arrested on explosives charges, no “viable” explosives were found. Although they were arrested on terrorism charges, which allow for 14 days of detention, they were released on bail under normal criminal laws in less than two days.

It has also emerged that the men had several empty “barrels” in their vans, plus one that contained what police described disturbingly as an “accelerant”.

Actually, that was simply a reference to petrol. The stuff that goes into vehicles to make them accelerate.

British prime minister Andy Burnham held a rare national emergency Cobra meeting over the incident.

Meanwhile, the Trump administration got involved because RAF Fairford, despite its name, is in reality a US air base from which American planes are waging an illegal war of aggression against Iran, with the UK’s blessing.

US Secretary of state Marco Rubio has said the incident “clearly involves the hands of a foreign actor”. When asked whether Iran was that actor, Trump replied: “It might be.” He added: “I know the answer… I can be very specific, but I’d rather not say.”

According to a report in the New York Times, “American and British intelligence services worked with Israel and Western countries to discover the threats against US bases, including ones in Germany.” [my emphasis]

Despite these sparse facts, the British media have uniformly rushed to a single conclusion: that this was almost certainly part of an Iranian terror plot to target the US airbase and its planes. The only room for debate allowed is whether the five men were witting or unwitting actors in that plot.

As the Guardian reported in its Wednesday edition, referring to this as a “complex investigation”: “An Iranian link to the bizarre events in the Gloucestershire countryside over the weekend is seen as increasingly likely.”

As context, let us note the following: that British and US officials have every interest in trying to hype this incident as an Iranian “terror plot”, whatever the actual evidence suggests.

Why? Because the US is waging an illegal war on Iran, and the UK is allowing it to do so from British soil. Under the rules of war, Iran has every right to attack RAF Fairford.

If the British state and billionaire-owned media were actually serving as a truly “free press”, they would be offering the context that RAF Fairford is a legitimate military target and that any attack on it by Iran would not constitute terrorism.

Of course, none have done so.

Instead, they have loyally regurgitated the British and US security services spin of a “terror plot” – based on no tangible evidence at all – that paints Britain and the US as the victims of a sinister and unwarranted act of Iranian aggression.

But context aside, an objective, sceptical media – a “free press” – would be reserving judgment on what had happened. It would be asking difficult questions. It would be offering plausible counter-narratives.

Again, none of this is happening. In the British media, there has been a lemming-like rush towards accepting uncritically the very conclusions that best serve British and US state interests.

The constant highlighting of a terrorism connection to the arrested men – for which there is no apparent evidence – is precisely the kind of coverage you would expect from state media in an authoritarian regime. This is about whipping up a public mood of fear, not about transparent fact-finding.

Notably, unlike the British media, the New York Times report does allow for another possibility, even if it instantly ignores it and then joins the British media in treating what evidence there is as proof of an Iranian terror plot.

The Times opens with a question: “The potential ambiguities – were the men Iranian operatives, petty gas thieves, or both? – added to the confusion surrounding the arrests that the authorities have yet to fully explain.”

“Petty gas thieves”! Men in vans with empty barrels close to a farm in the middle of the night. Is it possible they could simply be criminals?!

In fact, this conjecture has been all over social media since the first reports of the men being arrested surfaced. As new details have emerged, those suspicions have only grown.

And yet Britain’s “free press” has uniformly ignored this counter-theory in favour of the US and British security services’ narrative.

Doubtless, British journalists covering this incident would call the idea that this was simply a criminal group caught in the act unhelpful “speculation”.

But how is their no-more-plausible, and possibly less plausible, theory that this was an Iranian terror plot not equally speculation – if in their case, speculation that happens to be extremely helpful to the British and US security establishments?

There are other theories we could posit too, given the known facts. Israel, which originally pushed for the illegal and disastrous war on Iran, has been looking for a way to persuade the Trump administration to return to a full-scale bombing campaign.

RT | October 2, 2026

Washington is sending more warships and troops to the Middle East as US President Donald Trump is considering the resumption of large-scale strikes against Iran after the midterms, AP has reported.

