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Ramaswamy’s new ad is the most vile Hail Mary I’ve seen in my 40 years of journalism
In political campaigns’ waning days, candidates behind in their races may hope for an October surprise, like a news story or a gaffe in their favor, to propel them to victory.
Particularly panicked campaigns, however, may reject waiting for the organic October surprise in favor of tossing a Hail Mary. I’ve been in journalism for more than 40 years, and I’ve never seen a Hail Mary as desperate, vicious and vile as the one released this week in Ohio by gubernatorial candidate Vivek Ramaswamy.
The Republican nominee has spent his campaign portraying his Democratic opponent, Dr. Amy Acton, as a mentally unstable and violent drunk who is unfit for office.
Portraying an opponent as trigger-happy or lying about her faith is one thing. Going after a sexual abuse survivor is quite another.
In a normal election cycle, that would be repulsive enough, but this week, a video appeared on social media featuring Donna Arthur, Acton’s estranged mother. In the video, after touting her work with sexual abuse survivors, Arthur says her daughter has a “serious problem: She is a liar … She has lied her entire life.”
Writing what Arthur said doesn’t do justice to the wickedness of the spot. Acton is a victim of sexual abuse. Her stepfather, Cledith Arthur, was arrested and indicted by a grand jury in 1978 for raping Acton, who was 12 at the time. Donna Arthur lost custody of Acton and her brother, but she stayed married to Cledith Arthur, who reportedly fled after the indictment and died in 2004 in Pennsylvania. Donna Arthur had not spoken to Acton or her brother in nearly 50 years.
That’s the cliff notes version of a painful family history — and Ramaswamy is looking to capitalize on the agony. Back in April, he appeared to criticize Acton for being sexually abused when he said that he had “a positive vision for our state versus a governor who has none at all other than to complain about what someone else did to her.”
The video caused a firestorm that repulsed Democrats and Republicans. Ohio Gov. Mike DeWine asked Ramaswamy to take down the ad. Sen. Jon Husted, R-Ohio, who is in a close race against former Sen. Sherrod Brown, said that he “would not have run” the ad.
The backlash seems to have only fueled Ramaswamy, however. He acknowledged his campaign was behind the video and will spend $4 million to further advertise it. At a rally for Ramaswamy and Husted, Vice President JD Vance said he was “disgusted” by Republicans “whining” about the ad. Republicans should be more concerned with winning, he argued, echoing remarks Ramaswamy made about the domestic abuse allegations against Rep. Max Miller, R-Ohio. And on Thursday, President Trump defended the ad while calling DeWine “disloyal to the Republican Party.”
Perhaps Ramaswamy has no other tactic. A recurring pattern in his campaign is an emphasis on character assassination instead of issues.
Sometimes Hail Mary ads work. In 1964, Lyndon Johnson’s campaign commissioned the “Daisy” ad, which showed a little girl holding a flower before she’s killed by a nuclear blast. It only aired once, but subsequent news coverage frequently repeated the commercial, spotlighting Republican Barry Goldwater’s controversial views on the use of low-grade nuclear weapons. “Daisy” was the nail in the coffin of Goldwater’s campaign, and a landmark in political advertising.
But most times, Hail Marys fail. In 2008, the campaign of Republican Elizabeth Dole released an ad attacking Democrat Kay Hagan, her challenger for a North Carolina Senate seat. The ad questioned Hagan’s faith in God and featured statements from atheists. That might have been effective, but Hagan was a Sunday school teacher and elder in her church. The ad backfired, and Hagan won.
Portraying an opponent as trigger happy or lying about her faith is one thing. Going after a sexual abuse survivor is quite another.
Donna Arthur calls the daughter she had not seen in decades a “liar,” using the same innuendo Ramaswamy did when he said Acton was simply complaining about what happened to her before she was even a teenager. Doubting victims of sexual assault is bad enough, but using their pain and suffering for political gain is a low point in American politics.
Yet perhaps Ramaswamy has no other tactic. A reoccurring pattern in his campaign is an emphasis on character assassination instead of issues. One ad featured a woman accusing Acton, who ran the Ohio Department of Health during Covid-19, of being responsible for her 88-year-old mother’s death. The mom, however, lived in Kentucky. Other ads from Ramaswamy-aligned PACs have accused Acton of lying on her medical license application and abusing alcohol and prescription drugs. The Acton campaign has rebutted the allegations, and media outlets have found multiple claims “that are unsupported by the facts.”
“It’s not surprising that Vivek Ramaswamy has stooped to such a despicable low as to attempt to turn the sexual abuse Amy endured at 12 years old from our birth mother’s husband into a political talking point,” Philip Stearns, Acton’s brother, said in a statement.
But it should be surprising. Men continue to marginalize women who have experienced an unimaginable violation. These women demand support. Full stop.
I’ve been a reporter and editor, run the largest (at the time) journalism organization in the country and covered my share of elections. The Ohio gubernatorial contest is gutter politics at its best. The Ramaswamy ad featuring a mother who supported her husband over a preteen daughter who said he raped her is the worst I’ve ever seen. Let’s hope it doesn’t get worse from here.
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