Bell tolls on Canadian cybersecurity worries
Bell Canada flagged cybersecurity credentials as increasingly important in consumers’ choice of businesses after research found almost 40% would shun a company if its protections were doubtful.
A survey of 1,523 adults conducted by the telecoms player’s Cyber division found nearly 60% would stop using a business if personal data was exposed and just shy of 80% reported being the target of an attack in the past 12 months.
Bell Cyber conducted its survey across seven days, beginning on 29 July. The research revealed growing public concern over the role AI is playing in cyberattacks, with 76% believing the technology is contributing to an increase in the sophistication of swindles.
Canadians believe companies are struggling to keep pace with the cyber scams AI is contributing to.
Confidence in companies’ ability to fend off attacks is low: 31% believe businesses can protect personal information from incidents involving AI.
Bell’s research highlighted worries over workplace cybersecurity training, with many staff saying they have taken the initiative by seeking information themselves.
Localisation is one confidence-boosting method the company suggests businesses adopt, with the research indicating trust is greater when information is stored on domestic servers and security overseen by Canadian companies.
The former may be a welcome statistic given Bell is investing heavily in domestic data centre capacity.
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