Trump told reporters on Thursday that he has “to make a decision: either Iran signs a very fair deal, or it won’t exist any longer.” In a Time magazine interview published the same day, he said that new attacks on the Islamic Republic were “possible” after the US election on November 3, but declined to reveal any further details.

In its article on Thursday, AP said that a third aircraft carrier and some 9,000 additional service members, including 7,000 sailors and 2,000 marines, are currently on their way to the area of the conflict with Iran.

It would increase the US military presence in the Middle East to more than 20,000, which is “an unusually high number,” it stressed.

The forces on the move include the USS Theodore Roosevelt carrier strike group, with the cruiser USS Chosin and the USS Makin Island amphibious readiness group, which includes the USS John P. Murtha and USS Anchorage amphibious landing ships, an unnamed American official told the agency.

With the USS George H.W. Bush and the USS George Washington already being deployed, three US aircraft carriers could be in the Middle East simultaneously as early as the end of October, according to the source.

Washington last had as many carriers in the region in April at the height of the American-Israeli missile exchanges with Iran. Before that, it happened back in 2003.

Axios reported on Friday, citing a US official, that it wasn’t yet clear if the USS Theodore Roosevelt would join the two carriers or replace one of them.

Washington also sent two additional Patriot missile batteries to protect oil and gas facilities in Saudi Arabia and Qatar in recent weeks, according to Axios. It was done to make it easier to get permission from Riyadh to use Saudi airspace for possible strikes on Iran, the outlet explained.

When asked by Time if the conflict with Tehran would harm the Republican Party’s chances in the midterms, Trump first acknowledged that “it’s possible,” but then said that “it should help, because Iran will not have a nuclear weapon.”

A poll by AP-NORC Center for Public Affairs Research, which was published on Thursday, suggested that some 70% of Americans disapprove of the war with Iran.

After the initial US-Israeli attack on the Islamic Republic in late February, Trump claimed that the conflict will be over in a few weeks, but it’s still ongoing, with the diplomatic process remaining in a stalemate.

Trump told Time that he rejected Iran’s latest peace proposal, made during the UN General Assembly last week, because “things that I wouldn’t have approved a year ago I wouldn’t have today.”

In September, Iranian Parliament speaker and top negotiator Mohammad Bagher Ghalibaf warned that further aggressive actions by the US will be met with “faster, heavier and more painful” retaliation by Tehran.

“The Americans have surely understood that the era of proportionate responses has come to an end and our recent strikes against aggressor bases were only a start,” Ghalibaf said.

Press TV – October 1, 2026 

The Flydubai plane incident appears to have been part of a scenario concocted by Israeli prime minister Benjamin Netanyahu and UAE President Sheikh Mohamed bin Zayed Al Nahyan.

Its aim, observer say, is to divert attention from the growing scandal over Netanyahu’s handling of the October 7 Hamas operation, shore up his position ahead of Israel’s October 27 election and create a pretext for a new confrontation with Iran.

The scenario unfolded days after Netanyahu’s reported secret visit to Abu Dhabi, where he met bin Zayed amid mounting political pressure over allegations that the UAE leader had warned him in advance of an impending Hamas operation.

According to the account, the purpose of the arrangement was to manufacture a dramatic security incident involving an Israeli-heavy Flydubai flight, portray it as a terrorist attack, introduce an Iranian connection into the narrative and use the resulting alarm to reinforce Netanyahu’s security credentials and build support for renewed military action against Tehran.

The Flydubai Boeing 737, carrying 174 passengers, most of them Israeli settlers, made an emergency landing in Saudi Arabia on Wednesday following what was described as a violent confrontation between the pilot and co-pilot in the cockpit.

Netanyahu and his war minister, Israel Katz, immediately characterized the incident as a “terrorist” attack. Netanyahu subsequently compared it to the September 11 attacks, claimed the Omani co-pilot had undergone “radical indoctrination” and suggested that Iran could have been involved.

Yet no public evidence has established an ideologically-motivated attack or an Iranian connection.

Indeed, early Israeli media reports offered entirely different explanations, including a personal dispute or an attempted suicide by the co-pilot. Israel’s Channel 12 reported on Thursday that the Saudi investigation had found no indication of terrorism at that stage.

The timing, however, gave the episode a clear political value for Netanyahu.

Israeli media have reported that Netanyahu is under pressure ahead of the October 27 election, while the controversy surrounding the October 7 Hamas operation continues to raise questions about his regime’s warnings and preparedness.

Haaretz reported on September 9 that bin Zayed had spoken to Netanyahu roughly 10 days before the October 7 operation and warned him of a threat from then-Hamas leader Yahya Sinwar, who was reportedly preparing a “huge surprise.”

Bin Zayed had also previously alerted Israel’s Shin Bet intelligence agency, according to the report.

Netanyahu’s reported secret visit to Abu Dhabi therefore assumed particular significance. Israeli media reports said the purpose of the visit was to ask bin Zayed to deny reports that he had warned Netanyahu about the looming Hamas threat.

Against this backdrop, the alleged Flydubai scenario provided Netanyahu with an opportunity to shift the political narrative from questions over the October 7 failures to a new story about “terrorism”, Iranian threats and the need for renewed confrontation.

Netanyahu repeatedly raised the possibility of an Iranian connection despite acknowledging that Israel had received no specific intelligence warning about the flight and that investigators had found no evidence linking Tehran to the incident.

He told CNN that he had spoken with US President Donald Trump about the incident and its wider implications for global aviation. Trump separately confirmed that the two had discussed the matter at length.

The objective, according to the account, was not simply to generate domestic political headlines. By bringing Iran into the story, Netanyahu could potentially create a new security crisis capable of drawing Washington into another confrontation with Tehran.

Analysts have nevertheless warned against making such a connection.

Dani Citrinowicz, an Iran affairs researcher at Israel’s so-called Institute for Security Studies, warned against linking the incident to Iran.

According to Maariv, he said there was a difference between preparing for possible scenarios and creating the impression that another war was imminent.

He warned that if Tehran concluded Israel was preparing an attack, it could take pre-emptive action, which Israel might then interpret as confirmation of its original assessment, producing a cycle of escalation.

Citrinowicz described the situation as “playing with fire” and warned that statements by Israeli officials could become a “self-fulfilling prophecy.”

Other analysts have reportedly described the attempt to connect the incident to Iran as sounding like “a Hollywood screenplay.”

Flydubai itself has urged against premature speculation until the investigation is completed and suspended flights between Dubai and Tel Aviv while the investigation continued.

The Netanyahu-bin Zayed arrangement therefore presents the incident not as an isolated aviation crisis, but as a politically constructed scenario with three interconnected objectives: diverting attention from the October 7 scandal, strengthening Netanyahu’s position ahead of the election and creating a new pretext for confrontation with Iran.

Netanyahu has said Israel will determine within days whether the co-pilot had links to Iran, adding, “We will get to the bottom of it.”

The central question surrounding the episode, therefore, is not what happened inside the cockpit, but the deliberate construction of a security narrative around the flight designed in advance to transform an unexplained aviation incident into a potential pretext for a new war with Iran.

Daniel Davis / Deep Dive – October 1, 2026

How Sesame Street, CNN, and federal health officials turned a children’s vaccine campaign into a one-way lesson in trust.

By Sayer Ji | September 30, 2026

How a $240 million messaging machine put a three-year-old puppet to work selling an mRNA shot to parents of infants — and what the government has quietly admitted since.

On June 28, 2022, Sesame Street posted a 60-second video to its YouTube channel titled “Elmo Gets the COVID-19 Vaccine | PSA.”

It’s a well-made piece of persuasion. Elmo, who has been three and a half years old since 1984, shows off his “super duper” bandage. There “was a little pinch. But it was okay.” Then his father, Louie, looks into the camera and speaks to every hesitant parent in America:

“I had a lot of questions about Elmo getting the COVID vaccine. Was it safe? Was it the right decision?”

Eleven seconds later, the doubt has been resolved for you:

“I learned that Elmo getting vaccinated is the best way to keep himself, our friends, neighbors and everyone else healthy and enjoying the things they love.”

A hug follows. Then an announcer: “It’s okay to have questions about COVID vaccines for your kids.”

That’s the move worth studying. The ad takes the parent’s instinct to ask questions, gives it to a beloved puppet, and answers it before the parent has a chance to. It presents doubt so it can close it down.

This was not a whimsical one-off from a children’s television workshop. It was one output of what its own organizers called the largest communications program in our nation’s history, built with federal public-health agencies, a major medical trade association, and tens of millions of corporate dollars.

Four years later, Pfizer-BioNTech’s product is no longer authorized for children ages six months through four years. Federal guidance and product labeling have also narrowed which pediatric uses are on-label, a shift sharply at odds with the PSA’s broad, categorical reassurance. Nobody made a puppet video about that.

This is the story of who built the campaign, what it cost, and what came after.

Part I: Who Was Behind It

Sesame Workshop’s own press release is candid about who was in the room. The PSA was released “in collaboration with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative,” and it was “produced in partnership with the Centers for Disease Control and Prevention (CDC) and American Academy of Pediatrics (AAP).”

Five institutions. Each one deserves a name and a face.

Sesame Workshop

The nonprofit behind Sesame Street produced and released the spot. Its campaign lead was Dr. Jeanette Betancourt, Senior Vice President of US Social Impact. Its president at the time, Sherrie Westin, was named CEO in July 2024.

The clearest statement of what Sesame thought it was offering came from its own chief marketing officer. Launching an earlier round of vaccine PSAs, Samantha Maltin, EVP and CMO, said the goal was to:

“… harness the power of Sesame Workshop and the reach of the Ad Council…”

Harness the power. The asset being put to use was fifty years of trust that parents and children have placed in these characters.

The Ad Council

The Ad Council turns corporate media budgets into “public service” messaging. Its president and CEO, Lisa Sherman, was the campaign’s public face. On the Elmo spot:

“It’s important that parents feel informed and confident about what the COVID-19 vaccines mean for their families, and we are proud to work with our partners, medical experts – and of course Elmo – to spread that message.”

She also named the urgency: this was “an important decision many need to make in advance of the upcoming school season.”

COVID Collaborative

The COVID Collaborative is a bipartisan assembly of former officials, and it convened the vaccine education initiative with the Ad Council. Its CEO is John Bridgeland, former Director of the White House Domestic Policy Council. Its president is Gary Edson, and its co-chairs are former Idaho Gov. and Sen. Dirk Kempthorne (R) and former Massachusetts Gov. Deval Patrick (D). The Collaborative is a project of UNITE, chaired by Tim Shriver.

The CDC

The CDC was a named production partner, and it wasn’t a passive one. According to the campaign’s organizers, the CDC provided scientific guidance on all aspects of the campaign, and its brand appeared on select creative assets.

The American Academy of Pediatrics

The AAP, the pediatricians’ professional association, was the other named production partner. Its president in 2022 was Dr. Moira Szilagyi. Looking back later, she said: “Somewhere what got lost in our country, I think, was what a miracle these vaccines were.”

Keep the AAP in mind. It comes back in Part IV.

Part II: Follow the Money

The Elmo spot was built on a large funding structure, and its size helps explain how thoroughly this message saturated American media.

The corporate fund. On November 23, 2020, before any vaccine was authorized, the Ad Council announced a $50 million fund for the COVID-19 Vaccine Education Initiative, created with the COVID Collaborative. By February 2021 it had exceeded that goal.

The COVID Collaborative reports more than $52 million raised. The leading contributors it names are Amazon, Apple, Bank of America, Cisco, CVS Health, Facebook, General Motors, Google and YouTube, the Humana Foundation, NBCUniversal/Comcast, Salesforce, Verizon, Walgreens, and Walmart.

Two of those names stand out. CVS Health and Walgreens both gave the shots the campaign was promoting in their own pharmacies.

The donated media. The money was only the seed. By October 26, 2021, the initiative had surpassed its goal of $240 million in donated media and related publicity. Donors of airtime and ad inventory included Disney (ABC, ESPN, Hulu), FOX, NBCUniversal and Telemundo, ViacomCBS, WarnerMedia, Facebook and Instagram, Google and YouTube, TikTok, Snapchat, Spotify, Pinterest, LinkedIn, and The Weather Channel.

Several of the same platforms that donated airtime and advertising inventory to the vaccine-education campaign were simultaneously under public and private pressure to enforce COVID-19 misinformation rules against specifically identified individuals, including people named in CCDH’s ‘Disinformation Dozen’ report. YouTube later [restored] my channels and stated that, after review, they did not violate its Community Guidelines.

The taxpayer layer. Alongside the private effort, HHS ran its own $265 million COVID public-education campaign starting in summer 2020. That included a $250 million NIH award to the Fors Marsh Group, which created the “We Can Do This” brand, all paid for through a $300 million interagency agreement drawing on CDC’s CARES Act funds. Under its “Vaccinate with Confidence” framework, the CDC funded more than 200 partners. Across the March 2021–December 2022 rollout, it funded 110 primary and 1,051 subrecipient partners at the national, state, and community level.

A note on accuracy. I have not found documentation that Pfizer or Moderna directly paid for the Elmo spot, and the campaign materials don’t list them as partners. Pfizer does appear as a Sesame Workshop donor in later years, in the $100,000–$249,999 band of its 2024 impact report. That’s worth knowing, but it’s a separate fact. The documented structure is damning on its own: corporate money, federal science guidance, and a medical trade association, all speaking through a puppet.

Part III: It Wasn’t One Ad

The Elmo spot was the youngest-audience edge of a sustained effort to put Sesame Street characters to work for vaccine messaging.

• November 2021: CNN and Sesame Street co-produced a family town hall, “The ABCs of COVID Vaccines.” That same month, Big Bird delivered his own pro-vaccine message to young viewers, which drew public criticism from Sen. Ted Cruz.
• June 2022: Elmo’s PSA, released days after the FDA’s emergency authorization for children as young as six months.
• Later: Sesame Workshop, the Ad Council, COVID Collaborative, and CDC launched a further series of PSAs with Elmo, Louie and other Muppets, “created in close partnership with the CDC.”

The criticism started right away. Cruz accused Sesame Street of having Elmo “aggressively advocate” for shots in young children and noted that the spot cited no scientific evidence. The comedian Russell Brand put it more sharply:

“When it starts getting into complex territory that involves the power of the state, the influence of pharmaceutical companies, the impact of coronavirus on young children — these are not issues I want resolved by members of Elmo’s family.”

The critics were dismissed as cranks at the time. Here is what the government has said since.

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Part IV: The Walk-Back Nobody Advertised

There was no $240 million campaign for any of what follows. No Muppets and no hug at the end. It came out as label changes, regulatory memos, and footnotes in clinical guidance.

The cardiac warning got stronger

On June 25, 2025, the FDA required and approved expanded warnings about myocarditis and pericarditis on Pfizer’s Comirnaty and Moderna’s Spikevax. The new label estimates about 8 cases per million doses in people aged 6 months through 64 years, and about 27 per million in males aged 12 through 24, in the week after vaccination.

The most important sentence isn’t about frequency, though. It’s about what happened to the hearts afterward:

“… at a median follow-up of approximately 5 months post-vaccination, persistence of abnormal cardiac magnetic resonance imaging (CMR) findings that are a marker for myocardial injury was common. The clinical and prognostic significance of these CMR findings is not known.”

Read it twice. Five months out, markers of heart-muscle injury were “common,” and the agency says their long-term significance is “not known.” This isn’t a critic’s claim. It comes from an FDA-funded, FDA-co-authored study, and it’s now printed on the label.

The spot told parents “there was a little pinch. But it was okay.” Nobody in the ad said “unknown long-term cardiac significance.”

The authorization for the youngest children was pulled

On August 27, 2025, Pfizer-BioNTech’s COVID vaccine was no longer authorized for children under 5. CDC’s current clinical guidance puts it plainly: “Pfizer-BioNTech COVID-19 Vaccine is no longer authorized in the United States for children ages 6 months–4 years.”

That is the age group the Elmo spot was released to reach. It went out days after emergency authorization opened the shots to children as young as six months. Four years later, one of the two products it promoted to parents of those children can’t legally be given to them.

Healthy children are now “off-label”

The broad “everyone six months and older” recommendation is gone. In May 2025, HHS dropped the routine recommendation for healthy children, and the CDC moved to what it calls shared clinical decision-making.

CDC’s current guidance, updated September 23, 2026, limits Moderna’s approval for the youngest children to those with “at least one condition that places them at increased risk for severe COVID-19.” Then it states the conclusion outright:

“Vaccination of children 5-11 years of age with any product other than Spikevax or Comirnaty and vaccination of children in this age group without high-risk conditions is off-label use.”

“Vaccination of persons 12-64 years of age without high-risk conditions is off-label use.”

In 2022, the message was that vaccinating Elmo was “the best way to keep himself, our friends, neighbors and everyone else healthy.” In 2026, the CDC’s own wording is that giving the shot to a healthy child is off-label.

The deaths question

On November 28, 2025, Dr. Vinay Prasad, then director of the FDA’s Center for Biologics Evaluation and Research, sent staff a memo headed “Deaths in children due to COVID-19 vaccines and CBER’s path forward.” He wrote that career staff “have found that at least 10 children have died after and because of receiving COVID-19 vaccination,” based on an initial review of 96 child deaths reported to VAERS between 2021 and 2024.

The FDA’s formal analysis, made public in May 2026, came back more cautious. Of the 96 reports reviewed, none were classified as “certain.” Five were classified “possible” and two “probable,” mostly involving myocarditis, with an average age of 13. The agency stressed that these classifications don’t prove causation.

Media coverage framed that result as a debunking. Set the headline aside, though. The FDA’s own conservative review, using WHO causality criteria, still found seven child deaths it could not rule out as vaccine-related, and it called two of them probable.

And yet, still being promoted

This is where the irony stops being subtle.

Visit the FDA’s parent-facing page today, Vaccines for Children – A Guide for Parents and Caregivers. The COVID-19 vaccine is still listed alongside measles and polio among “the most commonly administered vaccines.” And parents are still told:

“Getting a COVID-19 vaccine is the best way to prevent COVID-19, including the potential consequences of hospitalization and death.”

That’s Louie’s line almost word for word, four years later, from the same agency whose label now carries the cardiac warning, whose authorization for under-5s was pulled, and whose own reviewers flagged seven child deaths.

The American Academy of Pediatrics, a production partner on the Elmo spot, hasn’t backed off either. As of September 2026, the AAP recommends COVID-19 vaccination for “all infants and children ages 6 months through 23 months,” and for “anyone ages 2 to 18 who isn’t at risk but whose parents or guardian wants them to get a shot.”

So we have two different postures at once. The regulator has narrowed approval, expanded the warning, and reclassified healthy-child use as off-label. The professional association that helped make the puppet ad still recommends the shot for every baby. And the FDA’s own parent guide still uses the 2022 talking points.

Part V: What They’ll Say — and Why It Doesn’t Save Them

Serious readers deserve the strongest counterargument, so here it is.

CDC’s guidance cites a retrospective cohort of more than 4 million people aged 16–25 from 2020 to 2025. It found myocarditis incidence of 0.05% after COVID illness versus 0.005% after vaccination. In other words, the infection carries a higher myocarditis risk than the shot.

That’s a legitimate data point and I’m not going to pretend it doesn’t exist. It doesn’t answer the question this piece is asking, for three reasons.

First, the comparison is an average over a population of teenagers and young adults. It says nothing about a healthy toddler with near-zero risk of severe disease. That’s the child this campaign targeted, and the child for whom the CDC now calls the shot off-label.

Second, it doesn’t address the finding printed on the label: persistent markers of heart-muscle injury at five months, of “not known” significance. The open letter discussed below says there are “no studies demonstrating prevention of hospitalization or death” in children. If that’s right, an unknown cardiac risk is being weighed against a benefit that was never shown.

Third, and most importantly, the argument here doesn’t depend on any contested injury number. It depends on an asymmetry. When the product was being promoted, it got a puppet, $50 million, a quarter-billion in donated airtime, the CDC’s logo, and the pediatricians’ endorsement. When the regulator narrowed the product, it got a label revision and a footnote. The public was sold a certainty the evidence never supported, and was never told when that certainty was withdrawn.

That isn’t public health communication. It’s a marketing campaign that never issued a correction.

Part VI: The Petition — Why I Signed

Earlier this month, 168 physicians, scientists, researchers, lawmakers, and health-freedom advocates, representing more than 63 million followers, sent an open letter to HHS Secretary Robert F. Kennedy Jr. and President Trump demanding removal of the mRNA platform. The effort was coordinated by Dr. Mary Talley Bowden. The signatories include Rep. Thomas Massie, former Rep. Marjorie Taylor Greene, Louisiana Deputy Surgeon General Dr. Sean Troxclair, Dr. Peter McCullough, Dr. Robert Malone, Dr. Aseem Malhotra, Tucker Carlson, and others.

I’m one of them, and I want to explain why.

The letter’s first demand is to “ban mRNA/gene therapy-derived technologies for all vaccines.” That includes the products still being given to children. Its other demands are to end the PREP Act declaration and its “ironclad liability shield for manufacturers and administrators,” ask Congress to repeal the PREP Act, ban direct-to-consumer pharmaceutical advertising, end the incentive structures that push providers toward medical coercion, and end conflicts of interest at the CDC, FDA, NIH, and NIAID.

On children specifically, the letter makes the point this whole piece has been building toward:

“Parental choice is not realistic when parents are not getting informed consent on the true risks of these products.”

It also takes on the “shared clinical decision-making” framework directly:

“By treating the decision to inject a child with mRNA as a ‘shared decision,’ while treating routine injections as the default, a dangerous legal precedent is being set that assigns powers to the federal government that have historically belonged solely to parents.”

According to the letter, more than 50 million Americans received mRNA COVID shots this year, including about 7 million children, and HHS has awarded $1.24 billion in contracts to Pfizer for future mRNA shots, “including for children.”

The Elmo spot is exactly why that line about informed consent matters. You can’t give informed consent to a hug from a puppet. A one-minute ad that turns a parent’s hesitation into a script and then answers it in eleven seconds isn’t informing anyone. It’s persuasion aimed at the people least able to push back: parents who trust Sesame Street and children who love Elmo.

The letter isn’t the only pressure. Children’s Health Defense’s citizen petition, asking the FDA to revoke the Pfizer and Moderna licenses, has been pending since December 8, 2025 and has drawn more than 104,000 public comments in support. On September 25, the Independent Medical Alliance called on the CDC to immediately withdraw its “off-label” recommendation for healthy infants, children, and adults.

HHS’s response to the open letter, through press secretary Emily Hilliard, was that Secretary Kennedy “believes mRNA products warrant heightened scientific scrutiny,” and that HHS had “wound down investments in mRNA vaccines for upper respiratory viruses because the technology does not effectively protect against infection from rapidly mutating viruses such as COVID-19 and flu.”

Think about that sentence next to the Elmo spot. The federal health department now says the technology “does not effectively protect against infection” from COVID. In 2022, a puppet told America it was “the best way to keep himself, our friends, neighbors and everyone else healthy.”

Heightened scrutiny isn’t enough. A product that federal officials now concede doesn’t reliably prevent infection, that carries a cardiac warning with unknown long-term significance, whose own regulator calls it off-label for healthy children, and whose makers are protected from liability should not be given to children at all.

Conclusion: The Correction That Never Aired

Every institution in the Elmo spot is still operating. Sesame Workshop is still making children’s programming. The Ad Council is still running “public service” campaigns. The CDC’s logo is still on its creative. The AAP still recommends the shot for every infant. The FDA’s parent guide still repeats Louie’s line.

None of them has produced a PSA that says: We told you this was the best way to protect your baby. Since then the label has been changed to warn about heart injury. The authorization for the youngest children was withdrawn. The government now calls this use off-label for healthy kids. We’re sorry we used Elmo to tell you otherwise.

That’s the one-minute spot this country is owed. Until it airs, the original belongs where I’ve put it: in the Hall of Fame of the Covid-era Mockingbird Media, as a case study in what happens when institutions that are supposed to earn a parent’s trust decide to manufacture it instead.

Watch it again. Listen for the moment Louie asks, “Was it safe?”

It was a good question. It still is. They just never let him wait for the answer.

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